Businessclub Rijnsburgse Boys

What Businessclub Rijnsburgse Boys does

Businessclub Rijnsburgse Boys is the commercial and community-business arm of VV Rijnsburgse Boys, an amateur football club founded in 1930 and based at Sportpark Middelmors in Rijnsburg, South Holland, Netherlands. The first team competes in the Tweede Divisie, the highest tier of Dutch amateur football, drawing on a multi-team structure that includes senior squads, a youth academy, and women's football. The Businessclub itself is a local B2B networking and sponsorship platform that monetizes the club's matchday audience and digital channels, offering tiered advertising packages spanning 216 meters of LED boarding, a 20m² LED video scoreboard, fixed billboards at 5m or 10m standard lengths, and website logo placements (homepage at €400/year, internal pages at €200/year on 3-year contracts).

Revenue mechanics combine sponsorship and advertising sales (headline deals with WBE as main sponsor, JAN as shirt sponsor, Theo Mulder as pants sponsor, plus distributed LED and billboard inventory), matchday ticket sales through Twelveticketing.eu, recurring membership fees administered through the club's Ledenadministratie, and fanshop merchandise. Distribution is direct: the club's commercial team (Cees Driebergen, Ad Hendriksen) sells advertising packages, tickets are sold at the gate and online, and merchandise is shipped from the official fanshop. Marketing and fan engagement run through the club website, RBB-TV on YouTube, and active accounts on Facebook, Twitter, Instagram, and TikTok, supplemented by earned media from local broadcasters RTV Katwijk and Omroep West.

The organization is a Dutch not-for-profit association governed by a board, with 23 employees and no institutional investors, parent company, or external funding rounds. The current strategic posture is incremental and community-anchored, prioritizing infrastructure renewal of Sportpark Middelmors, the pioneering LED advertising estate, and expansion of the women's football vertical over financial scaling.

Name

Businessclub Rijnsburgse Boys

Legal name

Rijnsburgse Boys

Website

https://rijnsburgseboys.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rijnsburgse Boys is a Dutch amateur football club in the Tweede Divisie, based at Sportpark Middelmors in Rijnsburg. It operates a Businessclub and multi-format LED, scoreboard, billboard, and website advertising platform for local South Holland businesses.

Ownership category

akta.pro rank

Product category

Amateur Football Club & Sports Sponsorship Advertising

NAICS

Sports Teams and Clubs (711211), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Advertising (7310)

akta.pro primary industry

Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

akta.pro secondary industries

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Specialty Membership Clubs (Category-Focused) (CRAEADAI), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Amateur football club
• Sports sponsorship advertising
• LED boarding advertising
• Matchday advertising
• Business club networking

Headquarters

HQ city

Rijnsburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Sponsorship & Advertising: The club sells multiple tiers of sponsorship: LED boarding (long side 108m, behind both goals 54m each = 216m total), LED scoreboard advertising on a 20m² video screen, fixed advertising boards (5m or 10m standard, larger on request), and website advertising (homepage or internal page logos). Prices range from 200 to 400 EUR exclusive VAT for website placements, with a 3-year contract.
2. Ticket Sales: Revenue generated from ticket sales for home matches of the first team. Ticket sales are facilitated via Twelveticketing.eu.
3. Membership Fees: The club generates revenue through membership fees paid by players, supporters, and fans. Member administration is managed through the club's Ledenadministratie (member administration) system.
4. Fanshop Merchandise: Revenue from the official fanshop selling club merchandise to supporters and fans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Businessclub Rijnsburgse Boys is the commercial sponsorship and advertising arm of amateur football club Rijnsburgse Boys, selling advertising inventory at Sportpark Middelmors including 216 meters of LED boarding, a 20 m² LED video scoreboard, fixed billboard placements, and website logo placements to local and regional businesses. The club operates additional commercial channels including online match ticketing, an official fanshop, and a business networking community for members.

Product overview

Businessclub Rijnsburgse Boys operates primarily as an advertising and sponsorship platform for the amateur football club Rijnsburgse Boys. The core offerings are advertising services including LED boarding (216 meters total along the main pitch), a 20 square meter LED scoreboard, fixed billboard advertising in various locations on the sports park, and website advertising. Additional services include online ticket sales and a merchandise fanshop. The club competes in the Dutch Tweede Divisie (Second Division) and is based at Sportpark Middelmors.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Boarding Advertising

Quantifiable outcome

• 216 meters of LED boarding and 20 m² LED scoreboard available for advertising, with animations and video commercials supported
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered secondary and minor.

• Twelveticketing.eusecondaryChannel Partner/ Reseller/ DistributorTwelveticketing.eu is the club's official ticketing partner for selling tickets to home matches online.
• RTV KatwijkminorGTM or Marketing PartnerRTV Katwijk is a local media partner that conducts player and coach interviews with Rijnsburgse Boys and publishes coverage of matches and club news.
• Omroep WestminorGTM or Marketing PartnerOmroep West is a regional broadcaster that produces match summaries for Rijnsburgse Boys home matches and publishes them on its platform, providing additional media exposure for the club.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• IJsselmeervogels: Spakenburg-based amateur club competing in the Tweede Divisie. Comparable in scale, business model, and reliance on local sponsorship, with a similar community-anchored revenue base.
• Quick Boys: Katwijk-based amateur football club competing in the Tweede Divisie and a regional rival of Rijnsburgse Boys. Operates a comparable businessclub / sponsorship model serving local South Holland businesses with matchday advertising, kitsponsoring, and community-driven revenue streams.
• FC Lisse: Lisse-based amateur club active in the lower divisions / Tweede Divisie orbit. Comparable community-anchored sponsorship and businessclub model targeting local advertisers in a similar small-town catchment.
• HHC Hardenberg: Hardenberg-based Tweede Divisie club with a similar amateur-tier sponsorship and community-driven business model. Useful peer for benchmarking Dutch amateur commercial revenue structures outside the Randstad.
• VVSB: Noordwijkerhout-based amateur club that played pre-season friendlies against Rijnsburgse Boys in 2026. Comparable Tweede Divisie-adjacent scale with similar local-business sponsorship focus.
• VV Katwijk: Tweede Divisie club and direct regional rival of Rijnsburgse Boys, based in neighboring Katwijk. Runs a similar sponsorship and businessclub structure targeting local advertisers in the same South Holland catchment area.
• Koninklijke HFC: Haarlem-based Tweede Divisie club that has played against Rijnsburgse Boys in recent seasons. Operates a comparable commercial model combining matchday advertising, member-based businessclub, and community sponsorships.
• De Treffers: Groesbeek-based Tweede Divisie amateur club. Direct league competitor with parallel reliance on local SME sponsorship, hospitality, and merchandise revenue streams of comparable scale.

Regional players

• RKAV Volendam: Volendam-based amateur club featured in RBB's match coverage. Operates a similar community + sponsor model in the same Tweede Divisie / lower-tier Dutch amateur ecosystem, though from a different regional market.

Emerging players

• Jong Almere City FC: Reserve team of professional Eredivisie club Almere City, competing in the Tweede Divisie. Differs structurally (professional parent club backing) but shares the same league, scheduling calendar, and target advertiser demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vvrbb
• YouTubeyoutube.com/user/webteamrbb
• Facebookfacebook.com/vvrbb
• Instagraminstagram.com/rijnsburgse_boys
• TikToktiktok.com/@rijnsburgse_boys
• LinkedInlinkedin.com/company/st-businessclub-rijnsburgse-boys

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Businessclub Rijnsburgse Boys