Ridenow PowerSports Phoenix

Name

Ridenow PowerSports Phoenix

Legal name

RideNow Phoenix

Website

https://ridenowphoenix.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Powersports Vehicle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Powersports vehicle dealership
• Motorcycle retail sales
• ATV and UTV sales
• Personal watercraft sales
• Vehicle service and parts

Headquarters

HQ city

Phoenix, Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sale of new, pre-owned, and certified pre-owned powersports vehicles including motorcycles, ATVs, UTVs, side-by-sides, and personal watercraft
2. Parts and Accessories: Sale of OEM and aftermarket parts, accessories, helmets, and apparel through in-store and online channels
3. Service and Maintenance: Factory-trained technician services for routine maintenance, repairs, and performance upgrades using genuine OEM parts
4. Financing Services: Vehicle financing through partnerships with lenders including Dignifi, Octane, and manufacturer financial services (Yamaha Financial Services)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RideNow PowerSports Phoenix is a full-service powersports vehicle dealership operating as the flagship Arizona location of the RideNow dealer network. The company sells new, pre-owned, and certified pre-owned motorcycles, ATVs, UTVs/side-by-sides, and personal watercraft across 10 manufacturer brands, supported by an in-house service department, OEM and aftermarket parts sales, multi-lender vehicle financing, and trade-in valuation.

Product overview

RideNow Powersports Phoenix is a full-service powersports vehicle dealership operating as the flagship RideNow store in Arizona, offering a unified platform combining new and pre-owned vehicle sales, financing, service, and parts. The portfolio brings together 10 major brands (Polaris, Can-Am, Yamaha, Kawasaki, Suzuki, Sea-Doo, CFMOTO, Honda, Kayo, and Denago) across five core product categories: motorcycles and scooters, ATVs, UTVs/side-by-sides (including Can-Am Maverick, Defender, Commander and Polaris RZR lines), and personal watercraft (Sea-Doo). Vehicle sales are supported by integrated financing services (with third-party lenders), a factory-trained service department, parts and accessories department, and online tools including trade-in valuation and payment calculators. The dealership also sells direct-to-consumer products such as helmets and apparel through third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Can-Am Vehicles Authorized dealership of Can-Am on-road and off-road vehicles including three-wheel motorcycles (Ryker, Spyder) and side-by-side UTVs (Defender, Maverick X3, Maverick R, Maverick Sport, Maverick Trail, Commander). Available with promotional financing up to 0% for 60 months or up to $4,000 in savings on select models.
• Sea-Doo Personal Watercraft Authorized dealership of Sea-Doo personal watercraft (PWC) including Spark, GTI, GTX, GTR, RXT-X, RXP-X, Wake, FishPro (Scout, Sport, Trophy, Apex), and Explorer Pro models, plus BRP pontoon boats. Includes 2026 model promotions up to $1,000 rebate and financing from 1.99% for 36 months.
• Polaris Vehicles Authorized dealership of Polaris ATVs, side-by-side vehicles (RZR, General), and motorcycles, including Factory Authorized Clearance promotions with up to $4,000 off or 0% financing for 60 months on select models.
• Kawasaki Vehicles Authorized dealership of Kawasaki motorcycles, ATVs, and side-by-sides, including sport bikes, cruisers, and utility vehicles. Example inventory includes the 2019 Kawasaki Ninja H2 SX SE+ priced at $24,298.
• Yamaha Vehicles Authorized dealership of Yamaha motorcycles, ATVs, side-by-sides, and scooters, with promotional financing including 0% APR for 60 months, $2,000 customer cash, and 30 months of coverage protection through Yamaha Financial Services.
• Suzuki Vehicles Authorized dealership of Suzuki motorcycles and ATVs, featuring Scorchin' Sales Event promotions with up to $750 customer cash on select models.
• CFMOTO Vehicles Authorized dealership of CFMOTO motorcycles (450SS, 675SS, Ibex 450), ATVs (CFORCE 500, CFORCE 600 Touring), and UTVs (UFORCE U10 series), featuring a dedicated CFMOTO Digital Zone on the website. Example pricing includes CFMOTO 450SS at $5,699 MSRP and CFMOTO UFORCE U10 XL Pro Highland at $27,499 MSRP.
• Honda Vehicles Authorized dealership of Honda motorcycles and powersports vehicles, stocked for Phoenix highways and mountain roads.
• Denago EV Authorized dealership of Denago electric vehicles, including the Denago EV3 model.
• Kayo Motorcycles Authorized dealership of Kayo motorcycles, featuring youth and entry-level dirt bikes.
• Can-Am Maverick R Flagship high-performance side-by-side positioned as the most advanced off-road machine, reigning champion at Dakar Rally and King of the Hammers, featuring Smart-Shox suspension.
• Vehicle Financing In-house and third-party vehicle financing options including 0% APR promotions, deferred interest plans (6 months via Dignifi), and shop-by-payment tools. Credit applications processed through partners Revvable, Dignifi, and Octane with online pre-qualification available.
• Service and Maintenance Factory-trained technician service department handling motorcycles, ATVs, UTVs, and watercraft with genuine OEM parts. Includes service appointments, free tire install requests, and Polaris-specific service scheduling via RideReady Service. Parts & Service phone: (602) 992-8620.
• Parts and Accessories Parts department offering OEM and aftermarket parts with online ordering via ridenowparts.com. Helmets and apparel available through helmethouse.com integration. Free tire install with purchase of any in-stock tires, with price-matching on competitor estimates.
• Trade-In Valuation Online trade-in value tool (Ride In. Cash Out. program) allowing customers to estimate their current vehicle's worth toward purchase of a new vehicle.

