RICHARDSON MARINE
Richardson Marine is a private, multi-brand marine dealership in Warrnambool, Victoria, Australia, selling Quintrex, Stabicraft, Seacruiser, and Polycraft boats, Suzuki outboards, trailers, and fishing gear to recreational boaters and anglers across south-west Victoria.
- Company typePrivate
- Founded-
- HeadquartersWarrnambool, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RICHARDSON MARINE does
Richardson Marine is a privately held, multi-brand marine dealership headquartered in Warrnambool, Victoria, Australia. Operating from a single showroom at 1056-1058 Raglan Parade, the company sells new and used boats under authorized dealer agreements with Quintrex, Stabicraft, Seacruiser, and Polycraft, paired exclusively with Suzuki outboard motors (2.5HP to 350HP+) and a multi-brand trailer offering (Move, Dunbier, Easytow, Mackay, Telwater). The business is small (9 employees) and serves recreational boaters, fishing enthusiasts, and custom-build customers across south-west Victoria, with self-reported status as the largest boat range in the region.
The business model is a vertically integrated dealership with five revenue streams: one-time boat sales, one-time outboard engine sales, professional service and maintenance, hardware/retail sales through the Tackle Shack sub-brand, and one-time trailer sales. Pricing is unit-based and publicly listed on the website, with most transactions originating through a physical walk-in channel supplemented by online enquiry forms and an online service booking tool. The go-to-market is direct-to-consumer, supported by organic social media (Facebook, Instagram, Twitter), an email newsletter, and a content marketing blog ("The South West Fishing Report") used for local SEO and community engagement. Financing is offered through Cruise Away.
The underlying technology is conventional dealer technology: a website product catalogue, enquiry forms, and content management. There is no proprietary platform, no API, no mobile app, and no AI/ML capability in the available data. The Tackle Shack web store is acknowledged as "not running yet" for many items, indicating an underdeveloped e-commerce layer. Custom fabrication services (12V solar setups, flooring, trailer work) extend the service department beyond standard mechanical maintenance, but the technical profile is that of a traditional regional retailer rather than a technology company.
RICHARDSON MARINE firmographics
Firmographics- Name
- RICHARDSON MARINE
- Legal name
- Richardson Marine
- Website
- https://richardsonmarine.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Richardson Marine is a private, multi-brand marine dealership in Warrnambool, Victoria, Australia, selling Quintrex, Stabicraft, Seacruiser, and Polycraft boats, Suzuki outboards, trailers, and fishing gear to recreational boaters and anglers across south-west Victoria.
- Ownership category
- akta.pro rank
RICHARDSON MARINE industry classification
Industry- Product category
- Marine Dealership
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industry
- Marine Trailer & Transport Equipment Retail (CRAMAIAL)
Keywords
Where RICHARDSON MARINE is headquartered
LocationHeadquarters
- HQ city
- Warrnambool
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RICHARDSON MARINE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Boat Sales: Sales of new and used boats from multiple brands including Quintrex, Stabicraft, Seacruiser, and Polycraft. Both in-stock and custom boat builds available. Customers can purchase boats with financing options.
- Outboard Engine Sales: Sales of Suzuki outboard motors across various horsepower categories (2.5HP to 350HP+), including both new and used engines.
- Service and Maintenance: Servicing and maintenance services for boats and engines, with online booking available through the website.
- Accessories and Tackle Shop: Retail sales of fishing gear, accessories, clothing, coolers (YETI), electronics (Garmin, Minn Kota), safety equipment, and marine chandlery through the Tackle Shack shop.
- Trailer Sales: Sales of boat trailers from various brands including Move Boat Trailers, Dunbier, Easytow, Mackay, Telwater, and Redco.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boat pricing varies by model and condition |
| Unit Pricing | Pay-as-you-go | Outboard engine pricing varies by model |
| Unit Pricing | Pay-as-you-go | Trailer pricing varies by model |
| Unit Pricing | Pay-as-you-go | Accessory and tackle items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
RICHARDSON MARINE product offering
Product offeringCore offering
Richardson Marine is a marine dealership that sells new and used boats from Quintrex, Stabicraft, Seacruiser, and Polycraft, paired with Suzuki outboard motors and boat trailers from multiple brands. The dealership also operates a Tackle Shack retail shop for fishing gear and accessories, and provides in-house boat servicing, maintenance, repairs, and custom boat builds and modifications. Customers can make online enquiries, book services online, and view products at the Warrnambool dealership.
