RJC Dance
- Company typePrivate
- Founded1993
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
RJC Dance firmographics
Firmographics- Name
- RJC Dance
- Legal name
- RJC Productions Ltd
- Website
- https://rjcdance.org.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RJC Dance industry classification
Industry- Product category
- Community Dance Programs
- NAICS
- Dance Companies (71112), Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)
Keywords
Where RJC Dance is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RJC Dance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Class and session fees: Weekly dance sessions for youth provision (ages 4-19) and adult community classes. Youth provision runs in termly cycles with subscription fees. Adult community class is £5 per drop-in session.
- Dance camps: School holiday dance camps for young people aged 9-17. Funded by Inner North Community Committee and Leeds City Council, offered free to participants.
- Space hire: High quality multi-purpose studio and creative spaces available to hire at the Mandela Centre. Studio hire includes professional equipment (PA system, projection, sprung floor, retractable seating for 74).
- Donations and fundraising: Charitable donations through JustGiving platform. Community fundraising activities including sponsored events, dance challenges, and bake sales. Volunteer support.
- Grants and public funding: Funding from Arts Council England, Leeds City Council, Leeds Community Foundation, Inner North Community Committee, University of Leeds, and other public bodies for specific programs and projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Community Class - drop-in session |
| Freemium | Pay-as-you-go | School holiday dance camps |
| Subscription | Monthly | Youth provision sessions |
| Freemium | Pay-as-you-go | Free Active Communities online session |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
RJC Dance product offering
Product offeringCore offering
RJC Dance is a Black-led community dance charity based at the Mandela Centre in Leeds, offering weekly youth provision dance sessions for ages 4-19, adult community classes (salsa, dance fitness, drop-in sessions), school holiday dance camps, annual carnival troupes (Samba Band, Carnival Queens, Carnival Elders), cultural dance workshops for schools, studio hire, and mental-health-focused projects such as Shahck Out Speak Out and Wi-FITT. Membership is available for participants who want closer engagement with the organisation.
Product overview
RJC Dance is a Black-led dance organization offering a comprehensive portfolio of dance and performing arts programs. The core offerings include Youth Provision programs for ages 4-19 (Shahck Out Teenies, Kidz, Juniors, Youth Dance, Boyz Noize, and Playhouse Youth Theatre), Adult Community Classes, and Dance Camps during school holidays. Additional services include annual Carnival Troupes performing at Leeds West Indian Carnival, Cultural Dance Workshops for schools and community groups, and Space Hire facilities (Studio and Creative Space) at the Mandela Centre. Special projects like Shahck Out Speak Out address mental health through dance. The organization operates from the Mandela Centre in Chapeltown, Leeds.
Differentiator
Problem solved
Functional benefit
Brands
- Shahck Out: Youth provision program brand for various age groups including Shahck Out Teenies (4-5 yrs), Shahck Out Kidz (6-8 yrs), Shahck Out Juniors (9-12 yrs), Shahck Out Youth Dance (14-19 yrs), Shahck Out Thursday, Shahck Out Saturday, and Shahck Out Boyz Noize.
- Shahck Out Speak Out
- BANYAN
- AZUL
- Natrobeat
Products and services
- Youth Provision Dance Sessions Weekly term-time dance classes for children and young people aged 4-19, delivered at the Mandela Centre. Designed for local youth, with progression pathways into the carnival troupes.
- Adult Community Classes Drop-in and termly adult dance classes covering salsa, dance fitness, and community dance, open to local adults in Leeds.
- School Holiday Dance Camps Intensive dance camps delivered during school holidays, providing structured dance activity and creative engagement for children and young people.
- Carnival Troupes (Samba Band, Carnival Queens, Carnival Elders) Three annual performance troupes - Samba Band, Carnival Queens, and Carnival Elders - that rehearse through the year and perform at carnivals and public events.
- Cultural Dance Workshops for Schools Bookable cultural dance workshops delivered to schools and colleges, providing culturally specific dance content for curriculum enrichment and student engagement.
