Le Festival du Rio Loco
- Company typePrivate
- Founded1995
- HeadquartersToulouse, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
Le Festival du Rio Loco firmographics
Firmographics- Name
- Le Festival du Rio Loco
- Legal name
- SPL LE METRONUM
- Website
- https://rio-loco.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Le Festival du Rio Loco industry classification
Industry- Product category
- Live Music Festival / Cultural Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where Le Festival du Rio Loco is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Le Festival du Rio Loco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Ticket sales for festival entry across multi-day event
- Food & Beverage: Food and beverage sales through on-site bars and catering operations
- Merchandise: Official merchandise sales via dedicated store
- Corporate Partnerships: Partnership packages offering visibility on print and web materials, signage installations, logo usage rights, and VIP access
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Le Festival du Rio Loco product offering
Product offeringCore offering
Le Festival du Rio Loco is an annual live music and cultural festival held in Toulouse, France, combining concerts of contemporary and world music, young audience performances, visual arts installations, DJ sets, and dedicated family programming. The festival sells multi-day access tickets through a dedicated online ticketing platform, offers on-site food and beverage and official merchandise, and runs corporate partnership/sponsorship packages alongside professional and press accreditation services.
Product overview
Le Festival du Rio Loco is an annual music festival organized by SPL Le Metronum since 1995, held at Prairie des Filtres in Toulouse, France. The festival offers a unified experience combining concerts (musiques actuelles et du monde), young audience spectacles, visual arts programming, DJ sets, and family activities. Supporting services include online ticketing, professional/press services with accreditation and media workspace, cultural outreach programs, food and beverage offerings, and a partnership sponsorship program. The festival runs primarily from June 9-13, 2027 (NOCTILUCA edition) at the 6-hectare riverside park venue.
Differentiator
Problem solved
Functional benefit
Products and services
- Festival Concerts (Musiques Actuelles & du Monde) Live music concert programming featuring contemporary music and world music artists, held at the Prairie des Filtres venue in Toulouse. The concerts form the core musical content of the festival and are aimed at the general public and music enthusiasts.
- Spectacles Jeune Public Young audience programming (Spectacles Jeune Public) with outdoor installations and interactive activities designed for families and children on the festival grounds.
- Arts Visuels Visual arts programming integrated into the festival, including poster art and artistic installations throughout the venue.
- DJ Sets DJ performances included in the festival programming alongside concerts and other artistic activities.
- Espace Familles Dedicated family area on Prairie des Filtres with playful and interactive installations for children, built as part of the festival's family-focused programming.
- Billetterie (Online Ticketing) Online ticketing platform at billetterie.rio-loco.org providing access to festival passes across the multi-day event.
- La Guinguette des Chefs Food and beverage experience featuring chef programming at the festival site, offering on-site dining and bar services to attendees.
- Espace Pro/Presse Professional and press services for accredited media and professionals, including press accreditation, dedicated press room access, a media workspace with computers, WiFi, printers, and media content distribution.
- Partenariats (Corporate Partnership Program) Partnership program offering visibility opportunities for corporate sponsors, including print and web advertising, display, official program placement, and logo usage rights.
Quantifiable outcome
- Festival held annually since 1995 at Prairie des Filtres in Toulouse
Companies that use Le Festival du Rio Loco
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Le Festival du Rio Loco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Le Festival du Rio Loco partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, supporting and media.
- SPL Le Metronumcore
- Région Occitaniecore
- Toulouse Métropolecore
- Mairie de Toulousecore
- UNESCO Musiccore
- Centre National de la Musique (CNM)core
- SACEMsupporting
- SPEDIDAMsupporting
- Crédit Mutuelsupporting
- Brasseries Kronenbourgsupporting
- La Dépêche du Midimedia
- France Bleumedia
- Radio France (FIP)media
- Les Inrocksmedia
- Libérationmedia
- Téléramamedia
- Agence Ephelide (Press Office)core
- Bleu Citron (Technical Production)core
- Tisseosupporting
- Tsugimedia
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Le Festival du Rio Loco competitors and assessment
Company assessmentDirect peers
- Hellfest: Large French rock/metal music festival held annually in Clisson. Directly comparable as a French multi-day outdoor music festival with national audience reach, ticketing, and multi-stream monetization including partnerships and F&B.
