Ronald McDonald House Charities of the Piedmont Triad

What Ronald McDonald House Charities of the Piedmont Triad does

Ronald McDonald House Charities of the Piedmont Triad (RMHCPT) is an independent 501(c)(3) nonprofit organization founded in 1980 and headquartered at 419 S. Hawthorne Road in Winston-Salem, North Carolina, that provides temporary housing and family support services to families with children (age 21 and under) receiving medical treatment at regional hospitals. It operates three core service lines: a 36-bedroom Ronald McDonald House located steps from Atrium Health Levine Children's Brenner Children's Hospital, three Ronald McDonald Family Rooms embedded inside partner hospitals (Brenner, Novant Health Forsyth Medical Center, and Cone Health Women's & Children's Center), and mobile Hospitality Carts operating up to ten times per week across eight or more sites. In 2025, the organization served 1,137 families and in 2024 logged over 16,000 volunteer hours; families are asked to contribute $10 per night against an actual operating cost of $100 per room per night, with no family turned away for inability to pay.

RMHCPT does not sell or license technology products. Its service platform is built around physical facilities, embedded hospital partnerships, and a Family Support Services program layer that includes Pet Therapy, Bingo, Sibling Support, Arts & Crafts, Medical Play, NICU Milestone Cards, a Community Resource Library, and holiday programming. The organization is part of the global Ronald McDonald House Charities network of 380+ Houses in 45 countries but is independently governed and funded; McDonald's Owner/Operators and RMHC Global together contribute roughly 13% of annual operating costs and are described as a long-standing "charity of choice" partner rather than a parent.

The revenue model is a diversified nonprofit funding stack. Per disclosed operating-income mix, Medicaid insurance reimbursement provides about 25%, individual donations 24%, McDonald's and RMHC Global grants roughly 17%, Dickie Britt Memorial Golf and other special events around 18%, corporate and foundation gifts 7%, in-kind donations of goods and meals 6%, civic and faith groups 3%, and voluntary family contributions ~1%. Distribution to families occurs through hospital social-work referral (no direct sales motion), and donor cultivation runs through organic social, local news media, email newsletters, signature community events, and third-party hosted fundraisers. RMHCPT also operates the Michael B. Halverson Community Room as a meeting space available to outside groups at no charge.

Name

Ronald McDonald House Charities of the Piedmont Triad

Legal name

Ronald McDonald House Charities of the Piedmont Triad, Inc.

Website

https://rmhcpt.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

RMHCPT is an independent 501(c)(3) nonprofit that provides free temporary housing, in-hospital Family Rooms, and Hospitality Carts to families of pediatric patients receiving treatment at three major hospital systems across the Piedmont Triad region of North Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston-Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Donations from individuals constitute 24% of annual operating income
2. Medicaid Insurance Reimbursement: Medicaid insurance reimbursement provides 25% of annual operating income
3. McDonald's and RMHC Global Grants: Local McDonald's Owner/Operators contribute 7-8% and RMHC Global provides approximately 6% of annual operating costs through grants and fundraising programs including Round Up and McHappy Day
4. Corporations and Foundations: Corporate and foundation donations provide 7% of annual operating income
5. Special Events: Dickie Britt Memorial Classic Golf Tournament (7%), Sport a Shirt Share a Night (5%), Light a Luminary (3%), and other special events (3%)
6. In-Kind Donations: In-kind donations of goods, services, meals, and supplies constitute 6% of operating income
7. Civic and Faith Groups: Support from civic organizations and faith-based groups provides 3% of annual operating income
8. Family Room Donations: Families contribute approximately 1% of annual operating budget through voluntary donations of $10 per night suggested contribution

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RMHCPT provides temporary housing and family support services for families of pediatric patients (children age 21 and under) receiving medical treatment in the Piedmont Triad region. Core offerings include a 36-bedroom Ronald McDonald House facility steps from Brenner Children's Hospital, three in-hospital Ronald McDonald Family Rooms, and mobile Hospitality Carts that deliver comfort items to families at partner medical centers.

Product overview

Ronald McDonald House Charities of the Piedmont Triad operates a platform of charitable hospitality programs centered around its main Ronald McDonald House facility offering 36 bedrooms for families of pediatric patients. The core offering is complemented by three Ronald McDonald Family Rooms located in partner hospitals (Brenner Children's Hospital, Novant Health Forsyth Medical Center, and Cone Health) and mobile Hospitality Carts serving additional locations. The Family Support Services Program provides supplementary programming including Pet Therapy, Bingo, Sibling Support, Arts & Crafts, Medical Play, NICU Milestone Cards, and a Community Resource Library. The organization also operates the Michael B. Halverson Community Room as a multipurpose meeting space. All programs work together to provide a comprehensive 'home away from home' experience for families undergoing pediatric medical treatment.

