Rijksmuseum van Oudheden

Name

Rijksmuseum van Oudheden

Legal name

Rijksmuseum van Oudheden

Website

https://rmo.nl

Company type

Private

Founded year

1818

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Libraries and Archives (51921)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Archaeological Sites & Heritage Interpretation Centers (THAJADAG), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Archaeological museum collections
• Cultural heritage education
• Ancient history exhibitions
• Archaeological research services
• Museum venue rental

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Admission fees: Adults pay €14 including audio tour; children up to 18 enter free with audio tour. Museumkaart holders and VriendenLoterij VIP-KAART holders receive free admission.
2. Venue rental: The museum rents out spaces including the Tempelzaal, Leemanszaal, and Trajanuszaal for events, meetings, presentations, and dinners with capacities from 10 to 400 persons.
3. Webshop and museum shop sales: The museum operates a physical shop and online webshop selling books, souvenirs, replicas, jewelry, and merchandise featuring collection objects.
4. Donations and sponsorships: The museum accepts donations, manages a friends association (RoMeO), receives VriendenLoterij lottery funding, and has sponsorship arrangements.
5. Membership fees: Friends of the museum can join the RoMeO association for membership benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Rijksmuseum van Oudheden operates a national archaeology museum in Leiden housing more than 150,000 archaeological objects from ancient Egypt and Nubia, the Classical world, the Ancient Near East, and the Netherlands from prehistory through the medieval period. It sells admission tickets and audio tours, runs curriculum-aligned educational programs for primary, secondary, MBO, and NT2 audiences, hosts temporary and permanent exhibitions, rents out historic halls for events, sells merchandise through a shop and webshop, and supports academic research through a library, archaeological advisory service, collection loans, and active excavation projects.

Product overview

The Rijksmuseum van Oudheden (National Museum of Antiquities) is a national archaeology center managing a collection of over 150,000 archaeological objects from ancient Egypt and the Near East, the Greek and Roman world, and early Netherlands. The museum operates as a unified cultural institution offering: physical experiences (museum admission with audio tours, temporary and permanent exhibitions, room rentals, museum café and shop); educational programs for all levels (primary, secondary, MBO, NT2, and special education including accessible workshops); digital content (podcasts, 3D object viewing via Sketchfab, web exhibitions); research services (library, archaeological advice, collection loans, excavation projects); and an e-commerce webshop. The museum also provides open data access via API and OAI-PMH for the collection database. Core revenue comes from admission fees, donations, VriendenLoterij funding, and facility rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Entrance and Tickets Paid museum admission sold online or at the box office. Adults pay €14 including audio tour; children up to 18 enter free with audio tour. Museumkaart, VriendenLoterij VIP-KAART, Vereniging Rembrandt, and ICOM cardholders enter free. School groups across primary, secondary, and MBO levels also receive free admission.
• Audio Tours Audio tours included with admission for adults and children, providing guided commentary through the museum's exhibitions and collections.
• Thursday Evening Open Extended evening opening every Thursday from 19:00 to 22:00 with extra programming including lectures, book presentations, and themed evenings such as the Italian Odyssee evening.
• Temporary Exhibitions

Quantifiable outcome

• Over 195,000 annual visitors demonstrating strong public engagement
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vereniging RembrandtcoreStrategic or Co-development PartnerThe Rembrandt Association supports the museum through its Rembrandt Card program, which provides free museum admission to card holders. This partnership supports access to culture for association members.
• Museo Egizio, TurijncoreStrategic or Co-development PartnerThe Museo Egizio from Turin became an official partner in the Sakkara excavation project in 2015. The excavation team is led jointly by Dr. Daniel Soliman from RMO and Dr. Christian Greco, Director of Museo Egizio.
• Universiteit Leiden (Leiden University)coreStrategic or Co-development PartnerThe museum collaborates with Leiden University's Faculty of Archaeology on initiatives like the annual Steentijddag (Stone Age Day) and the Networked Landscapes research project on Veluwe. Museum curator Luc Amkreutz holds a chair at the university.
• Yarmouk UniversityminorStrategic or Co-development PartnerCollaboration with Yarmouk University in Jordan for the Tell Damiyah excavation project, led by Professor Zeidan Kafafi, Emeritus Professor of Archaeology and President of Yarmouk University.
• Green KeyminorOthersThe museum holds Green Key certification, indicating commitment to environmental sustainability in its operations.
• CBF (Centraal Bureau Fondsenwerving)minorOthersThe museum holds the CBF keurmerk, a Dutch quality mark for charitable organizations indicating proper governance and fundraising practices.
• ANBI (Algemeen Nut Beogende Instelling)minorOthersThe museum has ANBI status, qualifying it as a public benefit organization under Dutch tax law, enabling tax-deductible donations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Rijksmuseum: Amsterdam's national museum and the dominant Dutch cultural attraction; comparable as a Dutch national museum under OCW funding, though focused on art/historical objects rather than archaeology.
• Louvre: France's flagship museum with premier Egyptian, Near Eastern, Greek, and Roman departments; comparable as a national antiquities collection with major research and exhibition programs.
• British Museum: World-leading encyclopedic museum with major Egyptian, Greek, Roman, and Near Eastern holdings; comparable in collection scope and research mission though vastly larger in scale.
• Pergamon Museum (Staatliche Museen zu Berlin): Berlin's antiquities collection featuring major Near Eastern, Greek, and Islamic holdings; comparable as a European archaeological museum with blockbuster permanent exhibitions.
• Kunsthistorisches Museum: Vienna's art and antiquities museum with major Egyptian, Greek, and Roman collections; comparable in scope of antiquities and central-European national museum positioning.

Regional players

• Naturalis Biodiversity Center: Leiden's natural history museum and RMO's FlintFinder AI project partner; comparable as a Dutch national museum under OCW funding with active research and public engagement focus.

Direct peers

• Museo Egizio (Turin): Turin's Egyptian museum and active Sakkara excavation co-lead with RMO since 2015; comparable as a European museum focused on Egyptian antiquities with active field research.
• Allard Pierson Museum: University of Amsterdam's archaeology museum with classical and Egyptian collections; directly comparable as a Dutch archaeological museum serving both academic and public audiences.

Emerging players

• Penn Museum (University of Pennsylvania): University-affiliated archaeology museum with Egyptian and Near Eastern holdings plus active excavations; comparable as an academic museum combining research, collection, and public access.
• Egyptian Museum (Cairo): Home of the world's largest Egyptian antiquities collection and site of the Grand Egyptian Museum opening; RMO's Sakkara partnership makes this a thematic peer in Egyptian archaeology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rijksmuseumvanoudheden
• LinkedInlinkedin.com/company/rijksmuseum-van-oudheden
• Instagraminstagram.com/rijksmuseumvanoudheden
• Pinterestnl.pinterest.com/rijksmuseumvano

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rijksmuseum van Oudheden