RHUM DAMOISEAU
Rhum Damoiseau is a third-generation, family-owned agricultural rum distillery in Le Moule, Guadeloupe, producing white, aged, vintage, macerated, and ready-to-drink rums from pure cane juice for mass retail, wholesale, export distribution across 35+ countries, and direct e-commerce.
- Company typePrivate
- Founded1942
- HeadquartersBaie Mahault, Guadeloupe
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What RHUM DAMOISEAU does
DAMOISEAU EXPORT, operating commercially as Les Rhums Damoiseau, is a third-generation family-owned producer of Rhum Agricole based in Le Moule, Guadeloupe, founded in 1942 when Roger Damoiseau senior acquired the Bellevue estate. The company operates one industrial-scale distillery (Distillerie Bellevue-Hurel) in the only distillery in Grande-Terre, processing pure cane juice (vesou) through Creole column stills (Speichim/Roger, Iméca, Honoré) with double-effect distillation, a 24–36 hour bottom-of-tank fermentation, and aging in ex-bourbon American oak barrels (180–220 liters) for periods ranging from three years (V.O) to 15+ years (vintage expressions including Millésime 1953 and Millésime 1995 Brut de fût). Master distiller and managing director Jean-Luc Damoiseau (since 1978) and chairman Hervé Damoiseau (since 1995) lead the operation; Sandrine Damoiseau has run event-driven brand promotion since 1978.
The product portfolio spans white agricultural rums (40%, 50%, 55% ABV), aged rums (V.O, V.S.O.P, X.O), ultra-premium vintage expressions (10, 12, 15 years plus Millésime 1953 and 1995), macerated rums (Arrangés) with fresh-cut tropical fruits, the Shrubb liqueur and an Aged-Rum Cream, and ready-to-drink canned cocktails (Pas Loma and Gwada Mule). Production is governed by the Geographical Indication (IG) of Guadeloupe and benefits from French Antilles fiscal privileges for rum.
Revenue is generated through one-time product sales via four-channel distribution: (1) mass retail in mainland France through Auchan, Carrefour, Leclerc, Intermarché, Cora, Match, Casino, Monoprix, Franprix and others; (2) specialized wholesalers including METRO, Promocash, Macéo, France Boissons, and Nicolas cavistes; (3) export distributors across more than 35 countries on six continents; and (4) direct-to-consumer e-commerce through rhum-des-iles.com for France mainland, supplemented by distillery visits at Le Moule. Jonathan Damoiseau serves as director of publication. The legal entity DAMOISEAU EXPORT is a private corporation domiciled in France (Guadeloupe) with no disclosed investors, funding rounds, or external capital events.
RHUM DAMOISEAU firmographics
Firmographics- Name
- RHUM DAMOISEAU
- Legal name
- DAMOISEAU EXPORT
- Website
- https://rhum-damoiseau.com
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rhum Damoiseau is a third-generation, family-owned agricultural rum distillery in Le Moule, Guadeloupe, producing white, aged, vintage, macerated, and ready-to-drink rums from pure cane juice for mass retail, wholesale, export distribution across 35+ countries, and direct e-commerce.
- Ownership category
- akta.pro rank
Where RHUM DAMOISEAU is headquartered
LocationHeadquarters
- HQ city
- Baie Mahault
- HQ country
- Guadeloupe
Offices3 records
Markets served
RHUM DAMOISEAU business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Rum Product Sales: Damoiseau generates revenue through the sale of agricultural rum products including white rums (40%, 50%, 55% ABV), aged rums (V.O, V.S.O.P, X.O), premium vintage rums (10-15 years, 1953, 1995), macerated rums and liqueurs (Shrubb, fruit-arranged rums), and ready-to-drink cocktails (Pas Loma, Gwada Mule). Products are sold in bottles (35cl to 1.5L) and cubis (3L to 5L).
