What Riello UPS Australia does

Riello UPS Australia Pty. Ltd. is the Australian sales, distribution, and service subsidiary of the Italy-headquartered Riello Elettronica Group, operating from Taren Point, NSW with approximately 20 employees. The company supplies uninterruptible power supply (UPS) systems ranging from 600 VA to 6.4 MVA, Constant Power Supply (CPS) systems from 3 kVA to 600 kVA, transfer switches and intelligent switching devices, and a software/connectivity portfolio that includes PowerShield³, PowerNetGuard, NetMan 208C, environmental sensors, and the MultiCom communication card family. Coverage spans ON LINE double-conversion UPS, Line Interactive UPS, VFD-type UPS, and specialized variants including lithium battery solutions, supercapacitor-based systems, and the Sentinel Dual Marine UPS for maritime and offshore applications.

The business runs a sales-led, direct-engagement go-to-market model: the website functions as a discovery and configuration channel with a product configurator and downloadable catalogue, while quoting and technical engagement happen via a single national sales line (1300 138 709). Customer segments explicitly served include Data Centers, Industrial, Medical, Transport, Emergency Services, and Digital Living/Home Offices, with primary emphasis on mission-critical IT, manufacturing, and healthcare buyers. Revenue is generated through hardware sales (UPS, CPS, transfer systems, PDUs), software/connectivity licensing, and recurring service revenue from maintenance plans, health checks, battery replacement, and overhauls. Pricing is not publicly disclosed and is negotiated on a project basis.

The company does not operate as an independent product innovator; it executes local sales, distribution, technical support, and after-sales service for the parent's globally developed product lines, supported by brand visibility through a long-standing motorsport sponsorship of Ducati and the Aruba.it Racing - Ducati WorldSBK team. Marketing channels include the corporate website, email newsletter (PowerNews), social profiles on Facebook, LinkedIn, and YouTube (rielloupstv), and industry event participation, including exhibiting at SMM Hamburg 2026. The entity is private, holds no independent funding, and reports no standalone financial disclosures.

Name

Riello UPS Australia

Legal name

Riello UPS Australia Pty. Ltd.

Website

https://riello-ups.com.au

Company type

Private

Operating status

Operating

Short description

Riello UPS Australia is the wholly-owned Australian subsidiary of Italy's Riello Elettronica Group, distributing and servicing UPS systems from 600 VA to 6.4 MVA, CPS systems, transfer switches, and power-management software for data center, industrial, medical, transport, emergency, and home-office customers across Australia via direct sales and technical support.

Ownership category

akta.pro rank

Product category

Uninterruptible Power Supply (UPS) Systems

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), All Other Support Services (561990)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Uninterruptible Power Supplies (UPS) (HDACAJAA)

akta.pro secondary industries

UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD), Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ), Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH), UPS Accessories & Monitoring (Network Cards, Software, Sensors) (HDACAJAF)

Keywords

• Uninterruptible power supplies
• Power protection systems
• Transfer switching equipment
• Industrial UPS solutions
• Critical power infrastructure

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. UPS Hardware Sales: Sales of uninterruptible power supply systems ranging from 600 VA consumer units to 6.4 MVA industrial-scale installations. Includes single phase and three phase configurations.
2. CPS (Constant Power Supply) Systems: Sales of constant power supply systems from 3 kVA to 600 kVA for critical power protection
3. Transfer Systems: Sales of transfer switches and intelligent switching devices for power distribution continuity
4. Software & Connectivity Products: Power management software including PowerShield³, PowerNetGuard, network management cards, and environmental sensors
5. UPS Services: Maintenance plans, health checks, battery maintenance and replacement, UPS overhauls, and technical support services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Riello UPS Australia distributes, sells, and services uninterruptible power supply (UPS) systems, Constant Power Supply (CPS) systems, transfer switches, and proprietary power management software for customers in Australia. The product range covers power capacities from 600 VA entry-level units through to 6.4 MVA industrial and data center installations across ON LINE, Line Interactive, and VFD topologies. The company also delivers recurring professional services including maintenance plans, health checks, battery replacement, UPS overhauls, and technical support.

