RICM

What RICM does

RICM is the personal consulting practice of Robert Rietveld, a sole proprietor operating from Utrecht, Netherlands, and trading under multiple brand names including Design for Care, Business Explorations, and SHAPING NEW TOMORROW. Founded in 2008, the practice delivers human-centered business design and innovation consulting to three named customer segments: long-term healthcare organizations (spanning VG, GGZ, Youth, and Elderly care), Dutch municipalities, and the Ministry of Health, Welfare and Sport (VWS). Service delivery depends on the founder, with a single named collaborator (Camilla van den Boom of Sturrm) for joint 'leading coalition' engagements.

The core offering is a proprietary problem-solving framework branded SHAPING NEW TOMORROW, which synthesizes Design Thinking, Agile, Lean, and Scrum methodologies. Services are delivered through three channels: multi-year quote-based consulting engagements with management teams, keynote speeches on innovation culture (including a '3x3 step plan' for innovation), and half-day workshops branded 'Unleash your Business Talents' (3-4 hour sessions, 15-20 participants, 3-4 teams). The workshop format is currently offered only to internal teams within client organizations, representing a controlled distribution strategy. Business Explorations, a complementary framework for validating problem/solution fit within organizational business ecosystems, was launched in Q3/2023.

The business model is professional services consulting with no publicly disclosed pricing. Customer acquisition is purely sales-led through Robert Rietveld's personal network, LinkedIn presence, keynote speaking engagements (e.g., Mobile Health Jaarbeurs Utrecht), and free 30-minute introductory calls. The firm has no external funding, no employees beyond the founder, no parent company, and no subsidiaries, and operates as a single individual capacity unit.

Name

RICM

Legal name

Robert Rietveld

Website

https://ricm.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

RICM is the sole-proprietor consulting practice of Robert Rietveld in Utrecht, Netherlands, offering business design and innovation consulting built on Design Thinking, Agile, Lean, and Scrum. It serves Dutch healthcare organizations, municipalities, and the Ministry of VWS through workshops, keynotes, and advisory engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Consulting & Advisory Services: Business design consulting engagements involving complex problem-solving, organizational change management, and innovation strategy for healthcare organizations, municipalities, and government bodies (VWS). Engagements focus on building internal capabilities for continuous improvement and innovation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RICM is a sole proprietorship operated by Robert Rietveld in Utrecht, Netherlands, offering business design and innovation consulting services. The practice helps healthcare organizations, municipalities, and Dutch government bodies solve complex, persistent problems through human-centered design thinking, the proprietary SHAPING NEW TOMORROW framework, and structured workshops and keynotes designed to build internal innovation capabilities.

Product overview

RICM offers a suite of human-centered business design and innovation consulting services built around Design Thinking methodology. The core offerings include Design for Care (a healthcare-focused design approach established in 2008), Business Explorations (a business model validation framework launched Q3/2023), and SHAPING NEW TOMORROW (a systematic problem-solving framework). These are delivered through workshops (such as 'Unleash your Business Talents') and keynote speeches. The company specializes in organizational transformation within healthcare, government, and long-term care sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Design for Care
• Business Explorations
• SHAPING NEW TOMORROW Program
• Unleash your Business Talents Workshop
• Keynote Speeches

Quantifiable outcome

• Within 3-4 hours, hidden talents and ideas surface, and candidates fitting the 'culture for business innovation' are identified

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Camilla van den Boom (Sturrm)minorStrategic or Co-development PartnerCo-creates and facilitates 'the leading coalition' with Camilla van den Boom, owner & strategist & author of the book 3458 from Sturrm. Collaboration on complex organizational change and innovation engagements.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• SiRM: Dutch strategy consultancy focused on regulated markets including healthcare, energy, and finance. Directly comparable as a Netherlands-based boutique advisory firm serving regulated-sector clients with strategy and policy work.
• IDEO: Global design and innovation consultancy that pioneered human-centered design thinking methodology. Directly comparable as a firm applying design thinking to complex organizational and societal problems, though operating at significantly larger scale and global footprint.
• Vintura: Dutch boutique healthcare strategy consultancy advising providers and life sciences organizations on transformation and innovation. Directly comparable as a specialist healthcare advisory firm serving the same Dutch customer base with related strategy and innovation offerings.
• Twynstra Gudde: Dutch management consultancy with deep public sector and healthcare practices advising on organizational change and innovation. Comparable as a Netherlands-based consulting firm serving similar government and care-sector clients.
• Andersson Elffers Felix: Dutch consulting firm specializing in public sector, education, and healthcare strategy and policy. Comparable as a Dutch advisory firm serving government bodies and care organizations on strategy, governance, and organizational change.

Broad incumbents

• Bain & Company: Global management consulting firm with healthcare and public sector advisory capabilities and a strong Netherlands presence. Comparable as a broad incumbent in the management consulting industry with overlapping service offerings.
• Deloitte: Global professional services firm with a large healthcare and government consulting practice in the Netherlands. Comparable as a broad incumbent offering strategy and transformation services to similar client segments.
• McKinsey & Company: Global management consulting firm with extensive healthcare and public sector practices across the Netherlands. Comparable as a broad incumbent operating in the same consulting space with significantly greater scale, brand, and delivery resources.
• KPMG: Global professional services network with healthcare and public sector advisory practices operating in the Netherlands. Comparable as a broad incumbent providing management consulting to similar regulated-sector clients.
• Boston Consulting Group: Global management consulting firm with healthcare and public sector practices serving Dutch clients. Comparable as a larger incumbent providing strategy and transformation advisory to similar enterprise and government clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ricm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RICM