Product overview
Richardson Marine is a marine dealership offering a comprehensive portfolio of boat brands (Quintrex, Stabicraft, Seacruiser, Polycraft), Suzuki outboard motors, boat trailers (Move Boat Trailers, Dunbier, Easytow, Mackay, Telwater), and a retail Tackle Shack fishing gear shop. The business operates with an extensive service department providing maintenance, repairs, and custom modifications. Products span from small aluminium tinnies to large fibreglass cruisers, powered exclusively by Suzuki engines, with integrated trailer and accessory offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Tackle Shack: The company's fishing gear and accessories retail section offering rods, reels, lures, terminal tackle, and outdoor apparel
Products and services
- Quintrex Boats Quintrex aluminium boat range including Fishabout, Frontier, Renegade, Freestyler, Top Ender, Cruiseabout, Explorer, Ocean Spirit, Trident, Hornets, Tinnie, and Territory Legend models, featuring Apex Hull, Blade Hull, Eclipse Hull, Fighter Series Bow, and Flared Bow designs. Sold to recreational boaters and fishing enthusiasts in southwest Victoria.
- Stabicraft Boats Stabicraft premium aluminium boat range built in New Zealand, known for offshore capabilities and innovation. Includes models such as the 2350 Supercab. Available with custom builds and modifications including 12V solar setups, custom trailer work, flooring, and fabrication. Sold to recreational boaters and custom-build customers.
- Seacruiser Boats Handcrafted fibreglass boats built in Wallaroo, South Australia. Models include 4800 Bulldog, 6000 CC/SC, 6600HT, 7100HT, 7400HT, 8000HT, and 9000CC ranging from 4.85m to 9.3m. Sold to recreational boaters seeking larger offshore cruisers.
- Polycraft Boats Rotationally moulded polyethylene boats that are naturally buoyant with high impact resistance compared to fibreglass and aluminium. Models include 300 Tuffy, 410 Challenger, 450 Drifter, 480 Brumby, 530 Warrior, and 599 Frontier. Sold to recreational boaters seeking durable, low-maintenance boats.
- Suzuki Outboard Motors Full range of Suzuki four-stroke outboard motors from 2.5HP to 350HP, including STEALTH LINE, 350-200HP, 175-100HP, 90-40HP, and 30-2.5HP categories. Featured models include DF6AS, DF15AL, DF20ATHL, and DF25ATHL. Sold to boat owners in southwest Victoria.
- Boat Trailers Trailers from multiple brands including Move Boat Trailers, Dunbier Trailers, Easytow, Mackay Trailers, and Telwater. Range includes unbraked single axle, braked single axle, and braked tandem axle configurations. Sold with boat packages or as standalone items to boat owners.
- Tackle Shack Shop Fishing gear retail section offering rods, reels, combos, lures, terminal tackle, line & leader, clothing, accessories, and marine chandlery. Brands include Shimano, Daiwa, YETI, Garmin, Minn Kota, Desolve, and GME. Walk-in retail store servicing anglers and boat owners.
- Boat Service & Maintenance Full service department offering boat servicing, maintenance, repairs, and custom modifications including 12V solar setups, custom trailer work, flooring, fabrication, and interior setups. Online booking available. Serves existing boat owners and custom-build customers.
Companies that use RICHARDSON MARINE
Customer profileSegments3 records
Ideal customer profiles3 records
RICHARDSON MARINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RICHARDSON MARINE partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- QuintrexcoreAuthorized Quintrex boat dealer offering the complete Quintrex range including Fishabout, Frontier, Renegade, Freestyler, Top Ender, Cruiseabout, Explorer, Ocean Spirit, Trident, Hornets, Tinnie (Dart, Wanderer, Busta), Territory Legend, and Quintrex Trailers. Quintrex is an Australian aluminium boat manufacturer known for Apex Hull, Blade Hull, and Eclipse Hull technologies.
- Suzuki MarinecoreAuthorized Suzuki outboard motor dealer offering the full range including STEALTH LINE, 350-200HP, 175-100HP, 90-40HP, and 30-2.5HP categories. All boats sold are powered by Suzuki outboards.
- StabicraftcoreAuthorized Stabicraft dealer offering the New Zealand-built aluminium powerboat range, featuring models like the 2350 Supercab.
- SeacruisercoreAuthorized Seacruiser dealer. Seacruiser boats are handcrafted in Wallaroo, South Australia. Range includes 4800 Bulldog, 6000 CC/SC, 6600HT, 7100HT, 7400HT, 8000HT, and 9000CC models.
- PolycraftminorAuthorized Polycraft dealer offering rotomoulded polyethylene boats known for natural buoyancy and impact resistance. Range includes 300 Tuffy, 410 Challenger, 450 Drifter, 480 Brumby, 530 Warrior, and 599 Frontier.
- Move Boat TrailersminorTrailer brand sold through the store.
- Dunbier TrailersminorTrailer brand sold through the store.
- EasytowminorTrailer brand manufactured in Heathcote VIC. Easytow trailers have built a firm reputation for quality and are available in various sizes.
- Mackay TrailersminorTrailer brand available through the store.
- TelwaterminorTelwater/Quintrex aluminium trailers sold, including alloy trailers with extended lifespan compared to steel counterparts.
