RJ Showequipment

What RJ Showequipment does

RJ Showequipment B.V. is a Dutch audiovisual rental and production company headquartered in Apeldoorn, Netherlands, operating as a private limited company since 2010. The company originated as a drive-in show and has evolved into a full-service AV provider covering five revenue lines: equipment rental (DJ gear, audio, lighting, video, truss/stage, special FX, IT equipment, and complete sets), total technical event production, sales and installation of AV systems for hospitality and corporate clients, maintenance and repair (with Pioneer DJ specialization), and packaged hybrid/online event services. Its core technology is professionally maintained inventory of audio, lighting, video, and staging hardware from tier-one brands including L-Acoustics, db technologies, Shure, Pioneer DJ, MA Lighting, and AUDAC, with AUDAC serving as the strategic anchor for the installation business through the AUDAC Touch multi-zone control system with Spotify integration.

The company monetizes via usage-based rental pricing (e.g., LED screens €320–€5,950, DJ setups €400–€695, cables from €0.25), fixed-price service packages (hybrid event base €995 excluding VAT), one-time installation sales, and recurring maintenance contracts. Its go-to-market is sales-led, combining direct field sales for enterprise event production and installations with an e-commerce rental shop for SMB and consumer equipment orders. Customer segments are event organizers and festivals (primary), hospitality venues (cafes, clubs, restaurants, sports clubs), corporate offices and conference centers, retail, and hybrid event organizers. Named clients include Dockyard Festival, Revealed Recordings, Scantraxx, De Rubberboot, UMC, Gemeente Apeldoorn, and Ronde Tafel 25 Apeldoorn. Geographic scope is primarily domestic Netherlands with episodic international projects in France (Alpe d'Huez) and Sint Maarten. The team is small (~10 employees), privately held, and currently scaling through multiple open hires including project management and warehouse roles.

Name

RJ Showequipment

Legal name

RJ Showequipment B.V.

Website

https://rjmusic.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RJ Showequipment B.V. is a Dutch audiovisual rental, production, and installation company based in Apeldoorn serving event organizers, hospitality venues, and corporate clients across the Netherlands with tier-one AV equipment and full-service event production.

Ownership category

akta.pro rank

Product category

Audiovisual Event Production and Rental Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

akta.pro secondary industries

Backline & Musical Instrument Rental (MPAGAKAJ), Soundstage & Stage Rental (Film/TV) (MPADAIAA), Event Communications & Intercom (RF, Wireless, Comms) (MPAGAKAL)

Keywords

• Audiovisual equipment rental
• Event production services
• AV system installation
• Lighting and sound hire
• Stage and truss rental

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of audiovisual equipment including DJ gear, sound, lighting, video, truss & podium, special FX, IT equipment, complete sets, and cabling/accessories
2. Total Production: Full technical production services for events including stagedesign, technical execution, and on-site technical guidance
3. Sales & Installation: Sale and installation of audiovisual systems for hospitality venues, conference rooms, offices, and retail spaces. Custom AV solutions including background music, conference systems, narrowcasting, and signage systems
4. Maintenance & Repair: Annual maintenance services and repairs for audiovisual equipment. Specialization in Pioneer DJ products and both lighting and sound equipment
5. Online/Hybrid Events: Complete packages for online and hybrid events including PTZ cameras, speakers, wireless microphones, cabling, technicians, and direct presentation streaming. Package pricing plus add-ons

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RJ Showequipment is a Dutch audiovisual rental and production company providing short-term rental of lighting, sound, video, DJ gear, truss and stage, special FX, IT/communications equipment, and complete sets via its online Verhuurshop and direct sales channels. Beyond rental, it delivers full technical event production, hybrid/online event packages, custom AV system sales and installation for hospitality and corporate clients, and equipment maintenance and repair services.

Product overview

RJ Showequipment is a Dutch audiovisual rental and production company based in Apeldoorn, operating as a full-service provider for event technology. The core offering consists of a rental shop (Verhuurshop) providing short-term equipment rentals across multiple categories: DJ Gear, Audio/Geluid, Lighting/Licht, Video, Truss & Stage, Special FX, IT & Communications, and Complete Sets. Beyond equipment rental, the company offers three main service lines: Totaalproductie (Total Production) for complete technical event production from concept to execution; Online (Hybride) Evenementen for hybrid event solutions including equipment package and technicians; and Verkoop & Installatie for custom AV system sales and installation, primarily using AUDAC hardware. Additional services include Onderhoud & Reparatie for equipment maintenance and repairs, with specialization in Pioneer DJ products. The company also rents cabling and accessories separately. The portfolio is rounded out by Bekabeling & Accessoires (cables and accessories) as a supporting product category.

Differentiator

Problem solved

Functional benefit

Products and services

• Verhuurshop (AV Equipment Rental) Online and direct rental of professional audiovisual equipment covering DJ gear, sound, lighting, video, truss and stage, special FX, IT and communications, complete sets, and cabling/accessories for short-term event and project use.
• Totaalproductie (Total Production) Full-service technical production for events including stagedesign, technical execution, and on-site technical guidance for corporate events, congresses, DJ shows, festivals, fairs, and funerals.
• Online (Hybride) Evenementen (Hybrid Event Packages) Complete technical package for online and hybrid events including PTZ cameras, speakers, wireless microphones, cabling, two technicians, and direct presentation streaming. Base package starts at €995 excluding VAT with modular add-ons.
• Verkoop & Installatie (AV Sales and Installation) Custom design, sale, and installation of audiovisual systems for hospitality venues (restaurants, clubs, bars), meeting rooms, offices, and retail spaces, including AUDAC solutions with Spotify integration and tablet/phone (iOS/Android) control.
• Onderhoud & Reparatie (Maintenance and Repair) Annual maintenance contracts and on-site repair services for audiovisual equipment, with specialized expertise in Pioneer DJ products and both lighting and sound equipment.

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• AUDACcoreTechnology or IntegrationStrategic partnership using AUDAC products for audiovisual system installations. AUDAC provides the product range while RJ designs and installs customized solutions. Integration with systems including Spotify. User-friendly tablet/phone interface (Android & iOS) allows easy control without technical expertise. Spaces can be controlled individually.
• Pioneer DJcoreTechnology or IntegrationSpecialized partnership for Pioneer DJ products - RJ Showequipment has extensive experience repairing Pioneer DJ equipment with common spare parts in stock. Pioneer DJ products featured in rental inventory and installations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faber Audiovisuals: Dutch full-service audiovisual production and rental company serving corporate events, conferences and live shows across the Netherlands. Directly comparable to RJ's Totaalproductie + Verhuur model with overlapping target customers and similar event-production workflows.
• Backbone International: Netherlands-based AV, lighting and event production company operating across Benelux and Europe. Comparable full-service event production offering with festival, corporate and broadcast credentials of similar scope to RJ.
• Rent-All: Specialized Dutch/Benelux dry-hire rental house for lighting, audio, video, truss and rigging equipment. Closely comparable core business (short-term AV rental), though with broader geographic reach and a larger inventory.
• Stageco: European staging, rigging and event infrastructure specialist providing truss, podiums and grandstands for large festivals and tours. Comparable in the staging/truss leg of RJ's Truss & Podium rental and total production offering.

Others

• Pioneer DJ: Global DJ equipment brand that RJ Showequipment holds a service-specialist partnership with, providing repair and rental inventory. Strategic supplier rather than direct competitor, but anchor of RJ's DJ-gear vertical.
• AUDAC: Belgian professional audio manufacturer whose systems form the core of RJ's installation business for hospitality and corporate venues. Supply-side partner rather than competitor, but central to RJ's differentiation in fixed installations.
• L-Acoustics: Premium professional audio manufacturer whose sound systems are stocked and deployed by RJ's rental division. Adjacent ecosystem player whose product roadmap shapes RJ's refresh capex and competitive positioning rather than directly competing for end-customer work.

Broad incumbents

• PRG (Production Resource Group): Global market leader in event production and AV rental offering lighting, video, audio and rigging at large-scale concerts, sports and corporate events. Provides direct competition for premium Dutch festival contracts but on a much broader geographic and capability scale.
• NEP Group: Worldwide broadcast and live event AV services provider serving sports, concerts and corporate productions. Overlaps with RJ on the hybrid/livestream side of the business and on large live-event technical execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rjmusicnl
• Instagraminstagram.com/rjmusicnl
• LinkedInlinkedin.com/company/rjshowequipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RJ Showequipment