Rental Group Mobility

What Rental Group Mobility does

Rental Group Mobility (legal entity Rental Group AS) is a Norwegian construction equipment rental provider operating as part of the AKH Gruppen conglomerate. The company rents construction machinery ranging from mini-excavators to 100-ton heavy equipment, plus tower cranes, specialized tunnel equipment, and commercial/ADR-certified vehicles, serving construction companies, infrastructure contractors, municipal and public-sector clients, tunnel operators, mining/quarrying firms, and private individuals across Norway.

The business is organized through 9 regional rental departments (Langhus, Drammen, Vestfold, Bærum, Ringerike, Innlandet, Romerike, Trondheim, Bergen) and a flagship service center in Vikersund that handles workshop repairs, damage restoration, painting, sandblasting, tire service, welding and steel fabrication (RG Stål & Sveis), certification, and mobile service. Supporting infrastructure includes the IDA customer portal that aggregates telematics, sensor, and rental-system data for fleet monitoring, an in-house bucket and attachment manufacturing line for 20-70 ton excavators, and the RG Trading platform for international resale of used equipment.

The revenue model is multi-stream: equipment rental (subscription-style recurring contracts for short- and long-term rental, quote-based pricing), ancillary services (repair, maintenance, damage, certification), parts and hardware sales (buckets, tires, attachments), and transaction-based used-equipment trading through RG Trading. Go-to-market is sales-led, with phone-based and in-person engagement via regional branches, supported by a digital marketing presence across website, LinkedIn, Instagram, Facebook, TikTok, and YouTube. The company also operates a zero-emission equipment fleet aligned with Norwegian sustainability mandates.

Name

Rental Group Mobility

Legal name

Rental Group AS

Website

https://rg-mobility.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rental Group Mobility (Rental Group AS) is a Norwegian construction equipment rental provider operating 9 regional branches and a full service center, renting 0-100 ton machinery, tower cranes, tunnel equipment, and commercial vehicles to construction, infrastructure, public-sector, and industrial clients nationwide.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Construction equipment rental
• Tower crane rental
• Tunnel equipment rental
• Commercial vehicle rental
• Machine transport services

Headquarters

HQ city

Langhus

HQ country

Norway

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction equipment, commercial vehicles, tower cranes, and tunnel equipment. Equipment ranges from 0-100 tons including mini excavators, wheel loaders, dumpers, excavators, lifts, tower cranes, and commercial vehicles.
2. Services (Repair, Maintenance, Damage Center): Service center in Vikersund providing tire service, damage repair, painting, sandblasting, steel/welding, mobile service, certification, and branding/profilering services for construction equipment and heavy vehicles.
3. Equipment Trading: RG Trading handles international purchase and sale of used construction equipment through rentalgroup.no and tradingrentalgroup.com platforms.
4. Parts and Equipment Sales: Sale of custom-manufactured buckets and attachments for excavators (20-70 tons), construction tires, agricultural tires, truck tires, and other equipment parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rental Group Mobility rents construction equipment (0–100 tons), tunnel equipment, tower cranes, and commercial vehicles to construction companies, infrastructure contractors, industrial clients, public sector entities, and private individuals across Norway. The offering is supported by a service center in Vikersund providing repair, welding, tire service, and certification, plus the IDA platform for real-time fleet monitoring and emissions tracking.