Quantifiable outcome

• 4.5-star customer satisfaction rating
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered primary and minor.

• PolarisprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Polaris ATVs, side-by-sides, and motorcycles. Offers Factory Authorized Clearance with up to $4,000 off or 0% financing for 60 months on select models.
• Can-Am (BRP)primaryChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealer carrying full Ryker, Spyder, Defender, Maverick, and Commander lineups. Offers up to $4,000 in savings or 0% interest for 60 months on select Can-Am vehicles.
• YamahaprimaryChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer for motorcycles, ATVs, and UTVs. Offers 0% APR for 60 months plus $2,000 customer cash and 30 months of coverage protection through Yamaha Financial Services.
• Sea-Doo (BRP)primaryChannel Partner/ Reseller/ DistributorAuthorized Sea-Doo dealer for personal watercraft. Current promotions include up to $1,000 rebate on 2026 models and financing starting at 1.99% for 36 months.
• KawasakiprimaryChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer for ATVs, side-by-sides, and motorcycles. Stocks cruisers, sport bikes, and touring models.
• SuzukiprimaryChannel Partner/ Reseller/ DistributorAuthorized Suzuki dealer. Current Scorchin' Sales Event offers up to $750 customer cash on select models.
• CFMOTOprimaryChannel Partner/ Reseller/ DistributorAuthorized CFMOTO dealer. Stocks 450SS, 675SS, Ibex 450 motorcycles, CFORCE ATVs, and UFORCE UTVs.
• Helmet HouseminorChannel Partner/ Reseller/ DistributorPartner retailer for helmets and riding apparel. Available through https://helmethouse.com/rideshop-max/d-3976/

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RideNow Powersports Chandler: Sister RideNow location in Chandler, AZ operating under the same parent brand with overlapping OEM authorizations (Polaris, Can-Am, Yamaha, etc.), targeting the same Phoenix-metro consumer base and drawing from shared network inventory of 25,000+ units.
• RideNow Powersports Mesa: Sister RideNow dealership in Mesa, AZ carrying the same multi-brand powersports portfolio and competing for the same East Valley consumer pool with shared financing promotions and national shipping capability.
• RideNow Powersports Goodyear: Sister RideNow store in Goodyear, AZ operating the same full-service powersports retail model with overlapping brand authorizations and competing for West Valley buyers.
• Buddy Stubbs Arizona Harley-Davidson: Long-standing Phoenix-area motorcycle dealership offering new and pre-owned Harley-Davidson, parts, service, and financing—directly comparable powersports retail model in the same metro market with similar full-service revenue streams.
• Go AZ Motorcycles and Scooters: Phoenix-based powersports dealership retailing motorcycles and scooters with associated parts and service, operating the same direct-to-consumer retail model within the same metropolitan catchment area.
• Desert Valley Motorsports: Arizona-based powersports retailer offering new and used motorcycles, ATVs, UTVs, and service in the same regional market with a comparable full-service dealership operating model.

Broad incumbents

• RumbleOn: Nationally scaled powersports and dealer-network operator with consolidated online marketplace and multiple retail rooftops across the US, representing a broader scaled peer in the same powersports retail category.
• Polaris Inc. OEM manufacturer of powersports vehicles (Indian Motorcycle, RZR, Ranger, Sportsman) whose products RideNow Phoenix retails as an authorized dealer; relevant as a manufacturer incumbent whose direct-to-consumer and franchise strategy directly shapes dealership economics.
• Yamaha Motor USA: OEM manufacturer of motorcycles, ATVs, side-by-sides, and personal watercraft, and a brand partner whose franchise terms and financing programs (Yamaha Financial Services) materially influence dealership unit economics and promotional cadence.

Others

• Cycle Trader (Trader Interactive): Online marketplace for new and used motorcycles, ATVs, UTVs, and PWC, representing an indirect competitive channel that captures buyer demand outside of authorized dealer networks.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RideNowPwrsprts
• YouTubeyoutube.com/channel/UCedmrc4lZ1F1jtzCQVg3HjQ
• Facebookfacebook.com/RideNowPhoenix
• Instagraminstagram.com/ridenowphoenix
• LinkedInlinkedin.com/company/ridenow-powersports-phoenix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridenow PowerSports Phoenix