Rochester High School Falcons

What Rochester High School Falcons does

Rochester High School (the "Falcons") is an NCA-accredited public high school located at 1361 Walton Blvd. in Rochester Hills, Michigan, operating as a government entity within the Rochester Community Schools district. The school serves approximately 1,600 students in grades 9-12 with a staff of approximately 100 teachers, administrators, and support personnel, on a 71-acre campus that includes a football stadium, outdoor track, tennis courts, and athletic fields. Founded in 1916 at its original Fourth Street and Wilcox location and relocated to its current site in 1956, the school delivers a comprehensive college-preparatory curriculum including standard, honors, and AP coursework alongside a counseling department, Media Center, athletics program, and over 50 student clubs and organizations.

The school's core technology stack is standard public-sector EdTech: a Finalsite-hosted website, ParentVUE/StudentVUE and Synergy for student information, GoFan for athletic ticketing, My School Bucks for cafeteria payments, Parchment for transcript ordering, Nutrislice for menus, Sora for eBooks, MeLCat for interlibrary loans, Xello for career exploration, and Khan Academy / LearningExpress Library for test preparation. Non-academic programs include the FEDS FIRST Robotics team (FEDS 201), the RATS (Rochester Alliance of Theatrical Students) theater program, Science Olympiad, HOSA, and multiple honor societies, supported by boosters, PTSA, and the RCS Foundation.

Revenue is not commercially generated. The school is funded primarily through Michigan state foundation allowance and Rochester Community Schools district property tax revenues, with ancillary fee income from $30 club memberships, $105/$55 student parking passes, $6 athletic event tickets, $5 student ID replacements, and a $3 transaction fee on My School Bucks deposits. The go-to-market model is community-led and district-bounded: enrollment is managed through the district's enrollment system, with the Future Falcons program serving as the recruitment funnel for incoming 9th graders.

Name

Rochester High School Falcons

Legal name

Rochester High School

Website

https://rhs.rochester.k12.mi.us

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Rochester High School is an NCA-accredited public high school in Rochester Hills, Michigan, serving approximately 1,600 students in grades 9-12 within the Rochester Community Schools district through a college-preparatory curriculum, athletics, and 50+ student organizations.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industry

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

Keywords

• Public secondary education
• High school academics
• College preparation
• Student athletics programs
• Extracurricular clubs

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Public Education Funding: As a public high school within Rochester Community Schools district, the school is primarily funded through local tax revenues and state funding. This is not a revenue-generating commercial enterprise.
2. Activity and Club Fees: The school charges $30 per club membership. Some clubs have additional fees for national membership dues and supplies. Service clubs (Green Club, Key Club, Rotary Interact) are exempt from the $30 fee.
3. Parking Passes: Student parking passes available to juniors and seniors: $105 for full year, $55 for second semester only.
4. Athletic Event Admission: Individual game tickets at $6 ($5 admission + $1 GoFan service fee). Children 10 and under and adults 62+ are free. Multi-game passes of 15 tickets available for $45 plus $3.25 service fee. Student 'A Pass' athletic pass for $60.
5. Student Services: Student ID replacement costs $5.00. Food services through My School Bucks account system with $3 transaction fee for adding funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rochester High School delivers public secondary education to approximately 1,600 students in grades 9-12, providing a college-preparatory curriculum with standard, honors, and Advanced Placement courses, a structured counseling program for academic, college, career, and social-emotional support, a media center with digital lending, competitive athletics, and more than 50 student clubs and organizations. The school is tuition-free for in-district residents and is funded through state aid and local property taxes as part of the Rochester Community Schools district.