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
RHUM DAMOISEAU product offering
Product offeringCore offering
RHUM DAMOISEAU is a third-generation family-owned distillery in Le Moule, Guadeloupe that produces 100% agricultural rum (Rhum Agricole) from pure cane juice using Creole column stills. Its portfolio spans white rums (40/50/55% ABV), aged rums (VO 3 yrs, VSOP 4 yrs, XO 6 yrs), vintage and premium expressions (10/12/15 years, 1953, 1995 cask strength), fruit-macerated arrangés, the Shrubb liqueur, an aged-rum cream, and ready-to-drink canned cocktails (Pas Loma, Gwada Mule), distributed across 35+ countries.
Product overview
RHUM DAMOISEAU is a traditional agricultural rum producer from Guadeloupe, operating as a family-owned distillery for three generations. The product portfolio includes classic agricultural white rums (Blanc) in three strengths (40%, 50%, 55%), amber/golden rums (40°), and aged rums including V.O (3 years), V.S.O.P (4 years), X.O (6 years), and vintage premiums (1995, 1953, 10/12/15 year old). The company also produces macerated rums (Arrangés) with tropical fruits (Ananas Victoria, Mangue Passion, Pink Guava, Coconut, Victoria Pineapple), liqueurs including Shrubb and Aged-Rum Cream, and ready-to-drink cocktails (Pas Loma, Gwada Mule). The products are distributed primarily in mainland France, French Antilles/Guyana, and export markets including North America, Europe, Africa, Asia, and Oceania.
Differentiator
Problem solved
Functional benefit
Brands
- Blanc 50: White agricultural rum from Guadeloupe at 50% vol.
- Vieux V.O
- Shrubb
- Millésime 1995 Brut de Fût
- Arrangés
- Pas Loma
- Gwada Mule
Products and services
- White 40% (Agricultural White Rum) Agricultural white rum from Guadeloupe at 40% ABV with delicate sweet, floral, and spicy notes, intended for direct consumption and cocktail mixing.
- Blanc 50 (Agricultural White Rum 50%) Agricultural white rum from Guadeloupe at 50% ABV with sugarcane, exotic fruit, and pepper aromas plus sweet floral and spicy palate notes, sold as a flagship product.
- White 55% (Agricultural White Rum 55%) Higher-strength agricultural white rum from Guadeloupe at 55% ABV, targeting connoisseurs and traditional Ti Punch preparation.
- Golden 40° (Amber Rum) Amber/golden rum briefly aged in oak casks at 40% ABV, positioned as an entry-level aged expression.
- Vieux V.O (3-Year Aged Rum) Aged agricultural rum aged minimum 3 years in 180-220 liter ex-bourbon American oak barrels at 42% ABV with notes of wood, dried fruits, and spices.
- V.S.O.P (4-Year Aged Rum)
Quantifiable outcome
- 100% natural ingredients in ready-to-drink cocktails
- +1 more outcomes
Companies that use RHUM DAMOISEAU
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
RHUM DAMOISEAU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RHUM DAMOISEAU partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Roger Damoiseau DistributioncorePrimary distributor in Guadeloupe handling local distribution from Marc Rancez at Parc d'activités la Providence, Dothémare, Les Abymes.
- SODAFcoreDistributor in Guadeloupe located in Zone industrielle de Jarry, Baie-Mahault, handling distribution alongside Roger Damoiseau Distribution.
- Horizon Beverage (US)coreUS distributor for Massachusetts and Rhode Island markets, part of Horizon Beverage Group, located in Norton, MA.
- Origin BeveragecoreUS distributor for Massachusetts (Horizon Beverage Group) handling Damoiseau rum distribution in the state.
- American Northwest DistributorscoreUS distributor for Washington state handling Damoiseau rum distribution.
- METRO FrancecoreMajor wholesale distribution partner for cubi (4.5L bag-in-box) sales across METRO stores in France.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
RHUM DAMOISEAU competitors and assessment
Company assessmentDirect peers
- Rhum Neisson: Neisson is a family-owned Martinique AOC agricultural rum distillery. Directly comparable to Damoiseau on family stewardship, small team, traditional Creole column distillation, and terroir-driven agricultural rum positioning.
- Trois Rivières: Trois Rivières is a Martinique AOC agricultural rum producer operating an estate distillery. It overlaps with Damoiseau on traditional French-Caribbean production, AOP-style regulatory protection, and aged rum offerings.
