Rising Sun Treatment Centre

What Rising Sun Treatment Centre does

Rising Sun Treatment Centre is a private, non-profit residential addiction treatment facility located on the Natoaganeg (Eel Ground) First Nation in New Brunswick, Canada. Founded in 1988, the centre operates a fully accredited 10-bed facility and delivers culturally-grounded programs focused on an alcohol and drug-free lifestyle primarily for Indigenous clients across Atlantic Canada and nationally. Core programming includes a 6-week In-House Program integrating Seeking Safety and Smart Recovery curricula, a 3-week Relapse Prevention Program held twice annually, and aftercare services extending up to 6 months post-graduation, supplemented by a seasonal Land-Based Program and weekly Wellbriety meetings. Licensed mental health counselors, Mi'kmaq cultural practitioners, Elders, and knowledge keepers deliver the therapeutic and ceremonial components.

The business model is government and community-funded rather than fee-for-service, as evidenced by the absence of any public pricing and the dominant referral channel through NNADAP, community addictions counselors, outreach workers, and social workers. Revenue mechanics appear to flow through Indigenous health program transfers rather than direct client billing, and applications are accepted from referral agents or self-referrals and reviewed on a cycle basis. Go-to-market is community-led, relying on the referral network and a Facebook page plus website for awareness. The centre is part of the Atlantic Treatment Centres network alongside seven peer Indigenous-serving facilities for cross-referral when beds are unavailable.

The organization employs approximately 15 staff including an Executive Director, intake/outreach counselors, treatment attendants, a maintenance manager, and a cook. Leadership transitioned in 2023 with the appointment of Michelle A. as Executive Director, who has emphasized a circular leadership model. There are no subsidiaries, parent entities, funding rounds, patents, or technology products disclosed; operations are concentrated at the single Eel Ground site, which simultaneously represents the organization's core capacity constraint and the foundation of its cultural-credibility advantage.

Name

Rising Sun Treatment Centre

Legal name

Rising Sun Treatment Centre

Website

https://risingsuntreatment.ca

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Rising Sun Treatment Centre is a non-profit, 10-bed Indigenous-focused residential addiction treatment facility in Eel Ground, New Brunswick, delivering 6-week culturally-based programs and aftercare services since 1988.

Ownership category

akta.pro rank

Product category

Residential Addiction Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industry

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Residential addiction treatment
• Culturally-based recovery programs
• Indigenous substance abuse services
• Relapse prevention programming
• Land-based healing programs

Headquarters

HQ city

Eel Ground, New Brunswick

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Treatment Services: Non-profit addiction treatment center providing residential treatment services. Established in 1988, appears to be government-funded or publicly supported based on NNADAP referrals and community health focus.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rising Sun Treatment Centre operates a fully accredited 10-bed residential facility in Eel Ground, New Brunswick, delivering a 6-week culturally-based In-House Program for alcohol and drug-free recovery, supplemented by a 3-week Relapse Prevention Program held twice annually. The centre integrates Indigenous cultural teachings, ceremonies, Elder guidance, Seeking Safety and Smart Recovery curricula, and a four-season land-based program, serving primarily First Nations and Indigenous clients referred through NNADAP, community counselors, or self-referral.

Product overview

Rising Sun Treatment Centre operates as a single-site, 10-bed accredited addiction treatment facility offering culturally-based programs for an alcohol and drug free lifestyle. The core offering is the 6-week In-House Program, complemented by the 3-week Relapse Prevention Program (held twice annually). Additional services include Aftercare Services (with up to 6 months post-treatment follow-up), the Land-Based Program, and Wellbriety Meetings. All programming incorporates Indigenous cultural teachings, ceremonies, and Elder/knowledge keeper support.

Differentiator

Problem solved

Functional benefit

Products and services

• In-House Program A 6-week culturally-based residential addiction treatment program focusing on an alcohol and drug free lifestyle. Features licensed mental health counselors, Seeking Safety and Smart Recovery curricula, daily sessions, and one-on-one counseling for individuals with substance use disorders.
• Relapse Prevention Program A 3-week relapse prevention program held twice annually, designed to help clients maintain recovery after completing the primary treatment program. Targets graduates of the In-House Program seeking to sustain long-term sobriety.
• Aftercare Services Post-treatment support including aftercare planning with client input, follow-up up to 6 months post-graduation, and weekly one-on-one meetings to ensure no gaps in clients' aftercare journey.
• Land-Based Program Outdoor programming inviting clients to slow down to the pace of nature, build outdoor skills, and connect with mother nature, adapting through the four seasons in New Brunswick. Includes a land-based camp on-site.
• Wellbriety Meeting A 12-step program held Monday nights for in-house clients and community members, grounded in Indigenous culture and ceremony.