Differentiator

Problem solved

Functional benefit

Brands

• Ronald McDonald House: The main house offering 36 bedrooms with private baths for families, communal kitchen, living/play areas, and support services for families of children receiving medical treatment.
• Ronald McDonald Family Rooms
• Hospitality Carts

Quantifiable outcome

• Served 1,137 families in 2025
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• McDonald's (Local Owner/Operators and RMHC Global)coreStrategic or Co-development PartnerRonald McDonald House Charities has been McDonald's 'charity of choice' for over 40 years. Local McDonald's Owner/Operators contribute 7-8% of annual operating costs and typically fund through Round Up program and McHappy Day. RMHC Global provides additional funding totaling about 6%. McDonald's involvement includes promotional events, employee volunteers, Board participation, and the global Round Up program which is the largest source of ongoing RMHC Global fundraising.
• Atrium Health Levine Children's Brenner Children's HospitalcoreStrategic or Co-development PartnerStrategic hospital partnership providing supportive housing for patient families. The Ronald McDonald House is located steps away from the hospital. 24-hour shuttle service provided to House guests. Operates Ronald McDonald Family Room on 6th floor of Ardmore Tower.
• Novant Health Forsyth Medical CentercoreStrategic or Co-development PartnerStrategic hospital partnership with Ronald McDonald House located down the street from the hospital. Daily shuttle service to and from hospital provided on weekdays. Operates Ronald McDonald Family Room on 3rd floor. Aunt Pauline's Pushcart serves moms on antepartum unit.
• Cone Health Women's & Children's Center at Moses Cone HospitalcoreStrategic or Co-development PartnerStrategic hospital partnership providing supportive housing for patient families. Operates Ronald McDonald Family Room on 6th floor of the Women's and Children's Center. Hospitality Carts also serve this location.
• The Winston-Salem FoundationminorStrategic or Co-development PartnerEndowment fund has been established with the Winston-Salem Foundation. Donations to the endowment fund are welcome.
• CARS (Car Easy / One Car One Difference)minorChannel Partner/ Reseller/ DistributorVehicle donation partner that accepts vehicles in any condition, arranges free towing, auctions vehicles, and sends net proceeds to RMHCPT. Donors receive receipt for tax deduction.
• Every.orgminorChannel Partner/ Reseller/ DistributorCryptocurrency donation partner allowing donors to contribute crypto through Every.org platform.
• OmniSourceminorChannel Partner/ Reseller/ DistributorPartners with OmniSource to recycle aluminum pop tabs and generate funds for the House. Pop tab collection program involves schools, clubs, and individuals.
• Alan Latham's Legacy (Board-Designated Endowment)minorOthersAlan Latham's Legacy Circle is a board-designated endowment fund established in memory of Alan Latham, the little boy whose brief life inspired the beginning of RMHCPT. Named for Alan Latham whose family founded the organization.

Scale indicators9 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Ronald McDonald House Charities Global: The global parent network of 380+ Houses across 45 countries. RMHCPT is an independently governed affiliate. RMHC Global sets brand standards, allocates global grants, and operates the McDonald's Round Up program that funds local chapters.

Direct peers

• Brent's Place: Provides safe, clean housing for immune-compromised children and families undergoing bone marrow and organ transplants. Directly comparable in pediatric family housing mission and hospital-adjacent location strategy.
• American Cancer Society Hope Lodge: Nationwide network of free lodging facilities for cancer patients and caregivers during treatment. Same core hospitality-house value proposition and operating model, though disease-specific to oncology.
• Fisher House Foundation: Provides free temporary lodging for families of military and veterans receiving medical care — directly analogous hospitality-house model serving families during extended medical treatment, though focused on the VA system.
• Children's Inn at NIH: Provides free residential lodging for families of children participating in NIH pediatric clinical trials. Directly comparable in serving families of seriously ill children undergoing treatment at a major medical center.
• Family House Pittsburgh: Provides affordable, temporary housing for patients and families receiving medical care in Pittsburgh. Directly comparable hospitality-house model with multiple facilities serving major hospital systems.
• Believe in Tomorrow Children's House: Provides hospital and respite housing for families of critically ill children. Directly comparable pediatric family lodging model serving families during extended medical treatment.
• Ronald McDonald House Charities of the Triangle (NC): Operates under the same RMHC model in another NC region (Raleigh-Durham), serving families of pediatric patients treated at Duke and UNC. Directly comparable nonprofit housing and Family Room programs in the same state.
• Ronald McDonald House Charities of Eastern North Carolina: Another NC-based RMHC chapter located in Greenville serving families at ECU Health Maynard Children's Hospital. Directly comparable mission, operating model, and funding structure within the same statewide network.

Others

• Healthcare Hospitality Network: Industry association representing nonprofit hospitality houses across the U.S. Provides peer benchmarking, standards, and advocacy for organizations like RMHCPT. Comparable as a peer/industry ecosystem participant rather than a direct service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rmhwinstonsalem
• Facebookfacebook.com/rmhcpiedmonttriad
• LinkedInlinkedin.com/company/rmhcpt
• Instagraminstagram.com/rmhcpt

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ronald McDonald House Charities of the Piedmont Triad