What RIMAG does

RIMAG, operating as Rief & Co. GmbH, is a privately held German specialized wholesaler for welding equipment accessories and occupational safety products, headquartered in Albershausen (Zeppelinstr. 2, 73095). The company sells exclusively to registered specialist retailers and dealers (B2B), and does not transact directly with end consumers; it instead operates a dealer locator service on its website that refers end customers to local trade partners. Its product range is curated rather than manufactured, centered on branded welding protection helmets (3M Speedglas, Optrel, Jackson, Euromaski), protective eyewear (UNICO, Moldex, USS cover lenses), welding accessories (clamps, cables, hoses, torches, electrode dryers), respiratory and hearing protection, autogenous/gas welding accessories (including IBEDA and WITT flashback arrestors), and Weldas protective clothing. The catalog spans roughly 50+ SKU categories sourced from recognized industrial safety manufacturers, with notable certifications such as EN166 conformity for the USS cover lens.

The business model is straightforward wholesale distribution. RIMAG sets a minimum order of EUR 50 net, applies payment terms of 30 days net or 3% discount within 10 days, bears transportation costs for German orders above EUR 300, and offers free delivery to the German border for export orders above EUR 300. Sales are executed through a dealer portal combined with direct account management by a sales team led by Sales Manager Volker Mack, supported by purchase (René Fischer), accounting (Gerlinde Rommel, Mathilde Knecht), and overall management by Managing Director Heike Lutz. The company maintains both German and English websites, publishes downloadable PDF catalogs, and participates in industry trade exhibitions (Messe) for dealer acquisition. Marketing is primarily digital catalog, dealer portal, and event-based; no app, public API, or SDK is offered.

Operationally, RIMAG runs lean with approximately eight named staff across management, sales, purchasing, and accounting. The firm is independently owned with no disclosed parent company, subsidiaries, institutional investors, or public listing. No revenue figures, funding rounds, or financial milestones are disclosed. Recent activity through 2025 and into early 2026 has focused on catalog expansion (optrel sphereX helmets, Moldex ADAPT glasses) and brand-marketing refresh (image brochure and video), consistent with a stable, specialist distributor maintaining its dealer relationships rather than pursuing scale expansion.

Name

RIMAG

Legal name

Rief & Co. GmbH

Website

https://rimag.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Albershausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Welding Equipment: RIMAG generates revenue through wholesale distribution of welding accessories and occupational safety products exclusively to registered retailer/dealer partners. The company offers a comprehensive catalog of products including welding helmets, protective equipment, cables, hoses, and accessories with minimum order values and standard payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RIMAG is a specialized B2B wholesale distributor of welding equipment accessories and occupational safety products, operating exclusively as a Fachgroßhandel for registered specialist retailers and dealers. The company offers a comprehensive product portfolio spanning welding protection helmets (Euromaski, 3M Speedglas, optrel, Jackson), welding accessories (clamps, cables, hoses, torches, electrodes), respiratory and hearing protection (Moldex, KITE), safety glasses (UNICO, Moldex, USS), autogenous welding accessories, and gas safety devices. RIMAG does not manufacture products but distributes and supplies branded items from recognized manufacturers to its dealer network, primarily in Germany with international exports.

Product overview

RIMAG is a specialized B2B wholesaler for welding equipment and occupational safety products, exclusively serving specialist retailers. The company offers a comprehensive product portfolio centered around welding protection helmets (including Euromaski, 3M Speedglas, optrel, and Jackson brands), welding accessories (clamps, cables, torches), respiratory and hearing protection equipment, safety glasses (UNICO, Moldex, USS-Glas), and autogenous welding accessories. The core offering consists of major branded products like Euromaski welding masks with optional KITE respiratory protection system, supplemented by a wide range of consumables and accessories. RIMAG operates as a distribution intermediary, not manufacturing products themselves.

