Robert Huber AG

What Robert Huber AG does

Robert Huber AG is a Swiss Mercedes-Benz authorized dealer headquartered in Villmergen, Aargau, operating since 1968 as a family-managed Aktiengesellschaft under the Zumstein family (Philipp Zumstein as Chairman, Manuel Zumstein as CEO). The company sells new, used, and demonstration Mercedes-Benz passenger and commercial vehicles, and runs a full-service automotive retail operation across six locations in Aargau canton — Villmergen, Muri, Windisch, Seon, Hunzenschwil, and Brunegg — with a seventh site added through the 2024 acquisition of Auto Schmid AG in Unterentfelden.

The business model is multi-vertical automotive retail: vehicle sales (new, used, demo); workshop services including body & paint; parts inventory of 8,000+ SKUs; a tire hotel storing 8,000 wheel sets; Mercedes-Benz Service 24h roadside assistance; fleet management; and in-house financing and leasing through Mercedes-Benz Financial Services. The company employs 62 staff and supports a connected customer base via the Mercedes-Benz App. Revenue mechanics combine gross margin on vehicle sales, recurring service and parts income, used-car reconditioning margin, and interest/lease spread on captive financing.

The customer base spans individual private buyers, commercial fleets, and light commercial vehicle operators across Aargau and adjacent Swiss regions. The company is ISO 9001 and 14001 certified, has been recognized as a Mercedes-Benz "Star Group of the Year," and in 2025 launched a sustainability partnership with Almighty Tree to plant a tree for every new vehicle sold. The 2024 launch of the Mercedes-Benz eCitan and a 0.9% leasing promotion mark the company's entry into electric commercial vehicle retail.

Name

Robert Huber AG

Legal name

Robert Huber AG

Website

https://roberthuber.ch

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Robert Huber AG is a family-managed Swiss Mercedes-Benz authorized dealer group operating since 1968, with six locations across Aargau canton plus a 2024 acquisition site, selling new and used vehicles, workshop services, parts, fleet management, and financing to private, commercial, and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Villmergen

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Mercedes-Benz passenger cars and transporters (up to 3.5 tonnes), demonstration vehicles, and used vehicles of all brands. The company offers over 200 vehicles in stock and provides vehicle exchange, financing, leasing, and insurance services.
2. Workshop and Maintenance Services: Authorized Mercedes-Benz service partner providing maintenance and repair services for Mercedes-Benz passenger cars, transporters, and smart vehicles. Includes warranty extensions and Mercedes-Benz parts and accessories services.
3. Body and Paint Services: In-house body and paint center in Muri certified to Mercedes-Benz standards. Repairs vehicles of all brands including dent removal without paint damage, glass repairs, and complete damage management including insurance handling.
4. Parts and Accessories Sales: Central warehouse in Villmergen with over 8,000 original Mercedes-Benz and smart parts. Daily deliveries to external locations. Supplies both own operations and external garages.
5. Tire Hotel Services: In-house tire hotel storing approximately 8,000 Mercedes-Benz wheel sets. Provides seasonal tire change, tire quality maintenance, and inspection services.
6. Accident and Breakdown Assistance: 24-hour breakdown and accident assistance through Mercedes-Benz Service 24h partnership, ensuring mobility for customers year-round.
7. Fleet Management: Fleet management services for business customers of all sizes, including vehicle acquisition, exchange, and administrative processing.
8. Financing and Leasing: Financial services including vehicle financing, leasing, and insurance products through Mercedes-Benz Financial Services partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Robert Huber AG is an authorized Mercedes-Benz car dealership in Switzerland that sells new and certified pre-owned Mercedes-Benz passenger vehicles, smart vehicles, and Mercedes-Benz transporters. The company also delivers a comprehensive aftersales portfolio including workshop repair, body and paint services, tire hotel storage, parts sales, accident assistance, and fleet management services for business customers.

Product overview

Robert Huber AG is a Mercedes-Benz dealership (authorized sales and service partner since 1968) operating as a multi-location automotive retail and service business in the Aargau region of Switzerland. The company's product portfolio consists of three core offerings: (1) Vehicle sales covering Mercedes-Benz passenger cars, Mercedes-Benz transporters (up to 3.5t), and smart vehicles with over 200 new cars, demonstrators, and used vehicles available; (2) Workshop and after-sales services including authorized maintenance and repair, original parts & accessories, body & paint center, tire hotel storage, and 24h accident & roadside assistance; and (3) Digital services through the Mercedes-Benz App enabling remote vehicle control and service management. The company also operates dedicated locations for sales (Villmergen, Muri, Windisch, Seon, Hunzenschwil) and customer service for Mercedes-Benz vans (Brunegg).

