RE/MAX Rise

What RE/MAX Rise does

RE/MAX Rise is a local real estate brokerage franchise office operating under the RE/MAX, LLC brand and headquartered in Naugatuck, Connecticut. With 9 employees, it serves home buyers, sellers, and renters in its local Connecticut market, connecting them to the broader RE/MAX agent network and the remax.com listings platform. The parent brand (RE/MAX Holdings, ticker RMAX) is a publicly traded global real estate franchise with a presence in 110+ countries and consecutive "Most Trusted Real Estate Agency brand" designations from the BrandSpark American Trust Study (2019, 2022–2024).

The underlying technology stack is owned and operated at the RE/MAX brand level rather than by the franchise office itself. The core platform is remax.com, a proprietary listings platform that aggregates property data from multiple MLS providers (including Bright MLS and Real Estate Information Network / REIN) via cooperative Internet Data Exchange (IDX) agreements, and presents listings with photos, virtual tours, square footage, and pricing. The platform supports agent search by location and specialty, neighborhood guides, a real estate advice blog (blog.remax.com) with the HomeHQ newsletter, and proprietary sub-brands including The RE/MAX Collection (luxury), RE/MAX Commercial, and Golf Lifestyles. Mapping is provided via Google Maps and Maponics integrations. Sister brands Motto Mortgage and Wemlo extend the ecosystem into mortgage referral and transaction/proptech tooling.

The business model is franchise-led and commission-based. RE/MAX Rise earns a share of commissions and/or franchise royalty fees from RE/MAX LLC tied to real estate transactions conducted by its affiliated agents. Commission rates are negotiated per transaction (typically 5–6% of sale price, split between listing and buyer's agents), are not publicly disclosed as fixed pricing, and are billed per closing ("pay-as-you-go"). GTM is driven both by the brand-level remax.com digital self-serve funnel (listings search, agent discovery, SEO, content/blog, email newsletter) and by individual agent-led transactions in the local market. No revenue, agent count, or transaction volume figures are disclosed for RE/MAX Rise at the local franchise level.

Name

RE/MAX Rise

Legal name

RE/MAX, LLC

Website

https://rise-naugatuck-ct.remax.com

Company type

Public

Operating status

Operating

Short description

RE/MAX Rise is a 9-person local real estate brokerage franchise in Naugatuck, Connecticut, operating under the RE/MAX brand. It serves home buyers, sellers, and renters in its market, connecting them to the global RE/MAX agent network and remax.com listings platform on a commission-based, per-transaction model.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Others, Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission Transactions: RE/MAX generates revenue primarily through commissions earned on real estate transactions conducted by its network of franchise agents and brokers. Agents affiliated with RE/MAX offices pay franchise fees and/or share commissions with the franchise office and the RE/MAX brand. The actual commission per transaction is negotiated between the agent/broker and the client, typically ranging from 5% to 6% of the home sale price, split between the buyer's and seller's agents and their respective brokers. RE/MAX Rise is a local franchise office that earns a share of agent commissions and/or franchise royalty fees from RE/MAX LLC.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

RE/MAX Rise is a locally owned franchise office of the RE/MAX brand based in Naugatuck, Connecticut, providing residential real estate brokerage services including home buying, selling, and renting assistance through licensed real estate agents affiliated with the office. The office operates under the global RE/MAX network, leveraging the brand's listings platform, MLS data integrations, and agent network to serve local consumers.

Product overview

RE/MAX operates a unified real estate platform consisting of a core home search and agent finder service, supplemented by specialized sub-brands and content modules. The main platform (remax.com) provides listing search, agent matching, and market advice. Related offerings include The RE/MAX Collection for luxury properties, RE/MAX Commercial for commercial real estate, Golf Lifestyles for niche property searches, and the RE/MAX Blog for educational content. Sister brands Motto Mortgage and Wemlo are also part of the RE/MAX family but operate as separate offerings.