Product overview

Rochester High School is an NCA-accredited public high school serving approximately 1,600 students in grades 9-12, located in Rochester Hills, Michigan. The school's core offering is its academic program, which includes a comprehensive college-preparatory curriculum, honors and AP courses, and a counseling department that provides academic planning, college/career guidance, and social-emotional wellness support. The school offers a portfolio of co-curricular products and services organized around five pillars: Academic Programs (core curriculum with AP, honors, and standard courses across all subject areas), Counseling Services (academic planning, college readiness, transcript ordering via Parchment, scholarship services, and career exploration through the Xello platform), Media Center/Library (physical and digital book lending, research databases, and eBook access via Sora), Athletics (competitive sports program with digital ticketing through GoFan), and over 50 Clubs and Student Organizations (including honor societies, the FIRST Robotics team FEDS, Science Olympiad, HOSA, theater program RATS, service clubs, and special-interest groups). Supporting infrastructure includes the Falcon Flyer newsletter, Future Falcons transition program for incoming freshmen, student parking management, and digital tools including ParentVUE/StudentVUE for family access and LearningExpress Library for test preparation. The school is part of Rochester Community Schools district and operates on a traditional semester schedule with six class periods.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Programs Core high school academic curriculum for grades 9-12 covering standard college-preparatory coursework, honors courses, and Advanced Placement (AP) courses across English, science, mathematics, social studies, world languages, and the arts.
• Counseling Services Comprehensive school counseling program covering academic planning, personal/social support, and college and career readiness for students in grades 9-12. Includes a Calming Corner wellness space, with counselors assigned by last name.
• Media Center and Library Services School library providing physical and digital book lending, eBook and audiobook access via Sora, research database subscriptions, MeLCat interlibrary loans, and SL 21 Exemplary Library designation. Open throughout the school day for casual reading and quiet study.
• College Planning and Transcript Services College counseling services including campus visit guidance, college representative visits, Common Application support, NCAA eligibility assistance, scholarship search tools, and official transcript ordering via Parchment.
• Clubs and Student Organizations Over 50 student clubs and organizations including honor societies (National Honor Society, Science NHS, Mathematics Honor Society, Computer Science Honor Society, and language honor societies), academic and professional clubs (FIRST Robotics team FEDS, Science Olympiad, HOSA), service clubs (Key Club, Rotary Interact, Green Club), and special-interest groups. Most clubs charge a $30 annual membership fee.
• Athletics Program Full athletic program offering multiple varsity and junior varsity sports with ticket sales managed through the GoFan digital platform and fundraising supported by the Athletic Boosters organization.
• RATS Theater Program Theater program producing a fall musical, winter one-act play, and spring play, plus an improvisation team (Dead R.A.T.S). Auditions held in December; open to all students with an additional fee for cast and crew members.
• Career Readiness and Xello Platform Career exploration and planning tool using Xello for all grade levels. Students build Educational Development Plans (EDPs) annually, explore careers, and access resume-building activities with counselor-led sessions each year.
• Scholarship Services Counseling service connecting students with scholarship opportunities including the Michigan Achievement Scholarship, district-specific awards, and external scholarship search tools, with a maintained scholarship list available through Google Sheets.
• Test Preparation Resources Standardized test preparation resources including Khan Academy SAT Practice (with PSAT result integration), LearningExpress Library practice questions and tutorials, and school-day PSAT and SAT administration for all juniors.
• FEDS FIRST Robotics Team Competitive robotics team (Team 201) participating in the FIRST Robotics Competition. Students design, build, wire, and program competitive robots from September through the competition season in March, with additional fees for team materials and uniforms.
• Student Parking Pass System Student parking management system with online registration via Google Forms and payment through the RCS payment system. Full-year passes cost $105 and second-semester passes cost $55, available to juniors and seniors with valid driver's licenses.
• Future Falcons Transition Program Transition program for incoming 9th grade students (Class of 2030) including 8th Grade Welcome Night, scheduling information, course description books, and orientation resources for incoming freshmen and their families.
• RCS Virtual Campus Online learning option within Rochester Community Schools providing alternative enrollment arrangements for students who need a virtual pathway through high school coursework.

Quantifiable outcome

• Multiple AP course offerings with academic recognition tiers: Scholars of Highest Distinction (GPA 3.9-4.0, 4+ AP courses), Scholars of Distinction (GPA 3.8-3.899, 3+ AP courses), Scholars of Achievement (GPA 3.5-3.799, 2+ AP courses)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

One partnership is on record.

• Rochester Community Schools DistrictcoreOthersRochester High School is part of the Rochester Community Schools district, which includes 22 school buildings serving pre-K through adult education. The district provides shared services, curriculum resources, technology infrastructure, food services, transportation, and administrative support.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Troy High School: Adjacent suburban Oakland County public high school of similar size, demographics, and college-prep focus. Operates within a comparable Michigan district funding model and competes directly with RHS for in-county families evaluating public high school options.
• Clarkston High School: Nearby Michigan public high school with comparable size, public funding model, and AP offerings. Notably the prior employer of RHS Assistant Principal Megan Pasquale, signaling overlapping talent and programmatic standards.
• Adams High School (Rochester Community Schools): The sister high school within the same Rochester Community Schools district, also serving grades 9-12 with comparable AP offerings, athletics, and co-curricular programs. Shares funding sources, district platforms (Xello, ParentVUE, Finalsite), and counselor/principal staff pipeline, making it the most directly comparable peer.
• Bloomfield Hills High School: Suburban Oakland County public high school with a comparably rigorous AP and college-counseling program. Targets a similar middle- to upper-middle-income family demographic and competes for the same college-bound student pool.
• Rochester Stoney Creek High School: Third public high school within Rochester Community Schools, sharing the same district funding, platforms, and feeder patterns. Directly comparable operationally and the closest peer set within the same governance structure.
• Lake Orion High School: Neighboring Oakland County public high school competing for district-resident families in the Rochester Hills orbit. Comparable public funding, athletics footprint, and AP/college-counseling structure.

Emerging players

• Brother Rice High School: Private Catholic college-prep high school in the Metro Detroit area. Draws families from the same Rochester Hills demographic who are willing to pay tuition for an alternative model, partially competing for the same college-bound cohort.
• International Academy (Oakland Schools): Public consortium magnet school serving Oakland County with an IB-focused, highly selective curriculum. Competes with RHS for top college-bound students seeking specialized academic tracks within the public sector.

Broad incumbents

• Cranbrook Schools: Elite private PreK-12 college-prep school in Bloomfield Hills. While tuition-based, it draws top students from the same affluent Rochester/Bloomfield corridor, making it a benchmark for college outcomes and program differentiation rather than a direct price competitor.

Regional players

• Henry Ford II High School (Avondale): Nearby Southeast Michigan public high school operating under a comparable state funding model with a college-preparatory focus. Serves a different immediate geography but draws from an overlapping regional labor and family pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RHSFalcons
• YouTubeyoutube.com/channel/UCfD4hhoUiGK8_Q78VsWG7nQ
• Facebookfacebook.com/Rochester-High-School-Falcons-133774889993429
• Instagraminstagram.com/rochesterschoolsmi
• LinkedInlinkedin.com/company/rochester-high-school-falcons

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochester High School Falcons