What Rexel Nederland B.V. does

Rexel Nederland B.V. is a B2B electrical wholesale distributor (elektrotechnische groothandel) headquartered in Zoetermeer, Netherlands, and a wholly-owned subsidiary of Rexel Group, which is publicly listed on Euronext Paris. The company sells more than 450,000 electro-technical products organized across 14 categories — including cable, lighting, switching equipment, installation cabinets, cable support systems, industrial components, data communication, home automation (domotica), fire/access/intrusion, tools and PPE, e-mobility, solar energy and energy storage, and heating/cooling/ventilation — to professional buyers in residential construction, industry, utilities, and technical service. Featured supplier brands include ABB, Easee, Gira, Hager, Legrand and BizLine.

The operating platform combines 18 physical branch locations across the Netherlands with a digital stack consisting of a webshop, iOS/Android mobile app, and EDI/ICM integration for automated B2B procurement. Distribution economics are reinforced by daily branch deliveries before 07:00 and a 24/7 calamiteitenservice (emergency service) covering weekends and holidays. Adjacent services include technical support, configuration and engineering consultation, training programs, and selection aids/calculators that position the business as a technical advisor alongside a product reseller. The Dutch entity holds ISO 9001:2015 certification (DEKRA, 2024).

Revenue is generated through wholesale product sales under an account-based B2B pricing model, with personalized pricing visible only to registered professional customers after login. The business model is classic professional wholesale: high SKU breadth, fragmented SMB/professional customer base, contract-style account pricing, and multi-channel fulfillment. The assortment has been deliberately reweighted toward energy-transition categories (EV charging, solar, heat pumps, energy storage, LED), suggesting alignment with Dutch and EU decarbonization demand. No independent revenue, funding, or headcount-growth figures are disclosed for the Dutch subsidiary.

Name

Rexel Nederland B.V.

Legal name

Rexel Nederland B.V.

Website

https://rexel.nl

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Rexel Nederland B.V. is a Dutch B2B electrical wholesale distributor and subsidiary of Rexel Group, selling 450,000+ electro-technical products to professional installers, industrial buyers, utilities, and technical service providers via 18 branches, a webshop, mobile app, and EDI integration.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Hardware Merchant Wholesalers (423710), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• Electrical wholesale distribution
• Professional electrical supplies
• Electro-technical products
• Installation materials supply
• B2B electrical distribution

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Distribution of Electrical Materials: Rexel operates as an electrical wholesale distributor, selling over 450,000 electro-technical products to professional customers including electrical installers, building contractors, industrial companies, utilities, and technical service providers. Revenue is generated through product sales with account-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rexel Nederland B.V. is a B2B electrical wholesale distributor that sells more than 450,000 electro-technical products — including installation materials, cables, lighting, switches, distribution cabinets, industrial components, data communication, domotica, solar energy and energy storage, e-mobility charging solutions, and tools/PPE — to professional customers across the Netherlands. Customers can purchase through 18 physical branch locations, a B2B webshop, a mobile app, or EDI/ICM automated ordering integration. The offering also includes value-added services such as technical support, training programs, product selection aids, and a 24/7 emergency logistics service.

Product overview

Rexel Nederland B.V. is an electrical wholesale company (elektrotechnische groothandel) operating as a Rexel Group company. It offers a portfolio of over 450,000 electro-technical products organized into 14 main product categories: E-mobility, Solar energy and energy storage, Heating/Cooling/Ventilating, Installation materials and tubes, Installation cabinets and distribution equipment, Switching equipment, Cable, Lighting, Cable support systems, Industrial components, Data communication, Domotica (home automation), Fire/access/intrusion, and Tools and PPE. The product range includes both physical products across these categories and digital services including a Webshop, mobile App, EDI integration for business customers, technical support, training programs, selection aids/calculators, and 24/7 emergency logistics services. Products can be ordered via the webshop, app, EDI/ICM connection, or at one of 18 Rexel locations throughout the Netherlands. The company supplies renowned brands such as ABB, Easee, Gira, and Hager.

