Rize Fitness

What Rize Fitness does

Rize Fitness is a privately held, Vancouver-based integrated fitness and wellness clinic founded in 2019 by Reggie Bradshaw. The company operates a private, client-only training facility at 188 Smithe Street (and a secondary Coal Harbour booking hub) where it delivers elite personal training — one-on-one ($125-150/session), doubles, triples, semi-private, small-group ($500-800/month subscription), and large-group formats — alongside an integrated wellness clinic offering naturopathic medicine, physiotherapy, osteopathy, massage therapy, IV therapy, hormone therapy, PRP therapy, and prolo injection therapy. Its core technology stack centers on clinical-grade InBody body composition scanning and the Poliquin Biosignature Method (12-site caliper protocol with hormonal/insulin signaling and macronutrient guidance), supported by Jane App for appointments and Glofox for facility bookings. Rize also sells Designs for Health supplements through its own e-commerce shop, offers globally available Online Coaching subscriptions ($449/month or $1,197/3-month), and recently launched Mobile IV Therapy to take clinic services off-site.

Rize's revenue mechanics blend professional services (PT sessions, clinic visits, body composition testing), recurring subscriptions (small-group training, online coaching), and retail (supplements). Lead generation runs through Instagram and Facebook presence, an educational blog, free workout content, a free e-book funnel, and high-leverage celebrity testimonial word-of-mouth — with a complimentary InBody scan ($200 value) used as the primary bottom-of-funnel conversion tool. The named customer base skews toward busy Vancouver professionals, longevity-focused individuals, aesthetic-driven clients, and entertainment-industry figures (CW network, film actors), positioning Rize as a premium, founder-led, coach-driven boutique rather than a scaled fitness chain. With approximately 9 employees and no institutional funding disclosed, the company remains small and founder-owned, though its expanding product surface (clinic, online, mobile, retail) signals active buildout beyond the original personal-training core.

Name

Rize Fitness

Legal name

Rize Fitness Inc.

Website

https://rizefitness.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rize Fitness is a Vancouver-based, founder-led integrated fitness and wellness clinic founded in 2019 that combines elite personal training with on-site naturopathy, physiotherapy, IV therapy, hormone, PRP, and body composition testing, selling subscriptions, à la carte sessions, and supplements.

Ownership category

akta.pro rank

Product category

Personal Fitness Training

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal training services
• Integrated wellness clinic
• Body composition testing
• Online fitness coaching
• Naturopathic medicine

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one private coaching sessions at $125-150 per session. Also includes doubles ($200), triples ($225), and semi-private coaching ($100) options. Revenue generated through hourly session fees.
2. Small Group Training: Group training programs with 4-8 people. Pricing ranges from $500/month (2x/week) to $800/month (4x/week). More economical option for clients training with friends.
3. Online Coaching: Remote coaching program with personalized training, virtual check-ins, and new programs every 3-6 weeks. 1-month subscription at $449 or 3-month at $1197.
4. Body Composition Testing Services: InBody scan at $75, scan with nutrition plan at $200, or 3-pack scan at $199. Caliper testing consultation at $300. Standalone service available to non-members.
5. Clinic Services: Revenue from integrated health services including naturopathy, physiotherapy, massage therapy, IV therapy, hormone therapy, and PRP therapy.
6. Product Sales: E-commerce shop selling supplements including Designs for Health - Stellar C and other wellness products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Rize Fitness operates a private, client-only integrated fitness and wellness facility in Vancouver combining elite personal training (one-on-one, doubles, small group, semi-private, and large group formats) with a clinical health suite including physiotherapy, naturopathic medicine, IV therapy, hormone therapy, PRP therapy, and massage therapy. The company pairs training with clinical-grade body composition analysis using InBody scanning technology and extends its offering globally through online remote coaching.

