RMHC Korea

What RMHC Korea does

RMHC Korea (재단법인 한국로날드맥도날드하우스, registered foundation 101-82-15312) is a South Korean charitable foundation established in 2007 as the 51st chapter of the global Ronald McDonald House Charities network, which spans 62 countries and marked its 50th anniversary in 2024. The organization provides free temporary accommodation and support services for families of critically ill children (aged 18 and under) undergoing inpatient or outpatient treatment at partner hospitals. Its sole operating facility, the Yangsan House, is located inside Pusan National University Yangsan Hospital and features 10 private rooms with bathrooms, a 60-person communal kitchen and dining area, library, playroom, living room, and rooftop garden. Since welcoming its first families in August 2020, the house has served more than 300 families for over 6,000 cumulative nights, reaching the 4,000-night milestone in January 2023.

The foundation operates a diversified fundraising model with no commercial revenue. Revenue streams include individual donations via one-time and monthly recurring direct-debit (CMS), corporate sponsorships structured around a "Win/Win" philosophy, in-kind contributions (Korean Air business-class tickets, Louis Vuitton vouchers, consumer goods) that are auctioned or used directly, and a partnership retail program under which GS25 stores host e-donation boxes and products sold by Ganong Bio, GS Retail, Lotte Confectionery, and Maeil Dairies carry RMHC branding with 1% of sales donated. Signature fundraising events include the annual Gala Dinner (year-end house construction fundraiser), Korea Charity Ride (500km Busan-to-Seoul cycling, now in its 10th year), Family Walking Festival, McDonald's Happy Work walking event (6,000 participants in 2026), and the Ullim Baekiljang Poetry Contest run with the Ministry of Culture, Sports and Tourism. The organization is run by approximately 6–9 full-time staff, supported by 270+ volunteers across eight regional groups, and is governed by a Board chaired by Jones Jeffrey David with President & CEO Sue Ahn.

The go-to-market is event-driven and partnership-mediated rather than commercial. Distribution of services is through hospital-based application processes at partner medical centers, while fundraising occurs via the website (rmhc.or.kr), social channels (Instagram, YouTube, LinkedIn), earned media (SBS Morning Wide, SubS News), and corporate retail touchpoints (McDonald's, GS25). The strategic agenda centers on geographic expansion: an MOU signed 2026-06-05 with Hanjin Group and Inha University Hospital paves the way for a Seoul-Gyeongin House, and a 2026-07-10 Wellness Alliance with Hanwha General Insurance broadens the service line from accommodation into family wellness programming for guardians. There is no proprietary technology platform; the organization's capabilities are operational, brand-based, and relationship-driven rather than technology-based.

Name

RMHC Korea

Legal name

재단법인 한국로날드맥도날드하우스

Website

https://rmhc.or.kr

Company type

Private

Founded year

2007

Operating status

Operating

Short description

RMHC Korea is a registered South Korean charitable foundation (est. 2007) and the 51st chapter of the global Ronald McDonald House Charities network, providing free hospital-adjacent accommodation and support services to families of critically ill children, currently operating the 10-room Yangsan House at Pusan National University Yangsan Hospital.

Ownership category

akta.pro rank

Product category

Nonprofit Family Accommodation Services

NAICS

Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

Keywords

• Charitable family housing
• Nonprofit pediatric support
• Donation management programs
• Corporate fundraising partnerships
• Volunteer community programs

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations (One-time and Recurring): Individual donors make one-time or monthly recurring donations via direct debit (CMS). Tax deduction receipts are issued annually in January and mailed to donors, or retrieved via the National Tax Service's online portal.
2. Corporate Sponsorship: Corporate partners contribute via fund donations, in-kind goods, house construction support, project sponsorship, or regular program sponsorship. Partnerships are structured on a Win/Win philosophy where RMHC helps partners improve their business while they support RMHC programs.
3. In-Kind Contributions: Corporate sponsors donate goods and services (airline tickets, luxury goods, electronics, cosmetics, food products, furniture, spa treatments, etc.) which are either auctioned/sold with proceeds supporting operations, or used directly to support families staying at the house.
4. Partnership Sales Programs (GS Retail & Ganong): Ganong Bio donates monthly from product sales; GS Retail sells products with RMHC logo and donates 1% of sales; GS25 stores host electronic donation boxes for customer contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels11 records

Core offering

RMHC Korea provides free temporary accommodation and family support services for families of critically ill children receiving treatment at hospitals. The organization operates the Yangsan House within Pusan National University Yangsan Hospital, featuring 10 rooms with private bathrooms and communal living spaces (kitchen, dining for 60, library, playroom, living room, rooftop garden). It also runs donation programs (individual, corporate, in-kind), signature fundraising events, and Win/Win corporate partnership programs to fund house construction and operations.