Differentiator

Problem solved

Functional benefit

Brands

• BizLine: Electrical installation products and tools brand
• Rexel

Products and services

• E-mobility (Electric vehicle charging solutions) Electric vehicle charging product category including charging stations, traffic regulation/signaling equipment, and charging station accessories, for professional installers and e-mobility projects.
• Zonne-energie en energieopslag (Solar energy and energy storage) Solar energy product category including solar panels, solar inverters, energy storage systems, solar panel mounting structures, and solar energy accessories, for professional solar installers.
• Verwarmen, Koelen en Ventileren (Heating, Cooling and Ventilating) HVAC product category including air conditioning, heat pumps, ventilation systems, heating systems, boilers and buffer vessels, control technology, heat delivery systems and fittings, and gas installation accessories.
• Installatiemateriaal en buizen (Installation materials and tubes) Installation materials including installation tubes, installation boxes, fastening materials, CEE contact materials, grounding materials, cable connections, plugs, pluggable installation products, sanitary ware, and pipe insulation.
• Installatiekasten en verdeelinrichtingen (Installation cabinets and distribution equipment) Installation cabinets and distribution equipment including complete pre-wired cabinets, empty cabinets, installation circuit breakers, accessories, flush-mount units, time switches, bells/doorbells and transformers, rising main cabinets, and safety cabinets.
• Schakelmateriaal (Switching equipment) Switching equipment including sockets, cover frames, switches, central plates, dimmers, motion detectors and twilight switches, and MIVA (hospital) switching equipment.
• Kabel (Cable) Cables including installation wire and cord, installation cable, control cable, data and communication cable, special cable, cable accessories, and pre-wired plastic installation tubes.
• Verlichting (Lighting) Lighting products including outdoor fixtures, voltage rail/track lighting, recessed fixtures, LED light sources, conventional light sources, light lines/high-bay fixtures, lighting parts, surface-mounted fixtures, torches/work lamps/construction lamps, emergency lighting, and light control systems.
• Kabeldraagsystemen en goten (Cable support systems and gutters) Cable support systems including cable gutters, steel wire gutters, steel ladder systems, plinth systems, wiring channels, wall gutters and columns, industrial fastening materials, cable support accessories, and floor gutters.
• Industriële componenten (Industrial components) Industrial components including transformers and power supplies, switching, control and signaling, connection technology, relays, motor protection and magnetic switches, security devices, frequency converters and soft starters, PLC, industrial PC and software, industrial glands and accessories, and housings and cabinets.
• Datacommunicatie (Data communication) Data communication products including network/server cabinets, patch panels, patch cables, data connectors, data and communication cable (copper), CAI and satellite systems, telecommunication accessories, coax, labels, UPS, fiber optic, switches and routers, and data communication accessories.
• Domotica (Home automation) Home automation products including bus system components, domotica sensors, dimactors, measuring modules, bus system displays, bus system switching materials, bus system blinds, and home automation accessories.
• Brand, toegang en inbraak (Fire, access and intrusion) Fire, access control and intrusion products including monitoring and security, fire alarm control panels, smoke detectors and CO detectors, and access control systems.
• Gereedschap en PBM (Tools and PPE) Tools and personal protective equipment including PPE, hand tools, electrical measuring instruments, electric and air tools, soldering and welding equipment, measuring tools, torches/work lamps and construction lamps, batteries and accumulators, pull and bending springs, tool accessories, marking tools, cleaning and vacuuming, transport equipment/ladders and scaffolding.
• Rexel Webshop Online B2B ordering platform enabling professional customers to order from 450,000+ electro-technical products with personalized account-based pricing and 24/7 access to order status.
• Rexel App (mobile application) Mobile application available on iOS and Android for convenient ordering and account management for professional customers.
• 24/7 Calamiteitenservice (24/7 Emergency service) Emergency logistics service available 24/7 including weekends and holidays to ensure business continuity for professional customers.
• Keuzehulpen en calculatoren (Selection aids and calculators) Digital tools including selection guides, selection cards, and calculators to help professional customers find and configure appropriate products.
• Technische ondersteuning (Technical support) Technical support services ranging from advice and configuration support up to engineering consultation for professional customers.
• Opleidingen en trainingen (Education and training) Training programs to help professional customers stay updated on latest developments and discover new growth markets and products.