Differentiator

Problem solved

Functional benefit

Products and services

• Euromaski Schweißerschutzhelme (Welding Protection Helmets) Finnish-made welding protection helmets weighing 350g with broad field of view, ergonomic build, and protection levels 1.7 to 10. Available in standard and large visor versions; distributed by RIMAG to specialist welding retailers for resale to industrial end users.
• 3M Speedglas Hochleistungs-Schweißmaske (High-Performance Welding Mask) High-performance welding masks from the 3M Speedglas brand featuring automatic darkening technology for professional welding protection. Distributed by RIMAG to specialist retailers.
• optrel HELIX Automatikschweißmasken (Automatic Welding Helmets) Automatic welding helmets from optrel featuring advanced auto-darkening technology for various welding applications. Distributed by RIMAG to specialist retailers.
• USS-Schutzglas (Ultimate Visibility Cover Lens) German-made ultimate visibility cover lens with approximately 20 times longer service life than ordinary glass. Features scratch and heat resistance, CE conformity to EN166, Optical Class 1. Available in dimensions 51x108mm and 90x110mm.
• UNICO Schutzbrillen (Safety Glasses) Safety/protective glasses for eye protection during welding and industrial applications. Distributed by RIMAG to specialist retailers.
• Moldex ADAPT Schutzbrille (Protective Safety Glasses)

Quantifiable outcome

• Comprehensive product catalog covering all major welding equipment and occupational safety categories

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lincoln Electric Holdings: Global manufacturer of arc welding products, welding consumables, and PPE. Comparable as a broad incumbent whose products overlap with categories RIMAG distributes and whose dealer relationships mirror RIMAG's go-to-market.
• ESAB Corporation: Global manufacturer of welding and cutting equipment, filler metals, and PPE distributed through welding wholesalers and dealers. Comparable as a broad incumbent serving the same welding supply channel and end-user base that RIMAG addresses.
• 3M Safety: Global manufacturer of welding PPE (3M Speedglas helmets) and occupational safety products, distributed in part through wholesalers like RIMAG. Comparable as a broad incumbent principal in the same welding/PPE categories with significant overlap in product lines and end-user customers.

Emerging players

• Optrel AG: Swiss manufacturer of automatic welding helmets and respiratory protection (optrel sphereX, HELIX lines referenced in RIMAG's catalog). Comparable as a specialty welding-PPE principal with whom RIMAG shares product and customer overlap.
• Euromaski Oy: Finnish manufacturer of lightweight welding protection masks and the KITE respiratory protection system, distributed in DACH by RIMAG. Comparable as a niche specialty principal whose products are central to RIMAG's exclusive offering.

Direct peers

• TBi Industries GmbH: Manufacturer of welding torches (MIG/MAG, TIG, plasma) and accessories, sold through welding equipment wholesalers including RIMAG. Comparable as a welding-accessory principal whose products overlap directly with RIMAG's catalog (TBi welding torches are explicitly distributed by RIMAG).
• Otto Lehmann GmbH: German specialist wholesaler of welding supplies and occupational safety products serving retail/dealer customers. Directly comparable to RIMAG in business model (B2B wholesale, dealer-only) and product range (welding helmets, PPE, accessories).
• Alexander Binzel Schweisstechnik GmbH & Co. KG: Manufacturer of MIG/TIG welding torches and welding accessories, distributed through welding wholesalers and dealers. Comparable as a principal in the same welding-equipment value chain that RIMAG distributes into, with similar German-mid-market industrial customer base.
• Theodor Nagel GmbH & Co. KG: German specialty wholesaler of welding, soldering, and occupational safety equipment serving industrial dealers and retailers. Direct peer with the same channel-only wholesale model and overlapping welding/PPE product portfolio.

Regional players

• Lorch Schweißtechnik GmbH: German manufacturer of MIG/MAG/TIG welding systems and accessories, sold to industrial customers and dealers in DACH and broader Europe. Comparable as a German regional welding equipment maker in the same value chain, with adjacent (rather than identical) business model.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rimag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIMAG