Rick Macci

What Rick Macci does

Rick Macci Tennis Academy is a privately held tennis coaching business founded by Hall of Fame coach Rick Macci in 1980 and headquartered at South County Regional Park in Boca Raton, Florida. The academy operates 6 hours a day, 5 days a week year-round, delivering in-person private lessons, group sessions, and summer/holiday camps (full-day $1,875/week, half-day $975/week) to junior players, aspiring professionals, touring WTA/ATP athletes, and adult recreational players. Macci's documented track record includes developing 8 Grand Slam champions (Serena Williams, Venus Williams, Jennifer Capriati, Andy Roddick, Maria Sharapova, Sofia Kenin, among others), 5 World No. 1s, and 324+ USTA National Titles over a 40+ year career.

The business has progressively expanded into digital and virtual offerings: the NetRicxs subscription video platform ($98/year) delivers 55+ proprietary coaching videos spanning over 8 hours; the Macci Elite Certification Program ($4,000) packages the proprietary methodology into a coach-training product; virtual FaceTime lessons are sold globally 7 days/week starting at 3AM EST, with mental toughness coaching tiered up to $6,000 for 10 hours; e-books (Macci Magic, Macci Mental Magic, What You May See) retail at $19.95; and a $800 video-analysis service accepts submitted stroke footage. The Battle of Boca weekend tournament series, registered through UTR Sports and trademarked, anchors community engagement with $10K prize money.

The go-to-market is direct-to-consumer, leveraging Rick Macci's personal celebrity, extensive media presence on NBC, Fox News, ESPN, and The New York Times, and word-of-mouth from elite alumni. With 13 employees and no external funding, the company operates as a founder-owned lifestyle brand. Revenue derives from a diversified mix of professional services (in-person and virtual coaching), subscriptions (NetRicxs), one-time digital purchases (e-books, individual videos), licensing (certification), and events (Battle of Boca), with premium pricing on personal-brand-driven offerings.

Name

Rick Macci

Legal name

Rick Macci Tennis Academy

Website

https://rickmacci.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Rick Macci Tennis Academy is a privately held, founder-owned tennis coaching business based in Boca Raton, Florida, offering in-person and virtual lessons, camps, video subscriptions, and coach certification, serving aspiring professionals, touring WTA/ATP players, juniors, and adults globally.

Ownership category

akta.pro rank

Product category

Tennis Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Tennis Leagues & Team Competitions (MPAKAAAJ)

Keywords

• Tennis coaching
• Tennis academy
• Mental toughness training
• Coach certification
• Tennis instruction

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Person Coaching: Private lessons and group coaching sessions conducted at the Boca Raton academy facility. Pricing varies by session length and includes private lessons with Rick Macci and other certified coaches.
2. Virtual Lessons: FaceTime-based lessons for global clients, including technical corrections, mental toughness training, and video analysis services. Available 7 days a week with sessions starting as early as 3AM EST.
3. Summer and Holiday Camps: Intensive tennis camps running June-August with full-day ($1875/week) and half-day ($975/week) programs. Also includes Presidents Week, Spring Break, Thanksgiving, and Christmas camps.
4. Video Content Subscriptions: NetRicxs subscription providing unlimited access to 55+ game-changing training videos for $98. Individual video purchases also available ($29.95 per stroke video, $75 for all three).
5. Video Analysis Services: Send-your-video-to-Rick analysis service where customers submit stroke videos for detailed breakdown and corrective blueprint. Priced at $800.
6. Coach Certification Program: Macci Elite Certification Program teaching the world-renowned Macci methodology to aspiring coaches. Includes 2 full days of coaching/training with Rick. Priced at $4,000.
7. E-books and Publications: Digital books including 'Macci Magic', 'Macci Mental Magic', and 'What You May See' sold as instant downloads. Priced at $19.95 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Founded by legendary coach Rick Macci in 1980, the Rick Macci Tennis Academy provides in-person and virtual tennis coaching at its Boca Raton facility and globally via FaceTime/Zoom. The business sells private and group tennis lessons, summer and holiday tennis camps, mental toughness training programs, an online video subscription (NetRicxs), three e-books, a coach certification program, video stroke analysis, and weekend UTR-rated tournament events (Battle of Boca). Pricing spans weekly camp sessions, hourly private coaching, multi-hour virtual packages, annual video subscriptions, and one-time digital product purchases.

Product overview

Rick Macci Tennis Academy operates as a tennis coaching platform offering a comprehensive suite of services including in-person training at its Boca Raton facility and virtual/digital products globally. The core offerings include Summer and Holiday tennis camps, private lessons, and virtual mental toughness training. The digital portfolio includes the NetRicxs video subscription platform, individual Macci Video Series courses (forehand, serve, backhand), the Macci Elite Certification Program, and three e-books (Macci Magic, Macci Mental Magic, What You May See). Additional services include video stroke analysis and the Battle of Boca tournament. The platform uses FaceTime/Zoom for virtual delivery and UTR Sports for tournament registration.

