PT RHB Sekuritas Indonesia

What PT RHB Sekuritas Indonesia does

PT RHB Sekuritas Indonesia is an OJK-regulated securities brokerage firm headquartered in Jakarta's SCBD district, operating as a subsidiary of Malaysia's RHB Banking Group. Founded in 1990 (originally as PT OSK Nusadana Securities Indonesia) and integrated into the RHB Group via the 2012-2013 OSKIB-RHBIB merger, the firm holds Securities Broker (Perantara Pedagang Efek, since 1992) and Underwriter (Penjamin Emisi Efek, since 1997) licenses and is classified in the top-tier MKBD bracket among IDX member securities firms. It serves Indonesian retail investors, Sharia-compliant investors, and VIP/institutional clients through a 20+ branch network across Java, Sumatra, Bali, Kalimantan, and Sulawesi.

The company's core product is the RHB Tradesmart ID platform, available on iOS, Android, and desktop, which combines conventional and Sharia-compliant (SOTS) trading accounts with the proprietary "Smart" feature suite: Smart Free (transaction fees from 0.08%), Smart Rate (margin financing from 0.025%/day), Smart Points (transaction-based loyalty redeemable for e-wallets), and Smart Analyzer powered by ARO (Assisted Robo Optimization), a real-time BULL/BEAR signal service developed by a third-party content provider. Account opening is fully digital via e-KYC with a Rp100,000 minimum RDN deposit, and customer acquisition is supported by active social media (Instagram, TikTok, Facebook), an educational blog, and a daily YouTube market show (RHB Smart Talk).

Revenue is generated across three streams: transaction commissions on buy/sell trades, margin interest on financing facilities, and fees from equity underwriting and IPO distribution. The go-to-market combines a digital-first self-serve mobile experience with a branch-led onboarding and support layer, supplemented by WhatsApp Business and call-center channels. The operating footprint is exclusively domestic (Indonesia) within the broader ASEAN positioning provided by the RHB parent group.

Name

PT RHB Sekuritas Indonesia

Legal name

PT RHB Sekuritas Indonesia

Website

https://rhbtradesmart.co.id

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

PT RHB Sekuritas Indonesia is an OJK-regulated Indonesian securities broker and subsidiary of Malaysia's RHB Banking Group, providing online stock trading via the RHB Tradesmart ID platform with low-cost fees, margin financing, and Sharia-compliant accounts to retail investors across Indonesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta, Jakarta

HQ country

Indonesia

HQ region

Asia

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction Commissions: Revenue from buy/sell transaction fees charged to customers. Fees as low as 0.08% for trading transactions. The company offers both regular and Sharia trading accounts.
2. Margin Interest: Revenue from margin financing services. Interest rates as low as 0.025% per day for margin facilities.
3. Underwriting Services: Revenue from equity underwriting and IPO distribution services. The company holds licenses as Securities Broker (Perantara Pedagang Efek) and Underwriter (Penjamin Emisi Efek).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PT RHB Sekuritas Indonesia is an Indonesian securities brokerage firm that operates the RHB Tradesmart ID online stock trading platform, available on mobile (iOS/Android) and desktop. The company offers both conventional and Sharia-compliant trading accounts (SOTS), margin financing, real-time technical analysis signals via ARO, and equity underwriting/IPO distribution services, supported by a nationwide branch network across Indonesia.

Product overview

PT RHB Sekuritas Indonesia operates as a securities brokerage firm offering online stock trading through the RHB Tradesmart ID platform, available on mobile (Android/iOS) and desktop applications. The core product portfolio includes dual trading systems: the conventional Regular Online Trading System and the Sharia-compliant SOTS (Sistem Online Trading Syariah). The platform's 'Smart' feature suite includes Smart Free (low trading fees starting at 0.08%), Smart Rate (margin financing at 0.025%/day), Smart Points (transaction-based loyalty rewards redeemable for e-wallets), and Smart Analyzer powered by ARO technology. ARO (Assisted Robo Optimization) is a proprietary real-time technical analysis signal service generating BULL/BEAR trading indicators based on short-term price movement patterns processed through third-party developed systems.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Free: A trading fee feature offering buy/sell rates as low as 0.08% per transaction.
• Smart Rate
• Smart Points
• Smart Analyzer (ARO)
• RHB TradeSmart ID – Shariah System (SOTS)

