REX Comunicaciones Integrales

What REX Comunicaciones Integrales does

REX Comunicaciones Integrales is a full-service integrated communications agency headquartered in Bahía Blanca, Argentina, positioning itself as the leading communications firm in southern Argentina. The company operates across eight core service categories: strategic communication planning, institutional relations, events and activations, media and advertising, image and reputation management (including 24/7 crisis support), creativity and design, content production, and digital communication. A distinguishing structural feature is its ownership of long-running proprietary media programs — Por Bahía (a journalistic TV program on Telefe Bahía Blanca with 20+ years of uninterrupted broadcast), De Shopping (a TV program produced in partnership with Bahía Blanca Plaza Shopping since 2002, multiple National Awards), La Voz del Campo (radio micro-programs on Radio LU2 for 40+ years), and a pipeline of 30+ special supplements per year for La Nueva newspaper. These owned channels function as both client-service platforms and self-distribution assets.

The agency serves a diversified blue-chip enterprise client base spanning energy (Pampa Energía, EDES, Camuzzi), petrochemicals (Profertil, Unipar, Dow), finance (Banco BBVA, Credicoop), agriculture and commodity trading (Cargill), consumer cooperatives (Cooperativa Obrera), transportation and logistics (Ferroexpreso, Dietrich), and civil society organizations (Bolsa de Comercio de Bahía Blanca, AIQ). Service delivery is direct, with a team of 40+ multidisciplinary professionals (creative, design, illustration, audiovisual production, writing, programming) based at the firm's Alsina 19 headquarters.

The business model is professional services: revenue is generated through fees for strategic planning, campaign development, event organization, creative design, media production, digital services, and ongoing retainer engagements. No pricing tiers or fee structures are publicly disclosed. The firm is privately held, with no parent company, funding rounds, or institutional investors identified. Geographic focus is regional (Bahía Blanca and surrounding southern Argentina), with no global footprint claims. There is no evidence of AI/ML tooling, proprietary technology platforms, or software product offerings — the offering is entirely human-delivered creative and communications services.

Name

REX Comunicaciones Integrales

Legal name

REX Comunicaciones Integrales

Website

https://rexpublicidad.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

REX Comunicaciones Integrales is a full-service integrated communications agency based in Bahía Blanca, Argentina, serving enterprise clients across energy, finance, petrochemicals, and consumer sectors in southern Argentina with strategy, creative, media, and owned TV/radio programming.

Ownership category

akta.pro rank

Product category

Advertising and Integrated Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Communications Services, Nec (4899)

akta.pro industry

PRIMARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Integrated communications services
• Advertising agency services
• Media monitoring and clipping
• Corporate event management
• Creative design services

Headquarters

HQ city

Bahía Blanca

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communications Services: REX generates revenue through fees for professional communications services including strategic planning, campaign development, event organization, creative design, media production, digital services, and ongoing retainer engagements with corporate and institutional clients across multiple industry sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

REX is a full-service integrated communications agency that delivers strategic communication planning, institutional relations, events and activations, media planning and advertising, image and reputation management, creativity and design, content production, and digital communication services. It also operates proprietary media properties — the Por Bahía and De Shopping TV programs on Telefé Bahía Blanca, the La Voz del Campo radio program on Radio LU2, and the La Nueva special supplements — together with daily media monitoring and clipping for clients.

Product overview

REX Comunicaciones Integrales is a full-service integrated communications agency based in Bahía Blanca, Argentina. The company offers a comprehensive portfolio of communication services organized into eight core categories: Communication Strategy, Institutional Relations, Events and Activations, Media and Advertising, Image and Reputation Management, Creativity and Design, Content Production, and Digital Communication. Within Content Production, the agency operates several proprietary media programs including 'Por Bahía' (a journalistic program on Telefe Bahía Blanca with over 20 years of history), 'De Shopping' (a general interest program for Bahía Blanca Plaza Shopping since 2002), 'La Voz del Campo' (agricultural radio micro programs on Radio LU2 for over 40 years), and 'La Nueva' (production of over 30 special supplements annually). Additional services include media monitoring and clipping, packaging design, brochure production, social media campaigns, and web design and development. The agency serves over 40 clients across diverse sectors including energy, finance, petrochemicals, transportation, healthcare, and consumer goods.

Differentiator

Problem solved

Functional benefit

Brands

• Por Bahía: Weekly news program on Telefé Bahía Blanca covering general interest news and political, social, and economic current affairs of the city and region. Has been on air for over two decades with national distinctions.
• De Shopping
• La Voz del Campo
• La Nueva

Products and services

• Comunicación Estratégica Strategic communication service covering planning of internal and external communication, engagement campaigns, design of programs and channels, message mapping, and storytelling for corporate and institutional audiences.

Quantifiable outcome

• Por Bahía program has maintained uninterrupted broadcast for more than two decades with national recognitions.
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BBDO Argentina: Major Argentine advertising agency within the BBDO Worldwide network offering creative, strategic, and digital communications. Comparable service portfolio to REX but operates with network backing and a primarily Buenos Aires-centric client base rather than southern Argentina.
• Ogilvy Argentina: Global network agency in Argentina offering integrated advertising, PR, and digital services. Comparable to REX as a full-service integrated communications provider but with multinational clientele and significantly larger scale and capabilities.
• Edelman Argentina: Global PR firm's Argentine office, focused on corporate communications, reputation management, and public affairs. Comparable to REX's PR, crisis, and institutional relations practice but operates as part of a global network serving multinational clients.
• Grupo Mass: Argentine independent holding of communications agencies offering advertising, PR, digital, and creative services. Comparable to REX in offering integrated communications to Argentine enterprise clients, with a larger multi-agency portfolio.
• Mercado McCann: One of the largest integrated advertising agencies in Argentina under the McCann Worldgroup network. Directly comparable to REX's full-service integrated communications offering, but operating at national scale with global network resources across strategy, creative, media, and digital.

Direct peers

• David Buenos Aires: Award-winning independent Argentine creative agency offering integrated advertising and brand communications. Comparable to REX in being an independent (non-network) full-service agency but operates nationally and globally rather than regionally.
• Ponce Buenos Aires: Independent Argentine advertising agency known for creative campaigns and branded content. Comparable to REX as an independent integrated agency serving enterprise clients, with a stronger Buenos Aires-based national focus.
• Liebre Ameghino: Independent Argentine integrated communications agency. Comparable to REX as an independent full-service agency serving enterprise clients across PR, advertising, and digital communications.
• GUT Buenos Aires: Independent, creatively-led Argentine agency offering integrated advertising and communications. Comparable to REX in independence and integrated service model, but with a global footprint and Cannes-recognized creative reputation.

Emerging players

• Llorente & Cuenca Argentina: Latin American PR and corporate communications consultancy. Comparable to REX's institutional relations and crisis communications services, but with a specialized PR focus across multiple LatAm markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rex-comunicaciones-integrales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REX Comunicaciones Integrales