Product overview

Riello UPS Australia is a provider of uninterruptible power supply solutions, offering single phase and three phase UPS systems ranging from 600 VA to 6.4 MVA. The product portfolio spans multiple categories: (1) UPS systems including Online UPS (Sentinel Pro2, Sentinel Rack, Sentinel Dual2, Sentinel Tower, Sentryum, Multi Sentry, Multi Power, Multi Power2, Multi Power2 Scalable, Sentryum Rack, Master MPS, NextEnergy NXE, Master HE, Master HP, Master HP UL, Master Industrial, Master FC400), Line Interactive UPS (Net Power, Vision, Vision Rack, Vision Dual), VFD Type UPS (iDialog, iDialog Rack), and Special Solutions (Lithium Battery Solutions, SuperCaps UPS, Sentinel Dual Marine); (2) CPS (Constant Power Supply) systems including CSS Sentinel Tower, CSS Sentryum, and CSS Master; (3) Transfer Systems including Multi Pass, Multi Switch, Multi Switch ATS, Multi Socket PDU, Master Switch Single Phase, and Master Switch Three-phase; (4) Software and Connectivity including PowerShield³, PowerNetGuard, NetMan 208C, Environmental sensor, MultiCom series (302, 352, 372, 384, 411, 421), Multi I/O, MultiPanel, and Slot Adapter. Applications span data centers, digital living, emergency systems, industry, medical, and transport sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Riello UPS: UPS and power supply solutions brand under the Riello Elettronica Group

Products and services

• SuperCaps UPS UPS solutions featuring supercapacitor technology for short-duration backup power with rapid response and extended durability.
• Sentinel Pro2 Compact, high-efficiency ON LINE double-conversion UPS with 700 to 3000 VA capacity for continuous power protection of critical loads.
• Sentinel Rack Rack-mounted ON LINE UPS with 1.5 to 3 kVA power capacity designed for server and network rack installations.
• Sentinel Dual2 ON LINE UPS offering 1000 to 3000 VA capacity with dual-conversion technology for enhanced power protection.
• Sentinel Dual SDU Single/double-conversion UPS with 4 to 10 kVA capacity for scalable power protection applications.
• Sentinel Tower Tower-format ON LINE UPS with 5 to 10 kVA power capacity for medium-scale applications.
• Sentryum ON LINE UPS system ranging from 10 to 120 kVA providing continuous power protection for medium to large facilities.
• Multi Sentry High-capacity ON LINE UPS with 160 to 200 kVA power range for large-scale installations.
• Multi Power Modular ON LINE UPS system with 45 to 294 kVA capacity for scalable power solutions.
• Multi Power2 Enhanced modular UPS with 120 to 600 kVA power capacity for demanding applications.
• Multi Power2 Scalable Scalable modular UPS system with 1000 to 1600 kVA capacity for large data centers and industrial facilities.
• Sentryum Rack Rack-mounted ON LINE UPS with 20 to 160 kVA capacity for data center rack installations.
• Master MPS Industrial-grade ON LINE UPS with 10 to 200 kVA capacity for critical applications.
• NextEnergy NXE High-capacity ON LINE UPS with 250 to 800 kVA power range for large installations.
• Master HE High-efficiency ON LINE UPS with 100 to 800 kVA capacity for large-scale power protection.
• Master HP High-power ON LINE UPS system with 100 to 600 kVA capacity for industrial applications.
• Master HP UL UL-certified high-power UPS with 65 to 500 kVA capacity for North American markets.
• Master Industrial Industrial-specification UPS with 30 to 80 kVA capacity built for demanding industrial environments.
• Master FC400 ON LINE UPS with 30 to 125 kVA capacity featuring integrated frequency converter capability.
• Net Power Line-interactive UPS with 600 to 2000 VA capacity for basic power protection.
• Vision Line-interactive UPS with 800 to 2000 VA capacity for desktop and workstation protection.
• Vision Rack Rack-mounted line-interactive UPS with 800 to 1100 VA capacity for rack installations.
• Vision Dual Line-interactive UPS with 1.1 to 3 kVA capacity offering dual configuration options (tower or rack).
• iDialog VFD-type UPS with 400 to 1600 VA capacity for entry-level power protection.
• iDialog Rack Rack-mounted VFD-type UPS with 600 to 1200 VA capacity for basic rack power protection.
• Lithium Battery Solutions Specialized UPS solutions using lithium battery technology for enhanced performance and longevity.
• Sentinel Dual Marine High-reliability UPS specifically designed and certified for marine and offshore critical applications.
• CSS Sentinel Tower Constant Power Supply system in tower format with 3 to 5 kVA capacity.
• CSS Sentryum Constant Power Supply system with 6 to 120 kVA capacity for extended runtime applications.
• CSS Master High-capacity constant power supply system for critical applications requiring extended backup.
• Multi Pass Automatic transfer switch system for seamless power source switching.
• Multi Switch Intelligent switching device for reliable power distribution transfer.
• Multi Switch ATS Automatic Transfer Switch for critical-load power source transfer.
• Multi Socket PDU Intelligent Power Distribution Unit for controlled power distribution.
• Master Switch Single Phase Single-phase automatic transfer switch for residential and small commercial applications.
• Master Switch Three-phase Three-phase automatic transfer switch for industrial and commercial power transfer.
• PowerShield³ UPS monitoring and shutdown management software for system control and protection.
• PowerNetGuard Network-based UPS management software for multi-site enterprise power monitoring.
• NetMan 208C Network management card enabling remote UPS monitoring and control via TCP/IP.
• UPS Maintenance Plans Recurring UPS maintenance plan service providing scheduled preventive maintenance and technical support.
• UPS Health Checks Diagnostic health check service to assess UPS condition, performance, and remaining service life.
• Battery Maintenance and Replacement Battery maintenance, testing, and replacement service for UPS battery banks.
• UPS Overhauls Full UPS overhaul service covering refurbishment of UPS systems to extend operational life.
• Technical Support Technical support service provided to assist customers with UPS troubleshooting and operational queries.