Differentiator

Problem solved

Functional benefit

Brands

• NetRicxs: Online video learning platform with 55+ game changing videos and over 8 hours of coaching content for tennis players, coaches, and enthusiasts at $98 subscription.
• Battle of Boca
• Macci Mental Magic
• Macci Magic
• Macci Elite Certification Program

Products and services

• Summer Tennis Camp Voted #1 Junior Summer Tennis Camp in North America, an intensive tennis training program for players of all levels and ages (beginners to touring professionals) running June-August with full-day and half-day options at the Boca Raton academy.
• Holiday Camps Tennis camps running during Spring Break, Thanksgiving, Christmas, and Presidents Week, with boarding and non-boarding options and full-day and half-day programs for junior and adult players.
• Private Lessons with Rick Macci One-on-one private tennis lessons with Rick Macci at the Boca Raton academy for players of all levels and ages, offering technical, strategic, and mental coaching.
• Virtual Lessons with Rick FaceTime-based private tennis lessons with Rick Macci available 7 days a week starting 3AM EST, enabling global clients to receive technical corrections, mental toughness training, and stroke analysis via video call from home or on court anywhere in the world.
• Virtual Mental Toughness Training Personalized mental toughness coaching with Rick Macci delivered via Zoom/FaceTime covering pressure handling, performance optimization, and mental game development, sold in 30-minute ($500), 1-hour ($800), 5-hour ($3,500), and 10-hour ($6,000) packages.
• NetRicxs Video Collection Subscription-based online video learning platform hosting 55+ game-changing tennis coaching videos (over 8 hours of content) covering forehand, backhand, serve, volleys, mental toughness, and coaching methodology, available for $98 annual subscription.
• Macci Elite Certification Program Professional coach certification program teaching the Macci methodology including biomechanics, tactics, and on-court mental toughness training through 2 full days of in-person coaching with Rick Macci, priced at $4,000.
• Send Your Video to Rick for Analysis Asynchronous remote service where players send footage of their strokes (serve, forehand, or backhand) for Rick Macci to dissect, reconstruct, and deliver a detailed corrective blueprint with step-by-step analysis, priced at $800.
• Battle of Boca UTR Tournament $10K prize money UTR-rated tennis tournament held every weekend at the Rick Macci Tennis Center, open to all ages and skill levels with guaranteed 2 matches, registered through the UTR Sports platform.
• Macci Magic (e-Book) Inspirational digital book sharing secrets to success on and off the tennis court, featuring anecdotes and sayings exemplifying Rick Macci's teaching philosophy for achievement in tennis, business, and life, available as an instant download for $19.95.
• Macci Mental Magic (e-Book) Mental training e-book focused on the game within the game, covering pressure handling, competition mindset, and life skills development, available as an instant download for $19.95.
• What You May See (e-Book) In-depth digital analysis of tennis strokes and strategies through Rick Macci's legendary coaching lens, providing understanding of technique and game tactics, available as an instant download for $19.95.
• Macci Video Series Individual stand-alone digital video courses teaching the mechanics and secrets of tennis strokes (forehand groundstroke, serve, and two-handed backhand) with corrective techniques, sold individually at $29.95 or as a $75 bundle for all three.
• 30-Minute 1-on-1 Phone Call with Rick Macci 30-minute phone consultation with Rick Macci for coaching questions and guidance.

Quantifiable outcome

• 8 Grand Slam champions developed including Serena Williams (23), Venus Williams (7), Maria Sharapova (5), and others
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• UTR Sports (Universal Tennis Rating)coreChannel Partner/ Reseller/ DistributorBattle of Boca tournaments are registered through UTR Sports platform, enabling players worldwide to register and participate in these $10K prize money events at the Rick Macci Tennis Center.
• South County Regional Park (Palm Beach County)coreOthersThe academy operates from South County Regional Park in Boca Raton, FL. This public park facility provides the courts and infrastructure for the Rick Macci Tennis Academy's training operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• USTA (United States Tennis Association): National governing body for tennis in the U.S. and the parent ecosystem for USTA National Titles. Indirectly comparable as the institutional counterpart that validates Rick Macci's 324+ USTA National Titles and connects the academy to junior tournament pathways.
• UTR Sports: Universal Tennis Rating platform that powers the Battle of Boca tournament registration. Functions as a technology and tournament infrastructure partner, comparable as the modern digital layer of competitive tennis that the academy leverages for player acquisition and tournament economics.

Regional players

• Rafa Nadal Academy (Movistar): Manacor, Spain-based tennis academy founded by Rafael Nadal. Global competitor in the legendary-champion-branded academy category; primarily serves European talent but attracts international juniors and offers similar comprehensive training programs.
• Mouratoglou Academy: France-based tennis academy founded by Patrick Mouratoglou (former coach of Serena Williams). Global competitor in premium tennis coaching, with a similar brand built around a champion coach's methodology and a comparable international junior clientele.

Direct peers

• Peter Burwash International (PBI): Global tennis management and coaching services company operating in premier clubs and resorts worldwide. Comparable in providing professional tennis coaching services at scale, though distribution model is B2B through partner clubs rather than operating its own academy.
• Saddlebrook Tennis Academy: Wesley Chapel, FL-based tennis academy offering junior training, summer camps, and immersive programs. Both compete for the same Florida-based elite junior tennis market with comparable full-day and residential camp structures.
• Evert Tennis Academy: Boca Raton-based tennis academy founded by Chris Evert, a direct local competitor in elite junior tennis development. Both are flagship-style academies in South Florida built around legendary female champions' coaching brands and serve similar junior and professional clientele.
• Total Tennis (Tony Palaez): Florida-based tennis academy and coaching brand run by trainer Tony Palaez. Direct peer in the regional elite junior tennis instruction market with similar camp structures and private lesson offerings.
• John McEnroe Tennis Academy (Sportime): New York-area junior tennis academy under the John McEnroe brand, operating through Sportime clubs. Direct peer in the legendary-player-branded junior tennis academy category, offering similar camp and private lesson structures.

Broad incumbents

• IMG Academy (Bollettieri): IMG Academy (formerly Nick Bollettieri Tennis Academy) is the largest multi-sport training academy in the U.S. and the most direct historical competitor in elite tennis developmentanchored by a legendary coach. Both compete for elite junior talent and offer camp, private lesson, and boarding programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RickMacci
• YouTubeyoutube.com/@RickMacci
• LinkedInlinkedin.com/company/rick-macci-tennis-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rick Macci