- Mandela Centre Studio Hire Hourly and periodic hire of the Mandela Centre dance studio for external dancers, community groups, rehearsals, classes, and creative projects.
- RJC Dance Membership Annual or ongoing membership for individuals who want closer engagement with RJC Dance, supporting the organisation's community work.
- Shahck Out Speak Out (Mental Health Dance Project) A mental health project that uses dance as a means of expression and wellbeing, targeted at participants experiencing mental health challenges.
- Wi-FITT Programme Fitness-and-dance community programme delivered by RJC Dance, positioned alongside the dance fitness class on the public timetable.
Quantifiable outcome
- 250+ young people currently attending weekly sessions
- +3 more outcomes
Companies that use RJC Dance
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
RJC Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RJC Dance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered secondary, core and minor.
- National Parks Community ChampionssecondaryPartnership delivering outdoor experiences for youth provision members. Led Malham Cove hike in Yorkshire Dales teaching map reading, navigation and nature appreciation. Connected to BANYAN carnival theme of environmental conservation.
- Leeds MindcoreMental health partnership delivering workshops as part of Shahck Out Speak Out project. In 2024 and 2025, worked alongside weekly dance sessions to help young people develop understanding of mental health, build tools to manage emotions, strengthen resilience and support their wellbeing.
- Leeds PlayhousecorePartnership to deliver RJCD Playhouse Youth Theatre - weekly theatre and performance programme for young people aged 9-12 years. Sessions take place on Fridays at Mandela Centre. Leeds Playhouse provides additional project opportunities, shows and theatre trips for participants.
- University of LeedscoreCultural education partnership including visits to University treasures, archive partnership for RJC Dance materials, collaborative performances at Light Night Leeds, and support from Mechanical Engineering Department for carnival costume creation (lighting and 3D printing).
- Herd Farm Activity CentresecondaryPartnership spanning 14+ years providing outdoor activity experiences for youth provision members. Day trips and residential visits offering activities like high ropes, bushcraft and team building to foster confidence and wellbeing in a rural environment.
- Mango ArtscoreLong-term creative partnership for carnival troupe design and production. Mango Arts has collaborated with RJC Dance since 2001 to create nearly 20 different carnival troupes. Lead designer Rhian Kempadoo-Millar works with the choreographer to create costumes which are light enough for dance, enhance movement, use sustainable materials and look effective on carnival day. Recent collaborations include BANYAN (2025), AZUL (2024), and NATROBEAT (2023).
- Northern School of Contemporary Dance (NSCD)coreHistoric partnership dating to 1997. RJC Dance was originally guest resident dance company at NSCD. Ongoing relationship with NSCD for youth dance platforms, community dance events, student placements, and Centre for Advanced Training (CAT) programme for youth provision members.
- Northern BalletminorNorthern Ballet delivered workshops at Mandela Centre for Shahck Out Kidz and Shahck Out Juniors groups. Edgar from Northern Ballet led sessions exploring storytelling, technique and character expression through movement.
- National Youth Dance Company (NYDC)minorUK's flagship youth dance organization based at Sadler's Wells Theatre. RJC Dance Youth Provision member Kenya Bowry successfully auditioned for NYDC 2025-2026 cohort, with RJC Dance providing foundational training.
Scale indicators5 records
Recent moves4 records
RJC Dance competitors and assessment
Company assessmentEmerging players
- Leeds Playhouse: Leeds regional theatre with established youth theatre program. Strategic partner of RJC Dance for the RJCD Playhouse Youth Theatre programme, indicating direct operational overlap in youth performing arts delivery. Both serve overlapping audiences in Leeds and collaborate on shared programs.
- Cusan Theatre: Immersive theatre and carnival costume collaboration partner of RJC Dance. Comparable in scale as a small arts organization creating interactive performances and carnival parade work, with director Tanya Cusan-Espinosa collaborating on award-winning RJC carnival troupe costumes.
- Southpaw Dance Company: UK contemporary dance company with which RJC Dance alumni have worked (Daniella May). Comparable as a mid-sized contemporary dance company producing professional touring work, though Southpaw focuses more on production than community education.
Broad incumbents
- Northern Ballet: Major Leeds-based ballet company with educational outreach. Comparable as a Leeds-anchored dance organization that delivers workshops for young people (RJC Dance Shahck Out groups have received Northern Ballet workshops). Larger scale and classical focus differentiates, but regional dance sector overlap is substantial.
- Sadler's Wells: London's leading dance venue and home of National Youth Dance Company (NYDC). Indirectly comparable through NYDC placement of RJC Dance alumni and shared ecosystem role in UK dance talent development, though at vastly larger institutional scale.
- Northern School of Contemporary Dance (NSCD): Leeds-based higher education institution for contemporary dance. Adjacent peer and historic partner since 1997, hosting Centre for Advanced Training (CAT) for RJC Youth Provision members. Comparable as a Leeds-based dance institution but operates at higher education scale rather than community-level programming.
Direct peers
- Dance City: Newcastle-based dance development organization running community dance programs and Centre for Advanced Training (CAT). Highly comparable as a regional dance development hub with educational and community programming; former RJC Dance Project Coordinator Kiran Kumar worked at Dance City CAT, evidencing cross-pollination in the sector.
- Phoenix Dance Education: Community education arm of Phoenix Dance Theatre delivering youth dance programs. Directly comparable to RJC Dance Youth Provision (Shahck Out programs), both running structured dance education pathways for young people in the North of England with progression routes into professional training.
- Phoenix Dance Theatre: Leeds-based dance company with Black dance heritage (David Hamilton MBE, original RJC member, founded Phoenix). Directly comparable as a regionally-anchored dance company with educational outreach, similar in mission and geographic base, though with a larger professional touring operation.
- ZooNation: The Kate Prince Company: UK urban/contemporary dance company founded by Kate Prince. Comparable as a Black-led dance company with strong youth talent pipeline; RJC Dance alumni Daniella May performed in ZooNation's Message In A Bottle at Sadler's Wells, demonstrating direct talent flow between similar organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RJC Dance social profiles
Digital presenceRJC Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
RJC Dance leadership team
Management profileNumber of profiles
Profiles3 records
RJC Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RJC Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RJC Dance
What does RJC Dance do?
RJC Dance is a Black-led community dance charity based at the Mandela Centre in Leeds, offering weekly youth provision dance sessions for ages 4-19, adult community classes (salsa, dance fitness, drop-in sessions), school holiday dance camps, annual carnival troupes (Samba Band, Carnival Queens, Carnival Elders), cultural dance workshops for schools, studio hire, and mental-health-focused projects such as Shahck Out Speak Out and Wi-FITT. Membership is available for participants who want closer engagement with the organisation.
Is RJC Dance a public or private company?
RJC Dance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RJC Dance founded?
RJC Dance was founded in 1993. It employs 1 to 10 people.
Where is RJC Dance based?
RJC Dance is headquartered in Leeds, United Kingdom, in the Europe region.
How does RJC Dance make money?
Five revenue lines are on record. Class and session fees are the primary driver. The others are dance camps, space hire, donations and fundraising and grants and public funding.
Who are RJC Dance's main competitors?
Emerging players on record are Leeds Playhouse, Cusan Theatre and Southpaw Dance Company. Broad incumbents are Northern Ballet, Sadler's Wells and Northern School of Contemporary Dance (NSCD). Direct peers are Dance City, Phoenix Dance Education, Phoenix Dance Theatre and ZooNation: The Kate Prince Company.
Does RJC Dance have an API?
No public API is recorded for RJC Dance.
What industry is RJC Dance in?
RJC Dance's product category is Community Dance Programs. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 71112 and its SIC code is 7997.