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• DucaticoreGTM or Marketing PartnerLong-standing motorsport sponsorship partnership. Riello UPS branded as 'The power of continuity' in association with Ducati. Sponsorship of Aruba.it Racing - Ducati WorldSBK team. Provides power continuity solutions for racing operations and benefits from high-profile brand visibility in motorsport.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schneider Electric Australia: Schneider Electric is the largest global UPS provider through its APC brand, offering a comprehensive range of single-phase and three-phase UPS systems, transfer switches, and power management software. Directly competes with Riello UPS Australia across data center, industrial, and commercial segments in the Australian market.
• Eaton Australia: Eaton is a major global UPS and power quality manufacturer with a strong Australian presence, offering single-phase and three-phase UPS systems, ePDUs, and power management software. Directly competes with Riello UPS across enterprise data centers, industrial, and medical applications.
• Vertiv Australia: Vertiv (formerly Emerson Network Power) is a global critical infrastructure provider with a strong UPS, power distribution, and thermal management portfolio. Directly competes with Riello UPS in data center, telecom, and industrial UPS deployments across Australia.
• CyberPower Australia: CyberPower is a UPS specialist offering consumer, SMB, and enterprise UPS systems, PDUs, and power management software. Directly competes with Riello UPS in the entry-level to mid-range UPS segments, particularly for SMB and home office customers.
• Socomec Australia: Socomec is a European (French) specialist in critical power solutions, offering UPS systems, transfer switches, and power monitoring. Provides direct head-to-head competition with Riello UPS, particularly in industrial and commercial UPS applications across Australia.
• Delta Electronics Australia: Delta Electronics is a Taiwanese power and thermal management company offering a full UPS portfolio from entry-level to large-scale data center installations. Directly competes with Riello UPS across multiple verticals in the Australian market.
• Toshiba UPS Australia: Toshiba offers a range of single-phase and three-phase UPS systems targeting industrial, medical, and data center customers. Provides direct competition to Riello UPS in mid-to-large facility UPS applications within Australia.
• PowerShield Australia: PowerShield is an Australian UPS specialist providing single-phase and three-phase UPS systems, batteries, and power management services. Comparable to Riello UPS in market positioning and customer base, with strong local presence in similar product-market segments.

Broad incumbents

• ABB Australia: ABB is a broad industrial electrification and automation incumbent offering UPS systems, power distribution, and switchgear as part of a much wider portfolio. Overlaps with Riello UPS in industrial and large-facility UPS applications but competes from a broader portfolio position.

Regional players

• GE Critical Power (now ABB): GE's Critical Power business was acquired by ABB but continues to serve customers with established UPS product lines. Comparable to Riello UPS in three-phase and large-scale UPS deployments, particularly in legacy utility and industrial installed bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/rielloupstv
• Facebookfacebook.com/pages/Riello-UPS/264841360207558
• LinkedInlinkedin.com/company/riello-ups

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riello UPS Australia