What Rival Group Inc. does

Rival Group Inc. is a privately held, Canadian-domiciled parent company that integrates three operating subsidiaries—Rival Technologies, Angus Reid Group, and Reach3 Insights—into a unified market research and customer intelligence offering for enterprise and mid-market brands in North America. The group is majority-owned by the Reid family, whose roots in the sector trace to 1979 when Dr. Angus Reid founded what became Canada's largest research firm. The current configuration positions Rival Group as a holding structure combining proprietary technology, certified consumer panels, and full-service research consulting, with three offices in Vancouver (headquarters), Toronto, and Chicago.

Rival Technologies provides the underlying mobile-first, AI-accelerated conversational research platform that powers insight communities globally. Angus Reid Group operates the Angus Reid Forum—a fully owned, verified, and profiled consumer panel in Canada—and delivers expert research consulting. Reach3 Insights operates as an award-winning conversational insights consultancy serving innovative brands in the US market. Together, the three subsidiaries address enterprise demand for deeper customer understanding by combining technology-enabled research communities with expert interpretive consulting.

The company operates an enterprise field sales motion with quote-based engagement for large brands. Revenue is generated through a mix of recurring SaaS subscriptions (Rival Technologies platform and panel access) and professional services (consulting through Angus Reid Group and Reach3 Insights). Named customer logos include Lululemon Athletica, Diageo, Maple Leaf Foods, Samsung, Meta Platforms, Paramount Pictures, and RBC, spanning apparel, beverage, food, electronics, technology, entertainment, and financial services. The company is privately held with no public listing.

Name

Rival Group Inc.

Legal name

Rival Group Inc.

Website

https://rivalgroup.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rival Group Inc. is a privately held Canadian parent company integrating Rival Technologies (mobile-first conversational research platform), Angus Reid Group (Canadian panel and consulting), and Reach3 Insights (US consulting) to deliver technology-enabled market research and customer intelligence to enterprise and mid-market brands in North America.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research services
• Conversational research platform
• Insight communities software
• Audience panel data
• Customer intelligence consulting

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Research Technology Platform (Rival Technologies): SaaS platform providing mobile-first conversational research technology and insight communities globally to enterprise and mid-market customers.
2. Research Consulting (Angus Reid Group): Expert research consulting and strategic guidance services in Canada, including access to Angus Reid Forum audience data panel.
3. Research Consulting (Reach3 Insights): Award-winning market research and consulting firm serving innovative brands with conversational insights solutions in the USA.
4. Certified Panel Access: Robust, fully owned, verified and profiled member base in the US and Canada available for research purposes.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Rival Group integrates a mobile-first, AI-accelerated conversational research technology platform (Rival Technologies) with expert market research consulting and certified audience panel access, delivered through three operating companies: Rival Tech, Angus Reid Group, and Reach3 Insights. The company sells subscription access to its research technology and panel, alongside full-service conversational insights consulting, to enterprise and innovative mid-market brands primarily in the United States and Canada.

Product overview

Rival Group is a parent company operating three distinct subsidiaries that provide an integrated research and insights solution: Rival Tech (the core technology platform providing mobile-first, conversational research technology), Angus Reid Group (providing quality audience panel data via the Angus Reid Forum and expert research consulting in Canada), and Reach3 Insights (providing award-winning market research and consulting with conversational insights in the USA). The subsidiaries work synergistically to deliver a holistic approach combining proprietary technology platforms, certified panels, and expert consultancy services.

Differentiator

Problem solved

Functional benefit

Brands

• Angus Reid: North America's most trusted source for quality audience data (Angus Reid Forum) and expert research consulting
• Rival Tech
• Reach3 Insights

Products and services

• Rival Technologies (Rival Tech) Mobile-first, AI-accelerated conversational research technology platform powering insight communities for enterprise and mid-market brands globally.
• Angus Reid Group Expert research consulting and strategic guidance in Canada, with access to the Angus Reid Forum audience data panel.
• Reach3 Insights Award-winning market research and consulting firm serving innovative brands with conversational insights solutions in the USA.
• Angus Reid Forum Quality audience data panel providing access to verified and profiled respondents for market research in the US and Canada.

Quantifiable outcome

• Helps brands understand their customers more deeply and act more decisively

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Ipsos is one of the world's largest market research firms operating across consumer insights, public opinion, and corporate research globally. It directly competes with Rival's Angus Reid Group and Reach3 Insights for the same enterprise research budgets, while Gary Bennewies (Rival board) is the former CEO of Ipsos Canada.
• Kantar: Kantar is a global market research and analytics firm providing brand, consumer, and media insights to enterprises. It competes with Rival's enterprise brand insights practice and serves many of the same CPG, retail, and media customers (e.g., similar enterprise RFPs as Lululemon, Diageo).
• NielsenIQ: NielsenIQ is a global consumer intelligence and market research firm with deep CPG and retail measurement franchises. It overlaps with Rival's enterprise customer base (CPC/FMCG brands like Diageo, Maple Leaf Foods) and competes for consumer insights budgets.

Direct peers

• SurveyMonkey: SurveyMonkey is a widely-used online survey platform serving enterprises and SMBs for market and customer research. It competes with Rival Tech in the conversational and survey-based research space, particularly for in-house research teams.
• Dynata: Dynata is one of the world's largest first-party data and online sample providers for market research. It directly competes with Rival's owned certified panels (Angus Reid Forum) and supplies sample to many of the same research buyers.
• Toluna: Toluna is a global consumer insights platform combining owned panels with a technology platform for market research. It is a direct peer to Rival's integrated panel + tech + consulting model and competes for the same enterprise research buyers.
• Qualtrics: Qualtrics is an experience management platform offering survey, feedback, and market research capabilities for enterprises. It competes head-on with Rival Tech as a SaaS research/insights platform and threatens the entry tier of Rival's research consulting business.
• Alida (formerly Vision Critical): Alida is the rebranded Vision Critical — the cloud-based customer intelligence platform founded by Andrew Reid, now a sibling entity in the market research / insight community space. It is the closest direct competitor in conversational insight communities and was a predecessor of Rival's platform business.

Emerging players

• Zappi: Zappi is an AI-powered consumer insights platform serving enterprise brands with automated, always-on research. It is an emerging player in AI-accelerated insights, overlapping with Rival's "AI-accelerated, conversational" positioning.
• Fuel Cycle: Fuel Cycle is a market research cloud platform delivering insight communities and consumer feedback solutions. It is an emerging competitor in the insight community space where Rival Tech and the legacy Vision Critical / Alida play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rivalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rival Group Inc.