RHUM DAMOISEAU

What RHUM DAMOISEAU does

DAMOISEAU EXPORT, operating commercially as Les Rhums Damoiseau, is a third-generation family-owned producer of Rhum Agricole based in Le Moule, Guadeloupe, founded in 1942 when Roger Damoiseau senior acquired the Bellevue estate. The company operates one industrial-scale distillery (Distillerie Bellevue-Hurel) in the only distillery in Grande-Terre, processing pure cane juice (vesou) through Creole column stills (Speichim/Roger, Iméca, Honoré) with double-effect distillation, a 24–36 hour bottom-of-tank fermentation, and aging in ex-bourbon American oak barrels (180–220 liters) for periods ranging from three years (V.O) to 15+ years (vintage expressions including Millésime 1953 and Millésime 1995 Brut de fût). Master distiller and managing director Jean-Luc Damoiseau (since 1978) and chairman Hervé Damoiseau (since 1995) lead the operation; Sandrine Damoiseau has run event-driven brand promotion since 1978.

The product portfolio spans white agricultural rums (40%, 50%, 55% ABV), aged rums (V.O, V.S.O.P, X.O), ultra-premium vintage expressions (10, 12, 15 years plus Millésime 1953 and 1995), macerated rums (Arrangés) with fresh-cut tropical fruits, the Shrubb liqueur and an Aged-Rum Cream, and ready-to-drink canned cocktails (Pas Loma and Gwada Mule). Production is governed by the Geographical Indication (IG) of Guadeloupe and benefits from French Antilles fiscal privileges for rum.

Revenue is generated through one-time product sales via four-channel distribution: (1) mass retail in mainland France through Auchan, Carrefour, Leclerc, Intermarché, Cora, Match, Casino, Monoprix, Franprix and others; (2) specialized wholesalers including METRO, Promocash, Macéo, France Boissons, and Nicolas cavistes; (3) export distributors across more than 35 countries on six continents; and (4) direct-to-consumer e-commerce through rhum-des-iles.com for France mainland, supplemented by distillery visits at Le Moule. Jonathan Damoiseau serves as director of publication. The legal entity DAMOISEAU EXPORT is a private corporation domiciled in France (Guadeloupe) with no disclosed investors, funding rounds, or external capital events.

Name

RHUM DAMOISEAU

Legal name

DAMOISEAU EXPORT

Website

https://rhum-damoiseau.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhum Damoiseau is a third-generation, family-owned agricultural rum distillery in Le Moule, Guadeloupe, producing white, aged, vintage, macerated, and ready-to-drink rums from pure cane juice for mass retail, wholesale, export distribution across 35+ countries, and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Baie Mahault

HQ country

Guadeloupe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rum Product Sales: Damoiseau generates revenue through the sale of agricultural rum products including white rums (40%, 50%, 55% ABV), aged rums (V.O, V.S.O.P, X.O), premium vintage rums (10-15 years, 1953, 1995), macerated rums and liqueurs (Shrubb, fruit-arranged rums), and ready-to-drink cocktails (Pas Loma, Gwada Mule). Products are sold in bottles (35cl to 1.5L) and cubis (3L to 5L).

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

RHUM DAMOISEAU is a third-generation family-owned distillery in Le Moule, Guadeloupe that produces 100% agricultural rum (Rhum Agricole) from pure cane juice using Creole column stills. Its portfolio spans white rums (40/50/55% ABV), aged rums (VO 3 yrs, VSOP 4 yrs, XO 6 yrs), vintage and premium expressions (10/12/15 years, 1953, 1995 cask strength), fruit-macerated arrangés, the Shrubb liqueur, an aged-rum cream, and ready-to-drink canned cocktails (Pas Loma, Gwada Mule), distributed across 35+ countries.

Product overview

RHUM DAMOISEAU is a traditional agricultural rum producer from Guadeloupe, operating as a family-owned distillery for three generations. The product portfolio includes classic agricultural white rums (Blanc) in three strengths (40%, 50%, 55%), amber/golden rums (40°), and aged rums including V.O (3 years), V.S.O.P (4 years), X.O (6 years), and vintage premiums (1995, 1953, 10/12/15 year old). The company also produces macerated rums (Arrangés) with tropical fruits (Ananas Victoria, Mangue Passion, Pink Guava, Coconut, Victoria Pineapple), liqueurs including Shrubb and Aged-Rum Cream, and ready-to-drink cocktails (Pas Loma, Gwada Mule). The products are distributed primarily in mainland France, French Antilles/Guyana, and export markets including North America, Europe, Africa, Asia, and Oceania.

