Rheinische Post
Rheinische Post is a German regional newspaper and digital news platform, founded in 1946, serving North Rhine-Westphalia readers — particularly in Düsseldorf — via rp-online.de, mobile apps, e-paper, podcasts, and vertical marketplaces, monetized through RP+ subscriptions, advertising, and classifieds.
- Company typePrivate
- Founded1946
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rheinische Post does
Rheinische Post operates as a German regional newspaper and digital news platform headquartered in Düsseldorf, serving North Rhine-Westphalia (NRW) with a particular focus on Düsseldorf, Mönchengladbach, Krefeld, Leverkusen, and surrounding cities. The company was founded in 1946 and has operated for over 80 years under the Rheinische Post Mediengruppe, with its digital operations housed in the RP Digital GmbH entity. Its primary product is RP ONLINE (rp-online.de), a multi-format digital news portal covering regional and national politics, sports (notably Fortuna Düsseldorf and Borussia Mönchengladbach), culture, economy, lifestyle, and a dedicated Lokalsport portal spanning Kleve to Leverkusen. Content is delivered via the website, iOS/Android mobile apps with push notifications, an e-paper digital newspaper edition, an active social media presence on Facebook/Instagram/TikTok, and a growing podcast portfolio including 'Stimme des Westens', 'Rheinpegel', 'Fohlenfutter', 'Tonspur Wissen', and the co-produced true-crime title 'Hinreichend verdächtig'. The platform is built on InterRed (InterRed GmbH) content management technology and incorporates interactive features such as online games/puzzles, the AI-powered Yummy Gastro-Bot restaurant recommendation chatbot, and digital flyer distribution via Weekli.
The business model combines a freemium news model with RP+ premium subscriptions (recurring revenue offering ad-reduced reading and exclusive content), display and sponsored advertising (banner ads, sponsored content, affiliate partnerships), transaction-fee and listing revenue from vertical marketplaces (RP Immobilien for real estate, RP Stellenmarkt and AzubiNRW for jobs and vocational training, RP Online Dating, RP Trauer funeral notices, and an auction platform), and service partnerships including travel services via Droste Reisen. The primary customer base is general adult readership in NRW seeking local/regional news, supplemented by job seekers and employers, real estate consumers, and SMB advertisers. Content verticals are segmented to serve distinct use cases (geographic regional news, employment matching, property transactions) while leveraging a single regional audience funnel. The company operates as a privately held subsidiary of the diversified Rheinische Post Mediengruppe, with no public listing or disclosed venture funding.
Rheinische Post firmographics
Firmographics- Name
- Rheinische Post
- Legal name
- RP Digital GmbH
- Website
- https://rheinische-post.de
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rheinische Post is a German regional newspaper and digital news platform, founded in 1946, serving North Rhine-Westphalia readers — particularly in Düsseldorf — via rp-online.de, mobile apps, e-paper, podcasts, and vertical marketplaces, monetized through RP+ subscriptions, advertising, and classifieds.
- Ownership category
- akta.pro rank
Rheinische Post industry classification
Industry- Product category
- Regional Newspaper / Digital News Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Rheinische Post is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Rheinische Post business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Subscriptions (RP+): Premium digital subscription service offering exclusive content, ad-free reading experience, and exclusive features. Includes digital newspaper (e-paper) access.
- Advertising: Display advertising on the website and mobile app, including banner ads, sponsored content, and affiliate partnerships.
- Classifieds and Marketplace: Real estate marketplace (RP Immobilien), job board (RP Stellenmarkt/AzubiNRW), dating platform, funeral notices, and automotive marketplace.
- Service Offerings: Premium services including dating platform subscriptions, event ticketing, travel services through partner Droste Reisen, and auction platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to basic news content with advertisements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rheinische Post product offering
Product offeringCore offering
Rheinische Post is a regional German news publisher operating the digital platform rp-online.de, distributing regional and national news, sports, politics, culture, and lifestyle content across North Rhine-Westphalia. It sells a premium ad-reduced digital subscription (RP+), an e-paper digital newspaper edition, a portfolio of branded podcasts, and adjacent marketplace services including real estate, jobs, dating, and obituary notices. The business combines content publishing with advertising, subscriptions, and classified marketplace transaction fees.
Product overview
Rheinische Post operates a multi-platform digital media portfolio centered on RP ONLINE, its primary news portal covering regional and national news for NRW. The offering includes the premium RP+ subscription tier, an e-paper digital newspaper edition, and a diverse podcasts portfolio featuring crime, sports, and news content. Additional digital services encompass a gastro recommendation chatbot, online games, job and real estate marketplaces, dating services, and digital advertising platforms. The products work together to provide comprehensive news, entertainment, and lifestyle services to the NRW audience across web, mobile, and audio formats.
Differentiator
Problem solved
Functional benefit
Brands
- RP+: Premium subscription service with exclusive content
- RP Digital
- Hinreichend verdächtig
- Rheinpegel
- Fohlenfutter
- Tonspur Wissen
- Stimme des Westens
Products and services
- RP ONLINE News Portal Primary digital news website of Rheinische Post delivering regional and national news, sports, politics, culture, economy, and lifestyle coverage to readers across North Rhine-Westphalia and beyond.
- RP+ (Premium Subscription) Premium digital subscription service that provides subscribers with exclusive content access, an ad-reduced reading experience, e-paper access, and additional subscriber benefits.
- E-Paper (Digital Newspaper Edition) Digital edition of the Rheinische Post newspaper allowing readers to access the complete print publication content in electronic format, often bundled with RP+ subscriptions.
- Podcast Portfolio Collection of regular branded audio podcasts including Stimme des Westens (news), Rheinpegel (Düsseldorf), Fohlenfutter (Borussia Mönchengladbach), Tonspur Wissen (science), and Hinreichend verdächtig (true crime).
- Hinreichend verdächtig (True-Crime Podcast) True-crime podcast produced in collaboration with Staatsanwaltschaft Duisburg, providing in-depth coverage of real criminal cases and the German legal system for general listeners.
- RP Mobile App Mobile app for iOS and Android providing smartphone access to RP ONLINE news, RP+ subscription content, push notifications, and offline reading.
- RP Immobilien (Real Estate Marketplace) Regional real estate classifieds marketplace where property listings in the NRW region are posted and discovered by buyers, sellers, and renters.
- RP Stellenmarkt / AzubiNRW (Job Marketplace) Regional employment marketplace covering NRW with a dedicated AzubiNRW vocational training platform for apprenticeship and trainee roles.
- RP Online Dating Dating partner service for RP readers seeking romantic connections, operated in partnership under the RP brand.
- RP Trauer (Funeral Notices) Funeral notice and obituary service for publishing and viewing death announcements in the NRW region.
- Weekli (Digital Flyers / Promotional Platform) Digital flyer and promotional offer platform allowing local businesses to distribute promotional content and offers to RP readers.
- Yummy Gastro-Bot (AI Restaurant Chatbot) AI-powered chatbot that provides personalized restaurant and gastronomy recommendations for the Düsseldorf area based on user queries.
Companies that use Rheinische Post
Customer profileSegments3 records
Ideal customer profiles3 records
Rheinische Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rheinische Post partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Staatsanwaltschaft DuisburgminorCo-production of the true-crime podcast 'Hinreichend verdächtig' ( Hinreichend verdächtig ) with the Duisburg public prosecutor's office. The podcast covers true criminal cases and the German legal system, with input from prosecutors on case backgrounds.
Scale indicators1 record
Recent moves1 record
Expansion highlights6 records
Rheinische Post competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rheinische Post social profiles
Digital presenceRheinische Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rheinische Post leadership team
Management profileNumber of profiles
Rheinische Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rheinische Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rheinische Post
What does Rheinische Post do?
Rheinische Post is a regional German news publisher operating the digital platform rp-online.de, distributing regional and national news, sports, politics, culture, and lifestyle content across North Rhine-Westphalia. It sells a premium ad-reduced digital subscription (RP+), an e-paper digital newspaper edition, a portfolio of branded podcasts, and adjacent marketplace services including real estate, jobs, dating, and obituary notices. The business combines content publishing with advertising, subscriptions, and classified marketplace transaction fees.
Is Rheinische Post a public or private company?
Rheinische Post is a private company. It is classified as corporate owned and is currently operating.
When was Rheinische Post founded?
Rheinische Post was founded in 1946. It employs 11 to 50 people.
Where is Rheinische Post based?
Rheinische Post is headquartered in Düsseldorf, Germany, in the Europe region.
How does Rheinische Post make money?
Four revenue lines are on record. Digital Subscriptions (RP+) is the primary driver. The others are advertising, classifieds and Marketplace and service Offerings.
Does Rheinische Post have an API?
No public API is recorded for Rheinische Post.
What industry is Rheinische Post in?
Rheinische Post's product category is Regional Newspaper / Digital News Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 5131 and its SIC code is 2711.