- Sziget Festival: Multi-day international music festival held annually in Budapest. Comparable multi-day outdoor music festival with multi-genre programming, multi-stream monetization, and global media partnerships at a larger scale.
- Festival d'Avignon: Major French summer arts festival (performing arts focus) with public institutional backing and free/paid programming mix. Comparable as a publicly-supported, multi-week cultural festival anchored in a single French city and reliant on tourism and municipal support.
- Les Vieilles Charrues: France's largest music festival, held annually in Carhaix. Comparable multi-day outdoor music festival with wide genre programming, F&B, and tiered ticketing; competes for similar French summer festival audiences.
- Eurockéennes de Belfort: Long-running French outdoor music festival (since 1989) on a dedicated peninsula venue. Comparable as a French multi-day music festival with institutional backing, multi-genre programming, and partnership-driven revenue.
- Nuits de Fourvière: Summer performing arts festival in Lyon combining music, theater, and dance in a historic outdoor venue. Comparable programming mix (concerts + visual arts + family) and municipal/public-institution backing.
- Fiesta des Suds: Annual world and contemporary music festival in Marseille. Closest direct peer in terms of world music focus, family-friendly positioning, and southern French outdoor venue culture.
- Solidays: Annual French music festival in Paris (Hippodrome de Longchamp) with charitable mission and large institutional/corporate partner base. Comparable as a multi-day outdoor music festival with strong public-affairs positioning and corporate sponsorship model.
- Festival de Nîmes: Summer music festival in the Nîmes arena. Comparable as a French summer music festival with ticketed concerts, multi-genre programming, and corporate partnership revenue.
Others
- Le Metronum: Parent organizing entity (SPL Le Metronum) that operates Rio Loco and other Toulouse cultural venues. Included as the operational ecosystem behind Rio Loco, not a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Festival du Rio Loco social profiles
Digital presenceLe Festival du Rio Loco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Festival du Rio Loco leadership team
Management profileNumber of profiles
Profiles6 records
Le Festival du Rio Loco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Festival du Rio Loco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Festival du Rio Loco
What does Le Festival du Rio Loco do?
Le Festival du Rio Loco is an annual live music and cultural festival held in Toulouse, France, combining concerts of contemporary and world music, young audience performances, visual arts installations, DJ sets, and dedicated family programming. The festival sells multi-day access tickets through a dedicated online ticketing platform, offers on-site food and beverage and official merchandise, and runs corporate partnership/sponsorship packages alongside professional and press accreditation services.
Is Le Festival du Rio Loco a public or private company?
Le Festival du Rio Loco is a private company. It is classified as state government owned and is currently operating.
When was Le Festival du Rio Loco founded?
Le Festival du Rio Loco was founded in 1995. It employs 1 to 10 people.
Where is Le Festival du Rio Loco based?
Le Festival du Rio Loco is headquartered in Toulouse, France, in the Europe region.
How does Le Festival du Rio Loco make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage, merchandise and corporate Partnerships.
Who are Le Festival du Rio Loco's main competitors?
Direct peers on record are Hellfest, Sziget Festival, Festival d'Avignon, Les Vieilles Charrues, Eurockéennes de Belfort, Nuits de Fourvière, Fiesta des Suds, Solidays and Festival de Nîmes. Le Metronum is listed as an others.
Does Le Festival du Rio Loco have an API?
No public API is recorded for Le Festival du Rio Loco.
What industry is Le Festival du Rio Loco in?
Le Festival du Rio Loco's product category is Live Music Festival / Cultural Events. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711310 and its SIC code is 7990.