Differentiator

Problem solved

Functional benefit

Brands

• The RE/MAX Collection: Luxury real estate brand
• RE/MAX Commercial
• RE/MAX Canada
• RE/MAX Global
• Motto Mortgage
• Wemlo

Products and services

• Residential Home Buying and Selling Services Core brokerage services delivered through licensed real estate agents affiliated with the RE/MAX Rise franchise office, helping consumers buy, sell, and rent residential properties.
• Commercial Real Estate Services Commercial property sales, leasing, and investment transactions served through the RE/MAX Commercial platform for commercial buyers, sellers, and investors.
• The RE/MAX Collection (Luxury Real Estate) Curated luxury property listing section under the RE/MAX brand targeting high-value property buyers and sellers with premium presentation and dedicated agent services.
• Golf Lifestyle Property Search Specialized property search service for golf community real estate, connecting buyers with agents who specialize in golf lifestyle properties.
• Agent Search and Matching Service Service connecting consumers with local RE/MAX real estate agents for buying, selling, or renting properties, searchable by location, transaction type, and specialty.

Quantifiable outcome

• Voted most trusted Real Estate Agency brand by American shoppers based on BrandSpark American Trust Study — years 2022, 2023, 2024 and 2019

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bright MLScoreTechnology or IntegrationBright MLS is a cooperative Internet Data Exchange (IDX) participant that provides real estate listing data to the RE/MAX website. The Bright MLS data feeds into remax.com listings for properties in regions where Bright MLS operates. The data is displayed under a voluntary cooperative exchange agreement, with listings from participating brokerage firms including local RE/MAX offices such as Remax Gateway. The partnership is essential for maintaining up-to-date property listing information on the RE/MAX consumer platform.
• Real Estate Information Network (REIN)coreTechnology or IntegrationReal Estate Information Network, Inc. (REIN) is a Multiple Listing Service provider that supplies property listing data to the RE/MAX website for display. Listings from REIN's Broker Members are displayed on remax.com through a licensing agreement. REIN's listings cover Virginia and other markets. This partnership enables RE/MAX to display authoritative MLS listing data to consumers searching for properties in REIN-covered regions.
• Motto MortgagecoreChannel Partner/ Reseller/ DistributorMotto Mortgage is a mortgage lending brand in the RE/MAX family of brands. It operates as a separate mortgage services company providing home financing options. RE/MAX agents and offices can refer clients to Motto Mortgage for mortgage services, creating a complementary service offering within the same brand ecosystem.
• Children's Miracle Network HospitalsminorStrategic or Co-development PartnerRE/MAX has a long-standing charitable partnership with Children's Miracle Network Hospitals, a nonprofit organization that raises funds for children's hospitals. RE/MAX offices and agents participate in fundraising activities, and the partnership appears on the RE/MAX website footer as a key brand initiative. This partnership generates positive brand associations and community goodwill.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Keller Williams Realty: The largest real estate franchise network by agent count in the US, operating a similar independent-agent franchise model. Directly comparable to RE/MAX on franchise structure, agent economics, and consumer brand strategy.
• Coldwell Banker: Long-established residential real estate franchise brand under Realogy (now Anywhere). Competes head-to-head with RE/MAX for franchisees, agents, and consumer mindshare in the traditional brokerage segment.
• Century 21: Global residential real estate franchise brand with comparable agent-franchise model. Direct competitor for franchise sign-ups and consumer-facing brand trust in the traditional brokerage category.
• Compass: Tech-forward national residential brokerage competing with RE/MAX for agents and listings. While not a franchise, it is a direct peer on product/technology, agent economics, and consumer-facing platform.
• eXp Realty: Cloud-based, agent-owned real estate brokerage with a low-overhead franchise-like model. Direct competitor on agent recruitment, commission split economics, and technology platform differentiation.
• Berkshire Hathaway HomeServices: Residential real estate franchise network leveraging the Berkshire Hathaway brand. Comparable franchise structure, agent affiliation model, and consumer brand positioning to RE/MAX.
• Sotheby's International Realty: Luxury-focused real estate franchise brand. Closely comparable on the high-end residential segment that RE/MAX also addresses via The RE/MAX Collection.
• Better Homes and Gardens Real Estate: Real estate franchise brand leveraging the Better Homes and Gardens media brand. Comparable on consumer trust positioning, franchise model, and residential brokerage focus.
• Redfin: Tech-enabled residential brokerage and consumer portal. Direct competitor for buyer-side lead conversion and listing representation, with a different (non-franchise) operating model but overlapping value proposition.

Broad incumbents

• Zillow Group: Consumer-facing real estate portal that aggregates listings and connects consumers to agents (including RE/MAX agents). Operates broadly across the real estate ecosystem and competes indirectly with RE/MAX for consumer attention and listings traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Rise