Bundesverband Rind und Schwein e.V.

What Bundesverband Rind und Schwein e.V. does

Bundesverband Rind und Schwein e.V. (BRS) is a registered non-profit association (eingetragener Verein) headquartered in Bonn, Germany, founded on May 16, 2017 through the merger of the cattle and pig breed associations. Operating as the central Dachverband (umbrella association) for German cattle and pig production, BRS serves approximately 115 ordinary member companies (breeding associations, genetics firms, feed companies, equipment manufacturers, pharmaceutical companies, and agricultural trade entities) plus 65 associate members from upstream/downstream industries. The association organizes its work across five member groups — Milchrinder (Dairy Cattle), Doppelnutzungsrinder (Dual-Purpose Cattle), Fleischrinder (Beef Cattle), Leistungs- und Qualitätsprüfung (Performance and Quality Testing), and Schwein (Pig) — coordinated through eight specialized departments covering breeding/genetics, reproduction, performance testing, management, public affairs, international affairs, communications, and events.

BRS's product and service portfolio is information- and coordination-centric rather than technology-based. Core outputs include three trade journals (milchrind, Fleischrinder Journal, Schweinezucht und Schweinemast), a weekly newsletter and irregular BRS-Politikbrief, a WhatsApp channel, RSS feeds, the BRS-Newsapp, an annual statistics report (€15 for non-members, €5 for members), a legal database (Rechtsakte), breed brochures published in five languages, the Dialog Rind und Schwein public-communication portal, the Schweinefakten fact-check portal, and the African Swine Fever (ASP) information portal. The association also coordinates regional cattle auctions, expert conferences, the biennial BRS Convention, EuroTier exhibition participation, and youth breeder competitions.

The business model is fundamentally a membership-dues subscription operation. BRS's primary revenue stream is recurring membership fees from its 115 ordinary and 65 associate members; secondary revenue comes from publication sales and event fees. The organization has no parent company, no equity funding, and operates as an independent member-governed association under German association law, with a 13–20 person staff plus a member-elected board of 14 chaired by Georg Geuecke. BRS holds no patents, has no proprietary technology platform, and does not develop software products; its economic moat derives entirely from institutional recognition, network density, and accumulated industry knowledge assets.

Name

Bundesverband Rind und Schwein e.V.

Legal name

Bundesverband Rind und Schwein e.V.

Website

https://rind-schwein.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bundesverband Rind und Schwein e.V. is the German national umbrella association for cattle and pig production, representing 115 ordinary member companies and 65 associate members across breeding, feed, pharmaceuticals, equipment, and trade industries. It provides standards harmonization, political representation, publications, and information services through five specialized member groups.

Ownership category

akta.pro rank

Product category

Livestock Industry Association

NAICS

Support Activities for Animal Production (1152)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Sanitary & Phytosanitary (SPS) & Food Safety Regulatory Cooperation (BPADANAF)

akta.pro secondary industry

Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO) (HLAMAJAO)

Keywords

• Livestock breeding association
• Cattle industry representation
• Pig production standards
• Animal husbandry policy
• Breed association services

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: BRS generates revenue through membership fees from 115 ordinary member companies and 65 associate (outside) members from agricultural upstream and downstream industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Bundesverband Rind und Schwein e.V. (BRS) is the central German umbrella association for cattle and pig production. It represents the interests of its members at national and EU political levels, harmonizes breeding standards across five specialized member groups (dairy cattle, dual-purpose cattle, beef cattle, performance testing, and pig), and provides information services including trade journals, digital information portals, market statistics, and legal databases.

Product overview

Bundesverband Rind und Schwein e.V. (BRS) operates as a comprehensive service and information organization for German cattle and pig production, offering multiple communication channels (weekly newsletter, BRS-Politikbrief, WhatsApp channel, RSS feeds), publications (milchrind journal, Fleischrinder Journal, Schweinezucht und Schweinemast journal, annual statistics report), information portals (Dialog Rind und Schwein, Schweinefakten, ASP information portal), educational materials (export brochures for cattle breeds, pasture signs), and the Rechtsakte legal database. The portfolio centers on information dissemination, industry coordination, and public communication rather than a unified software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Representation and Political Advocacy
• DER RINDERZÜCHTER (trade journal)
• Trade Journal for Pig Production
• Rundschau Information Portal (rundschau.de)
• pigsforever.de (Pig Farmer Portal)
• JURIS Legal Information System
• Online Member Directory
• Mobile Applications (iOS / Android)
• Deutscher Rinderkongress (German Cattle Congress)
• WhatsApp Information Channel

