What Rhubarb does

Rhubarb is a privately held creative advertising agency, organized as Rhubarb, LLC, headquartered in Los Angeles, California, with team members in New York and an international network of freelance artists. Founded in 2018 at the dawn of the streaming era, the agency specializes in marketing campaigns for entertainment and streaming clients, delivering services that span creative campaign development, key art and visual identity design, motion graphics and animation, global campaign strategy, photoshoot direction, and brand stewardship across multiple seasons. Its portfolio includes work for Netflix, Paramount+, Amazon Prime, ABC, and CBS on titles such as Narcos: Mexico, The Sandman, Monster: The Jeffrey Dahmer Story, Cobra Kai, Bosch, Rabbit Hole, Star Trek: Strange New Worlds, Dexter Original Sin, Grey's Anatomy, and Abbott Elementary.\n\nThe agency operates a curated model, assembling a different creative team for each project from a global pool of award-winning artists, with particular emphasis on cultural authenticity, such as commissioning Mexican artists for the Narcos: Mexico franchise. The underlying production stack involves traditional creative disciplines -- art direction, custom matte painting, CGI, retouching, and production photography -- supported by individual contributors such as Dan Winters and Brian Bowen-Smith, and partners like Mondlicht Studios for animation. There is no evidence of proprietary AI tools, API products, or platform technology; the offering is a service-based creative output rather than a software product.\n\nCommercially, Rhubarb generates revenue through professional-services fees for marketing campaigns, with a sales-led, direct-relationship motion into enterprise entertainment clients. The firm is founder-controlled, with no disclosed external funding, parent company, or leadership changes, and recognition of 24 Clio Awards, 45 Promax Awards, and 63 Graphis Awards underpins its client pull. The primary customer segment is entertainment studios and streaming platforms, with a secondary segment in network television, making the revenue base highly aligned with the content-marketing spend of major media companies.

Name

Rhubarb

Legal name

Rhubarb, LLC

Website

https://rhubarbagency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhubarb is a Los Angeles-based creative advertising agency that develops marketing campaigns, key art, and brand stewardship for entertainment and streaming clients including Netflix, Paramount+, Amazon Prime, ABC, and CBS.

Ownership category

akta.pro rank

Product category

Entertainment Marketing Agency

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Entertainment marketing campaigns
• Key art design
• Creative agency services
• Streaming platform marketing
• Visual identity design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Campaign Services: Agency fees for creating marketing campaigns for entertainment clients including key art, promotional materials, and full 360-degree campaign development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rhubarb is an advertising agency that develops marketing campaigns for streaming platforms, television networks, and entertainment studios, with a focus on artistry, craftsmanship, and cultural authenticity. The agency offers full-service creative campaign development including key art, character posters, motion graphics and animation, photoshoot direction, custom matte painting, CGI, retouching, production services, and ongoing brand stewardship across multiple seasons of entertainment franchises. Each project is staffed by a curated team of international award-winning artists selected for cultural and creative fit.

Product overview

Rhubarb is an advertising and marketing agency that develops marketing campaigns with a focus on artistry, craftsmanship, expertise, and diversity of concepts. The agency offers a comprehensive suite of creative services including creative campaign development, key art and visual identity design, motion graphics and animation, global campaign strategy, photoshoot direction, and brand stewardship. Working with an international network of award-winning artists, Rhubarb produces unexpected, effective, and beautiful work primarily for the streaming and entertainment industry. Their client portfolio spans major platforms including Netflix, Paramount+, Amazon Prime, Disney+, and broadcast networks, with projects ranging from individual key art campaigns to full-scale global promotional rollouts for television franchises.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Juan Luis GarciaminorOthersMexican artist commissioned to design the world map for Narcos: Mexico Season 1, counterpart to the key art for Narcos (Colombia).
• Miguel ValenzuelaminorOthersArtist commissioned to paint campaign elements and character posters for Narcos: Mexico Season 1, customized lotería cards.
• Ernesto MuñizminorOthersMexican artist commissioned to create key art and campaign elements for Narcos: Mexico Season 2, manually assembling art using X-acto knives and glue.
• Gustavo RimadaminorOthersArtist commissioned to create grand scale painting for Narcos: Mexico Season 3, months of nonstop work on detailed complex art.
• Mondlicht StudiosminorOthersAnimation studio that created the date announcement title treatment for Narcos: Mexico Season 3, complex animated title inspired by cartel weaponry.
• Brian Bowen-SmithminorOthersPhotographer who captured striking black and white photography for Rabbit Hole campaign, featuring copylines superimposed onto photos.
• Dan WintersminorOthersLegendary photographer known for capturing global leaders and celebrities, commissioned for key art photography on Monster: Jeffrey Dahmer Story campaign.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sarofsky: Chicago-based creative studio specializing in main titles, end titles, and motion graphics for film, TV, and streaming — comparable in motion design and entertainment client overlap.
• MOCEAN: LA-based creative agency with deep entertainment marketing heritage producing main titles, key art, and campaigns for streamers and broadcast networks — directly comparable in service mix and award profile.
• Concept Arts: Los Angeles-based creative agency producing key art, promotional campaigns, and motion graphics for film and streaming — directly comparable in services and client overlap.
• Prologue Films: Creative studio producing main titles, key art, and integrated marketing campaigns for major film and streaming franchises — comparable in offering and award-winning entertainment client roster.
• The Refinery: Entertainment-focused creative agency producing key art, branding, and campaign materials for streamers and TV networks — closely comparable boutique competitor in the entertainment marketing space.
• Art Machine: Boutique entertainment marketing agency producing key art, branding, and campaign materials for film, TV, and streaming — comparable in scale, service offering, and entertainment vertical focus.
• Ignition Creative: Boutique entertainment creative agency producing key art, trailers, and campaign assets for streaming and TV clients — comparable in size, scope, and entertainment industry focus.
• Trailer Park: Entertainment marketing agency producing key art, campaigns, and content for major streamers and studios (Netflix, Amazon, Disney) — directly competitive with Rhubarb in entertainment-focused creative campaign work.
• BLT Communications: Hollywood-based creative agency specializing in key art, title design, and marketing campaigns for film and television — directly comparable to Rhubarb in services, entertainment client base, and creative award posture.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency with entertainment and streaming clients — a broader incumbent that competes for marquee entertainment campaign work but at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rhubarbagency
• LinkedInlinkedin.com/company/rhubarbagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhubarb