Rexel India Pvt. Ltd.

What Rexel India Pvt. Ltd. does

Rexel India Pvt. Ltd. is a Pune-headquartered industrial automation and electrical solutions distributor operating as a 100% wholly-owned subsidiary of Rexel Group, the Paris-listed French multinational with €19.2Bn turnover and presence in 19 countries. Founded as Rexel India in 2019, the company distributes PLCs, SCADA, DCS, drives, sensors, switchgear, enclosures, industrial IoT, and energy management products from global OEMs including Rockwell Automation, Schneider Electric, Siemens, AVEVA, Rittal, and HMS Networks, and delivers LED-based energy efficiency, custom panel building (PCC, MCC, automation, and power panels), and a wide range of pre- and post-sales technical services such as BOM optimization, commissioning, embedded engineers, training, and 24/7 remote support. It runs a logistics and MRO contract network backed by 15 branch offices and 15 stocking points spanning 29 Indian states.

The company's revenue is generated through four primary streams: product distribution of third-party OEM automation hardware (hardware sales), technical pre- and post-sales services (professional services), custom panel building (hardware sales), and recurring logistics/MRO/part-supply contracts (managed services). It sells into a horizontally segmented enterprise customer base covering industrial manufacturing (automotive, pharmaceutical, food and beverage, FMCG, general industrial), utilities and energy, infrastructure (water, transportation, smart city), and commercial buildings, with named accounts including Mahindra & Mahindra and Chitale Dairy. Rexel India is led by CEO Rakesh Jain (with prior CFO tenure since 2019), CCO Nehal Shah (24+ years across Rockwell, Yokogawa, and GE Fanuc), and CFO Kapil Sahal, supported by a 190-engineer technical workforce and a 457-strong total headcount.

Rexel India goes to market through direct enterprise field sales complemented by its authorized distributor relationships with the global automation OEMs, with pricing determined via B2B quote-based multi-year contracts rather than publicly disclosed list pricing. The firm holds NABCB-accredited ISO 9001:2015 certification and has been recognized with the Schneider Electric Best Distributor OEM Award and accolades from Rittal and Rockwell. Strategic positioning is increasingly oriented toward higher-value, software-enabled offerings (digital twins, SCADA, IIoT) layered on top of the core hardware distribution franchise, with the parent group's sustainability commitments (Sustainable Future Selection, EV deployment at the Pune DC) anchoring the local ESG narrative.

Name

Rexel India Pvt. Ltd.

Legal name

Rexel India Pvt. Ltd.

Website

https://rexel.co.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Rexel India Pvt. Ltd. is a 100% subsidiary of France's Rexel Group, distributing industrial automation products from Rockwell, Schneider, Siemens, and AVEVA and providing panel building, technical services, and energy efficiency solutions to enterprise manufacturers across India.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Industrial Machinery Manufacturing (33324)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

SCADA/HMI Platforms (IMAGABAB), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• Industrial automation distribution
• Electrical solutions supply
• PLCs and SCADA systems
• Panel building solutions
• Energy efficiency solutions

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Distribution of industrial automation products including PLCs, drives, sensors, switchgear, lighting, enclosures, and automation components from global brands
2. Technical Services: Pre and post-sales technical support including commissioning, on-site trials, embedded engineers, product training, and telephonic support
3. Panel Building: Custom electrical panel building solutions including PCC, MCC, automation, and power panels
4. Logistics and Part Supply: Efficient delivery services with 16 stocking points across India, MRO contracts, warranty management, and part supply management

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rexel India is a technical industrial automation distributor operating as a 100% subsidiary of Rexel Group. The company distributes PLCs, SCADA systems, drives, sensors, switchgear, lighting, enclosures, and automation components from global brands including Rockwell Automation, Schneider Electric, and Siemens. It supplements distribution with custom panel building, energy efficiency (LED) solutions, supply chain consolidation, and technical services including BOM optimization, commissioning, embedded engineers, and 24x7 remote support through a 15-branch and 16-stocking-point network across India.

