Rental Group Mobility
Rental Group Mobility (Rental Group AS) is a Norwegian construction equipment rental provider operating 9 regional branches and a full service center, renting 0-100 ton machinery, tower cranes, tunnel equipment, and commercial vehicles to construction, infrastructure, public-sector, and industrial clients nationwide.
- Company typePrivate
- Founded-
- HeadquartersLanghus, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rental Group Mobility does
Rental Group Mobility (legal entity Rental Group AS) is a Norwegian construction equipment rental provider operating as part of the AKH Gruppen conglomerate. The company rents construction machinery ranging from mini-excavators to 100-ton heavy equipment, plus tower cranes, specialized tunnel equipment, and commercial/ADR-certified vehicles, serving construction companies, infrastructure contractors, municipal and public-sector clients, tunnel operators, mining/quarrying firms, and private individuals across Norway.
The business is organized through 9 regional rental departments (Langhus, Drammen, Vestfold, Bærum, Ringerike, Innlandet, Romerike, Trondheim, Bergen) and a flagship service center in Vikersund that handles workshop repairs, damage restoration, painting, sandblasting, tire service, welding and steel fabrication (RG Stål & Sveis), certification, and mobile service. Supporting infrastructure includes the IDA customer portal that aggregates telematics, sensor, and rental-system data for fleet monitoring, an in-house bucket and attachment manufacturing line for 20-70 ton excavators, and the RG Trading platform for international resale of used equipment.
The revenue model is multi-stream: equipment rental (subscription-style recurring contracts for short- and long-term rental, quote-based pricing), ancillary services (repair, maintenance, damage, certification), parts and hardware sales (buckets, tires, attachments), and transaction-based used-equipment trading through RG Trading. Go-to-market is sales-led, with phone-based and in-person engagement via regional branches, supported by a digital marketing presence across website, LinkedIn, Instagram, Facebook, TikTok, and YouTube. The company also operates a zero-emission equipment fleet aligned with Norwegian sustainability mandates.
Rental Group Mobility firmographics
Firmographics- Name
- Rental Group Mobility
- Legal name
- Rental Group AS
- Website
- https://rg-mobility.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rental Group Mobility (Rental Group AS) is a Norwegian construction equipment rental provider operating 9 regional branches and a full service center, renting 0-100 ton machinery, tower cranes, tunnel equipment, and commercial vehicles to construction, infrastructure, public-sector, and industrial clients nationwide.
- Ownership category
- akta.pro rank
Rental Group Mobility industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industries
- Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)
Keywords
Where Rental Group Mobility is headquartered
LocationHeadquarters
- HQ city
- Langhus
- HQ country
- Norway
- HQ region
- Europe
Offices10 records
Markets served
Rental Group Mobility business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Short-term and long-term rental of construction equipment, commercial vehicles, tower cranes, and tunnel equipment. Equipment ranges from 0-100 tons including mini excavators, wheel loaders, dumpers, excavators, lifts, tower cranes, and commercial vehicles.
- Services (Repair, Maintenance, Damage Center): Service center in Vikersund providing tire service, damage repair, painting, sandblasting, steel/welding, mobile service, certification, and branding/profilering services for construction equipment and heavy vehicles.
- Equipment Trading: RG Trading handles international purchase and sale of used construction equipment through rentalgroup.no and tradingrentalgroup.com platforms.
- Parts and Equipment Sales: Sale of custom-manufactured buckets and attachments for excavators (20-70 tons), construction tires, agricultural tires, truck tires, and other equipment parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Equipment rental with customized quotes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Rental Group Mobility product offering
Product offeringCore offering
Rental Group Mobility rents construction equipment (0–100 tons), tunnel equipment, tower cranes, and commercial vehicles to construction companies, infrastructure contractors, industrial clients, public sector entities, and private individuals across Norway. The offering is supported by a service center in Vikersund providing repair, welding, tire service, and certification, plus the IDA platform for real-time fleet monitoring and emissions tracking.
