Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento
Rheem do Brasil is the Brazilian sales and distribution subsidiary of Rheem Manufacturing (Paloma Group), commercializing gas water heaters, heat pumps, pressure pumps, and portable air conditioners exclusively through authorized dealers, regional sales representatives, and a 200+ credentialed installer network across all five Brazilian macro-regions.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento does
Rheem do Brasil Comércio e Distribuição de Ar Condicionado e Aquecimento Ltda is the Brazilian sales and distribution subsidiary of US-based Rheem Manufacturing Company, itself a wholly-owned subsidiary of Japan's Paloma Group (founded 1911), the world's leading manufacturer of water heating equipment. The entity operates from São Paulo and commercially leads Rheem's Brazilian business, sourcing products primarily from manufacturing operations in Santiago, Chile (60+ years of operation, also distributing under the Splendid brand) and Nagoya, Japan (Paloma's 10-factory base and R&D center). Its core product offering comprises gas passage water heaters ranging from 6.5L/min to 45L/min in mechanical, digital, and WiFi-connected variants (Premium Connect WiFi), supplemented by heat exchangers and Crosswind pool/spa heat pumps (RB24/RB48 and RB61/RB80), pressurization and circulation pumps (93W, 120W, 350W), EZ-Link/MIC cascade systems, and a 12,000 BTU portable air conditioner with hot and cold functionality.
Technically, products feature modulating flame (Chama Modulante) for adaptive gas consumption, automatic bivolt voltage detection (110V/220V), membrane ignition (Acendimento por Membrana) powered by water pressure and D-cell batteries, automatic restart after outages, digital touch displays, and 8+ integrated safety systems (progressive-ignition burners, double gas seals, ionization sensors, overheating sensors, pressure relief valves). The 20L Premium Connect WiFi model integrates smartphone remote control, while the portable AC adds self-cleaning and auto-diagnostic features. All products are positioned as tested under Paloma's Japanese laboratory protocols and supported by the Rheem Advanced Technology Integration Laboratory in Fishers, Indiana (USA).
The business model is exclusively indirect: Rheem Brazil does not sell directly to end consumers. Commercialization flows entirely through a nationwide network of authorized dealers and resellers, supported by 25+ regional sales representatives covering all five macro-regions (Norte, Nordeste, Sul, Sudeste, Centro-Oeste) and a B2B tiered Elite Dealer program (Silver/Gold). Pricing is not publicly disclosed and is negotiated via dealers and B2B sales reps. Customer segments span residential homeowners (primary), commercial and industrial facilities such as hotels, hospitals, gyms, restaurants, and large residential buildings (high-demand capacity), and intermediate installer/contractor/dealer channels supported by technical training infrastructure including the Centro de Apoio ao Técnico Credenciado (CAT) in Curitiba established in 2025 with Suprema Representações. Marketing reach is multi-channel: LinkedIn, Instagram, Facebook, YouTube, X, Pinterest, a content blog, the Rheem Brasil Providers APP, FEICON trade events, and a NASCAR/Joe Gibbs Racing sponsorship.
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento firmographics
Firmographics- Name
- Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento
- Legal name
- Rheem do Brasil Comércio e Distribuição de Ar Condicionado e Aquecimento Ltda
- Website
- https://rheem.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rheem do Brasil is the Brazilian sales and distribution subsidiary of Rheem Manufacturing (Paloma Group), commercializing gas water heaters, heat pumps, pressure pumps, and portable air conditioners exclusively through authorized dealers, regional sales representatives, and a 200+ credentialed installer network across all five Brazilian macro-regions.
- Ownership category
- akta.pro rank
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento industry classification
Industry- Product category
- Water Heating and Air Conditioning Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Pump and Compressor Manufacturing (33391)
- SIC
- Steam & Air-Conditioning Supply (4961), Pumps & Pumping Equipment (3561), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Sales - Water Heaters: Sale of gas water heaters (passagem/digital/mechanical) ranging from 7L to 45L capacity. Products sold exclusively through authorized dealers and resellers in Brazil.