Products and services

• RHB Tradesmart ID Mobile and desktop online stock trading application for Indonesian retail investors, offering buy/sell execution, real-time market data, and access to ARO technical analysis signals. Available on iOS App Store and Google Play Store, with web access at rhbtradesmart.co.id.
• Sistem Online Trading Syariah (SOTS) Islamic-compliant online trading system that enables Muslim investors to trade sharia-compliant stocks on the IDX, with RDN settlement through BCA Sharia bank accounts and a dedicated fee schedule.
• Regular Online Trading System Conventional online trading system offering margin trading capabilities and standard fee structure for trading non-sharia Indonesian stocks.
• Equity Underwriting and IPO Distribution Equity underwriting and IPO distribution services provided under the Penjamin Emisi Efek license for corporate issuers seeking to raise capital on the IDX, including priority IPO allocation services for VIP/institutional clients.

Quantifiable outcome

• Trading fees as low as 0.08%
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Trimegah Sekuritas Indonesia: Established Indonesian securities broker with full broker-dealer and underwriting licenses, retail and institutional clientele, and active equity research offering. Comparable in regulatory standing, dual retail/institutional focus, and IDX membership.
• Mirae Asset Sekuritas Indonesia: Major Indonesian retail broker and underwriter with a mobile trading platform (NaTrade by Mirae), competitive fees, and active IPO distribution business. Directly comparable in target customers (retail Indonesian investors), product breadth, and digital-first positioning.
• PT Henan Putihrai Sekuritas: Indonesian retail and institutional broker with mobile trading platform (HOTS) and underwriting capabilities. Direct peer in product offering and retail focus within the IDX member securities company landscape.
• Stockbit (PT Stockbit Sekuritas Digital): Indonesian digital-first brokerage and social-investing platform combining trading, research chat, and analytics for retail investors. Directly competes with RHB Tradesmart ID for younger, mobile-first Indonesian retail traders.
• Mandiri Sekuritas: Subsidiary of Bank Mandiri, Indonesia's largest bank, offering online trading, underwriting, and research with a captive retail customer funnel from its parent bank. Comparable in licensed brokerage activities but with a structural advantage in customer acquisition through the parent bank.
• BNI Sekuritas: Subsidiary of Bank Negara Indonesia (BNI), providing online trading, underwriting, and research services to Indonesian retail and institutional clients. Direct competitor leveraging a state-owned banking parent for customer distribution.
• Maybank Sekuritas Indonesia: Indonesian brokerage arm of Maybank (Malaysia), part of a regional Malaysian banking group like RHB Sekuritas. Highly comparable given the shared Malaysian parent group identity, ASEAN franchise, and full broker-dealer plus underwriting offering in Indonesia.
• CGS-CIMB Sekuritas Indonesia: Indonesia arm of CGS-CIMB Securities, a regional ASEAN brokerage group with strong institutional and retail capabilities. Comparable as a regional-group-affiliated full-service Indonesian broker-dealer competing for both retail trading and underwriting mandates.
• PT Indo Premier Sekuritas (IPOT): One of Indonesia's largest retail-focused securities brokerages, operating the IPOT mobile trading platform with low fees, ARO-like analytical features, and IPO priority services. Closest direct competitor to RHB Tradesmart ID in the Indonesian retail online brokerage segment.
• Danareksa Sekuritas: Long-established Indonesian securities broker with state-affiliated heritage, offering online trading, underwriting, and research services. Comparable in licensing, multi-decade history, and full-service broker-dealer scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RHB_Sekuritas
• YouTubeyoutube.com/c/RHBTradeSmartID
• Facebookfacebook.com/rhbtradesmartid
• Instagraminstagram.com/rhbsekuritas
• TikToktiktok.com/@rhbsekuritas
• LinkedInlinkedin.com/company/pt-rhb-sekuritas-indonesia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT RHB Sekuritas Indonesia