The Royal Health Awareness Society الجمعية الملكية للتوعية الصحية

What The Royal Health Awareness Society الجمعية الملكية للتوعية الصحية does

The Royal Health Awareness Society (RHAS, الجمعية الملكية للتوعية الصحية) is a Jordanian non-profit organization established in 2005 under the direction of Her Majesty Queen Rania Al Abdullah as a Queen Rania Initiative. Headquartered in Amman with 124 employees, RHAS develops and implements community-based public health and safety awareness programs in partnership with public, private, and civil-society organizations. Its mandate is to raise health awareness, empower Jordanians to adopt healthy lifestyles, and run behavior-change interventions in line with national health priorities.

RHAS runs five core programmatic lines — Schools, Youth (SHABABNA), Early Child Development, Healthy Community Clinic, and Community Health and Nutrition — and extends services into the Azraq and Zaatari refugee camps in partnership with UNHCR. The technology footprint is lightweight and consumer-facing rather than core to a software stack: the Shababna mobile application enables volunteer registration and engagement, and the Health Hub digital platform distributes awareness content (videos, comics, articles, radio segments) across 13+ health topics including diabetes, mental health, obesity, smoking, and heart disease. No proprietary AI, data platform, or enterprise technology product is disclosed.

The operating model is grant- and donation-funded rather than commercial: RHAS is supported by an ecosystem of 60+ institutional partners (USAID, WHO, UNHCR, Plan International, WDF, EMPHNET, Caritas, Van Leer, Spanish Cooperation, and corporate media partners), with no pricing or fee-based revenue stream applied to end beneficiaries. A US-based 501(c)(3) affiliate, American Friends of RHAS (AFRHAS), was established to facilitate tax-deductible US donations. The organization is governed by a Board of Trustees chaired by Queen Rania and a Board of Directors led by Director General Dr. Amal Ireifij and Chairman Dr. Rami Farraj. Revenue figures are not publicly disclosed.

Name

The Royal Health Awareness Society الجمعية الملكية للتوعية الصحية

Legal name

Royal Health Awareness Society

Website

https://rhas.org.jo

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

The Royal Health Awareness Society (RHAS) is a Jordanian non-profit established in 2005 under Queen Rania Al Abdullah that delivers community-based health awareness programs across schools, youth, early childhood, and refugee camps in Jordan, funded by institutional donors and partners.

Ownership category

akta.pro rank

Product category

Public Health Awareness and Community Health Education

NAICS

Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships (HLAJAOAG)

Keywords

• Community health programs
• Public health awareness
• Health education
• Youth health programs
• Preventive health services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Grants: RHAS operates as a non-profit organization funded through donations, grants, and partnerships with public, private sector organizations, and international bodies. The organization has an American Friends of RHAS (AFRHAS) 501(c)(3) entity for US-based fundraising.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Royal Health Awareness Society (RHAS) is a Jordanian non-profit organization that develops and implements public health and safety awareness programs targeting local communities, schools, youth, families, and refugee populations. Its offerings include the Schools Program, Youth (SHABABNA), Early Child Development, Healthy Community Clinic, Community Health and Nutrition (CHN), the Shababna mobile application for volunteer engagement, and the Health Hub digital platform delivering videos, comics, articles, and radio content across 13+ health topics.

Product overview

RHAS offers a portfolio of community-based health programs including Schools, Youth (SHABABNA), Early Child Development, Healthy Community Clinic, and Community Health and Nutrition (CHN). The Shababna mobile application enables volunteer registration and engagement. The Health Hub digital platform provides health awareness content through videos, comics, articles, and radio shows across multiple health topics. The organization focuses on preventative health services delivered through partnerships with public, private, and civil society institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Shababna: Mobile application that allows users to register, manage volunteer opportunities, and engage in various health awareness activities.
• Healthy Community Clinic
• SHABABNA