- Hardware Sales - Heat Exchangers: Sale of heat exchangers including Crosswind pool and spa heat pumps (RB24, RB48, RB61, RB80 models) for residential and commercial pool heating.
- Hardware Sales - Pressure Pumps: Sale of water pressure and circulation pumps (93W, 120W, 350W models) in 110V and 220V to boost water pressure at consumption points.
- Hardware Sales - Portable Air Conditioning: Sale of portable air conditioners (12,000 BTU hot and cold model) for residential climate control without fixed installation.
- Professional Services - Installation & Technical Support: Post-sale services including authorized installation, technical support, and training provided through a network of 200+ credentialed service companies across Brazil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Gas Water Heaters - various capacity tiers from 7L to 45L |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels13 records
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento product offering
Product offeringCore offering
Rheem Do Brasil manufactures imports and distributes gas water heaters (capacities from 6.5L to 45L), heat pumps for pool and spa use, pressure pumps, and portable air conditioners marketed under the Rheem brand in the Brazilian market. The company does not sell directly to end consumers; instead it channels its full product line through authorized dealers plumbers installers and credentialed service companies. It also supports commercial and industrial accounts such as hotels hospitals and gyms directly through its regional sales team.
Product overview
Rheem Brazil operates as a comprehensive water heating and air conditioning solutions provider, offering a diversified product portfolio centered around gas water heaters, heat pump systems, and portable air conditioners. The core product line includes gas passage water heaters ranging from 6.5L to 45L capacity, available in mechanical, digital, and WiFi-connected variants. The water heater range is complemented by pressurization and circulation pumps (93W, 120W, 350W) that enhance water pressure at consumption points. For commercial and high-demand applications, Rheem offers cascade systems (EZ-Link cable and MIC system) that connect multiple water heaters. Pool and spa heating is addressed through the Crosswind heat pump line (RB24/RB48 and RB61/RB80 models). The portfolio is rounded out by portable air conditioners with 12,000 BTU capacity featuring hot and cold functionality. All products are supported by an authorized service network and technical assistance application.
Differentiator
Problem solved
Functional benefit
Brands
- Splendid: Chilean brand leader in water heating, with over 60 years of market presence. Distributed in Chile, Colombia, Peru, and Brazil.
- Ruud
- Paloma
Products and services
- Gas Water Heaters Storage and instantaneous gas water heaters spanning 6.5L to 45L capacities, marketed under the Rheem brand to authorized dealers, plumbers, and installers for residential and light commercial applications in Brazil.
- Heat Pumps for Pool and SPA Heat pump systems for swimming pool and spa water heating, offered to residential pool owners via authorized dealers and to larger commercial pool and spa operators via direct sales.
- Pressure Pumps Water pressure pumps marketed to authorized dealers and installers for residential and light commercial water pressurization applications.
- Portable Air Conditioners Portable room air conditioners, including WiFi-enabled variants, sold through authorized dealers and resellers for residential and small commercial cooling use in Brazil.
- EZ-Link and MIC Cascade Systems Proprietary cascade connection systems (EZ-Link and MIC) that enable parallel operation of multiple Rheem gas water heaters to deliver higher combined capacity, used in commercial, industrial, and high-demand residential applications.
- Professional Installation and After-Sales Service Technical support, installer training, and after-sales service for Rheem products, delivered through an authorized network of more than 200 credentialed service companies operating across Brazil.
Quantifiable outcome
- 53 million metric tons of CO₂ emissions avoided globally through Rheem products and processes
- +4 more outcomes
Companies that use Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered regional, core and flagship.
- Suprema RepresentaçõesregionalPartnership with Suprema Representações in Curitiba to establish a Centro de Apoio ao Técnico Credenciado (CAT). The center provides training, hands-on labs, product testing facilities, and ongoing education for Rheem's certified technician network in southern Brazil.
- Paloma GroupcorePaloma Group, founded in 1911 in Nagoya, Japan, is the world's leading water heating equipment manufacturer. Rheem became a wholly-owned subsidiary of Paloma Industries in 1988, combining Japanese technology excellence with American brand strength. Paloma operates 10 factories in Japan and is the principal manufacturer of water heating equipment globally.
