Rheinland-Pfalz Tourismus GmbH

What Rheinland-Pfalz Tourismus GmbH does

Rheinland-Pfalz Tourismus GmbH is the official state-level destination marketing organization for Rhineland-Palatinate, Germany, headquartered in Koblenz. The company markets the state as a tourism destination across nine vacation regions — Ahrtal, Eifel, Hunsrück-Nahe, Lahntal, Mittelrhein, Mosel, Pfalz, Rheinhessen, and Westerwald — and operates as a private limited company (GmbH) under a public-sector mandate. Its core product is the rlp-tourismus.com multilingual web portal (German, English, Dutch, French), supported by four supplementary digital products: the Rheinland-Pfalz erleben mobile app for iOS/Android with GPS-based hiking and cycling tour navigation and offline topographical mapping; the Tourenplaner-Rheinland-Pfalz web platform for route discovery and excursion planning; the MAQNIFY Erlebnisguide audio experience delivering 112 curated audio stories; and the Familienabenteuer Rheinland-Pfalz smartphone-based gamified family adventure. The company coordinates a distribution network of nine regional tourism associations and partners with the GDKE heritage directorate on cultural programming. Its business model is non-transactional: services to visitors are free, and revenue mechanics are not publicly disclosed but implied to be state-funded appropriations characteristic of a public-sector DMO. Customer segments span outdoor/nature enthusiasts, wine and culinary travelers, culture and heritage seekers, families with children, and accessible-tourism travelers.

Name

Rheinland-Pfalz Tourismus GmbH

Legal name

Rheinland-Pfalz Tourismus GmbH

Website

https://rlp-tourismus.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rheinland-Pfalz Tourismus GmbH is the official destination marketing organization for Rhineland-Palatinate, Germany, operating a multilingual tourism portal and suite of digital planning tools (mobile app, audio guide, family game) to attract domestic and international visitors across nine regional vacation areas.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Eco-Tours & Sustainable Nature Travel (THAJAIAD), Culinary Walking & Market Tours (THAJAGAA), Community-Based & Indigenous Tourism Enablement (Local Ownership, Benefit-Sharing) (THAAANAI)

Keywords

• Destination marketing services
• Regional tourism promotion
• Travel information portal
• Tour planning platform
• Tourism content publishing

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rheinland-Pfalz Tourismus GmbH operates as the official state destination marketing organization for the German state of Rhineland-Palatinate. It provides a centralized digital tourism platform covering nine vacation regions, offering visitors multilingual trip planning resources, accommodation search, event calendars, hiking and cycling route planning, themed content on nature, culture, wine and culinary experiences, and on-trip support through mobile apps and audio guides.

Product overview

Rheinland-Pfalz Tourismus GmbH operates a single unified digital tourism platform centered on its main website rlp-tourismus.com, complemented by a suite of supplementary digital products. The core offering is the comprehensive vacation planning portal covering nine themed vacation regions (Ahrtal, Eifel, Hunsrück-Nahe, Lahntal, Mittelrhein, Mosel, Pfalz, Rheinhessen, Westerwald). Supporting this are the Rheinland-Pfalz erleben App for on-the-go tour planning and navigation, the MAQNIFY Erlebnisguide providing audio content for attractions, and the interactive Familienabenteuer Rheinland-Pfalz game for family engagement. The Tourenplaner Rheinland-Pfalz web platform provides specialized tour discovery and planning capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• rlp-tourismus.com Website
• Rheinland-Pfalz erleben App
• Tourenplaner Rheinland-Pfalz
• Familienabenteuer Rheinland-Pfalz
• MAQNIFY Erlebnisguide

Quantifiable outcome

• 28 free cultural attractions for visitors under 18 during summer holidays 2026
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• GDKE Rheinland-Pfalz (Generaldirektion Kulturelles Erbe)coreStrategic or Co-development PartnerCollaborative partnership with the state heritage directorate offering 28 free cultural attractions for visitors under 18 during summer holidays 2026. GDKE operates museums, castles, and palaces included in this initiative.
• Wine in Moderation (Deutsche Weinakademie)supportingStrategic or Co-development PartnerRheinland-Pfalz Tourismus supports the Wine in Moderation initiative promoting responsible wine consumption, aligning with responsible tourism values.
• Regionale Tourismusverbände (9 Regionen)coreChannel Partner/ Reseller/ DistributorNetwork of 9 regional tourism associations (Ahrtal-Tourismus, Eifel Tourismus, Hunsrück-Nahe Tourismus, Lahntal Tourismus, Romantischer-Rhein-Tourismus-GmbH, Mosel Tourismus, Pfalz Tourismus, Rheinhessen-Touristik, Westerwald Tourismus) serving as local distribution and service partners.
• MAQNIFY ErlebnisguidesupportingTechnology or IntegrationIntegration of MAQNIFY audio guide platform providing 112 audio stories about Rheinland-Pfalz attractions, enhancing visitor experience through multimedia content.
• Tourenplaner-Rheinland-PfalzcoreTechnology or IntegrationDigital tour planning platform partner for route planning, attraction discovery, and curated tour collections available at tourenplaner-rheinland-pfalz.de.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Berlin: City-level DMO with similar content, app, and partnership-driven marketing model. Useful benchmark for digital engagement tactics and international audience development.
• Switzerland Tourism: Swiss national tourist office operating multilingual digital platforms with nature, hiking, and cultural themes; benchmark for premium DMO digital execution and international brand work.
• Hessen Tourismus: State DMO for Hesse delivering multilingual destination content, themed campaigns (nature, culture, wellness), and regional partner coordination under a publicly mandated marketing role.
• Tourismus Marketing GmbH Baden-Württemberg: State-level destination marketing organization for Baden-Württemberg with comparable mandate to promote tourism across multiple sub-regions, coordinate regional partners, and operate digital planning platforms. Highly comparable DMO structure and target audience.
• Bayern Tourismus Marketing GmbH: Official DMO for Bavaria running a multilingual portal, mobile app, and regional sub-brand network under a state-level GmbH structure. Closest analog in scale, governance, and product mix.
• Österreich Werbung: Austrian national tourist office with a strongly developed digital platform, themed content, and multi-region coordination; closely comparable mandate and operating model across DACH.
• VisitFlanders: Regional DMO for Flanders combining culture, gastronomy, and cycling; comparable size, themed content strategy, and bilingual digital presence.
• NRW Tourismus: DMO for North Rhine-Westphalia operating a comparable digital platform with city-trip, nature, and cultural themes. Direct competitor for inbound and domestic German tourism demand.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): Germany's national tourism board marketing the country internationally; Rheinland-Pfalz is a constituent destination within DZT's portfolio, making DZT both a partner and a broader incumbent.

Regional players

• Tourismusverband Mecklenburg-Vorpommern: Northern German state DMO focused on coastal and nature tourism; comparable structure but competes for a different domestic and international visitor profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rheinland-pfalz-tourismus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheinland-Pfalz Tourismus GmbH