Riverside Ford Inc

What Riverside Ford Inc does

Riverside Ford Inc is a privately held Ford franchise dealership operating a single retail location at 101 East Main Street, Havelock, North Carolina, serving the Havelock, Morehead City, and New Bern markets. The dealership sells new Ford vehicles across the full lineup, including cars, SUVs, crossovers, trucks, vans, and hybrid/EV models, alongside used vehicles, certified pre-owned vehicles, and commercial fleet vehicles. Its product portfolio spans the Mustang, Escape, Bronco, Bronco Sport, Explorer, Expedition, Maverick, Ranger, F-150, Super Duty, Transit, Mustang Mach-E, F-150 Lightning, E-Transit, and hybrid variants. The dealership employs approximately 54 people and maintains current inventory of 55 new and 37 used vehicles.

The business generates revenue through four primary streams: vehicle sales (new, used, and certified pre-owned), finance and insurance products including extended warranties and dealer-installed accessories, service and parts using genuine Ford components, and a Lifetime Powertrain Limited Warranty program. Financing is facilitated through partnerships with Ford Credit and Capital One, with advertised rates starting at 2.9% APR for up to 84 months for qualified buyers. The dealership also offers commercial fleet solutions, service pickup and delivery, and service specials.

The operating model is a traditional brick-and-mortar franchise dealership with a comprehensive online presence for inventory browsing, financing applications, and service scheduling. The technology stack is standard dealer management software with third-party integrations for document security (BotDoc) and accessibility (AudioEye). The dealership has no disclosed AI, proprietary technology, or unique platform architecture beyond what Ford Motor Company provides to its franchise network. The company is independently owned and operates under a franchise agreement with Ford Motor Company, with no disclosed parent owning entity beyond the franchisor relationship.

Name

Riverside Ford Inc

Legal name

Riverside Ford Inc

Website

https://riversidefordnc.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Riverside Ford Inc is a privately held Ford franchise dealership in Havelock, North Carolina, selling new, used, and commercial Ford vehicles alongside service, parts, financing, and a Lifetime Powertrain Warranty to individual consumers and local commercial fleet customers in eastern North Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

Havelock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue generated from the sale of new Ford vehicles, used vehicles, and certified pre-owned vehicles. The dealership earns margins on the difference between acquisition cost and sale price, including manufacturer incentives and dealer discounts.
2. Finance and Insurance Products: Revenue from financing arrangements, extended warranties, paint protection, tire and wheel packages, and other dealer-installed accessories. The dealership partners with Ford Credit and Capital One for financing.
3. Service and Parts: Revenue from vehicle maintenance, repairs, and parts sales. The service center uses genuine Ford parts and offers various maintenance packages including oil changes, brake service, battery replacement, and tire service.
4. Lifetime Powertrain Warranty: The dealership provides a Lifetime Powertrain Limited Warranty on vehicles sold, covering engine, transmission, and drive axle components. This warranty includes rental car coverage during covered repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Riverside Ford Inc is an authorized Ford franchise dealership that sells new Ford vehicles across the full lineup of cars, SUVs, trucks, vans, and hybrid and electric models, alongside used and certified pre-owned inventory and commercial fleet vehicles. The dealership also operates a Ford-authorized service and parts department using genuine Ford parts and offers financing through Ford Credit and Capital One. Every vehicle purchase includes a Lifetime Powertrain Limited Warranty covering the engine, transmission, and drive axle.