Product overview

Rental Group Mobility operates as the Nordic region's most comprehensive provider of construction equipment rental, tunnel equipment, tower cranes, and professional vehicles. The core offering centers on renting construction machinery (0-100 tons) including excavators, wheel loaders, dumpers, dozers, mini excavators, and specialized tunnel machines. The portfolio extends to commercial vehicles (vans, pickups, crew buses with ADR certification), tower cranes, and lifts. Supporting services include an IDA customer portal for machine data monitoring, Servicesenter Vikersund offering full workshop/repair capabilities, parts sales (buckets, tires, wear parts), machine transport, and international trading of used equipment through Rental Group Trading. The company also offers electric/zero-emission equipment options and serves industries including construction and infrastructure, industry and public sector, tunnel, and mining/quarrying.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Equipment Rental (Anleggsmaskiner) Rental of construction machinery including excavators, wheel loaders, dumpers, and dozers ranging from 0 to 100 tons for projects of all sizes, for construction companies and infrastructure contractors.
• Electric Construction Equipment Rental (Elektriske anleggsmaskiner) Rental of zero-emission electric construction machines including electric wheel loaders (e.g., LiuGong 820TE) for sustainable construction projects requiring low-carbon equipment.
• Commercial Vehicle Rental (Yrkesbiler) Rental of commercial and professional vehicles including vans, pickups, crew buses (e.g., Mercedes-Benz Vito Tourer 4x4), and ADR-certified vehicles (e.g., Isuzu D-Max King Top 165) for transporting people and materials to construction sites.
• Tower Crane Rental (Tårnkraner) Tower crane rental services for construction projects requiring lifting solutions, operated through the Rental Group Crane subsidiary.
• Tunnel Equipment Rental (Tunnelutstyr) Rental of specialized tunnel machinery and equipment for underground construction projects, including equipment not commonly available from competitors.
• Rental Group Trading (Used Equipment Sales) International buying and selling of used construction equipment, managed through the tradingrentalgroup.com platform under the Rental Group Trading subsidiary.
• Servicesenter Vikersund (Full-Service Workshop) Full-service facility in Vikersund offering workshop services, steel and welding, damage repair, tire service, profiling and signage, mobile service, and construction equipment certification for construction equipment and heavy vehicles.
• Parts and Equipment Sales (Deler og utstyr) Production and resale of in-house manufactured buckets and equipment attachments for construction machines (20–70 ton excavators), plus tires for construction machines, agricultural machines, and trucks. Includes earthmoving buckets with teeth, rippers, and XploSafe safety glass.
• Machine Transport Service Transport services for construction machines with the equipment and expertise required for orderly and safe relocation of heavy equipment to and from project sites.
• RG Stål & Sveis (Steel and Welding) Steel constructions and welding services for the construction industry throughout Norway, including custom-built buckets for excavators from 20 to 70 tons, operated by the RG Stål & Sveis subsidiary.
• IDA Customer Portal and API Digital platform that provides full control over usage time, emissions, location, and maintenance status on all rented machines, aggregating machine data from machine suppliers, CAN profiles, third-party sensors, and the rental system in one place.

Quantifiable outcome

• Significant reduction in carbon footprint for construction projects using zero-emission equipment

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Veidekke: Major Scandinavian construction and civil engineering contractor with substantial Norwegian operations. Veidekke's project portfolio (roads, buildings, infrastructure) drives consistent demand for the type of 0-100 ton equipment fleet that Rental Group offers, making it a key Norwegian construction demand proxy.
• Hæhre Entreprenør: Major Norwegian infrastructure and construction contractor, and a sister company under the AKH Gruppen parent alongside Rental Group. While a customer of equipment rental rather than a direct competitor, Hæhre shares Rental Group's parent ownership and provides insight into captive demand patterns for large-scale Norwegian infrastructure projects.
• Isachsen Entreprenør: Norwegian construction contractor in roads, groundwork, and infrastructure, also part of the AKH Gruppen family. As a captive customer of Rental Group's fleet and as a Norwegian construction peer, Isachsen offers direct exposure to the same end-market demand drivers.
• NCC: One of the largest construction and infrastructure companies in the Nordics, operating across Norway. While NCC is a customer rather than a competitor for equipment rental, its scale and project pipeline set the demand ceiling for heavy equipment rental in the Norwegian construction market.

Broad incumbents

• Herc Rentals: Large North American equipment rental operator offering aerial, earthmoving, and industrial fleet alongside digital fleet management. While geographically distant, Herc's integration of telematics-driven customer portals and fleet data is a structural comp to Rental Group's IDA platform strategy.
• Sunbelt Rentals: One of the largest equipment rental companies in North America and the UK, with a broad fleet and full-service offering including maintenance and used equipment sales. Sunbelt's Trading subsidiary for used equipment resale is directly analogous to Rental Group's RG Trading platform.

Direct peers

• Loxam: Europe's largest equipment rental company operating across multiple countries with a fleet comparable to Rental Group's. Loxam's full-service model — including rental, training, and digital customer platforms — provides a useful benchmark for how Rental Group's IDA platform and one-stop-shop strategy could mature.
• Boels Rental: Europe's largest equipment rental company and parent of Cramo and Ramirent. Boels operates across the Nordics with full-service construction equipment rental, fleet management, and digital customer portals — comparable in scope and offering to Rental Group's IDA-enabled model but at vastly greater scale.
• Cramo: One of Northern Europe's largest equipment rental companies, operating across the Nordics including Norway. Cramo was acquired by Boels Rental in 2020, making it the closest direct competitor to Rental Group in Norwegian construction equipment rental with overlapping product categories and customer segments.
• Ramirent: Leading Nordic and Baltic equipment rental provider, also part of the Boels group post-acquisition. Ramirent serves construction, infrastructure, and industrial customers with a comparable fleet of heavy machinery, scaffolding, and tools, directly competing with Rental Group in Norway and broader Nordic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rentalgroupas2606
• Facebookfacebook.com/rentalgroupas
• LinkedInlinkedin.com/company/rg-mobility-as
• Instagraminstagram.com/rentalgroupas
• TikToktiktok.com/@rentalgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rental Group Mobility