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• Bundesministerium für Ernährung und Landwirtschaft (BMEL)coreStrategic or Co-development PartnerBRS works closely with the Federal Ministry of Food and Agriculture on veterinary certification for trade of genetic material from cattle and pigs, and represents member interests in policy discussions.
• Bundesanstalt für Landwirtschaft und Ernährung (BLE)coreStrategic or Co-development PartnerBRS collaborates with BLE on implementation of agricultural programs and certification matters.
• Europäische KommissioncoreStrategic or Co-development PartnerBRS represents German livestock interests in European Commission discussions and regulatory processes affecting animal breeding and husbandry.
• Deutscher Bauernverband e.V. (DBV)coreStrategic or Co-development PartnerBRS is a member of DBV and collaborates on agricultural policy positions.
• ADT Project Consulting GmbHcoreStrategic or Co-development PartnerBRS works with ADT on international development projects and maintains a Brussels office through ADT.
• Arbeitsgemeinschaft Deutscher Tierzüchter e.V. (ADT)coreStrategic or Co-development PartnerBRS is a member of ADT, the umbrella organization for German animal breeders.
• Deutsche Gesellschaft für Züchtungskunde e.V. (DGfZ)coreStrategic or Co-development PartnerBRS collaborates with DGfZ on breeding science and genetic evaluation matters.
• Deutsche Landwirtschaftsgesellschaft e.V. (DLG)coreStrategic or Co-development PartnerBRS collaborates with DLG on exhibitions, testing, and professional development.
• Förderverein Bioökonomieforschung e.V. (FBF)coreStrategic or Co-development PartnerBRS works with FBF on research projects in animal breeding and husbandry.
• COPA-COGECAcoreStrategic or Co-development PartnerBRS participates in COPA-COGECA, the European farmers' association.
• InterbullcoreStrategic or Co-development PartnerBRS participates in Interbull for international bull breeding evaluations.
• ICAR (International Committee for Animal Recording)coreStrategic or Co-development PartnerBRS participates in ICAR for international animal recording standards.
• Europäische HolsteinvereinigungcoreStrategic or Co-development PartnerBRS is a member of the European Holstein Association.
• WeltholsteinvereinigungcoreStrategic or Co-development PartnerBRS participates in the World Holstein Association.
• German Livestock e.V.coreStrategic or Co-development PartnerBRS collaborates with German Livestock on international promotion of German animal genetics.
• R+V Allgemeine Versicherung AGcoreGTM or Marketing PartnerExclusive cooperation partnership providing insurance services to BRS members, offering advantages in procurement and consulting for agricultural insurance needs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• EuroHolstein (European Holstein Association): European-level federation of national Holstein breeding organizations, of which BRS is a member. Provides international coordination for Holstein breeding programs, complementing BRS's domestic role in the German Holstein population.
• COPA-COGECA: The combined voice of European farmers and agricultural cooperatives, of which BRS is a participating member. Operates one organizational layer above BRS, representing European-level interests that BRS helps shape through its German delegation.

Regional players

• Topigs Norsvin: International pig genetics cooperative with strong European presence in pig breeding and genetic improvement. Operates as a commercial breeding company in the same pig sector that BRS's Schwein member group represents, making it a thematic peer for BRS members.
• CRV (Cooperative Cattle Improvement): Dutch cooperative providing cattle genetics, breeding values, and herd management services to Dutch and international dairy producers. Comparable in cattle-breeding domain but operates as a commercial cooperative rather than an industry association.

Broad incumbents

• National Cattlemen's Beef Association (NCBA): US trade association for cattle producers covering policy, research, and marketing. While US-specific and beef-focused (rather than dual cattle/pig), it performs the same trade association role for cattle producers that BRS performs for German members.

Direct peers

• Danish Agriculture & Food Council (Landbrug & Fødevarer): Danish trade association representing farmers and food companies, including cattle and pig producers. Comparable in function to BRS as a national industry body covering breeding, production standards, and political representation for livestock.
• National Pork Producers Council (NPPC): US national association representing pork producers on policy, trade, and standards. Directly analogous to BRS's Schwein member group in scope and function, focused on a single species within the same umbrella-association model.
• France Génétique Elevage: French umbrella federation coordinating cattle breeding and genetic evaluation programs, including performance testing and herd book management. Operates a near-identical role to BRS for French livestock producers, making it the most direct peer in continental Europe.
• Deutscher Bauernverband e.V. (DBV): German national farmers' association of which BRS is a member. DBV represents the broader German agricultural sector, including crop and livestock producers, and provides the political umbrella under which BRS operates on cross-cutting policy issues.
• AHDB (Agriculture and Horticulture Development Board): UK statutory levy board covering cattle, sheep, pigs, and cereals with similar industry representation, standards, and research coordination functions. BRS and AHDB are the closest structural analogues for cattle and pig production in their respective national markets.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bundesverband-rind-und-schwein-e-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bundesverband Rind und Schwein e.V.