Product overview
Rental Group Mobility operates as the Nordic region's most comprehensive provider of construction equipment rental, tunnel equipment, tower cranes, and professional vehicles. The core offering centers on renting construction machinery (0-100 tons) including excavators, wheel loaders, dumpers, dozers, mini excavators, and specialized tunnel machines. The portfolio extends to commercial vehicles (vans, pickups, crew buses with ADR certification), tower cranes, and lifts. Supporting services include an IDA customer portal for machine data monitoring, Servicesenter Vikersund offering full workshop/repair capabilities, parts sales (buckets, tires, wear parts), machine transport, and international trading of used equipment through Rental Group Trading. The company also offers electric/zero-emission equipment options and serves industries including construction and infrastructure, industry and public sector, tunnel, and mining/quarrying.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Equipment Rental (Anleggsmaskiner) Rental of construction machinery including excavators, wheel loaders, dumpers, and dozers ranging from 0 to 100 tons for projects of all sizes, for construction companies and infrastructure contractors.
- Electric Construction Equipment Rental (Elektriske anleggsmaskiner) Rental of zero-emission electric construction machines including electric wheel loaders (e.g., LiuGong 820TE) for sustainable construction projects requiring low-carbon equipment.
- Commercial Vehicle Rental (Yrkesbiler) Rental of commercial and professional vehicles including vans, pickups, crew buses (e.g., Mercedes-Benz Vito Tourer 4x4), and ADR-certified vehicles (e.g., Isuzu D-Max King Top 165) for transporting people and materials to construction sites.
- Tower Crane Rental (Tårnkraner) Tower crane rental services for construction projects requiring lifting solutions, operated through the Rental Group Crane subsidiary.
- Tunnel Equipment Rental (Tunnelutstyr) Rental of specialized tunnel machinery and equipment for underground construction projects, including equipment not commonly available from competitors.
- Rental Group Trading (Used Equipment Sales) International buying and selling of used construction equipment, managed through the tradingrentalgroup.com platform under the Rental Group Trading subsidiary.
- Servicesenter Vikersund (Full-Service Workshop) Full-service facility in Vikersund offering workshop services, steel and welding, damage repair, tire service, profiling and signage, mobile service, and construction equipment certification for construction equipment and heavy vehicles.
- Parts and Equipment Sales (Deler og utstyr) Production and resale of in-house manufactured buckets and equipment attachments for construction machines (20–70 ton excavators), plus tires for construction machines, agricultural machines, and trucks. Includes earthmoving buckets with teeth, rippers, and XploSafe safety glass.
- Machine Transport Service Transport services for construction machines with the equipment and expertise required for orderly and safe relocation of heavy equipment to and from project sites.
- RG Stål & Sveis (Steel and Welding) Steel constructions and welding services for the construction industry throughout Norway, including custom-built buckets for excavators from 20 to 70 tons, operated by the RG Stål & Sveis subsidiary.
- IDA Customer Portal and API Digital platform that provides full control over usage time, emissions, location, and maintenance status on all rented machines, aggregating machine data from machine suppliers, CAN profiles, third-party sensors, and the rental system in one place.
Quantifiable outcome
- Significant reduction in carbon footprint for construction projects using zero-emission equipment
Companies that use Rental Group Mobility
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Rental Group Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rental Group Mobility partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rental Group Mobility competitors and assessment
Company assessmentOthers
- Veidekke: Major Scandinavian construction and civil engineering contractor with substantial Norwegian operations. Veidekke's project portfolio (roads, buildings, infrastructure) drives consistent demand for the type of 0-100 ton equipment fleet that Rental Group offers, making it a key Norwegian construction demand proxy.
- Hæhre Entreprenør: Major Norwegian infrastructure and construction contractor, and a sister company under the AKH Gruppen parent alongside Rental Group. While a customer of equipment rental rather than a direct competitor, Hæhre shares Rental Group's parent ownership and provides insight into captive demand patterns for large-scale Norwegian infrastructure projects.
