Rey Feo Scholarship Foundation

What Rey Feo Scholarship Foundation does

The Rey Feo Scholarship Foundation is a 501(c)(3) nonprofit organization founded in 1947 and headquartered in San Antonio, Texas. Its stated mission is to financially assist deserving high school seniors in pursuing college, university, or vocational education, regardless of race, color, religion, or gender. Since 1984 the foundation has disbursed over $11 million in scholarships to more than 7,000 students, with current recipients typically receiving $2,000 per semester for tuition and books, and a recent awards luncheon distributing $1,000,000 to over 100 students at $4,000 each. The foundation operates with eight employees and a small Board of Directors, supplemented by a Royal Court of goodwill ambassadors (Rey Feo, Reina de la Feria de las Flores, La Reina Linda) who conduct school outreach during Fiesta San Antonio.

The foundation's product portfolio centers on the flagship Rey Feo Scholarship Program, supplemented by the Tom Morton Sandoval Parent/Child Scholarship, the Rey Feo Magazine (an annual publication since 1983), and the Royal Requests program for community event appearances. Applications are processed through the third-party AwardSpring platform. Revenue is generated entirely through individual donations and corporate sponsorships; 2026 named sponsors include Gabriel's Liquor, Gamez Law Firm, Greenhouse Entertainment, TXI Studios, Silver Eagle Beverages, Pullman Market, Mezquite SATX, and High Desert Vodka. The organization does not sell products or services and reports scholarship disbursements rather than organizational revenue.

Geographically, the foundation has historically served the San Antonio metro but in April 2023 expanded beyond its home market through a partnership with the Society of Martha Washington to reach students in Laredo, Texas. In August 2025 it introduced a dedicated first-responder scholarship track funding San Antonio College's Law Enforcement, Firefighting, and EMT/Paramedic programs. The foundation has no proprietary technology platform and does not deploy AI or ML systems in its operations; its competitive position is anchored in 78 years of community tradition, cultural integration with Fiesta San Antonio, and a network of recurring corporate and individual donors.

Name

Rey Feo Scholarship Foundation

Legal name

Rey Feo Scholarship Foundation

Website

https://reyfeoscholarship.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rey Feo Scholarship Foundation is a 501(c)(3) nonprofit founded in 1947 in San Antonio, Texas, that awards college and vocational scholarships to deserving high school students. Since 1984 it has disbursed over $11 million to more than 7,000 recipients, funded by individual donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Educational Scholarships and Charitable Giving

NAICS

Grantmaking and Giving Services (81321)

akta.pro primary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Degree-Level Scholarships (Undergrad/Masters/PhD/Postdoc) (EDAIAOAE)

Keywords

• Scholarship foundation
• Nonprofit education funding
• Higher education scholarships
• Community charitable giving
• Student financial aid

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Donations: Monetary donations from individual supporters to fund scholarships for deserving students
2. Corporate Sponsorships: Annual sponsorships from businesses including Gabriel's Liquor, Gamez Law Firm, Greenhouse Entertainment, TXI Studios, Silver Eagle Beverages, Pullman Market, Mezquite SATX, and High Desert Vodka

Distribution channels3 records

Marketing channels4 records

Core offering

The Rey Feo Scholarship Foundation provides financial scholarships to deserving high school seniors in San Antonio and surrounding areas (including Laredo) to support college, university, or vocational education. Since 1984, it has awarded over $11 million to more than 7,000 students, with current recipients receiving $2,000 per semester for tuition and books. The foundation funds these scholarships through individual donations, corporate sponsorships, and signature fundraising events tied to the Fiesta San Antonio tradition.

Product overview

Rey Feo Scholarship Foundation operates a unified scholarship programs portfolio anchored by the Rey Feo Scholarship Program, supplemented by the Tom Morton Sandoval Parent/Child Scholarship. The foundation also manages a Royal Court Program featuring the King (Rey Feo), Reina de la Feria de las Flores, and La Reina Linda who serve as ambassadors. Additional offerings include annual sponsorship opportunities, the Rey Feo Magazine publication, and the Royal Requests program for community event appearances. The organization, established in 1947 and incorporated in 1984, has provided over $11 million in scholarships to San Antonio area students.

Differentiator

Problem solved

Functional benefit

Products and services

• Rey Feo Scholarship Program The foundation's primary scholarship program awarding deserving high school seniors with financial support (typically $2,000 per semester) to attend college, university, or vocational education. Since 1984, over $11 million has been provided to more than 7,000 students.
• Tom Morton Sandoval Parent/Child Scholarship A specialized scholarship offering financial assistance for parent-child educational pursuits, named in honor of Tom Morton Sandoval, administered by the Rey Feo Scholarship Foundation.
• Annual Sponsorships Annual sponsorship program allowing businesses and corporate partners to support the Rey Feo scholarship campaign and gain donor visibility while empowering students on their educational journey. 2026 sponsors include Gabriel's Liquor, Gamez Law Firm, Greenhouse Entertainment, TXI Studios, Silver Eagle Beverages, Pullman Market, Mezquite SATX, and High Desert Vodka.

Quantifiable outcome

• $11 million+ in scholarships provided since 1984
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Society of Martha WashingtoncoreStrategic or Co-development Partner · 18 April 2023Rey Feo Scholarship Foundation partnered with the Society of Martha Washington to expand scholarship opportunities to students in the Laredo, Texas area. The Society, formed in 1939, hosts the Colonial Pageant and Ball as part of Washington's Birthday Celebration. This partnership represents the foundation's first expansion beyond San Antonio.

Scale indicators7 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Communities Foundation of Texas: Texas-based community foundation administering scholarship and grant programs; comparable in mission, scale, and scholarship-giving model, though serving a broader geographic region.
• San Antonio Area Foundation: Regional community foundation serving San Antonio with scholarship and grantmaking programs; operates the same geographic market with overlapping donor base and student segments.
• LULAC National Scholarship Fund: Long-running Latino civil rights organization with national scholarship program; comparable as a heritage-driven Hispanic scholarship provider serving similar student demographics.
• Hispanic Scholarship Fund: Largest U.S. nonprofit providing scholarships to Hispanic students; directly comparable as a scholarship foundation targeting Hispanic and San Antonio-area students with similar mission and recipient profile.
• Dell Scholars Program: Michael & Susan Dell Foundation scholarship program targeting low-income, college-bound students; comparable as a large-scale, well-funded scholarship nonprofit competing for similar student demographics.

Regional players

• United Way of San Antonio and Bexar County: Local United Way chapter funding education and student-support programs; operates in the same San Antonio donor ecosystem with overlapping community foundation functions.
• Greater Texas Foundation: Texas-focused education philanthropy supporting postsecondary access; comparable in scholarship mission and Texas geography but operates at broader state level.

Emerging players

• Hispanic Association of Colleges and Universities (HACU) Scholarship Program: National association administering scholarships for Hispanic-serving institution students; comparable mission focus on Hispanic college access with similar student beneficiary profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rey-feo-scholarship-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rey Feo Scholarship Foundation