Robbins Law Group LLC
Robbins Law Group, LLC is a privately held boutique law firm in Wisconsin and Illinois that provides estate planning and business law services to individuals, families, and small to mid-size businesses, founded and led by Nicole L. Robbins, Esq.
- Company typePrivate
- Founded-
- HeadquartersBrown Deer, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Robbins Law Group LLC does
Robbins Law Group, LLC is a privately held boutique law firm headquartered in Brown Deer, Wisconsin, with a second office in Chicago, Illinois. The firm provides professional legal services organized around two practice areas: Estate Planning (covering wills, revocable and irrevocable trusts, powers of attorney, probate, guardianship, and LGBTQ+ and multigenerational planning) and Business Law (covering business formation, contracts, and trademarks). It is led by founder and Managing Attorney Nicole L. Robbins, Esq., a former probate court commissioner whose judicial experience shapes the firm's positioning around protecting families and their legacies.
The firm serves two primary customer segments: individuals and families seeking end-of-life and legacy protection, and small to mid-size businesses seeking corporate-grade legal expertise. Distribution is driven by free initial consultations booked through Calendly, an educational 'Legal Tips' content library, an email newsletter, and referrals generated through memberships in the State Bar of Wisconsin, Milwaukee Bar Association, Rotary, Professional Dimensions, and the Greater Milwaukee Chamber of Commerce.
The revenue model is professional services fees on a project/pay-as-you-go basis, with no disclosed proprietary technology, subscription pricing, or enterprise contracts. The firm holds BBB Accredited Business status and operates with approximately 11 employees across its two offices. No external funding, M&A activity, or parent company is in evidence; ownership is concentrated with the founder.
Robbins Law Group LLC firmographics
Firmographics- Name
- Robbins Law Group LLC
- Legal name
- Robbins Law Group, LLC
- Website
- https://robbinslawg.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robbins Law Group, LLC is a privately held boutique law firm in Wisconsin and Illinois that provides estate planning and business law services to individuals, families, and small to mid-size businesses, founded and led by Nicole L. Robbins, Esq.
- Ownership category
- akta.pro rank
Robbins Law Group LLC industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110), All Other Legal Services (541199)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
- akta.pro secondary industries
- Estate Administration & Probate Services (FSAAANAE), Estate Planning, Trust Structuring & Governance (FSAAADAF), Estate Planning & Trust Structuring Advisory (FSAEAKAC)
Keywords
Where Robbins Law Group LLC is headquartered
LocationHeadquarters
- HQ city
- Brown Deer
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Robbins Law Group LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Legal Services - Professional Fees: Law firm generates revenue through professional legal fees for estate planning, probate, guardianship, and business law services. The firm offers free initial consultations to attract clients before engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Robbins Law Group LLC product offering
Product offeringCore offering
Robbins Law Group, LLC is a boutique law firm that delivers estate planning and business law services to individuals, families, and small/mid-size businesses across Wisconsin and Illinois. Services include wills, revocable and irrevocable trusts, power of attorney, probate, and guardianship under estate planning, and business formation, contracts, and trademark registration under business law. The firm generates revenue through professional legal fees, beginning with a free initial consultation booked via Calendly.
Product overview
Robbins Law Group LLC is a law firm offering a unified portfolio of legal services organized around two core practice areas: Estate Planning and Business Law. The Estate Planning services include Estate Planning & Administration, Power of Attorney, Probate, Revocable & Irrevocable Trusts, Guardianship, and Wills—each addressing different aspects of legacy protection and end-of-life planning. The Business Law services include Business Law & Contracts, Business Formation, and Trademarks—covering the full spectrum of business legal needs from startup through ongoing operations. The firm serves both individuals and businesses across Wisconsin and Illinois.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Planning & Administration
Companies that use Robbins Law Group LLC
Customer profileSegments2 records
Ideal customer profiles2 records
Robbins Law Group LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robbins Law Group LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- State Bar of WisconsinminorProfessional membership organization for attorneys in Wisconsin. Nicole Robbins holds membership as a licensed attorney.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Robbins Law Group LLC competitors and assessment
Company assessmentBroad incumbents
- LegalZoom: Mass-market online legal services company offering wills, business formation, trademarks, and contracts to U.S. consumers and small businesses. Overlaps directly with Robbins Law Group's estate planning and business law services, but at a lower price point and broader scale.