Product overview

Rexel India is a comprehensive industrial automation and electrical solutions provider operating as a 100% subsidiary of Rexel Group (French multinational). The company offers a multi-product portfolio structured around six core business solutions: Industrial Automation Solutions (covering Rockwell Automation, Schneider Electric, and Siemens product lines), Supply Chain Consolidation Solutions, Integrated Business Solutions, Panel Building Solutions (PCC, MCC, and VFD panels), Energy Efficiency Solutions (LED lighting and LEDification services), and Technical Services (pre/post-sales support, logistics with 16 stocking points, and commissioning). The portfolio includes specialized sub-products such as Rockwell Automation Emulate3D Digital Twin Software, Schneider Electric Modicon M580 Safety PLC, Rittal Blue e+ Fan-and-Filter Units, HMS Ewon Cosy+ WiFi for remote access, AVEVA SCADA solutions (Edge, InTouch, Plant), and industrial LED lighting systems. The company also offers Software Business/Digitization services for digital transformation. Rexel India serves industrial, commercial, and residential markets across 29 states in India with 15 branches and 15 stock points.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Automation Solutions Comprehensive industrial automation distribution solutions combining Rockwell Automation, Schneider Electric, and Siemens product portfolios including PLCs, SCADA systems, drives, sensors, switchgear, and industrial IoT. Designed for industrial manufacturers across automotive, pharmaceutical, food processing, chemicals, and general industrial sectors to enhance productivity, cut energy costs, and reduce total ownership costs.
• Supply Chain Consolidation Solutions Consolidated procurement and sourcing solutions reducing supply chain complexity for direct and indirect requirements, centralizing key functions to streamline processes and reduce vendor management overhead. Targeted at large enterprises with multi-location operations.
• Integrated Business Solutions Partnership-led offering bringing innovative electric products from leading complementary brands, covering industrial automation, field instrumentation, and complementary automation products for industrial customers in India.
• Panel Building Solutions Premium custom electrical panel building solutions including automation panels, power panels, drive panels, PCC (Power Control Center) panels, and MCC (Motor Control Center) panels for indoor and outdoor applications. Customized for industrial plant requirements.
• Energy Efficiency Solutions (LED Lighting) Comprehensive LEDification services including LED lighting solutions for industrial, commercial, and residential projects, covering construction and retrofits from design to execution. Product range includes Industrial Lighting (50W-210W), Commercial Lighting (3W-45W), Outdoor Lighting (10W-350W with IP65/IP66 ratings), street lights, high mast poles, hazards and signages, and OEM LED drivers.
• Technical Services Comprehensive technical services spanning pre-sales advice (BOM optimization, machine design support, product training, audits), post-sales support (drive panel assembly, commissioning, on-site trials, 24x7 remote support, embedded engineers), consultancy, solution offering, availability and delivery, commissioning assistance, and on-site maintenance. Targeted at industrial automation customers across manufacturing, utilities, and infrastructure sectors.
• Logistics and Part Supply Services Efficient delivery services through 16 stocking points across India with strong supplier partnerships, including MRO contracts, warranty management, and part supply management services for industrial customers.
• AVEVA SCADA Solutions Suite of Supervisory Control and Data Acquisition solutions including AVEVA Edge SCADA (compact, scalable edge-based monitoring), AVEVA InTouch SCADA (real-time monitoring and HMI), and AVEVA Plant SCADA (comprehensive scalable system for complex industrial processes). Targeted at industrial customers requiring operational monitoring, control, and optimization.
• HMS Ewon Cosy+ WiFi Industrial VPN Gateway Industrial VPN gateway providing secure remote machine access through the Talk2m industrial cloud platform with SSL/TLS encryption, supporting Wi-Fi, Ethernet WAN, and LAN connectivity for remote monitoring, diagnostics, and PLC programming. Designed for industrial customers needing secure remote access to machines, PLCs, and industrial devices.
• Rockwell Automation Emulate3D Digital Twin Software Digital twin software part of FactoryTalk DesignSuite that creates realistic physics-based 3D models of automated systems, enabling virtual commissioning, faster simulation, operator training, and design validation before physical installation. Targeted at manufacturers integrating automation in industrial plants.
• Schneider Electric Modicon M580 Safety PLC Ethernet Programmable Automation Controller (ePAC) combining process control, safety, cybersecurity, and Industrial IoT connectivity in a single platform with native Ethernet architecture and Common Safety technology. Designed for industrial customers requiring integrated safety and automation.
• Rittal Blue e+ Fan-and-Filter Units Energy-efficient enclosure cooling units with EC motor technology reducing energy consumption by up to 60%, featuring pleated filter design, IP54 protection rating, and IoT-ready smart monitoring capabilities. Targeted at industrial enclosure and control cabinet cooling applications.
• Rockwell Automation ControlLogix L9 and FLEX 5000 I/O Advanced programmable automation controller and flexible I/O system designed for smart manufacturing applications, enabling high-performance control and scalable automation architecture. Targeted at manufacturers deploying Industry 4.0 and smart manufacturing solutions.
• Siemens 5SL4 Series Miniature Circuit Breakers (MCBs) Circuit protection devices for electrical safety in industrial applications, designed to protect electrical circuits from overcurrent and short-circuit events. Distributed as part of the Siemens product line in Rexel India's portfolio.
• Software Business and Digitization Services Digital transformation solutions and software-based services supporting industrial automation modernization and smart manufacturing initiatives for Indian industrial customers.

Quantifiable outcome

• Up to 35% increase in production output through automation implementation
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and flagship.