Differentiator

Problem solved

Functional benefit

Brands

• Blanc 50: White agricultural rum from Guadeloupe at 50% vol.
• Vieux V.O
• Shrubb
• Millésime 1995 Brut de Fût
• Arrangés
• Pas Loma
• Gwada Mule

Products and services

• White 40% (Agricultural White Rum) Agricultural white rum from Guadeloupe at 40% ABV with delicate sweet, floral, and spicy notes, intended for direct consumption and cocktail mixing.
• Blanc 50 (Agricultural White Rum 50%) Agricultural white rum from Guadeloupe at 50% ABV with sugarcane, exotic fruit, and pepper aromas plus sweet floral and spicy palate notes, sold as a flagship product.
• White 55% (Agricultural White Rum 55%) Higher-strength agricultural white rum from Guadeloupe at 55% ABV, targeting connoisseurs and traditional Ti Punch preparation.
• Golden 40° (Amber Rum) Amber/golden rum briefly aged in oak casks at 40% ABV, positioned as an entry-level aged expression.
• Vieux V.O (3-Year Aged Rum) Aged agricultural rum aged minimum 3 years in 180-220 liter ex-bourbon American oak barrels at 42% ABV with notes of wood, dried fruits, and spices.
• V.S.O.P (4-Year Aged Rum)

Quantifiable outcome

• 100% natural ingredients in ready-to-drink cocktails
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Roger Damoiseau DistributioncoreChannel Partner/ Reseller/ DistributorPrimary distributor in Guadeloupe handling local distribution from Marc Rancez at Parc d'activités la Providence, Dothémare, Les Abymes.
• SODAFcoreChannel Partner/ Reseller/ DistributorDistributor in Guadeloupe located in Zone industrielle de Jarry, Baie-Mahault, handling distribution alongside Roger Damoiseau Distribution.
• Horizon Beverage (US)coreChannel Partner/ Reseller/ DistributorUS distributor for Massachusetts and Rhode Island markets, part of Horizon Beverage Group, located in Norton, MA.
• Origin BeveragecoreChannel Partner/ Reseller/ DistributorUS distributor for Massachusetts (Horizon Beverage Group) handling Damoiseau rum distribution in the state.
• American Northwest DistributorscoreChannel Partner/ Reseller/ DistributorUS distributor for Washington state handling Damoiseau rum distribution.
• METRO FrancecoreChannel Partner/ Reseller/ DistributorMajor wholesale distribution partner for cubi (4.5L bag-in-box) sales across METRO stores in France.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rhum Neisson: Neisson is a family-owned Martinique AOC agricultural rum distillery. Directly comparable to Damoiseau on family stewardship, small team, traditional Creole column distillation, and terroir-driven agricultural rum positioning.
• Trois Rivières: Trois Rivières is a Martinique AOC agricultural rum producer operating an estate distillery. It overlaps with Damoiseau on traditional French-Caribbean production, AOP-style regulatory protection, and aged rum offerings.
• Rhum JM: Rhum JM is a Martinique AOC agricultural rum producer from the Le François estate. It shares Damoiseau's French-Caribbean agricultural rum category, French regulatory framework, traditional Creole column distillation, and aged-expressions portfolio structure.
• Habitation Saint-Étienne (HSE): HSE is a Martinique AOC agricultural rum producer with a multi-generational history. It mirrors Damoiseau's positioning around estate provenance, cask aging, and artisanal French-Caribbean rum production targeting the premium and aged segments.
• Rhum Clément: Rhum Clément is a Martinique AOC agricultural rum produced at the historic Habitation Clément. It shares Damoiseau's French-Caribbean AOC framework and aged-rum portfolio, with comparable global premium distribution and tourism-led distillery visits.
• Distillerie Depaz: Depaz is a Martinique AOC agricultural rum distillery on the slopes of Mount Pelée. Comparable to Damoiseau on traditional single-estate agricultural rum, French regulatory framework, and aged expression lineup.
• Distillerie Bologne: Bologne is a Guadeloupe IG agricultural rum distillery located in Basse-Terre, the other half of the Guadeloupe archipelago. Operating under the same protected Geographical Indication with cane-juice-only production, Bologne is a direct regional regulatory and product comparable to Damoiseau.
• Distillerie Poisson (Rhum Père Labat): Rhum Père Labat is produced at Distillerie Poisson on Marie-Galante, another island within Guadeloupe. Both producers operate under the same Guadeloupe Geographical Indication, making them the most direct regulatory and category comparables to Damoiseau.

Broad incumbents

• Ron Diplomático: Ron Diplomático is a Venezuelan rum producer known for premium aged and vintage expressions. It competes with Damoiseau in the aged and super-premium rum category with much broader international distribution and marketing investment behind the brand.
• Mount Gay: Mount Gay is the world's oldest rum brand (Barbados, est. 1703), backed by Rémy Cointreau. It competes broadly with Damoiseau in the aged and premium rum category but operates at vastly greater scale, broader distribution, and stronger international brand recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rhum_damoiseau/?hl=fr
• LinkedInlinkedin.com/company/rhum-damoiseau

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHUM DAMOISEAU