Rex Gorell Ford
Rex Gorell Ford is a family-owned authorized Ford Master Dealer in Geelong, Victoria, selling new Ford vehicles, 30+ brand used cars, service, parts, and tiered fleet solutions to retail, business, and government customers across Australia via online and physical channels.
- Company typePrivate
- Founded1996
- HeadquartersGeelong, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rex Gorell Ford does
Rex Gorell Ford is a family-owned authorized Ford dealership headquartered at 20-26 Fyans Street, Geelong, Victoria, Australia, with a separate service center at the same site and a parts warehouse at 1 Latrobe Boulevard, South Geelong. The company has been selling and servicing vehicles in the Geelong region for over 30 years and claims to have been the largest volume Ford dealer in Victoria for more than 23 consecutive years. It operates under Ford Master Dealer status with multi-award recognition for sales, service, and customer satisfaction.
The business operates across five revenue streams: new Ford vehicle sales (Ranger, Everest, Mustang, F-150, Tourneo), used vehicle sales drawn from Ford and approximately 30 other brands (including BMW, Kia, Toyota, Volvo, Polestar, Zeekr, and Land Rover), factory-trained vehicle service and repairs, genuine Ford parts and accessories, and a tiered Ford Business Fleet program (Blue, Silver, Gold, Platinum levels) serving business and government fleet customers. Current inventory comprises approximately 39 new and 256 used vehicles across a price range spanning under $5,000 to over $300,000. The underly
Rex Gorell Ford firmographics
Firmographics- Name
- Rex Gorell Ford
- Legal name
- Rex Gorell Ford
- Website
- https://rexgorellford.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rex Gorell Ford is a family-owned authorized Ford Master Dealer in Geelong, Victoria, selling new Ford vehicles, 30+ brand used cars, service, parts, and tiered fleet solutions to retail, business, and government customers across Australia via online and physical channels.
- Ownership category
- akta.pro rank
Rex Gorell Ford industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Accessories & Aftermarket DTC (CRAFACAK)
Keywords
Where Rex Gorell Ford is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Rex Gorell Ford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Ford vehicles including Ranger, Everest, Mustang, and Tourneo models. Revenue generated from retail and fleet customers purchasing new cars.
- Used Vehicle Sales: Resale of pre-owned vehicles including Ford and other brands (BMW, Kia, Toyota, Volvo, Polestar, Zeekr, etc.). Stock includes 256 used cars across various price points.
- Parts and Accessories: Sale of genuine Ford parts and accessories. Customers can order parts online or by phone.
- Service and Repairs: Workshop service area providing maintenance and repair services. Includes courtesy pick-up and drop-off convenience.
- Fleet Services: Dedicated fleet solutions for business customers with fleet sizes from 1 vehicle to large commercial fleets (25+ vehicles).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Drive Away pricing for all vehicles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Rex Gorell Ford product offering
Product offeringCore offering
Rex Gorell Ford is a Ford-authorised dealership that sells new, demonstrator, and pre-owned Ford vehicles and operates a workshop for maintenance, repairs, and genuine Ford parts. The dealership supplements retail vehicle sales with a tiered Ford Business Fleet program, online vehicle sales with Australia-wide delivery, virtual demonstrations via Skype or FaceTime, and integrated finance options for retail and fleet customers.
Product overview
Rex Gorell Ford is a multi-award winning Ford Master Dealer offering a comprehensive automotive sales and service ecosystem. The core offering centers on new, used, and demonstrator vehicle sales with a strong focus on Ford products (Ranger, Everest, Mustang, F-150, Tourneo) supplemented by vehicles from other manufacturers. The business operates as a platform combining vehicle sales with integrated services including factory-trained vehicle servicing and repairs, genuine Ford parts and accessories, vehicle finance, and fleet management solutions. Key differentiating services include an online vehicle sales platform with virtual demonstrations via Skype/Facetime and nationwide delivery, Ford National Roadside Assistance, and a tiered Ford Business Fleet Program (Blue, Silver, Gold, Platinum levels) providing customized fleet solutions for businesses. The company has been serving Geelong and surrounding regions for over 23 years as a family-owned business.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of new Ford vehicles including Ranger, Everest, Mustang, F-150, Tourneo, and other Ford models to retail, fleet, and government customers via in-dealership, phone, or online channels with Australia-wide delivery.
- Used Vehicle Sales Sale of pre-owned vehicles from Ford and other manufacturers, including SUV, ute, hatch, and people mover body styles, with approximately 256 used vehicles in stock across multiple price points.
- Demonstrator Vehicle Sales Sale of demonstrator Ford vehicles available at the dealership, typically low-kilometre vehicles used for test drives and showroom display.
- Vehicle Service and Repairs Workshop service area providing scheduled maintenance and repairs using factory-trained technicians and specialised diagnostic equipment, with a courtesy pick-up and drop-off service for customers.
- Genuine Ford Parts and Accessories Sale of OEM spare car parts, tools, and accessories designed to meet Ford quality standards, available ordered online, by phone, or at the parts department in South Geelong.
- Fleet Services Dedicated fleet specialist providing customised fleet plans with tiered benefits (Blue 1-4 vehicles, Silver 5-24, Gold 25+, Platinum for large fleets) for businesses and government entities, including fleet-specific pricing, finance, servicing, and support.
Quantifiable outcome
- Over 30 years of vehicle sales and service experience in Geelong region
- +1 more outcomes
Companies that use Rex Gorell Ford
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Rex Gorell Ford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rex Gorell Ford partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Ford Motor CompanycoreAuthorized Ford dealer representing the Ford brand. Sells new Ford vehicles, provides Ford service, and offers genuine Ford parts and accessories. Operates as Ford Master Dealer with multi-award recognition for sales, service, and customer satisfaction.
- Ford Business FleetcoreFord Business Fleet program partner offering tiered fleet solutions (Blue, Silver, Gold, Platinum levels) for business customers with fleets ranging from 1 vehicle to large commercial operations. Provides fleet-specific benefits, pricing, and support.
- Auto ClubminorPartnership providing Auto Club Lifestyle Membership and Roadside Assistance to Ford customers. Included with vehicle purchase and following each eligible service at participating Ford dealers. Offers rewards program, travel discounts, accommodation, and retail benefits.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rex Gorell Ford competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rex Gorell Ford social profiles
Digital presenceRex Gorell Ford compliance and trust
Trust signalCompliance2 records
Rex Gorell Ford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rex Gorell Ford leadership team
Management profileNumber of profiles
Rex Gorell Ford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rex Gorell Ford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rex Gorell Ford
What does Rex Gorell Ford do?
Rex Gorell Ford is a Ford-authorised dealership that sells new, demonstrator, and pre-owned Ford vehicles and operates a workshop for maintenance, repairs, and genuine Ford parts. The dealership supplements retail vehicle sales with a tiered Ford Business Fleet program, online vehicle sales with Australia-wide delivery, virtual demonstrations via Skype or FaceTime, and integrated finance options for retail and fleet customers.
Is Rex Gorell Ford a public or private company?
Rex Gorell Ford is a private company. It is classified as family owned and is currently operating.
When was Rex Gorell Ford founded?
Rex Gorell Ford was founded in 1996. It employs 1 to 10 people.
Where is Rex Gorell Ford based?
Rex Gorell Ford is headquartered in Geelong, Australia, in the Oceania region.
How does Rex Gorell Ford make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, parts and Accessories, service and Repairs and fleet Services.
Does Rex Gorell Ford have an API?
No public API is recorded for Rex Gorell Ford.
What industry is Rex Gorell Ford in?
Rex Gorell Ford's product category is Automotive Dealership. Its primary akta.pro industry code is CRAFACAK, Automotive Accessories & Aftermarket DTC. Its NAICS code is 44111 and its SIC code is 5500.