• Rockwell AutomationcoreChannel Partner/ Reseller/ DistributorAuthorized distributor and channel partner for Rockwell Automation products including PLCs (ControlLogix L9, FLEX 5000 I/O), SCADA systems, industrial drives, and Emulate3D Digital Twin Software. Rexel India provides technical sales, support, and integration services for Rockwell automation solutions across Indian industries.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Schneider Electric products including Modicon M580 Safety PLC, industrial automation controllers, and energy management solutions. Rexel India received Best Distributor OEM Award reflecting strong partnership built on trust, collaboration, and commitment to innovation.
• SiemenscoreChannel Partner/ Reseller/ DistributorAuthorized distribution partner for Siemens industrial automation products including PLCs, switchgear, and electrical components. Provides technical expertise and product supply for Siemens solutions in Indian market.
• AVEVAcoreStrategic or Co-development PartnerStrategic partnership with AVEVA, a global leader in industrial software, to bring cutting-edge data and operational intelligence solutions to Indian manufacturers. Collaboration combines Rexel India's domain expertise and local support network with AVEVA's software portfolio including SCADA (Edge, InTouch, Plant), PI System, and digital transformation tools.
• RittalmajorChannel Partner/ Reseller/ DistributorDistribution partner for Rittal products including Blue e+ Fan-and-Filter Units, industrial enclosures, and climate control solutions. Rexel India recognized with Rittal Awards for excellence in solutions and services.
• HMS NetworksmajorChannel Partner/ Reseller/ DistributorDistribution partner for HMS industrial communication solutions including Ewon Cosy+ WiFi VPN gateways for secure industrial remote access and Talk2m industrial cloud platform. Enables secure remote connectivity for machines, PLCs, and industrial devices.
• Rexel Group (Parent)flagshipOthersRexel India is a 100% subsidiary of Rexel Group, a French multinational and global leader in energy distribution with presence in 19 countries, €19.2Bn turnover, and 27,000 employees. Parent company provides global brand recognition, product partnerships, and operational best practices.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rockwell Automation India: Rockwell Automation India is the Indian subsidiary of US automation leader Rockwell (ControlLogix, FLEX 5000, Emulate3D). A core OEM partner of Rexel India, Rockwell's direct enterprise sales force in IIOT and digital twin competes with Rexel for the same plant-floor modernization accounts.
• Honeywell India: Honeywell India operates Process Solutions and Industrial Automation business units that target the same plant-floor and factory-automation opportunities as Rexel India. Both supply automation hardware, control systems, and digital transformation technology to large Indian process and discrete manufacturers.
• ABB India: ABB India is a major broad-based industrial automation and electrification OEM serving automotive, pharma, and process industries. As one of the largest direct automation players in India, ABB competes with Rexel India for end-customer relationships and large project wins through both direct sales and channel partners.
• Siemens India: Siemens India is the Indian arm of German industrial automation OEM Siemens, a key brand Rexel India distributes products for. Both sell PLCs, SCADA, drives, and electrical components to the same industrial customers — Siemens increasingly via direct enterprise sales teams that overlap with Rexel's authorized distribution channel.
• Schneider Electric India: Schneider Electric India is the local arm of French multinational Schneider Electric, with both direct sales and EcoStruxure-driven IIoT offerings. As a principal of Rexel India (Modicon M580, energy management), Schneider competes for direct enterprise contracts in parallel to its distributor relationships.
• Emerson India: Emerson India supplies automation solutions, sensors, software, and valves to Indian process and discrete manufacturers. The firm competes with Rexel India for plant-modernization and IIoT mandates at process manufacturers and large enterprises across pharma, chemicals, and power.

Direct peers

• Pepperl+Fuchs India: Pepperl+Fuchs India sells industrial sensors, intrinsic safety, and connectivity products for process and factory automation to the same industrial customer base as Rexel India. Like Rexel, the firm combines field sales engineers with channel/distributor relationships serving automotive, pharma, and discrete manufacturing customers.
• Phoenix Contact India: Phoenix Contact India distributes connection technology, PLCs, I/O systems, and industrial cybersecurity products to Indian manufacturers through field sales and authorized partners. Both firms occupy the technical industrial automation distributor niche serving factory automation and panel-building customers across sectors.
• Mitsubishi Electric India: Mitsubishi Electric India distributes PLCs, inverters, servo systems, and factory automation products via direct sales and authorized partners across Indian manufacturing. The firm mirrors Rexel India's combination of technical products, factory-automation focus, and engineering-led customer engagement.
• Festo India: Festo India sells pneumatic and electric automation components, controllers, and sensors to Indian industrial customers through a direct field sales plus channel model. As a technical automation distributor serving discrete manufacturing, Festo operates the same technical-distribution-plus-engineering-support playbook as Rexel India, often to overlapping customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexel India Pvt. Ltd.