Rio Rico

What Rio Rico does

Rio Rico Mexican Grill is a family-owned and operated single-location Mexican restaurant located at 959 N Val Vista Dr in Gilbert, Arizona. The business serves the Gilbert and surrounding East Valley communities with authentic Mexican cuisine prepared from family recipes, operating Tuesday through Sunday with extended hours and a Happy Hour from 3:00 PM to 6:00 PM on weekdays. The customer base is overwhelmingly retail consumer, spanning local families, couples, and adult diners seeking a full-service bar experience with specialty margaritas, draft beer, and wine.

The core product is the dine-in food and beverage menu, with entrees priced between $8.95 and $23.95 covering breakfast items, combination plates, fajitas, seafood, burgers, and desserts. The technology stack is commodity restaurant infrastructure: ToastTab powers online ordering for takeout and delivery, SpotHopper provides the website, social media marketing, and email marketing platform, and Google Business Profile supports local SEO and customer reviews. Beyond dine-in, the restaurant generates revenue from catering services, private party and event hosting, and a gift card program, with no subscription or recurring revenue mechanics.

The business operates as a private, family-owned independent with no institutional investment, no parent company, no subsidiaries, no disclosed management team, and no public financials. Revenue streams are transactional pay-as-you-go across all channels, with no enterprise anchor contracts or recurring B2B relationships. The previously used name "Rio Rico Mexican Restaurant" has been updated to "Rio Rico Mexican Grill." The restaurant has stated a target commitment to WCAG Level AA accessibility compliance on its digital properties.

Name

Rio Rico

Legal name

Rio Rico Mexican Grill

Website

https://rioricomexicangrill.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rio Rico Mexican Grill is a family-owned single-location Mexican restaurant in Gilbert, Arizona, serving authentic family-recipe cuisine, full bar service, catering, and private events to local retail consumers via dine-in, takeout, and online ordering.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Mexican restaurant dining
• Authentic Mexican cuisine
• Restaurant catering services
• Private event hosting
• Online food ordering

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in and Takeout Food Service: Traditional restaurant revenue from serving food and beverages for dine-in and takeout customers. Menu includes breakfast, lunch, dinner items with average entree prices ranging $12.95-$23.95.
2. Catering Services: Custom catering for events including birthdays, holiday parties, corporate events, and weddings. Bespoke menus tailored to customer needs.
3. Private Event Hosting: Revenue from hosting private parties and events including birthday parties and office functions.
4. Beverage Sales: Alcoholic and non-alcoholic beverage sales including margaritas, beers, wines, and specialty cocktails.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rio Rico Mexican Grill is a family-owned and operated single-location Mexican restaurant in Gilbert, Arizona, serving authentic Mexican cuisine for dine-in, takeout, and delivery. The core offering is the food and beverage menu featuring breakfast items, combination plates, fajitas, seafood, burgers, and traditional drinks including specialty margaritas, supplemented by catering services, private event hosting, and online ordering through the ToastTab platform.

Product overview

Rio Rico Mexican Grill is a family-owned and operated Mexican restaurant in Gilbert, Arizona. The core offering is the food and drink menu featuring authentic Mexican cuisine including breakfast items, combination plates, fajitas, seafood, and traditional drinks. The restaurant operates as a single unified dining establishment with several integrated service modules: online ordering via Toast Tab, catering services for events, private party hosting, table reservations, and happy hour specials. The product portfolio centers on the restaurant's dine-in experience, supplemented by digital ordering and event services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mexican Food Menu (Dine-In)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ToastTabcoreTechnology or IntegrationOnline ordering and delivery platform integrated into the restaurant's website. Enables customers to place takeout and delivery orders directly through the ToastTab system.
• SpotHoppercoreTechnology or IntegrationWebsite design, social media marketing, and email marketing platform provider powering the restaurant's digital presence.
• GoogleminorGTM or Marketing PartnerGoogle Business Profile for local search visibility and customer reviews integration.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Blanco Tacos & Tequila: Phoenix-based Mexican restaurant concept specializing in tacos, margaritas, and tequila-forward bar service across multiple metro locations. Comparable as a regional full-service Mexican operator with strong beverage program and similar family/group dining use cases.
• Garcia's Mexican Restaurants: Long-standing Phoenix-area Mexican restaurant chain operating several East Valley and greater Phoenix locations with full-service dining, full bar, and catering. Comparable as a multi-unit family-positioned Mexican concept with overlapping menu, bar program, and target customer segments.
• Macayo's Mexican Kitchen: Arizona-based Mexican restaurant chain with locations throughout the Phoenix metro, offering traditional Mexican cuisine, full bar service, catering, and event hosting. Comparable as an established regional full-service Mexican concept competing for the same East Valley family and group dining occasions.
• Barrio Queen: Phoenix-based upscale Mexican restaurant group with locations across the metro area, emphasizing elevated traditional Mexican cuisine, craft margaritas, and bar-forward experience. Comparable as a regional Mexican full-service concept with strong bar program and similar adult/couple target demographic.
• Serrano's Mexican Restaurant: Family-owned Arizona Mexican restaurant chain founded in 1979, operating multiple locations across the East Valley including Chandler, Gilbert, and Mesa. Directly comparable as a similarly-positioned, family-operated authentic Mexican concept serving the same suburban Phoenix-area customer base with dine-in, catering, and full bar.
• Ajo Al's Mexican Cafe: Family-owned Arizona Mexican restaurant serving the East Valley with traditional recipes, full bar, and catering services. Directly comparable as a similarly-sized family-operated authentic Mexican concept competing for the same Gilbert-area suburban dining occasions.

Broad incumbents

• On The Border Mexican Grill & Cantina: National full-service Mexican casual dining chain with locations across the U.S. including the Phoenix metro. Comparable as a broader incumbent in the same full-service Mexican category, offering overlapping menu items, full bar, catering, and family dining positioning though operating at much greater scale.
• Chipotle Mexican Grill: National Mexican quick-service chain with broad Arizona presence including multiple Gilbert-area locations. Comparable as a broader Mexican category incumbent competing for takeout, delivery, and casual lunch occasions; differs in service tier but exerts pricing pressure on the full-service segment.
• Cafe Rio Fresh Modern Mexican: Multi-state Mexican fast-casual chain with locations throughout the Southwest including Arizona. Comparable as a broader Mexican restaurant operator offering fresh-made tortillas, catering, and family meals; differs in service model but competes for the same weekly Mexican dining occasions.

Regional players

• El Pollo Loco: National Mexican-inspired fast-food chain with significant California and Arizona presence, including Gilbert-area locations. Comparable as a broader Mexican-flavor quick-service operator competing for family meal occasions; not a direct sit-down competitor but exerts pressure on value-conscious Mexican dining occasions.

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/146636845396612
• Instagraminstagram.com/rioricomexican
• LinkedInlinkedin.com/company/rio-rico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rio Rico