Product overview

Rize Fitness is a Vancouver-based integrated fitness and wellness facility offering a comprehensive suite of services combining elite personal training with clinical health services. The core offering consists of personal training programs (one-on-one, small group, semi-private, and large group formats) alongside online coaching. The wellness clinic component includes physiotherapy, massage therapy, osteopathy, naturopathic medicine, IV therapy, hormone therapy, PRP therapy, and prolo injection therapy. Body composition testing services (InBody Scan and Caliper Testing) support both fitness and clinical offerings. The company also provides nutrition coaching and free workout content. All services are integrated under one roof, allowing coaches to collaborate with practitioners for holistic client care.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training Elite one-on-one, doubles, triples, small group (2-8 people), semi-private (2-4 people), and large group (up to 12 people) coaching from strength and conditioning experts for individual clients.
• Online Coaching Remote coaching service delivering personalized training programs with virtual check-ins and new programs every 3-6 weeks for clients at home, in the gym, or on the go.
• Body Composition Testing Advanced body composition analysis using InBody scanning and Caliper Testing via the Poliquin Biosignature Method, providing percent body fat, basal metabolic rate, segmental muscle balance, and hormonal imbalance indicators. Available as a standalone service to non-members.
• Physiotherapy Expert physio sessions and fascial stretch therapy focused on movement, recovery, pain relief, and improved mobility.
• Massage Therapy Hands-on therapeutic massage including deep tissue, trigger point, neuromuscular, craniosacral, and myofascial therapy for recovery and relaxation.
• Osteopathy Holistic whole-body hands-on treatment to relieve pain, restore mobility, and improve overall function.
• Naturopathic Medicine Naturopathic doctor services focused on personalized health strategies including longevity, performance optimization, and aesthetic medicine.
• IV Therapy Nutrient-rich IV therapy designed to elevate energy, boost immunity, and accelerate recovery for peak performance and radiant health.
• Mobile IV Therapy On-location IV therapy service delivering the same nutrient-rich treatments at the client's preferred location.
• Platelet Rich Plasma (PRP) Therapy Regenerative treatment using the body's natural healing properties for joint pain, skin rejuvenation, and accelerated recovery.
• Prolo Injection Therapy Prolotherapy injections for treating joint pain and promoting tissue healing and regeneration.
• Hormone Therapy Hormone optimization treatment to address mood swings, fatigue, and hormonal imbalances, enhancing mental clarity, energy levels, and overall vitality.
• Nutrition Coaching Personalized nutrition strategies designed by expert nutritionists using science-backed plans for fat loss, muscle gain, or overall wellness.
• Wellness Product Shop Online store at shop.rizefitness.ca selling supplements and wellness products including Designs for Health brands.

Quantifiable outcome

• Clients see visible results in body composition when following Reggie's fitness regiment
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barry's Bootcamp: Premium boutique fitness brand combining coached group training with high-touch, results-oriented positioning; directly comparable to Rize's premium small-group and 1:1 coaching model targeting affluent clients.
• F45 Training: Premium boutique functional-training franchise operating group sessions with coach-led programming; comparable in price point and small-group format to Rize's $500-800/month offering.
• Orangetheory Fitness: National boutique fitness franchise built around coached group training with measurable performance metrics (heart rate); overlaps with Rize's coaching-plus-body-comp-testing value proposition.

Broad incumbents

• Life Time Fitness: Large U.S. premium fitness operator combining training, spa, recovery, and wellness programming under one membership; provides a broader-amenity comparator to Rize's integrated fitness-plus-clinic model.
• GoodLife Fitness: Canada's largest fitness club operator with national coverage and personal training programs; a mass-market incumbent that competes on price and convenience versus Rize's premium positioning.
• Equinox: Premium full-service fitness club operator with integrated spa, recovery, and wellness services; competes with Rize for affluent urban professionals while offering a much broader amenity set.

Regional players

• Steve Nash Fitness World: Premium BC-based fitness club chain with multiple Vancouver locations and integrated personal training; a direct regional competitor for the same Metro Vancouver affluent clientele.
• Believeco Fitness - Yaletown: Vancouver premium studio operator offering personal training and integrated wellness services; directly comparable as a local premium fitness-and-wellness peer in the same catchment as Rize.
• Believeco Integrated Health: Vancouver integrated health clinic combining naturopathy, IV therapy, physiotherapy, and wellness services; an adjacent regional peer operating the clinical side of Rize's integrated offering.
• Club 16 Trevor Linden Fitness: BC/Canadian fitness club chain offering personal training, group classes, and wellness services; competes with Rize for Vancouver-area personal training and group training buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RIZEfitnessCompany
• Instagraminstagram.com/wearerizefitness
• LinkedInlinkedin.com/company/rize-fitness-rf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rize Fitness