- Rhum JM: Rhum JM is a Martinique AOC agricultural rum producer from the Le François estate. It shares Damoiseau's French-Caribbean agricultural rum category, French regulatory framework, traditional Creole column distillation, and aged-expressions portfolio structure.
- Habitation Saint-Étienne (HSE): HSE is a Martinique AOC agricultural rum producer with a multi-generational history. It mirrors Damoiseau's positioning around estate provenance, cask aging, and artisanal French-Caribbean rum production targeting the premium and aged segments.
- Rhum Clément: Rhum Clément is a Martinique AOC agricultural rum produced at the historic Habitation Clément. It shares Damoiseau's French-Caribbean AOC framework and aged-rum portfolio, with comparable global premium distribution and tourism-led distillery visits.
- Distillerie Depaz: Depaz is a Martinique AOC agricultural rum distillery on the slopes of Mount Pelée. Comparable to Damoiseau on traditional single-estate agricultural rum, French regulatory framework, and aged expression lineup.
- Distillerie Bologne: Bologne is a Guadeloupe IG agricultural rum distillery located in Basse-Terre, the other half of the Guadeloupe archipelago. Operating under the same protected Geographical Indication with cane-juice-only production, Bologne is a direct regional regulatory and product comparable to Damoiseau.
- Distillerie Poisson (Rhum Père Labat): Rhum Père Labat is produced at Distillerie Poisson on Marie-Galante, another island within Guadeloupe. Both producers operate under the same Guadeloupe Geographical Indication, making them the most direct regulatory and category comparables to Damoiseau.
Broad incumbents
- Ron Diplomático: Ron Diplomático is a Venezuelan rum producer known for premium aged and vintage expressions. It competes with Damoiseau in the aged and super-premium rum category with much broader international distribution and marketing investment behind the brand.
- Mount Gay: Mount Gay is the world's oldest rum brand (Barbados, est. 1703), backed by Rémy Cointreau. It competes broadly with Damoiseau in the aged and premium rum category but operates at vastly greater scale, broader distribution, and stronger international brand recognition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RHUM DAMOISEAU social profiles
Digital presenceRHUM DAMOISEAU financial estimates
Financial estimateRevenue estimate
Valuation estimate
RHUM DAMOISEAU leadership team
Management profileNumber of profiles
Profiles4 records
RHUM DAMOISEAU subsidiaries and ownership
Company hierarchySubsidiaries1 record
RHUM DAMOISEAU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RHUM DAMOISEAU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RHUM DAMOISEAU
What does RHUM DAMOISEAU do?
RHUM DAMOISEAU is a third-generation family-owned distillery in Le Moule, Guadeloupe that produces 100% agricultural rum (Rhum Agricole) from pure cane juice using Creole column stills. Its portfolio spans white rums (40/50/55% ABV), aged rums (VO 3 yrs, VSOP 4 yrs, XO 6 yrs), vintage and premium expressions (10/12/15 years, 1953, 1995 cask strength), fruit-macerated arrangés, the Shrubb liqueur, an aged-rum cream, and ready-to-drink canned cocktails (Pas Loma, Gwada Mule), distributed across 35+ countries.
Is RHUM DAMOISEAU a public or private company?
RHUM DAMOISEAU is a private company. It is classified as family owned and is currently operating.
When was RHUM DAMOISEAU founded?
RHUM DAMOISEAU was founded in 1942. It employs 11 to 50 people.
Where is RHUM DAMOISEAU based?
RHUM DAMOISEAU is headquartered in Baie Mahault, Guadeloupe.
How does RHUM DAMOISEAU make money?
One revenue line is on record: rum Product Sales.
Who are RHUM DAMOISEAU's main competitors?
Direct peers on record are Rhum Neisson, Trois Rivières, Rhum JM, Habitation Saint-Étienne (HSE), Rhum Clément, Distillerie Depaz, Distillerie Bologne and Distillerie Poisson (Rhum Père Labat). Broad incumbents are Ron Diplomático and Mount Gay.
Does RHUM DAMOISEAU have an API?
No public API is recorded for RHUM DAMOISEAU.