Products and services

• Schools Program Health awareness programs implemented in schools across Jordan according to community needs and national health priorities, targeting school-age children and adolescents.
• Youth (SHABABNA) Program Youth-focused health awareness program enabling young Jordanians to engage in health activities, volunteer opportunities, and leadership development in schools and universities.
• Early Child Development Program Health programs targeting early childhood development and wellness, addressing parenting support and early childhood health awareness for families with young children.
• Healthy Community Clinic Community-based health program providing health services and awareness to local Jordanian communities, focusing on preventative health interventions.
• Community Health and Nutrition (CHN) Community-based health and nutrition programs addressing national health priorities through on-ground interventions in Jordanian communities.
• Shababna Mobile Application A mobile application that allows users to register, manage volunteer opportunities, and engage in various health awareness activities tied to the SHABABNA youth program.
• Health Hub Digital Platform Digital platform raising public awareness through videos, comics, articles, and radio shows covering Allergy, Cancer, Dental, Diabetes, Disabilities, Heart Diseases, Mental Health, Obesity, Osteoporosis, Ramadan, Smoking, Summer Diseases, Winter, and Thyroid Disorders.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• World Health Organization (WHO)coreStrategic or Co-development PartnerWHO logo appears in partner showcase indicating collaboration on international health standards and guidelines.
• UNHCRcoreStrategic or Co-development PartnerPartnership for refugee health programs in Azraq and Zaatari camps.
• Plan InternationalcoreStrategic or Co-development PartnerGlobal organization collaborating on youth health and development programs.
• EMPHNETminorStrategic or Co-development PartnerEastern Mediterranean Public Health Network partnership for regional health expertise.
• Van Leer GroupminorStrategic or Co-development PartnerPhilanthropic foundation supporting early childhood development initiatives.
• Caritas JordanminorStrategic or Co-development PartnerCatholic humanitarian organization providing social services and health support.
• Roya TVminorGTM or Marketing PartnerJordanian television channel partner for health awareness content distribution.
• Jordan TVminorGTM or Marketing PartnerState television partner for public health messaging.
• The Jordan TimesminorGTM or Marketing PartnerEnglish-language newspaper for health news coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercy Corps: Global humanitarian NGO with active Jordan programming in youth, health, and community resilience. Comparable as a similarly structured international NGO funded by the same donor set (USAID, European donors) and operating overlapping beneficiary segments in Jordan.
• International Medical Corps (IMC): Large international humanitarian NGO operating health programs in Jordan, including refugee camp settings. Comparable as a similarly mission-aligned health implementer competing for the same USAID, UNHCR, and European donor pool in Jordan.
• UNICEF Jordan: UN agency running maternal, child, and adolescent health programs in Jordan with schools and community delivery channels. Comparable as a funder/implementer addressing overlapping MNCAH and youth-health priorities that RHAS also targets.

Emerging players

• Plan International Jordan: Active strategic partner of RHAS operating youth-focused health and development programs in Jordan. Comparable as a peer organization addressing adolescent health, youth engagement, and gender-responsive community health.
• Save the Children Jordan: International NGO delivering health, education, and child protection programs for children and refugee communities in Jordan. Comparable on overlapping early childhood development, school health, and refugee beneficiary focus.

Direct peers

• King Hussein Cancer Foundation (KHCF): Royal-led Jordanian non-profit focused on cancer awareness, prevention, and patient support. Comparable as a Jordanian royal-chartered health awareness non-profit running national education, screening, and community programs with similar branding and donor base.
• Caritas Jordan: Faith-based humanitarian organization delivering health, social, and community services across Jordan, including refugee camps. Comparable as a domestic peer organization combining community health awareness with humanitarian service delivery.
• EMPHNET (Eastern Mediterranean Public Health Network): Regional public health network working on field epidemiology, NCDs, and community health across the Eastern Mediterranean, headquartered in the region. Comparable as a peer/partner organization with overlapping mandates on community health, NCD prevention, and capacity building.
• Jordan Health Aid Society (JHAS): Jordanian non-profit delivering community health services and awareness across Jordanian communities, including refugee populations. Highly comparable as a domestic peer operating in the same community health and awareness space with similar beneficiary segments.

Others

• World Diabetes Foundation (WDF): International funder of diabetes prevention and awareness programs in low- and middle-income countries and an active RHAS financial partner. Comparable as a thematic funder/peer shaping the diabetes and NCD awareness space RHAS operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RHASJordan
• YouTubeyoutube.com/user/rhasjordan
• Facebookfacebook.com/RHASJO
• LinkedInlinkedin.com/company/the-royal-health-awareness-society
• Instagraminstagram.com/rhasjo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Royal Health Awareness Society الجمعية الملكية للتوعية الصحية