Quantifiable outcome

• 24/7 emergency service availability
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• ABBcoreTechnology or IntegrationABB is a featured supplier brand at Rexel, offering industrial components, installation materials, and automation solutions. Products include Busch-Jaeger switches and industrial automation equipment.
• EaseecoreTechnology or IntegrationEasee is a featured supplier for e-mobility charging solutions including charge stations and accessories sold through Rexel.
• GiracoreTechnology or IntegrationGira is a premium brand featured at Rexel for building automation and switchgear solutions.
• HagercoreTechnology or IntegrationHager is a featured supplier brand at Rexel for installation materials and switchgear.
• LegrandcoreTechnology or IntegrationLegrand is a featured supplier for electrical installation materials and building infrastructure solutions.
• BizLinecoreTechnology or IntegrationBizLine is a key supplier brand offering professional tools, hand tools, personal protective equipment, and workwear. Extensive product range across multiple categories.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• HellermannTyton: HellermannTyton is a manufacturer and supplier of cable management, identification, and electrical installation accessories. It is a supplier/ecosystem participant to distributors like Rexel Nederland and an adjacent comparable in cable support products.
• Hagemeyer (legacy / Rexel historical entity): Hagemeyer was a major Dutch/European electrical wholesaler that was acquired by and integrated into the Rexel Group. Its legacy Dutch footprint provides context for Rexel Nederland's market position but no longer operates as a separate competitor.

Broad incumbents

• Würth: Würth is a global B2B distribution incumbent supplying professional trades (including electrical installers) with tools, fasteners, and consumables. While broader than Rexel's electrical focus, Würth competes for the same professional installer wallet share and overlap in tools/PPE categories.

Emerging players

• Distrelec: Distrelec is a European B2B distributor specializing in electronic and industrial components, automation, and electrical installation products. It serves similar industrial and installer customers as Rexel Nederland, with a digital-first model.
• Conrad Electronic: Conrad Electronic is a European electronics and electrical components distributor with a strong online channel. It competes with Rexel Nederland in digital-first purchasing of installation materials, tools, and electronic components for installers and industrial buyers.

Direct peers

• Farnell / element14: Farnell is a European B2B distributor of electronic components, industrial products, and tools. It overlaps with Rexel Nederland's industrial components, data communications, and electrical installation product categories, serving similar technical and industrial buyers.
• Technische Unie: Technische Unie is one of the largest Dutch technical wholesalers (part of the Rensa Group), serving professional installers and industrial customers with electrical, lighting, and installation materials. It competes directly with Rexel Nederland across the same B2B customer segments in the Netherlands.
• Solar Elektrogroothandel: Solar is a Dutch/Benelux technical wholesaler serving professional installers in electrical, lighting, plumbing, and HVAC. It overlaps directly with Rexel Nederland's installer customer base and broad electro-technical assortment across the Netherlands.
• RS Components (RS Pro): RS Components is a major European B2B distributor of industrial and electronic components, cables, tools, and test equipment. It competes with Rexel Nederland particularly in the industrial components, data communication, and installer/MRO segments across the Netherlands.
• Sonepar Nederland: Sonepar Nederland is the Dutch subsidiary of Sonepar, the other global electrical distribution major alongside Rexel. It directly competes with Rexel Nederland in B2B electrical wholesale to installers and industrial customers in the Netherlands, offering a comparable product range, branch network, and digital ordering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/nlrexel
• Facebookfacebook.com/rexelnl
• LinkedInlinkedin.com/company/rexel-nederland-b-v-
• Instagraminstagram.com/rexelnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexel Nederland B.V.