- Quarles & Brady LLP: Large full-service U.S. law firm with a major Milwaukee office and substantial estate planning, probate, and business law practices. Sets the upper-end competitive ceiling for estate planning work in the Wisconsin/Illinois region.
- Rocket Lawyer: Subscription-based online legal services platform serving U.S. consumers and small businesses with documents, consultations, and attorney access. Competes with Robbins Law Group's small/mid-size business offerings and basic estate planning products.
Emerging players
- FreeWill: Online estate planning tool offering free wills and related documents, often partnered with nonprofits and financial advisors. Targets the same entry-level estate planning customer as Robbins Law Group and pressures pricing on commoditized wills work.
- Wealth.com: Estate planning technology platform serving financial advisors and their high-net-worth clients. Adjacent competitor that could disintermediate traditional firms like Robbins Law Group by embedding estate planning inside wealth management relationships.
- Trust & Will: Online estate planning platform offering wills, trusts, and related documents directly to consumers. Competes for the same end-of-life and legacy planning demand as Robbins Law Group, particularly among digitally-native, lower-complexity clients in Wisconsin and Illinois.
Others
- Northwestern Mutual Wealth Management: Milwaukee-headquartered financial services and wealth management firm that bundles estate and legacy planning into its advisory offerings. Ecosystem participant that refers clients to — and competes with — boutique estate planning firms in the same geography.
Regional players
- Buelow Family Law LLC: Wisconsin-based family and estate planning boutique serving the Milwaukee metro. Comparable boutique firm competing for overlapping family-law-adjacent estate planning clients in the same regional market.
Direct peers
- Heritage Law Group: Midwest-focused estate planning and elder law firm serving Wisconsin families and small businesses. Directly comparable in practice area, client profile, and regional footprint to Robbins Law Group.
- Karp Law LLC: Wisconsin-based estate planning and business law boutique serving individuals and small businesses in the Milwaukee region. Closely comparable in size, geography, and service mix to Robbins Law Group, including wills, trusts, probate, and business formation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Robbins Law Group LLC social profiles
Digital presenceRobbins Law Group LLC compliance and trust
Trust signalCompliance1 record
Robbins Law Group LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robbins Law Group LLC leadership team
Management profileNumber of profiles
Profiles1 record
Robbins Law Group LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robbins Law Group LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robbins Law Group LLC
What does Robbins Law Group LLC do?
Robbins Law Group, LLC is a boutique law firm that delivers estate planning and business law services to individuals, families, and small/mid-size businesses across Wisconsin and Illinois. Services include wills, revocable and irrevocable trusts, power of attorney, probate, and guardianship under estate planning, and business formation, contracts, and trademark registration under business law. The firm generates revenue through professional legal fees, beginning with a free initial consultation booked via Calendly.
Is Robbins Law Group LLC a public or private company?
Robbins Law Group LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robbins Law Group LLC founded?
Robbins Law Group LLC was founded in -1. It employs 11 to 50 people.
Where is Robbins Law Group LLC based?
Robbins Law Group LLC is headquartered in Brown Deer, United States, in the North America region.
How does Robbins Law Group LLC make money?
One revenue line is on record: legal Services - Professional Fees.
Who are Robbins Law Group LLC's main competitors?
Broad incumbents on record are LegalZoom, Quarles & Brady LLP and Rocket Lawyer. Emerging players are FreeWill, Wealth.com and Trust & Will. Northwestern Mutual Wealth Management is listed as an others. Buelow Family Law LLC is listed as a regional player. Direct peers are Heritage Law Group and Karp Law LLC.
Does Robbins Law Group LLC have an API?
No public API is recorded for Robbins Law Group LLC.
What industry is Robbins Law Group LLC in?
Robbins Law Group LLC's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAAANAE, Estate Administration & Probate Services. Its NAICS code is 541110 and its SIC code is 8111.