Rinagro Smart Farming

What Rinagro Smart Farming does

Rinagro Smart Farming, trading as Rinagro B.V., is a privately held Dutch agricultural-technology company headquartered in Piaam, Friesland, with a secondary office in Leeuwarden. Founded circa 2012 (firmographic data lists 2001), the firm employs 15 people and develops natural, chemistry-free agricultural inputs centered on a proprietary patented bacterial consortium. Its flagship product, AgriMestMix, is a mineral mixture that activates biochemical processes in manure to convert organic nitrogen into plant-available ammonium nitrogen, while complementary products such as Compost-O extend the platform into soil-biology nutrient utilization. Supporting products include NitriSet for nitrogen management, BOX-CLEANAIR for stable air quality, forSave for automated dosing, and additional specialty lines (For Profit, W.S. 28, Masecol).

The company's revenue model is direct product sales of agricultural inputs to livestock farms, arable operations, organic farms, municipalities, horse husbandry, and biogas/digestate processors. Go-to-market is sales-led: phone-based consultative selling, a contact form, an online ordering form, and a regional network of sales points ('Verkooppunten') across the Netherlands, with a multilingual website supporting outreach in Germany, France, Denmark, and Poland. Pricing is quote-based and not publicly disclosed. The business has no disclosed institutional investors, funding rounds, or parent company, and operates as an independent founder/owner-managed entity.

Intellectual property is the principal strategic asset. Rinagro holds granted patents for the bacterial consortium in the Netherlands (2014), Europe (2018), China, the United States, and New Zealand (2020), creating a five-jurisdiction patent estate. No revenue, headcount trend, or financial KPIs are publicly disclosed, and the company shows no AI/ML, app, API, or integration capabilities; its competitive moat is grounded in agricultural microbiology, formulation know-how, and patent protection rather than software.

Name

Rinagro Smart Farming

Legal name

Rinagro B.V.

Website

https://rinagro.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rinagro Smart Farming is a Dutch agricultural-technology company that sells patented, natural mineral and bacterial-consortium products (notably AgriMestMix and Compost-O) to livestock farms, arable operations, municipalities, and horse husbandry customers across Europe for manure optimization, soil improvement, and emission reduction.

Ownership category

akta.pro rank

Product category

Agricultural Input Products

NAICS

Nitrogenous Fertilizer Manufacturing (325311), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Compost Tea, Extracts & Microbial Inoculants (AFABAKAD)

akta.pro secondary industries

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Nutrient Stewardship & Soil Fertility Management (4R Nutrients, Compost, Biofertilizers) (AFAGAMAE), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH)

Keywords

• Agricultural input products
• Manure processing solutions
• Soil enhancement products
• Ammonia emission reduction
• Natural fertilizer additives

Headquarters

HQ city

Piaam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Agricultural Inputs: Sale of natural agricultural products including AgriMestMix, Compost-O, NitriSet, BOX-CLEANAIR, and other specialized agricultural solutions. Products are sold directly to agricultural businesses, municipalities, and private composters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rinagro Smart Farming develops and sells a portfolio of natural, chemistry-free agricultural input products based on a patented bacterial consortium technology. Its core offerings — AgriMestMix and Compost-O — target manure processing and soil fertility enhancement, converting organic nitrogen into plant-available ammonium nitrogen and stimulating soil biology. Supporting products (NitriSet, BOX-CLEANAIR, forSave, For Profit, W.S. 28, Masecol) address nitrogen management, stable air quality, and automatic dosing for livestock farms, arable farms, organic operations, and municipalities.

Product overview

Rinagro Smart Farming offers a portfolio of innovative, natural products for sustainable agriculture. The core offerings are AgriMestMix (a patented natural mineral mixture for manure optimization) and Compost-O (for soil-based nutrient utilization). These are complemented by specialized products including NitriSet (nitrogen management), BOX-CLEANAIR (air quality), and forSave (automatic dispensing system), along with additional products W.S. 28, Masecol, and For Profit. The company targets livestock farms, arable farming, organic agriculture, and municipalities with solutions for manure processing, emission protection, and soil improvement - all without chemicals.

Differentiator

Problem solved

Functional benefit

Brands

• AgriMestMix: Natural mineral mixture for manure optimization that activates biochemical processes and promotes beneficial microorganisms.
• Compost-O
• NitriSet
• BOX-CLEANAIR
• forSave

Products and services

• AgriMestMix

Quantifiable outcome

• Nitrogen retained in manure instead of being lost
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bio-Ferm: Austrian biological crop protection and plant health company using microbial and natural active ingredients. Closely comparable to Rinagro's microbe-driven approach to crop and soil health, with similar European agtech positioning.
• Symborg: Spanish agribiotech company developing microbial and botanical products for crop nutrition, stress tolerance, and soil health. Comparable to Rinagro's bacterial-consortium biological inputs and biostimulant positioning.
• Italpollina (Hello Nature): Italian-headquartered producer of biostimulants, organic fertilizers, and microbial soil/plant solutions for agriculture. Highly comparable to Rinagro's bacterial-consortium products (AgriMestMix, Compost-O) addressing soil fertility and nutrient use efficiency via biologicals.
• Agriton Group: Dutch company producing natural soil-, crop-, and animal-health products including microbial inoculants and organic soil conditioners. Directly comparable niche player serving Dutch/Northern European livestock and arable markets with biology-based agricultural inputs.
• Koppert Biological Systems: Global Dutch leader in biological crop protection and natural pollination solutions. Comparable as a closely related Dutch-rooted biological-input specialist, though broader in scope (pest control, bumblebee pollination).

Emerging players

• Pivot Bio: US-based agtech commercializing microbial nitrogen-fixing products that displace synthetic nitrogen fertilizer. Highly relevant as an emerging, well-capitalized competitor in the same 'microbial nitrogen' value proposition Rinagro serves with AgriMestMix.
• Indigo Ag: US agtech offering microbial seed treatments and digital agronomy aimed at improving crop yield and sustainability. Comparable emerging player applying microbial technology to agricultural productivity and sustainability outcomes.
• BioConsortia: US-based agtech using microbial selection and genomics to develop nitrogen-fixing and soil-microbiome products. Emerging, innovation-led peer operating in the same microbial-fertilizer displacement category as Rinagro's AgriMestMix.

Broad incumbents

• Lallemand Plant Care: Division of Lallemand focused on yeast, bacteria, and fungal inoculants for crops and soil health. Established incumbent with directly overlapping biological-input product categories serving arable and specialty agriculture.
• Novonesis (formerly Novozymes): Global leader in biological solutions (enzymes, microbes) for agriculture, food, and industry. Broad incumbent with overlapping capabilities in agricultural biologicals, providing both competition and partnership opportunities for niche players like Rinagro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Rinagro1
• Facebookfacebook.com/rinagrobv
• LinkedInlinkedin.com/company/rinagrosmartfarming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinagro Smart Farming