Rice-Polak Gallery

What Rice-Polak Gallery does

Rice-Polak Gallery is a single-location contemporary fine art gallery based in Provincetown, Massachusetts (Cape Cod). The gallery operates from a physical showroom at 430 Commercial Street and represents a roster of more than 44 artists working across paintings, pastels, assemblages, photography, sculpture, digital and mixed media, and installations. Its program consists of ongoing group exhibitions alongside solo shows featuring mid-career and emerging artists, with artwork priced individually across a wide range (approximately $800 for small sculptures to $35,000 for monumental works).

The gallery's underlying technology stack is conventional for an independent fine art retailer: a WordPress/Elementor website hosting individual artist pages with prices and availability status, a downloadable PDF/print catalog, and social media feeds on Facebook and Instagram. Distribution extends through third-party marketplaces Artsy and TripAdvisor. There is no proprietary software, no e-commerce transaction layer, and no app.

Revenue is generated almost entirely through one-time artwork sales transacted in person at the gallery, with prices quoted per piece. The go-to-market motion is direct-to-consumer through the physical storefront, supplemented by inbound interest via the website, email inquiries, and marketplace listings. The gallery is privately held, founded and led by Director Marla Rice, with no disclosed parent company, funding rounds, or external investors. Customer segments are split between individual collectors and a secondary institutional/corporate buyer base, with no published revenue or transaction volume figures.

Name

Rice-Polak Gallery

Legal name

Rice Polak Gallery

Website

https://ricepolakgallery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rice-Polak Gallery is a single-location contemporary fine art gallery in Provincetown, MA, representing 44+ artists across painting, sculpture, photography, and mixed media, selling one-off works priced from roughly $800 to $35,000 through its physical showroom and online listings.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary fine art
• Art gallery sales
• Fine art exhibitions
• Provincetown gallery
• Art dealer services

Headquarters

HQ city

Provincetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Artwork Sales: The gallery generates revenue through the sale of contemporary fine art including paintings, sculptures, photography, and mixed media works from represented artists. Sales occur directly through the gallery with individual artwork prices ranging from approximately $1,000 to $35,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rice-Polak Gallery operates as a contemporary fine art gallery in Provincetown, MA, representing more than 44 artists and presenting rotating solo and group exhibitions. It sells original works including paintings, pastels, assemblages, photography, sculpture, digital and mixed media, and installations at price points ranging from $800 to $35,000. Sales are conducted through the physical gallery, its website, an annual downloadable catalog, listings on Artsy, and active social media channels.

Product overview

Rice Polak Gallery is a single-location contemporary fine art gallery in Provincetown, MA, offering a curated collection of paintings, pastels, assemblages, photography, sculpture, digital & mixed media, and installations. The gallery operates as a unified gallery service presenting both ongoing group exhibitions and solo shows featuring mid-career and emerging artists. A downloadable catalog provides an overview of the gallery's current offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Rice-Polak Gallery Contemporary Art Sales

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Provincetown Art Gallery Association (PAGA)coreGTM or Marketing PartnerThe gallery is a member of PAGA, the Provincetown Art Gallery Association. PAGA promotes Provincetown as a destination for art and provides cross-promotional opportunities among member galleries.
• TripAdvisorminorGTM or Marketing PartnerThe gallery maintains a presence on TripAdvisor to attract tourists and visitors to Provincetown, leveraging the platform's reviews and recommendations for attractions in the area.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• Artsy: Online marketplace and discovery platform for fine art, on which Rice-Polak Gallery maintains a listing. Comparable as a partner/ecosystem platform that influences how Rice-Polak reaches collectors, rather than as a direct competitor.

Direct peers

• Left Bank Gallery: Cape Cod-based contemporary art gallery representing painters, sculptors, and photographers with similar price ranges. Directly comparable as a regional contemporary gallery serving collectors and seasonal visitors in the same Cape Cod arts market.
• Long-Sharp Gallery: Contemporary fine art gallery with a rotating roster of mid-career artists spanning painting, sculpture, and photography at similar price points to Rice-Polak. Comparable as a small-to-mid-sized contemporary gallery targeting collector buyers across multiple price tiers.
• Gallery Ehva: Contemporary fine art gallery on Cape Cod representing established artists in painting and sculpture. Comparable as a regional peer gallery serving similar collector segments at similar price points.
• Simie Maryles Gallery: Provincetown gallery representing contemporary painters and sculptors in similar price ranges. Directly comparable as a Provincetown-based peer gallery targeting overlapping collector and tourist audiences.
• Albert Merola Gallery: Provincetown contemporary art gallery with a curated roster of mid-career and emerging artists across multiple mediums. Directly comparable as a peer gallery operating in the same Provincetown arts ecosystem with similar pricing tiers and collector segments.
• Bowersock Gallery: Provincetown contemporary art gallery featuring paintings, sculpture, and mixed media by established and emerging artists. Comparable as a peer gallery operating in the same Provincetown arts destination with similar artist representation model.
• Berta Walker Gallery: Provincetown-based contemporary fine art gallery representing established and emerging artists across painting, sculpture, and mixed media. Directly comparable given shared Provincetown location, similar artist representation model, and overlapping collector audience.

Broad incumbents

• David Zwirner: Global blue-chip contemporary art gallery representing internationally recognized artists at significantly higher price points. Comparable as a contemporary art gallery operating in the same broad category, though operating at a far larger scale and price tier than Rice-Polak.

Regional players

• Provincetown Art Association and Museum (PAAM): Provincetown's longstanding nonprofit art institution featuring exhibitions of historic and contemporary artists. Comparable as a Provincetown-based arts venue that draws the same collector and tourist audiences, but operating as a nonprofit museum rather than a commercial gallery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/RicePolakGallery
• Facebookfacebook.com/RicePolakGallery
• Instagraminstagram.com/ricepolakgallery
• LinkedInlinkedin.com/company/rice-polak-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice-Polak Gallery