Product overview

Riverside Ford Inc is a Ford dealership offering a comprehensive portfolio of Ford vehicles and automotive services. The core product offering consists of new Ford vehicles organized into categories: Cars (Mustang), SUVs/Crossovers (Escape, Bronco Sport, Bronco, Explorer, Expedition), Trucks/Vans (Maverick, Ranger, F-150, Super Duty, Transit), and Hybrids/EVs (Escape Hybrid, Escape Plug-In Hybrid, Mustang Mach-E, Explorer Hybrid, F-150 Lightning, E-Transit). The dealership also offers Commercial Vehicles (Transit Connect, E-Series Cutaway, Chassis Cab, F-650/F-750, E-Transit). Supporting services include Used Vehicles, Certified Pre-Owned Vehicles, a Service & Parts department, Lifetime Powertrain Limited Warranty, and Finance Center with Ford Credit and Capital One financing options. The product portfolio is a unified dealership offering where vehicles are the primary products, supported by complementary service, warranty, and financing services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Brand new Ford vehicles available for purchase across the full Ford lineup including the Mustang, Escape, Bronco Sport, Bronco, Explorer, Expedition, Maverick, Ranger, F-150, Super Duty, Transit, Mustang Mach-E, E-Transit, F-150 Lightning, Escape Hybrid, Escape Plug-In Hybrid, and Explorer Hybrid. Offered to individual consumers and commercial fleet customers in the Havelock, Morehead City, and New Bern market.
• Used Vehicles Pre-owned cars, trucks, and SUVs from various manufacturers available for purchase, including inventory under 30k miles and vehicles priced under $50k. Trade-in valuation is offered to customers.
• Certified Pre-Owned Vehicles Ford-certified pre-owned vehicles meeting manufacturer inspection and reconditioning standards, providing buyers with additional warranty and quality assurance beyond standard used vehicles.
• Commercial Vehicles Ford commercial fleet vehicles for local businesses including Transit Connect, E-Series Cutaway, Chassis Cab, Transit CC-CA, F-650/F-750, E-Series Stripped Chassis, and the all-electric E-Transit for sustainable business operations.
• Service & Parts Certified Ford service center providing vehicle maintenance, repairs, and genuine Ford parts including scheduled service, battery replacement, brake service, oil changes, tire service, and general maintenance for Ford and other vehicles.
• Lifetime Powertrain Limited Warranty Limited warranty covering the engine, transmission, and drive axle components for as long as the customer owns the vehicle, including rental car coverage during covered repairs. Included with vehicles purchased from the dealership.
• Finance Center Vehicle financing and leasing arrangements through Ford Credit and Capital One, including pre-qualification, payment calculator, trade-in valuation, and dealer-arranged financing solutions for qualified buyers.

Quantifiable outcome

• Lifetime Powertrain Limited Warranty covering engine, transmission, and drive axle for as long as the customer owns the vehicle

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorRiverside Ford is an authorized Ford franchise dealership, selling new Ford vehicles, using Ford branding, and providing Ford-authorized service and parts. The relationship includes access to Ford's national marketing programs, OEM incentives, Ford Credit financing options, and FordPass Rewards.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest publicly-traded automotive retailer in the U.S., operating hundreds of new vehicle franchises across many OEMs including Ford. Comparable business model (new vehicle sales, F&I, service, parts) and exposure to the same U.S. auto retail cycle.
• Lithia Motors: Major publicly-traded automotive retailer with a broad portfolio of new vehicle franchises including Ford stores. Comparable in core business model (new + used + F&I + service), with similar exposure to U.S. consumer demand and EV transition.
• Asbury Automotive Group: Publicly-traded automotive retailer operating franchised dealerships across the U.S. including Ford. Same business model as Riverside Ford at larger scale, with same exposure to new vehicle margins and service revenue.
• Hendrick Automotive Group: One of the largest privately-held automotive dealership groups in the U.S., operating hundreds of franchises across multiple brands including Ford. Comparable as a multi-brand, multi-location Ford franchise operator, though at vastly larger scale.
• Sonic Automotive: Publicly-traded automotive retailer with both franchised dealerships (including Ford) and EchoPark used vehicle stores. Comparable in offering new franchise sales alongside used vehicles, F&I, and service.
• Group 1 Automotive: Publicly-traded automotive retailer operating more than 200 dealerships globally, including Ford franchises in the U.S. Same franchise dealership model covering new vehicle sales, used, F&I, and service/parts.

Emerging players

• Vroom: Online used vehicle retailer that competes with traditional dealerships' certified pre-owned and used vehicle sales. A potential alternative channel for the same customer segment Riverside Ford targets in its used vehicle business.
• Carvana: Online-focused used vehicle retailer offering home delivery and a streamlined purchase process. Competes with Riverside Ford for used vehicle buyers, particularly consumers seeking a digital-first buying experience.

Direct peers

• CarMax: Largest used vehicle retailer in the U.S., competing directly with Riverside Ford's used and certified pre-owned inventory offering. Targets similar individual consumers with financing and trade-in services.

Regional players

• Bill Page Ford: Independent Ford franchise dealer in a single metro area, comparable in operating model as a single-location Ford store with new, used, service, and F&I. Useful as a comparator for franchise-level economics and customer acquisition approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/riverside-ford-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverside Ford Inc