Renewal by Andersen of Roanoke

What Renewal by Andersen of Roanoke does

Renewal by Andersen of Roanoke is the Central Virginia dealer/franchise location of Renewal by Andersen, the start-to-finish window replacement division of Andersen Corporation (privately held, founded 1903, headquartered in Bayport, Minnesota). The franchise serves residential homeowners — and to a lesser extent commercial property managers and HOAs — across Central Virginia from administrative offices at 3895 Deep Rock Rd, Richmond, VA. It sells and installs custom replacement windows and doors under the Acclaim®, Andersen®, and Ensemble® product lines, with the Acclaim® windows built on Andersen's patented Fibrex® composite material (a structural composite of wood fiber and PVC polymer claimed to be twice as strong as vinyl) and featuring proprietary Low-E4® glass coatings and TruScene® insect screens.

The business model is project-based, one-time-purchase residential and light-commercial installation services with no subscription or recurring revenue component. Pricing is quote-based and provided in writing after an in-home (or virtual) design consultation; no public price list is published. The go-to-market is a sales-led in-home field consultation motion: design consultants meet homeowners to assess needs and configure custom solutions, project technicians take final measurements, and Certified Master Installers complete the installation. Revenue is generated entirely through these one-time projects. The franchise benefits from Andersen Corporation's national brand, 120+ years of category heritage, patented materials, vertical integration from manufacturing through certified installation, and recognition including six consecutive J.D. Power customer satisfaction awards (2018-2025) and ten consecutive ENERGY STAR Sustained Excellence Awards.

The Roanoke/Central Virginia location specifically markets across digital channels (LinkedIn, Facebook, X, Instagram), email newsletters, and design-inspiration content, supported by a brand ambassador program featuring designers such as Breegan Jane, Laurie March, Darren Keefe, Will Taylor, and Liz Marie Galvan. Community engagement includes a 2023 Habitat for Humanity Carter Work Project donation. Reported customer satisfaction for the franchise is 4.7/5 across 8,274 Medallia-verified homeowner reviews (Jan 2019-Dec 2024). Revenue, headcount, and financial details specific to the Roanoke franchise are not disclosed; Andersen Corporation at the parent level employs more than 13,000 people and has completed more than one million window and door replacement jobs across North America.

Name

Renewal by Andersen of Roanoke

Legal name

Andersen Corporation

Website

https://roanokewindowsanddoors.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

Renewal by Andersen of Roanoke is the Central Virginia dealer of Renewal by Andersen, a division of Andersen Corporation. It sells and installs custom replacement windows and doors featuring patented Fibrex composite material to residential homeowners via in-home consultations and certified master installation.

Ownership category

akta.pro rank

Product category

Replacement Windows and Doors

NAICS

Residential Remodelers (236118)

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industries

Exterior Door Replacement (Entry/Patio/French) (HSAPAJAB), Custom Window & Door Fabrication & Replacement (HSAPAJAI)

Keywords

• Replacement windows
• Replacement doors
• Window installation
• Fibrex composite windows
• Patio doors

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Window Replacement Installation: Revenue is generated through one-time project-based sales of custom replacement windows and doors. The company sells complete replacement solutions including in-home consultation, custom manufacturing, professional installation, and warranty support. No recurring subscription revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Renewal by Andersen of Roanoke sells and installs custom-made replacement windows and entry and patio doors for residential homeowners in Central Virginia. Core products include Acclaim Replacement Windows built with patented Fibrex composite material, Andersen Patio Doors in hinged/French and sliding styles, and Ensemble Entry Doors available in 38 styles. The Signature Service process covers in-home consultation, custom manufacturing, and professional installation by Certified Master Installers.

