Ronald McDonald House Charities Newfoundland and Labrador

What Ronald McDonald House Charities Newfoundland and Labrador does

Ronald McDonald House Charities Newfoundland and Labrador (RMHC NL) is a registered nonprofit charity founded in September 2012 and headquartered at 150 Clinch Crescent in St. John's, Newfoundland and Labrador, within a five-minute walk of the Janeway Children's Health and Rehabilitation Centre — the province's only pediatric specialty hospital. The organization operates a 15-suite accommodation facility that provides free lodging to families traveling more than 80 km from home whose children are receiving medical care. The actual cost to host a family is approximately $289 per night; families are invited to make a suggested contribution of $15 per night but are never denied service due to inability to pay. RMHC NL is a local chapter within the Ronald McDonald House Global network, with McDonald's serving as the founding and forever corporate partner.

The organization's revenue model is donation-driven across five streams: individual donations (one-time and monthly), corporate sponsorships (notably the Adopt-a-Room program at $7,500 per year or $15,000 for three years per suite), signature fundraising events (Spare Some Love Bowling, FORE the Families Golf Classic, Red Shoe Crew Walk for Families, Lights of Love), planned giving (bequests, RRSP/RRIF, life insurance), and voluntary family contributions. Additional ancillary revenue is generated through merchandise (Audrey Bunny plush, Miles the Moose, #ShowYourStripes apparel). The go-to-market motion is community-led: referrals of beneficiary families come exclusively through medical professionals and social workers at the Janeway, while donor acquisition and fundraising rely on a 350+ volunteer network, corporate partnerships (NL Hydro, Saputo, KPMG, Dominion Recycling, USW Local 9508), and a multi-channel marketing mix spanning website, Facebook, Instagram, LinkedIn, YouTube, email newsletter, and earned media partnerships with NTV and OZFM.

RMHC NL delivers its core service through a 13-person staff led by CEO Annette Godsell (in role since founding) and Director of Family and Volunteer Services Jennifer Fleming, supported by a portfolio of programs including Home for Dinner, Magic Room, Keeping Families Connected, Comfort Quilt, Ladle of Comfort, Breakfast-to-Go, Lunch-to-Go, and Just Like Nan's Baked Goods. The organization supports approximately 250 families per year and holds a 4-star Charity Intelligence rating (2025), BBB Accredited Charity status (2023), and an internationally recognized volunteer program award from Ronald McDonald House Global.

Name

Ronald McDonald House Charities Newfoundland and Labrador

Legal name

Ronald McDonald House Newfoundland and Labrador

Website

https://rmhcnl.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ronald McDonald House Newfoundland and Labrador is a nonprofit charity operating a 15-suite accommodation facility in St. John's, providing free lodging to approximately 250 families annually whose children receive specialized pediatric care at the Janeway Children's Hospital.

Ownership category

akta.pro rank

Product category

Nonprofit Family Lodging and Support Services

NAICS

Other Residential Care Facilities (6239), Child Care Services (6244)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Health Services (8000)

akta.pro primary industry

Medical & Caregiver Temporary Housing (Monthly) (THAMAFAF)

akta.pro secondary industry

Overnight Sick Child Care (Emergency Overnight Coverage) (HSAAAJAL)

Keywords

• Family accommodation services
• Pediatric hospital lodging
• Charitable family support
• Nonprofit family housing
• Pediatric care lodging

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting families with ill or injured children.
2. Corporate Sponsorships: Corporate partnerships including Adopt-a-Room programs, event sponsorships, and annual giving programs.
3. Fundraising Events: Signature events including Spare Some Love Bowling, FORE the Families Golf Classic, Red Shoe Crew Walk for Families, and community fundraising.
4. Planned Giving: Legacy gifts including bequests, RRSP/RRIF donations, life insurance, and property donations.
5. Family Contributions: Suggested contribution of $15 per family per night (optional), though actual cost is approximately $289 per night.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Ronald McDonald House Newfoundland and Labrador operates a 15-suite residential facility within walking distance of the Janeway Children's Health and Rehabilitation Centre in St. John's, providing temporary accommodation and support services to families whose children are receiving specialized pediatric medical care. The organization offers a suggested nightly contribution of $15 (actual cost ~$289/night) and delivers supplementary programs including home-cooked meals, the Magic Room play space, comfort quilts, and recreation activities.

Product overview

Ronald McDonald House Newfoundland and Labrador is a charitable organization providing essential services for families of ill or injured children receiving medical treatment in St. John's. The organization operates a 15-suite accommodation facility near the Janeway Children's Hospital and offers multiple family support programs including Home for Dinner, Magic Room, Keeping Families Connected, Comfort Quilt, Recreation, Ladle of Comfort, Breakfast-to-Go, and Lunch-to-Go programs. The organization also sells merchandise including Audrey Bunny plush toys and #ShowYourStripes branded items. Revenue is generated through donations, corporate sponsorships including the Adopt-a-Room program, and merchandise sales. The house supports approximately 250 families per year who travel from across Newfoundland and Labrador for pediatric care.

Differentiator

Problem solved

Functional benefit

Products and services

• Ronald McDonald House Accommodation Provides overnight accommodations for families of children receiving medical treatment at the Janeway Children's Hospital in St. John's, offering 15 suites with queen beds, private bathrooms, fully equipped kitchens, laundry facilities, recreation areas, and communal living spaces within a five-minute walk of the hospital. Families must live at least 80 km from St. John's to qualify and are invited to contribute a suggested $15 per night.
• Adopt-a-Room Program A corporate and individual sponsorship program where donors fund the maintenance and operations of specific family suites at the House for one-year ($7,500) or three-year ($15,000) terms, receiving room recognition, social media highlights, and annual impact reports.
• Audrey Bunny Plush A stuffed bunny plush toy named in honor of Dr. Audrey Evans, co-founder of the first Ronald McDonald House, sold with proceeds supporting families staying at the House.
• #ShowYourStripes Merchandise Red and white striped branded merchandise including socks, mittens, and beanies, sold in support of the Red Shoe Crew Walk for Families fundraising event.
• Miles the Moose Plush A limited-edition collectable plush toy representing kindness, generosity, and community support for Ronald McDonald House NL.

