RicooLog

What RicooLog does

RicooLog (legal name Ricoo Log Logística e Transportes) is a privately held Brazilian road-freight and contract-logistics operator headquartered in Mogi das Cruzes, São Paulo state. The company runs an owned fleet of approximately 150 vehicles — 100% equipped with GPS tracking and monitored through a 24-hour security operations center — and operates four branch locations in São Paulo state positioned to cover Brazil's principal freight corridors: Mogi das Cruzes (HQ, near SP-88), Praia Grande (near Porto de Santos), São Paulo/Parque Novo Mundo (Marginal Tietê / Dutra), and São José do Rio Preto (BR-153). Service lines are organized into five specialized verticals — multivarejo/retail distribution, metallurgy, food (refrigerated), pharmaceuticals (ANVISA-compliant cold chain), and construction materials — together with cross-docking, reverse logistics, fulfillment (storage/picking/packing/shipping), and integrated warehousing.

Revenue is generated through quote-based freight fees billed to B2B enterprise customers under multi-year contracts; pricing is custom and not publicly disclosed. The go-to-market is sales-led and relationship-driven, with direct contact via sales team, phone, and WhatsApp Business, supplemented by an inbound SEO and content-marketing engine of 331+ blog articles targeting location-specific freight keywords. Named enterprise customers include Shopee, Casas Bahia, Centauro, Ponto, Via Varejo, Extra, Magazine Luiza (Magalu), Americanas, Bartira, and Saraiva, for whom RicooLog operates white-label transport (trucks branded under the customer's logo). The company has approximately 18 management/office employees (with drivers typically contracted as third parties), 30+ years of management experience in the sector, and no disclosed external equity investment, funding rounds, or M&A activity in the public record.

Name

RicooLog

Legal name

Ricoo Log Logística e Transportes

Website

https://ricoolog.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Short description

RicooLog is a privately held Brazilian road-freight and contract-logistics operator running an owned ~150-vehicle GPS-tracked fleet from four São Paulo state branches. It serves major Brazilian retailers and industrial clients across multivarejo, pharmaceutical, food, metallurgy, and construction verticals via white-label and direct B2B contracts.

Ownership category

akta.pro rank

Product category

Freight Transportation and Logistics Services

NAICS

Freight Transportation Arrangement (4885), Support Activities for Transportation (488), Freight Transportation Arrangement (48851)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)

akta.pro primary industry

Consumer Packaged Goods (CPG) & FMCG (TLAIALAH)

Keywords

• Freight transportation services
• Road logistics solutions
• Cold chain distribution
• Warehousing and fulfillment
• Retail cargo delivery

Headquarters

HQ city

Mogi das Cruzes

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Transportation Services: B2B freight transportation services for recurring shippers requiring efficient logistics solutions. Services include multivarejo retail distribution, specialized transport for metallurgy, food, pharmaceutical, and construction sectors. Revenue generated through freight fees based on distance, cargo type, and service requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RicooLog (Ricoo Log Logística e Transportes) is a Brazilian B2B road freight transportation and logistics provider operating an owned, GPS-tracked fleet of roughly 150 vehicles. It delivers multi-vertical cargo services — including retail, metallurgical, food, pharmaceutical, and construction freight — together with warehousing, cross-docking, reverse logistics, and fulfillment across Brazil.

Product overview

RicooLog is a Brazilian logistics and transportation company offering a unified suite of cargo transport services across five specialized verticals: multivarejo retail logistics, metallurgical transport, food/alimentary transport, pharmaceutical transport, and construction materials transport. The company operates its own fleet of approximately 150 tracked vehicles and provides integrated services including warehousing, distribution, cross-docking, reverse logistics, and real-time cargo tracking. The portfolio centers on road freight transportation with technology-enabled fleet monitoring, serving major Brazilian retailers and e-commerce platforms nationwide from four strategic locations in São Paulo state.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Retail Transportation (Transporte Multivarejo) Road freight distribution service tailored for large retail chains and e-commerce operators, including last-mile and store-door deliveries across Brazil. Used by retailers such as Shopee, Casas Bahia, and Magazine Luiza.
• Metallurgical Freight Transportation (Transporte para Metalúrgicas) Heavy-load road transportation service dedicated to metallurgical industry clients, handling industrial inputs and finished metal goods.
• Food Transportation (Transporte de Alimentícios) Temperature-controlled road transport for food-grade cargo, designed for food producers and distributors requiring cold-chain integrity.
• Pharmaceutical Products Transportation (Transporte de Produtos Farmacêuticos) Specialized road freight service for pharmaceutical manufacturers and distributors, with temperature and humidity controls and full traceability.
• Construction Civil Cargo Transportation (Transporte de Cargas na Construção Civil) Heavy and bulk cargo transportation for construction and civil engineering projects, including construction materials and equipment.
• Warehousing and Distribution (Armazenagem e Distribuição) Storage and distribution operations that allow clients to hold inventory in RicooLog facilities before onward distribution.
• Cross-Docking and Reverse Logistics (Cross Docking e Logística Reversa) Consolidation, deconsolidation, and reverse-logistics handling services that streamline inbound and returns flows for shippers.
• Fulfillment End-to-end order fulfillment service covering pick, pack, and dispatch for e-commerce and retail shippers.

Quantifiable outcome

• Unbeatable freight rates due to optimal road network utilization
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATP Logística: Brazilian trucking and logistics company serving retail and industrial clients with multi-regional coverage. Direct peer in asset-based road freight for retail distribution and similar target customer base.
• Sequoia Logística e Transportes: Brazilian asset-based logistics and3PL provider with national reach serving retail, e-commerce, and industrial shippers. Closely comparable in vertical specialization and B2B freight model, with similar reliance on owned fleet and customer concentration in retail.
• Mundial Logistics: Brazilian B2B logistics provider with multi-vertical transport services and warehousing serving retail and industrial customers. Directly comparable in service mix, customer profile, and mid-sized asset-based model.

Broad incumbents

• JSL Logística: Large publicly listed Brazilian logistics holding with diversified transport, warehousing, and vehicle rental operations across multiple industries. Comparable as a national-scale contract logistics operator but with much broader portfolio and capital access.
• Braspress: One of Brazil's largest road express cargo carriers, with national network and strong e-commerce/retail book of business. Comparable as a large Brazilian road freight operator but with substantially broader geographic and customer reach.
• Tegma Gestão Logística: Public Brazilian logistics company focused on automotive and industrial freight. Comparable as a large asset-based contract logistics operator in Brazil, though more specialized in automotive than multi-vertical retail.
• Rapidão Cometa: Brazilian road transport and logistics group serving diverse industries including retail and consumer goods with national reach. Comparable as a diversified road freight carrier serving enterprise B2B customers.
• Movida (Logística / CS Brasil): Brazilian mobility and integrated logistics group with fleet management and transport solutions for enterprise customers. Comparable as a large fleet operator providing logistics services across multiple verticals, though with broader corporate scope.

Emerging players

• Localfrio: Brazilian cold-chain logistics specialist with temperature-controlled warehousing and transport for food and pharma. Comparable as a temperature-controlled freight provider serving regulated verticals — directly overlaps RicooLog's pharma/food capabilities.

Regional players

• Translovato Transportadora: Long-established Brazilian road freight carrier with national operations and warehouse network. Comparable in asset-heavy trucking model and diversified vertical mix, though with longer heritage and broader geographic coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RicooLog