- Joe Gibbs Racing (JGR)flagshipRheem is a major NASCAR sponsor partnering with Joe Gibbs Racing and driver Christopher Bell. This is Rheem's flagship motorsports marketing partnership, generating significant brand visibility in the North American market.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento competitors and assessment
Company assessmentBroad incumbents
- Daikin Industries: Global HVAC leader with established Brazilian operations focused on air conditioning and increasingly heat pumps. Indirect competitor in climate control and pool heating segments where Rheem Brazil operates.
- Trane Technologies: Global HVAC and climate solutions major with significant presence in Brazil. Overlaps with Rheem Brazil in commercial HVAC, heat pumps, and integrated climate solutions for building applications.
- Midea Group: Global home appliance and HVAC manufacturer with strong presence in Latin America. Competes with Rheem Brazil's portable air conditioner and broader climate control lineup through aggressive pricing and broad distribution.
- Carrier Global Corporation: Global HVAC and refrigeration major with operations in Brazil. Competes in commercial cooling, heat pumps, and broader climate-control portfolios; overlaps with Rheem Brazil's portable AC and heat pump offerings.
- Robert Bosch (Thermotechnology): Global appliance and HVAC manufacturer with a strong water heating division in Brazil. Offers gas water heaters as part of a broader home appliance portfolio, competing on brand trust and distribution scale.
- LG Electronics: Global HVAC and home appliance brand with sales in Brazil. Competes with Rheem Brazil's portable air conditioner and smart-home connected products, leveraging strong consumer brand recognition.
Direct peers
- Lorenzetti: Brazilian market leader in electric showers, water heaters, and residential plumbing fixtures. Directly competes with Rheem Brazil in the gas water heater category and has stronger brand recognition in Brazil with a broader local product portfolio.
- AO Smith Corporation: US-based global water heater and boiler manufacturer (also sells in Brazil). Competes in the same residential and commercial water heating segments with comparable tank and tankless gas/electric solutions.
- Komeco: Brazilian manufacturer specializing in gas water heaters and solar heating systems. Competes head-to-head with Rheem Brazil's residential gas water heater line and is a strong local alternative in the same price tier.
- Rinnai Corporation: Japanese-origin global manufacturer of gas water heaters with direct operations in Brazil. Closely comparable product line (gas instantaneous water heaters) and similar target customer base in residential and commercial segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento social profiles
Digital presenceRheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento leadership team
Management profileNumber of profiles
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento
What does Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento do?
Rheem Do Brasil manufactures imports and distributes gas water heaters (capacities from 6.5L to 45L), heat pumps for pool and spa use, pressure pumps, and portable air conditioners marketed under the Rheem brand in the Brazilian market. The company does not sell directly to end consumers; instead it channels its full product line through authorized dealers plumbers installers and credentialed service companies. It also supports commercial and industrial accounts such as hotels hospitals and gyms directly through its regional sales team.
Is Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento a public or private company?
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento is a private company. It is classified as corporate owned and is currently operating.
When was Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento founded?
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento was founded in -1. It employs 1 to 10 people.
Where is Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento based?
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento is headquartered in São Paulo, Brazil, in the Latin America region.
How does Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento make money?
Five revenue lines are on record. Hardware Sales - Water Heaters are the primary driver. The others are hardware Sales - Heat Exchangers, hardware Sales - Pressure Pumps, hardware Sales - Portable Air Conditioning and professional Services - Installation & Technical Support.
Who are Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento's main competitors?
Broad incumbents on record are Daikin Industries, Trane Technologies, Midea Group, Carrier Global Corporation, Robert Bosch (Thermotechnology) and LG Electronics. Direct peers are Lorenzetti, AO Smith Corporation, Komeco and Rinnai Corporation.
Does Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento have an API?
No public API is recorded for Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento.
What industry is Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento in?
Rheem Do Brasil Comercio E Distribuicao De Ar Condicionado E Aquecimento's product category is Water Heating and Air Conditioning Equipment. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 3334 and its SIC code is 4961.