Rimrock Cattle Company Ltd.

What Rimrock Cattle Company Ltd. does

Rimrock Cattle Company Ltd. is a privately held, family-owned cattle feeding operation headquartered in Alberta, Canada, founded by Doug Price and family in 1983. The company operates two feedlot yards — High River and Acme — and through affiliated Price-family entities (Echo Sand Ranching Ltd., Hegedys Ranching Ltd.) is part of a combined platform that manages 75,000 head of feedlot capacity and runs three ranches totaling 4,000 cow/calf pairs. Core product lines include feedlot services (pen riding, health monitoring, processing, and feed delivery), silage production under the Korova Silage/Korova Feeders banner, grain purchasing, and cow/calf ranching operations.

Revenue is generated by selling fed cattle directly to meat processors and major food service companies through negotiated, commodity-style B2B contracts; the company is featured in McDonald's beef sourcing documentary, anchoring its visibility with a major downstream brand. A April 2022 joint venture with Tidewater Renewables Ltd. formed Rimrock Renewables, extending the Price family footprint into renewable infrastructure in Alberta. The company is led by owners Doug and Helga Price, CFO Kendra Donnelly (MBA, CPA/CMA), and director Evan Hegedys, with yard-level management teams in place at both High River and Acme.

Operationally, Rimrock relies on conventional feedlot practices (silage-based feeding, horseback pen riding, feed truck delivery, on-site livestock processing) with no disclosed digital or AI/ML technology layer. The business is privately financed, with no institutional investors or funding rounds disclosed in the source material.

Name

Rimrock Cattle Company Ltd.

Legal name

Rimrock Cattle Company Ltd.

Website

https://rimrockcattlecompany.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Rimrock Cattle Company Ltd. is a family-owned Alberta feedlot operator founded in 1983, running two yards (High River and Acme) and selling fed cattle directly to meat processors and food service companies, with affiliated operations covering 75,000 head of capacity and 4,000 cow/calf pairs.

Ownership category

akta.pro rank

Product category

Cattle Feedlot Operations

NAICS

Beef Cattle Ranching and Farming, including Feedlots (11211), Cattle Feedlots (112112)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro industry

PRIMARYAFAEABAH

Integrated Beef Production (Cow-Calf to Finish)

Agriculture & Food Production/Animal Production & Aquaculture/Beef Cattle Ranching & Feedlots

SECONDARYAFAEABAC

Feedlot Finishing (Cattle Feeding)

Agriculture & Food Production/Animal Production & Aquaculture/Beef Cattle Ranching & Feedlots

SECONDARYAFAEABAA

Cow-Calf Operations (Breeding Herds)

Agriculture & Food Production/Animal Production & Aquaculture/Beef Cattle Ranching & Feedlots

SECONDARYAFADAAAC

Beef Cattle Feed (Stocker, Finishing, Feedlot Rations)

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

Keywords

• Cattle feedlot operations
• Beef cattle production
• Silage production services
• Cow-calf ranching
• Feedlot management

Headquarters

HQ city

High River

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Cattle Feeding and Sales: The company operates cattle feedlots, feeding and raising cattle for sale to meat processors and food service companies. Revenue is generated through the sale of fed cattle.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rimrock Cattle Company Ltd. operates large-scale cattle feedlots in Alberta, Canada, with a combined capacity of 75,000 head across two yards (High River and Acme). The company feeds and raises cattle for sale to meat processors and food service companies, supported by integrated silage production (Korova Silage), grain purchasing, and affiliated cow/calf ranching operations running approximately 4,000 cow/calf pairs.

Product overview

Rimrock Cattle Company Ltd. is a family-run cattle feeding operation offering integrated beef production services. The company operates feedlot services (managing 75,000 head capacity across multiple facilities), silage production (through its Korova Feeders operations), and grain purchasing. The operations are distributed across two main feedlot locations—High River and Acme, Alberta—with related ranching operations through affiliated companies Echo Sand Ranching and Hegedys Ranching.

Differentiator

Problem solved

Functional benefit

Products and services

• Feedlot Services Cattle feeding and feedlot management services, providing pen riding, health monitoring, processing, and feed delivery for cattle throughout the feeding cycle. Operates 75,000 head capacity across High River and Acme, Alberta.
• Silage Production Whole crop silage production services operating under the Korova Silage brand, producing feed inputs to support feedlot cattle nutrition requirements.
• Cow/Calf Ranching Operations Cow/calf pair operations across multiple ranches in Alberta, running approximately 4,000 cow/calf pairs through affiliated companies including Echo Sand Ranching Ltd. and Hegedys Ranching Ltd.
• Grain Purchasing Grain purchasing services to support feedlot feed requirements, managed by Bryan Donnelly as Grain Buyer.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major, minor and core.

• Tidewater Renewables Ltd.majorStrategic or Co-development Partner · 1 April 2022Rimrock Renewables was established in April 2022 when Tidewater Renewables and Rimrock Feeders joined forces to bring agriculture and energy together and spearhead development of renewable infrastructure in Alberta. Tidewater focuses on renewable fuels and contributes to energy sector transformation. Both partners aim to become leaders in sustainable food and energy solutions.
• Telus AgricultureminorGTM or Marketing PartnerTelus Agriculture hosted Kids Day events at Rimrock facilities in High River, engaging in community outreach activities with Rimrock staff.
• Echo Sand Ranching Ltd.coreStrategic or Co-development PartnerBoth Rimrock Cattle Company and Echo Sand Ranching are major players in the Canadian cattle industry under Doug & Helga Price ownership. Echo Sand operates three ranches in Alberta running 4,000 cow/calf pairs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tyson Foods: Top-tier U.S. beef processor with own cattle operations; comparable as a downstream customer of fed cattle and as a broad incumbent whose purchasing decisions affect Rimrock's pricing.
• JBS USA: Largest North American meat processor and a major buyer of fed cattle; comparable as both a downstream customer of feedlot operators like Rimrock and a vertically integrated competitor with its own cattle operations.
• Cargill Meat Solutions: Major North American meat packer and fed-cattle buyer; relevant as a key customer counterpart to Rimrock and as a broad incumbent in the integrated beef value chain.
• XL Foods / JBS Canada: Major Canadian beef processor (now under JBS) operating in Alberta; comparable to Rimrock's downstream customer set and a key determinant of Alberta fed-cattle pricing.

Direct peers

• Harris Ranch: Large privately-held California-based cattle operation combining feedlot, ranching, and branded beef sales; comparable to Rimrock in scale, integrated model, and direct-to-buyer relationships with major foodservice chains.
• Cactus Feeders: One of the largest U.S. cattle feedlot operators with multi-state capacity; directly comparable to Rimrock as a large-scale, family-influenced feedlot operator selling fed cattle to major meat processors.
• Five Rivers Cattle Feeding: Largest U.S. cattle feedlot operator (capacity in the millions of head); comparable to Rimrock in core feedlot business model though at substantially greater scale, and similarly sells to major packers.
• Western Feedlots: Large Canadian cattle feedlot operator based in Alberta; the closest direct competitor in the same geography, with similar feedlot-to-packer sales model and exposure to Alberta grain and cattle markets.

Regional players

• Sunterra Beef: Canadian beef producer and processor based in Alberta; comparable to Rimrock as a regional Alberta-based integrated beef operation with its own feedlot and branded beef sales.

Others

• Tidewater Renewables: Renewable fuels company and Rimrock's joint venture partner in Rimrock Renewables; comparable as a strategic partner shaping Rimrock's adjacent energy/agriculture infrastructure strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rimrock-cattle-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rimrock Cattle Company Ltd.