Quantifiable outcome

• Supports approximately 250 families each year
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• McDonald'sflagshipStrategic or Co-development PartnerMcDonald's is the founding and forever corporate partner of Ronald McDonald House NL. As the founding partner, McDonald's provides ongoing financial and in-kind support, participates in McHappy Day initiatives, and supports Adopt-a-Room challenges. The relationship is central to the organization's identity as part of the global Ronald McDonald House network.
• Dominion RecyclingcoreGTM or Marketing PartnerDominion Recycling matched pull tab donations all year in 2025, providing 45 nights of comfort and care for families. Their support turned recycling into renewal for families staying at the House.
• NL HydrocoreGTM or Marketing PartnerNL Hydro is the presenting sponsor of the Red Shoe Crew Walk for Families and has adopted Family Suite 201 (Corner Brook, Paradise, Gander) through the Adopt-a-Room program.
• Kinsmen Co-op 50/50 LewisportecoreGTM or Marketing PartnerAdopted Family Suite 209 and won Outstanding Philanthropist Corporate award in 2021.
• Corner Brook, Paradise, Gander (Joint Adoption)coreGTM or Marketing PartnerJoint adoption of Family Suite 201 through the Adopt-a-Room program.
• USW Local 9508 Voisey's BaycoreGTM or Marketing PartnerSponsor of Home for Dinner Program Kitchen 1 of 4.
• Reefer Repair Services/Kenworth of NLcoreGTM or Marketing PartnerSponsor of Playground Area through Adopt-a-Room program.
• Newco Metal & Auto Recycling LtdcoreGTM or Marketing PartnerRegional partner for pull tab and beverage container recycling program with locations across Newfoundland and Labrador including Central, Western, Burin Peninsula, and Labrador regions.
• Smith SnackscoreGTM or Marketing PartnerCorporate sponsor for the Lunch-to-Go Program at Ronald McDonald House.
• SaputocoreGTM or Marketing Partner2026 House Programs Corporate/Group award winner.
• KPMGcoreGTM or Marketing Partner2024 House Programs Corporate/Group award winner.
• OZFMcoreGTM or Marketing PartnerMedia partner for Lights of Love campaign and Red Shoe Crew Walk for Families, providing live updates and coverage.
• NTVcoreGTM or Marketing PartnerTelevision partner for Lights of Love ceremony (airing on Sunday Evening News) and Red Shoe Crew Walk for Families.
• WestJetminorGTM or Marketing PartnerRed High Heel sponsor for Red Shoe Crew Walk for Families event.
• Coca-ColaminorGTM or Marketing PartnerRed Sneaker Provincial Sponsor for Red Shoe Crew Walk for Families.
• Cluny SheppardcoreGTM or Marketing PartnerHonored through adoption of Family Suite 202.
• Mark JackmancoreGTM or Marketing PartnerHonored through adoption of Family Suite 207.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ronald McDonald House Charities Canada: National coordinating body for all Canadian Ronald McDonald House chapters; directly comparable as the parent network setting standards, fundraising frameworks, and shared programs that RMH NL operates within.
• Ronald McDonald House British Columbia & Yukon: BC/Yukon RMH chapter in Vancouver serving BC Children's Hospital; directly comparable mission, sponsorship tiers, and family-stay contribution model.
• Ronald McDonald House Toronto: Largest Canadian RMH chapter providing family lodging near SickKids; offers nearly identical program mix (Adopt-a-Room, Home for Dinner, Magic Room) and corporate-sponsorship model that mirrors RMH NL's operations.
• Ronald McDonald House Manitoba: Manitoba RMH chapter supporting families at Children's Hospital of Manitoba; comparable size, similar northern/regional catchment dynamic, and matching suite-based accommodation model.
• Ronald McHouse Ottawa: Ontario-based RMH chapter serving families at CHEO; comparable operating model, McDonald's founding partnership, and Adopt-a-Room / volunteer-driven program structure.
• Ronald McDonald House Calgary: Alberta RMH chapter serving Alberta Children's Hospital; directly comparable suite-based model, signature fundraising events, and McDonald's franchise partnership structure.
• Ronald McDonald House Atlantic Canada: Atlantic Canada RMH chapter serving families at the IWK Health Centre in Halifax; closest geographic and demographic peer to RMH NL with overlapping maritime/provincial health system context.
• Ronald McDonald House Southwestern Ontario: Southwestern Ontario RMH chapter serving families near Children's Hospital at London Health Sciences Centre; shares the same program portfolio and Adopt-a-Room corporate sponsorship design.

Emerging players

• Canuck Place Children's Hospice: BC-based nonprofit providing pediatric palliative and family support services including residential stays; comparable in mission and family-centered care delivery though focused on palliative rather than acute pediatric cases.
• Children's Miracle Network Canada: Canadian fundraising organization supporting children's hospitals including the Janeway; comparable donor-base and corporate-partnership activation patterns (convenience store pin pad, Dairy Queen, etc.) relevant to RMH NL's fundraising playbook.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RonaldMcDonaldHouse_NL/featured
• Facebookfacebook.com/ronaldmcdonaldhousenl
• LinkedInlinkedin.com/company/ronald-mcdonald-house-charities-newfoundland-and-labrador
• Instagraminstagram.com/ronaldmcdonaldhouse_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ronald McDonald House Charities Newfoundland and Labrador