Product overview

Renewal by Andersen is the start-to-finish window replacement division of Andersen Corporation, offering custom-built replacement windows and doors. The core product portfolio consists of Acclaim® Replacement Windows (available exclusively from Renewal by Andersen, featuring Fibrex® composite material that combines wood strength with vinyl's low-maintenance properties), Andersen® Patio Doors (available in contemporary and traditional profiles including French and sliding styles), and Ensemble® Entry Doors (customizable entry doors with 38 styles). Window types include Awning, Bay/Bow, Casement, Double-Hung, Picture, Sliding/Glimiding, and Specialty. Door offerings include Single/Double Entry Doors, Hinged Patio Doors, Sliding Patio Doors, and the 200, 400, and A-Series lines. The company provides a complete process from in-home consultation through custom manufacturing at their Minnesota-based facility to professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Acclaim® Replacement Windows Custom-crafted replacement windows made to order and professionally installed, available exclusively from Renewal by Andersen. Built with Fibrex® composite material combining the elegance, strength, and stability of wood with the low-maintenance features of vinyl.
• Andersen® Patio Doors Exterior patio doors available in contemporary and traditional profiles, including traditional French/hinged doors and sliding patio doors, with a wide range of customizations across 200, 400, and A-Series lines.
• Ensemble® Entry Doors Customizable entry doors available in 38 styles ranging from contemporary to traditional, craftsman to mid-century modern, with extensive design customization options including the new Ensemble® Entry Door Curated Collections launched in 2026.
• Acclaim® Double-Hung Window Classic-styled replacement window with both lower and upper sashes operable for ventilation and tilting for easy cleaning. Suitable for restoration and renovation projects where historic accuracy is important.
• Acclaim® Sliding Window Horizontal sliding (gliding) window with maximum glass area among operable windows. Space-saving design ideal for rooms facing patios, walkways, or porches; does not protrude when open. Features patent-pending monorail frame design and dual-action cam locks.
• Awning Window Window hinged at the top, opens outward from the bottom with a crank, push bar, or manually operated using pressure hinges.
• Bay/Bow Window Window consisting of three or more units that angle out beyond the wall, often configured with a large center unit and two flanking units.
• Casement Window Window hinged on either side where the sash opens horizontally opposite the hinge.
• Picture Window Fixed window with no opening sash, providing unobstructed views and maximum glass area.
• Specialty Window Non-standard window shapes and configurations for unique architectural requirements.
• Single Entry Door Single configuration entry door from the Ensemble® line.
• Double Entry Door Double configuration entry door from the Ensemble® line for wider openings.
• Hinged Patio Doors French-style hinged patio doors that swing open, providing traditional door aesthetics.
• Sliding Patio Doors Sliding glass patio doors that move horizontally on a track, space-saving design for patio access.

Quantifiable outcome

• ENERGY STAR Partner of the Year Sustained Excellence Award - 10th consecutive year
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Habitat for Humanity of the Charlotte RegionminorStrategic or Co-development Partner · 1 January 2023Renewal by Andersen donated and installed 39 Ensemble entry doors for the Habitat for Humanity Jimmy & Rosalynn Carter Work Project in Charlotte, NC. Brand Ambassador Breegan Jane, who has been involved with Habitat for Humanity Greater Los Angeles, designed each entry door to create unique looks for each homeowner.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Milgard Windows and Doors: Milgard is a regional premium window and patio door manufacturer serving Western U.S. replacement and new-construction markets through dealers and direct installation — a directly comparable window/door replacement competitor.
• Marvin Windows and Doors: Marvin manufactures premium wood, composite, and fiberglass windows and doors sold through an authorized dealer network with professional installation, competing directly with Renewal by Andersen for premium residential replacement projects.
• Power Home Remodeling: Power Home Remodeling runs a region-based, in-home consultation sales model focused on windows, siding, roofing, and doors, competing with Renewal by Andersen for the same homeowner-driven, high-ticket exterior remodeling projects.
• Pella Corporation: Pella is a premium window and door manufacturer that sells through a dealer/installer network comparable to Andersen's, targeting residential replacement and new-construction customers with a similarly broad product portfolio and professional installation services.
• Window World: Window World is the largest window replacement franchise in the U.S., operating a similar in-home sales and installation model focused on residential window and door replacement, making it the closest direct competitor by business model and customer profile.
• Champion Windows: Champion is a direct-to-consumer window and door replacement company with in-home sales and factory-trained installation crews, competing head-to-head with Renewal by Andersen in the same residential replacement niche.
• Simonton Windows: Simonton manufactures vinyl and composite replacement windows and doors distributed through independent dealers and home centers, competing in the same residential replacement category with comparable installation-led sales motions.

Broad incumbents

• JELD-WEN: JELD-WEN is one of the largest window and door manufacturers globally, offering broad product lines across residential and light-commercial segments through big-box retail, dealers, and direct channels — a wide incumbent competitor with overlapping replacement products.
• Home Depot Installation Services: Home Depot offers in-home window and door replacement installation services through its Installer Network, serving homeowners with broad geographic coverage; it competes with Renewal by Andersen on convenience and scale rather than on premium materials.
• Lowe's Installation Services: Lowe's offers window and door installation services through independent contractors as part of its home improvement retail platform, providing another broad-coverage competitive channel for residential replacement projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RbACorp
• Facebookfacebook.com/rbacorp
• LinkedInlinkedin.com/company/renewal-by-andersen-of-roanoke

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renewal by Andersen of Roanoke