Quantifiable outcome

• Clients report sustained sobriety - testimonials indicate 3+ years of sobriety post-program
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Mawiomi Treatment CenterminorOthersListed as a resource referral partner for Atlantic Treatment Centres network. Provides contact information for individuals seeking alternative treatment options.
• Lone Eagle Treatment CentreminorOthersListed as a resource referral partner for Atlantic Treatment Centres network. Serves as alternative treatment option for clients when beds are unavailable.
• Eagle's Nest Recovery HouseminorOthersListed as a resource referral partner for Atlantic Treatment Centres network.
• Mikmaw LodgeminorOthersListed as a resource referral partner for Atlantic Treatment Centres network.
• Wolastoqewiyik Healing LodgeminorOthersListed as a resource referral partner for Atlantic Treatment Centres network.
• Charles J Andrew Treatment CentreminorOthersListed as a resource referral partner for Atlantic Treatment Centres network.
• Centre For Hope and HarmonyminorOthersListed as a resource referral partner for Atlantic Treatment Centres network under Vitalité Health Network.
• Off-site Mental Health CounselorscoreImplementation/ SI/ Consulting PartnerPartnerships with off-site mental health counselors providing individualized and tailored support while clients are in treatment, and facilitating group therapy once a week.
• NNADAP (National Native Alcohol and Drug Abuse Program)coreOthersGovernment program providing referrals and support for Indigenous individuals seeking addiction treatment services.
• George Paul (Mi'kmaq Cultural Teacher)coreImplementation/ SI/ Consulting PartnerCultural practitioner who teaches Mi'kmaq ways through dancing, drumming, singing, and talking circles for clients in the program.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Bellwood Health Services: Established Canadian addiction treatment provider offering residential and outpatient programs in Ontario. Comparable in service category (residential addiction treatment) but does not specialize in Indigenous programming; represents a broader incumbent alternative.
• Homewood Health Centre: Major Canadian mental health and addiction treatment operator with residential facilities in Ontario. Comparable in offering residential addiction treatment but operates at much greater scale and does not focus on culturally-based Indigenous care.

Direct peers

• Stan Daniels Healing Centre: Indigenous-operated healing centre in Edmonton offering residential treatment and cultural programming for First Nations clients. Comparable model integrating ceremony, traditional teachings, and addiction recovery.
• Poundmaker's Lodge Treatment Centres: Indigenous residential addiction treatment centre in Alberta serving First Nations clients with culturally-based programming including land-based activities and ceremonies. Operates a more established multi-site model in Western Canada.
• Charles J Andrew Treatment Centre: Indigenous-affiliated addiction treatment centre in Atlantic Canada; listed as referral partner of Rising Sun. Provides comparable residential treatment services to Indigenous clients in the region.
• White Buffalo Youth Treatment Centre: Indigenous youth-focused residential treatment centre in Saskatchewan providing culturally-grounded addiction recovery programming. Directly comparable in approach (cultural integration, ceremonies, community-based care) and target population.
• Lone Eagle Treatment Centre: Indigenous treatment centre serving Mi'kmaq communities in New Brunswick; referral partner of Rising Sun. Provides similar culturally-based residential addiction treatment with comparable intake and program structure.
• Mikmaw Lodge: Mi'kmaq-affiliated residential treatment facility providing culturally-based addiction recovery programming. Referral partner of Rising Sun in the Atlantic Indigenous treatment network.
• Wolastoqewiyik Healing Lodge: Indigenous healing lodge offering culturally-grounded residential treatment to Wolastoqiyik (Maliseet) communities in New Brunswick. Listed as a referral partner and operates a parallel model to Rising Sun.
• Mawiomi Treatment Center: Indigenous residential treatment center in Atlantic Canada serving Mi'kmaq and Maliseet communities; listed as a referral partner of Rising Sun. Operates a comparable residential addiction treatment model for First Nations clients.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Rising.Sun.TC.Eel.Ground/?ref=br_rs
• LinkedInlinkedin.com/company/rising-sun-treatment-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising Sun Treatment Centre