Product overview

RMHC Korea is a non-profit organization offering accommodation and support services for families of critically ill children. Its core product is the Yangsan House (양산하우스) at Pusan National University Yangsan Hospital, with a planned Seoul House. The organization operates signature fundraising events including the Gala Dinner, Ullim Baekiljang Poetry Contest, Family Walking Festival, and Korea Charity Ride. Donation programs include individual donations (one-time and recurring), corporate sponsorship, and in-kind contributions. A Win/Win Partnership Model enables corporate partners to donate through product sales with RMHC branding.

Differentiator

Problem solved

Functional benefit

Products and services

• RMHC Yangsan House (양산하우스) A free-of-charge accommodation facility within Pusan National University Yangsan Hospital providing a healing family shelter for families of critically ill children aged 18 and under. Features 10 rooms with private bathrooms, a central kitchen and dining area accommodating 60 people, library, playroom, living room, and rooftop garden. Eligibility is based on medical condition severity, length of stay, outpatient visit frequency of 2x/week or more, geographic distance, and family environment assessment. Stays are limited to 4 weeks for inpatients (extendable twice) and 2 weeks for outpatients (extendable five times). All services are provided free of charge.
• Individual Donation Program (개인후원) Donation program for individual supporters to provide critically ill children and their families with resources necessary to regain health and wellness. Supports one-time donations and monthly recurring donations via direct debit (CMS), with annual tax deduction receipts issued in January and accessible via the National Tax Service online portal. Members register through mobile phone authentication on the website.
• Corporate Sponsorship Program (기업후원) Corporate donation program supporting RMHC Korea through funding, goods donations, house construction, projects, regular programs, and in-kind contributions. Recruited through direct outreach and the website inquiry form.
• In-Kind Contributions Program (현물기부) Program accepting donated goods and services (e.g., airline tickets, luxury goods, electronics, cosmetics, food products, furniture, spa treatments) that are either auctioned or sold for proceeds to support families and house operations, or provided directly to families staying at the RMHC House.
• Win/Win Corporate Partnership Program (나눔상품) Corporate partnership model where companies sell products with RMHC logo labels and donate a percentage of sales to RMHC Korea. Notable examples include Ganong Bio (monthly product donations in exchange for retail network expansion support) and GS Retail with supplier partners Lotte Confectionery and Maeil Dairies (1% of sales donated; GS25 stores host electronic donation boxes).
• RMHC Korea Gala Dinner Annual year-end fundraising event organized to raise awareness of the RMHC mission and generate financial support to build houses for critically ill children and their families. Paired with the Olivia Bazaar volunteer event.
• Ullim Baekiljang Poetry Contest (울림백일장) Annual poetry contest organized in collaboration with the Ministry of Culture, Sports and Tourism to provide opportunities for critically ill children to express their feelings through poetry, raising awareness of the need for RMHC houses.
• Korea Charity Ride A two-day cycling event from Busan to Seoul covering 500km, spreading the joy of giving and sharing with participants, sponsors, donors, and partners. RMHC Korea participates as a beneficiary charity.
• Family Walking Festival (가족걷기대회) A participation-based donation event held during Family Month featuring a 4km walking course and various programs, with all participant fees donated to the Seoul House establishment.