- YETIminorPremium cooler and drinkware brand including YETI Panga bags, YETI Sidekick, YETI Hopper, YETI Colster, YETI Tundra, YETI Bottles, YETI Tumblers, and YETI Rambler mugs available at the Tackle Shack.
- ShimanominorFishing tackle brand including rods, reels, and fishing equipment sold at the Tackle Shack.
- DaiwaminorFishing tackle brand sold at the Tackle Shack.
- GMEminorAustralian marine electronics including the 406 MHz EPIRB with GPS receiver available through the store.
- SCBminorSCB Blue Trim Support - the leading trim support in Australia developed by the Haines Group, sold as an accessory.
- DesolveminorOutdoor apparel brand including fishing shirts, caps, and headwear available at the Tackle Shack.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
RICHARDSON MARINE competitors and assessment
Company assessmentDirect peers
- Sunshine Coast Marine: Multi-brand marine dealer on the Sunshine Coast, Queensland, offering boats, engines, and service. Comparable as a regional Australian marine retailer with a similar sales-plus-service business model.
- Tony Backhurst Marine: Multi-brand marine dealership in Western Australia offering new and used boats, servicing, and parts. Comparable as an Australian regional multi-brand marine retailer with a similar diversified product mix and service-driven business model.
- Hunts Marine: Multi-brand marine dealership based in Geelong, Victoria, offering new and used boats, outboards, and servicing. Directly comparable as a regional Victorian multi-brand marine dealer competing in an overlapping southwestern Victorian catchment with a similar sales-plus-service model.
- Mansfield's Marine: Multi-brand marine dealer in Tasmania offering boats, outboards, and servicing. Comparable as a regional Australian multi-brand marine retailer with similar product breadth and a service-backed business model.
- Whitewater Marine: Multi-brand boat dealership based in Queensland offering new boats, used boats, servicing, and parts. Comparable regional Australian marine retailer with similar diversified revenue streams across sales, service, and accessories.
- Boat City: Multi-brand boat dealership in New South Wales offering new and used boats, parts, and servicing. Comparable as an Australian multi-brand marine retailer serving recreational boaters with a similar product portfolio.
Broad incumbents
- Anaconda: Large Australian outdoor and leisure retailer stocking marine accessories, fishing gear, and outdoor products. Overlaps with the Tackle Shack's fishing accessories retail offering and competes for the same discretionary outdoor spending wallet.
- BCF (Boating, Camping, Fishing): Australia's largest specialty retailer of boating, camping, and fishing products with a national store network and broad accessories offering. A larger incumbent that competes in fishing gear and marine accessories, with overlapping tackle and accessory products against the Tackle Shack.
Regional players
- R Marine Crawley: Multi-brand marine dealer in Geelong, Victoria, part of the R Marine network selling premium boat brands. Comparable regional Victorian marine dealership but focused on higher-end brands than Richardson Marine's mid-market lineup, competing for overlapping customer catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RICHARDSON MARINE social profiles
Digital presenceRICHARDSON MARINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
RICHARDSON MARINE leadership team
Management profileNumber of profiles
RICHARDSON MARINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RICHARDSON MARINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RICHARDSON MARINE
What does RICHARDSON MARINE do?
Richardson Marine is a marine dealership that sells new and used boats from Quintrex, Stabicraft, Seacruiser, and Polycraft, paired with Suzuki outboard motors and boat trailers from multiple brands. The dealership also operates a Tackle Shack retail shop for fishing gear and accessories, and provides in-house boat servicing, maintenance, repairs, and custom boat builds and modifications. Customers can make online enquiries, book services online, and view products at the Warrnambool dealership.
Is RICHARDSON MARINE a public or private company?
RICHARDSON MARINE is a private company. It is classified as unknown and is currently operating.
When was RICHARDSON MARINE founded?
RICHARDSON MARINE was founded in -1. It employs 1 to 10 people.
Where is RICHARDSON MARINE based?
RICHARDSON MARINE is headquartered in Warrnambool, Australia, in the Oceania region.
How does RICHARDSON MARINE make money?
Five revenue lines are on record. Boat Sales are the primary driver. The others are outboard Engine Sales, service and Maintenance, accessories and Tackle Shop and trailer Sales.
Who are RICHARDSON MARINE's main competitors?
Direct peers on record are Sunshine Coast Marine, Tony Backhurst Marine, Hunts Marine, Mansfield's Marine, Whitewater Marine and Boat City. Broad incumbents are Anaconda and BCF (Boating, Camping, Fishing). R Marine Crawley is listed as a regional player.
Does RICHARDSON MARINE have an API?
No public API is recorded for RICHARDSON MARINE.
What industry is RICHARDSON MARINE in?
RICHARDSON MARINE's product category is Marine Dealership. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAL, Marine Trailer & Transport Equipment Retail. Its NAICS code is 441222.