Differentiator

Problem solved

Functional benefit

Brands

• Schlossgarage Brunegg: Customer Services Stützpunkt für Mercedes-Benz VANS in der Region Lenzburg
• Lindhof-Garage

Products and services

• New Mercedes-Benz Passenger Cars New Mercedes-Benz passenger vehicles sold through authorized dealership showrooms across 6 locations in Aargau, Switzerland. The offering includes the full range of Mercedes-Benz cars supported by manufacturer warranty, financing, and authorized aftersales.
• Certified Pre-Owned Mercedes-Benz Vehicles Manufacturer-certified pre-owned Mercedes-Benz cars sold with quality assurance and warranty coverage. Available at the dealership's locations and through the online sales platform.
• smart Vehicles Retail of smart brand vehicles, sold through the authorized Mercedes-Benz dealership network in Aargau. Target customers are individual consumers seeking compact premium vehicles.
• Mercedes-Benz Transporters (Commercial Vehicles) Mercedes-Benz commercial transporters sold to business customers and fleet operators. The offering includes commercial vehicle sales support tailored to fleet and commercial use cases.
• Fleet Management Services Dedicated fleet management services for business customers operating multiple vehicles, providing centralized servicing, parts, and vehicle support through the dealership's 6 locations.
• Workshop Services (Repair and Maintenance) Manufacturer-certified repair and maintenance services for Mercedes-Benz, smart, and other brand vehicles. Includes diagnostics, scheduled maintenance, and mechanical repairs performed by certified technicians at the service centers.
• Body and Paint Services Body repair and paint services for vehicles that have sustained collision damage or require cosmetic restoration. Provided to both private and commercial vehicle owners.
• Tire Hotel (Seasonal Tire Storage) Seasonal tire storage service allowing customers to store summer and winter tires at the dealership between seasonal changes, typically paired with tire changeover service.
• Accident and Roadside Assistance Mobile roadside assistance and accident support service for customers experiencing breakdowns or collisions, providing towing, recovery, and coordination with the body shop and insurance.
• Parts Sales Sales of manufacturer-approved spare parts and accessories for Mercedes-Benz, smart, and other vehicles serviced at the dealership. Available for both internal workshop use and external customer purchases.

Quantifiable outcome

• Mercedes-Benz partner since 1968, demonstrating sustained business relationship and operational excellence over 57+ years
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Almighty TreeminorGTM or Marketing Partner · 1 January 2025Environmental initiative partnership where Robert Huber AG donates CHF 20 per customer who opts out of car washing service. Almighty Tree plants trees in the Aargau region, supporting the company's sustainability and environmental responsibility initiatives.
• Mercedes-Benz Schweiz AGcoreChannel Partner/ Reseller/ Distributor · 1 January 1968Authorized dealer partnership since 1968 for Mercedes-Benz passenger cars and transporters (up to 3.5 tonnes). Robert Huber AG represents Mercedes-Benz in the Aargau region as 'Stern im Aargau' (Star in Aargau). The partnership provides access to new vehicle inventory, brand marketing support, financing programs, technical training, warranty services, and Mercedes-Benz digital ecosystem integration including the Mercedes-Benz App and connected services.
• smartcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for smart vehicles, providing sales and service for smart passenger cars. Services available at the Villmergen location.
• Mercedes-Benz Service 24hcoreStrategic or Co-development PartnerOfficial partner of Mercedes-Benz Service 24h program providing 24-hour breakdown and accident assistance across Europe, 365 days per year. Ensures customer mobility during emergencies through coordinated dispatch services.
• Mercedes-Benz Financial Services AGcoreChannel Partner/ Reseller/ DistributorFinancing and leasing partner providing financial services for vehicle purchases including leasing, financing, and insurance products. Enables promotional rates such as 0.9% leasing for electric vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkZHvRxXUfcjlDmycUY5Cyw
• Facebookfacebook.com/roberthuberag
• LinkedInlinkedin.com/company/robert-huber-ag
• Instagraminstagram.com/roberthuberag

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Huber AG