- Isachsen Entreprenør: Norwegian construction contractor in roads, groundwork, and infrastructure, also part of the AKH Gruppen family. As a captive customer of Rental Group's fleet and as a Norwegian construction peer, Isachsen offers direct exposure to the same end-market demand drivers.
- NCC: One of the largest construction and infrastructure companies in the Nordics, operating across Norway. While NCC is a customer rather than a competitor for equipment rental, its scale and project pipeline set the demand ceiling for heavy equipment rental in the Norwegian construction market.
Broad incumbents
- Herc Rentals: Large North American equipment rental operator offering aerial, earthmoving, and industrial fleet alongside digital fleet management. While geographically distant, Herc's integration of telematics-driven customer portals and fleet data is a structural comp to Rental Group's IDA platform strategy.
- Sunbelt Rentals: One of the largest equipment rental companies in North America and the UK, with a broad fleet and full-service offering including maintenance and used equipment sales. Sunbelt's Trading subsidiary for used equipment resale is directly analogous to Rental Group's RG Trading platform.
Direct peers
- Loxam: Europe's largest equipment rental company operating across multiple countries with a fleet comparable to Rental Group's. Loxam's full-service model — including rental, training, and digital customer platforms — provides a useful benchmark for how Rental Group's IDA platform and one-stop-shop strategy could mature.
- Boels Rental: Europe's largest equipment rental company and parent of Cramo and Ramirent. Boels operates across the Nordics with full-service construction equipment rental, fleet management, and digital customer portals — comparable in scope and offering to Rental Group's IDA-enabled model but at vastly greater scale.
- Cramo: One of Northern Europe's largest equipment rental companies, operating across the Nordics including Norway. Cramo was acquired by Boels Rental in 2020, making it the closest direct competitor to Rental Group in Norwegian construction equipment rental with overlapping product categories and customer segments.
- Ramirent: Leading Nordic and Baltic equipment rental provider, also part of the Boels group post-acquisition. Ramirent serves construction, infrastructure, and industrial customers with a comparable fleet of heavy machinery, scaffolding, and tools, directly competing with Rental Group in Norway and broader Nordic markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rental Group Mobility social profiles
Digital presenceRental Group Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rental Group Mobility leadership team
Management profileNumber of profiles
Rental Group Mobility subsidiaries and ownership
Company hierarchySubsidiaries4 records
Rental Group Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rental Group Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rental Group Mobility
What does Rental Group Mobility do?
Rental Group Mobility rents construction equipment (0–100 tons), tunnel equipment, tower cranes, and commercial vehicles to construction companies, infrastructure contractors, industrial clients, public sector entities, and private individuals across Norway. The offering is supported by a service center in Vikersund providing repair, welding, tire service, and certification, plus the IDA platform for real-time fleet monitoring and emissions tracking.
Is Rental Group Mobility a public or private company?
Rental Group Mobility is a private company. It is classified as corporate owned and is currently operating.
When was Rental Group Mobility founded?
Rental Group Mobility was founded in -1. It employs 1 to 10 people.
Where is Rental Group Mobility based?
Rental Group Mobility is headquartered in Langhus, Norway, in the Europe region.
How does Rental Group Mobility make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are services (Repair, Maintenance, Damage Center), equipment Trading and parts and Equipment Sales.
Who are Rental Group Mobility's main competitors?
Others on record are Veidekke, Hæhre Entreprenør, Isachsen Entreprenør and NCC. Broad incumbents are Herc Rentals and Sunbelt Rentals. Direct peers are Loxam, Boels Rental, Cramo and Ramirent.
Does Rental Group Mobility have an API?
No public API is recorded for Rental Group Mobility.
What industry is Rental Group Mobility in?
Rental Group Mobility's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of TLABAFAB, Roadbuilding & Paving Equipment Rental/Leasing. Its NAICS code is 53241 and its SIC code is 7359.