Quantifiable outcome

• Over 300 families served for more than 6,000 nights since the Yangsan House opened
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hanwha General Insurance (한화손해보험)coreStrategic or Co-development Partner · 10 July 2026Hanwha General Insurance and RMHC Korea signed a Wellness Alliance MOU to provide wellness programs supporting the healthy recovery and daily life of parents/guardians of critically ill children. This partnership represents a strategic expansion of RMHC Korea's support scope beyond accommodation to include family wellness.
• Hanjin Group (한진그룹) / Inha University Hospital (인하대병원)coreStrategic or Co-development Partner · 5 June 2026Hanjin Group and Inha University Hospital signed an MOU for the construction of a Ronald McDonald House within Inha University Hospital premises. This represents a major expansion of RMHC Korea's geographic footprint in the Seoul/Gyeonggi region.
• Pusan National University Yangsan Hospital (양산부산대학교병원)coreStrategic or Co-development PartnerRMHC Korea's Yangsan House is located within Pusan National University Yangsan Hospital. The hospital provides clinical referral support for the house's eligibility determination and hosts joint events (Children's Day, family camps) with RMHC Korea.
• Ganong Bio (가농바이오)coreGTM or Marketing PartnerGanong Bio exemplifies RMHC Korea's Win/Win partnership model: RMHC supports Ganong Bio's retail network expansion, and Ganong Bio donates monthly to RMHC Korea. Products carry RMHC partnership labels to encourage consumer participation.
• GS Retail (GS리테일) / GS25coreGTM or Marketing PartnerGS Retail and its supplier partners (Lotte Confectionery, Maeil Dairies) sell products with the RMHC Korea logo and donate 1% of sales. GS25 stores also host electronic donation boxes enabling customers to contribute without coins. This is a flagship charitable retail partnership.
• Ministry of Culture, Sports and Tourism (문화체육관광부)coreStrategic or Co-development PartnerThe Ministry of Culture, Sports and Tourism collaborates with RMHC Korea on the annual Woolrim Baekiljang (Ullim Poetry Contest), a literary competition for critically ill children. This partnership provides official recognition and reach for the program.
• Korean Air (대한항공)minorOthersKorean Air donates US round-trip business class Prestige tickets, which are auctioned or sold at RMHC events with proceeds supporting RMHC Korea operations.
• Louis Vuitton (루이비통)minorOthersLouis Vuitton donated a Pop-Up Restaurant meal voucher for up to 4 people worth KRW 700,000 as an in-kind donation for RMHC Korea's fundraising auctions.
• McDonald's Korea (맥도날드)coreStrategic or Co-development PartnerMcDonald's Korea is the founding corporate partner of RMHC Korea, with its Managing Director (Kiwon Kim) serving on the Board of Directors and its Senior Director (Nari Shim) also on the board. McDonald's hosts the Happy Work annual walking event (6,000 participants in 2026) benefiting RMHC Korea, and McDonald's stores host fundraising activities including the annual Gala Dinner.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Ronald McDonald House Charities (Global): Parent organization of RMHC Korea and 60+ other country chapters. Directly comparable as the umbrella network that defines the mission model, branding, and operational standards RMHC Korea follows.
• Good Neighbors International (좋은이웃들): Large Korean humanitarian NGO running child welfare, education, and healthcare programs domestically and abroad. Comparable as a Korean nonprofit operating at significantly larger scale that competes for the same corporate CSR and individual donor budgets.
• World Vision Korea: Korean branch of a global humanitarian organization running child sponsorship and welfare programs. Comparable donor base, fundraising events infrastructure, and Korean CSR partnership landscape as RMHC Korea.
• Compassion Korea (컴패션 한국): Korean branch of Compassion International running child sponsorship and family assistance programs. Comparable in operating individual-donor recurring donation programs and Korean CSR partnerships as RMHC Korea.

Direct peers

• Ronald McDonald House Charities Japan: Japanese chapter of RMHC operating multiple Ronald McDonald Houses attached to children's hospitals. Closest geographic and cultural peer, replicating the same hospital-adjacent family accommodation model in an Asian market.
• Ronald McDonald House Charities UK: UK chapter operating a network of Ronald McDonald Houses serving families of sick children. Operates the same core mission and housing model as RMHC Korea and provides benchmark operational metrics.
• Ronald McDonald House Charities Australia: Australian RMHC chapter operating 18+ houses. Mature chapter comparable to RMHC Korea in mission, with a more developed multi-house operational footprint useful as a scaling benchmark.
• Make-A-Wish Korea: Korean affiliate of Make-A-Wish granting wishes to children with critical illnesses. Operates in the same Korean pediatric serious-illness support space and competes for the same corporate and individual donor pool as RMHC Korea.
• Korea Childhood Cancer Foundation (한국소아암재단): Korean nonprofit focused on pediatric cancer support, including financial assistance and family support programs. Directly comparable target beneficiary population and Korean donor base as RMHC Korea.

Emerging players

• Children's Hospital Foundation (서울대학교병원 어린이병원 발전후원회): Korean children's hospital-affiliated fundraising and family support arms. Compares as a hospital-anchored nonprofit serving pediatric patient families in Korea, with overlapping corporate donor pool and volunteer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rmhckorea
• LinkedInlinkedin.com/company/rmhc-korea
• Instagraminstagram.com/rmhc_korea

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMHC Korea