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Roberto's Mexican Food, Inc.

Full company profile

uuid00584is

Namestring
Roberto's Mexican Food, Inc.
Legal namestring
Roberto's Mexican Food, Inc.
Websiteurl
robertos.us
Company typeenum
Private
Founded yearint
1964
Short descriptiontext

Roberto's Mexican Food, Inc. is a family-owned Mexican fast-food restaurant chain founded in San Diego in 1964, operating storefronts across California's North County coast (Del Mar, Encinitas, Leucadia, Solana Beach, Camp Pendleton, Mission Valley) and serving local residents, beachgoers, area workforce, tourists, and Marine Corps personnel at Camp Pendleton.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDel Mar, United States
HQ citystring
Del Mar
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mexican fast food, restaurant chain, catering services, quick service restaurant, fundraising programs
Industry1 code
1Mexican/Latin QSR (Tacos, Burritos, Bowls)
CodeTHAFAAAEPrimaryYes
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code2 codes
  • Retail-Eating Places5812
  • Retail-Eating & Drinking Places5810
Product category
Mexican Fast Food Restaurants
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Dine-in and Takeout Food Sales
TypeTransaction Fee
Description

Primary revenue from selling Mexican food items (burritos, tacos, plates, combination meals) directly to consumers at restaurant locations. Revenue is transaction-based, one-time per sale.

robertos.us
2Catering Services
TypeProfessional Services
Description

Catering inquiries managed through dedicated email ([email protected]), providing food for events and gatherings.

robertos.us
3Gift Cards and Merchandise
TypeOne Time License
Description

Sale of gift cards and branded merchandise including t-shirts, hats through the Roberto's Store.

robertos.us
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales
Pricing details1 tier
1Individual menu items ranging from $1.79 to $7.99
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Burritos: $3.49-$6.19; Combos: $5.29-$7.19; Plates: $5.29-$7.99; Kids Menu: $4.29; Drinks: $1.79-$2.05; Most items under $5; Combos include rice, beans, and chips

robertos.us
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Roberto's Mexican Food operates traditional Mexican fast-food restaurants selling burritos, tacos, combination plates, breakfast items, kids meals, and sides at multiple physical storefronts in San Diego's North County coastal area and other states. The chain also offers catering services for events, fundraising programs for non-profit organizations, gift cards, and branded merchandise including t-shirts and hats.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Roberto's Mexican Food, Inc. is a family-run Mexican fast-food restaurant chain founded in San Diego in 1964. The company's product portfolio consists of a single unified restaurant brand offering traditional Mexican menu items (burritos, tacos, combination plates, breakfast items, sides, and kids meals) at multiple California locations. Additional offerings include catering services, fundraising programs for non-profits, and branded merchandise (gift cards, t-shirts, and hats). The restaurants are individually owned and operated by Robledo family members and employees across California, Nevada, Arizona, and Florida.

Product and service2 records
1Mexican Fast Food Menu Items
CategoryMexican Fast Food
Description

Traditional Mexican fast-food menu offerings including burritos, tacos, combination plates, breakfast items, kids meals, and sides. Signature items include carne asada burritos and rolled tacos with guacamole. Available for dine-in and takeout at restaurant locations.

2Catering Services
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Camp Pendleton Marine Corps Food Services
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2007-05-01
Description

Roberto's Mexican Food is proud to be part of the Marine Corps Food Services at Camp Pendleton. The restaurant operates within the Mainside Shopping Center on base, serving military personnel and their families.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Roberto's Mexican Food, Inc.

Mexican Fast Food Restaurantsrobertos.us

Roberto's Mexican Food, Inc. is a family-owned Mexican fast-food restaurant chain founded in San Diego in 1964, operating storefronts across California's North County coast (Del Mar, Encinitas, Leucadia, Solana Beach, Camp Pendleton, Mission Valley) and serving local residents, beachgoers, area workforce, tourists, and Marine Corps personnel at Camp Pendleton.

Roberto's Mexican Food, Inc. firmographics

Firmographics
Name
Roberto's Mexican Food, Inc.
Legal name
Roberto's Mexican Food, Inc.
Website
https://robertos.us
Company type
Private
Founded year
1964
Operating status
Operating
Headcount range
11–50 employees
Short description
Roberto's Mexican Food, Inc. is a family-owned Mexican fast-food restaurant chain founded in San Diego in 1964, operating storefronts across California's North County coast (Del Mar, Encinitas, Leucadia, Solana Beach, Camp Pendleton, Mission Valley) and serving local residents, beachgoers, area workforce, tourists, and Marine Corps personnel at Camp Pendleton.
Ownership category
akta.pro rank

Roberto's Mexican Food, Inc. industry classification

Industry
Product category
Mexican Fast Food Restaurants
NAICS
Limited-Service Restaurants (722513)
SIC
Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

  • Mexican fast food
  • Restaurant chain
  • Catering services
  • Quick service restaurant
  • Fundraising programs

Where Roberto's Mexican Food, Inc. is headquartered

Location

Headquarters

HQ city
Del Mar
HQ country
United States
HQ region
North America

Offices6 records

Markets served

Roberto's Mexican Food, Inc. business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

  1. Dine-in and Takeout Food Sales: Primary revenue from selling Mexican food items (burritos, tacos, plates, combination meals) directly to consumers at restaurant locations. Revenue is transaction-based, one-time per sale.
  2. Catering Services: Catering inquiries managed through dedicated email ([email protected]), providing food for events and gatherings.
  3. Gift Cards and Merchandise: Sale of gift cards and branded merchandise including t-shirts, hats through the Roberto's Store.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goIndividual menu items ranging from $1.79 to $7.99

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Roberto's Mexican Food, Inc. product offering

Product offering

Core offering

Roberto's Mexican Food operates traditional Mexican fast-food restaurants selling burritos, tacos, combination plates, breakfast items, kids meals, and sides at multiple physical storefronts in San Diego's North County coastal area and other states. The chain also offers catering services for events, fundraising programs for non-profit organizations, gift cards, and branded merchandise including t-shirts and hats.

Product overview

Roberto's Mexican Food, Inc. is a family-run Mexican fast-food restaurant chain founded in San Diego in 1964. The company's product portfolio consists of a single unified restaurant brand offering traditional Mexican menu items (burritos, tacos, combination plates, breakfast items, sides, and kids meals) at multiple California locations. Additional offerings include catering services, fundraising programs for non-profits, and branded merchandise (gift cards, t-shirts, and hats). The restaurants are individually owned and operated by Robledo family members and employees across California, Nevada, Arizona, and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mexican Fast Food Menu Items Traditional Mexican fast-food menu offerings including burritos, tacos, combination plates, breakfast items, kids meals, and sides. Signature items include carne asada burritos and rolled tacos with guacamole. Available for dine-in and takeout at restaurant locations.
  • Catering Services

Companies that use Roberto's Mexican Food, Inc.

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Roberto's Mexican Food, Inc. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Roberto's Mexican Food, Inc. partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Camp Pendleton Marine Corps Food ServicesminorStrategic or Co-development Partner · 1 May 2007Roberto's Mexican Food is proud to be part of the Marine Corps Food Services at Camp Pendleton. The restaurant operates within the Mainside Shopping Center on base, serving military personnel and their families.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Roberto's Mexican Food, Inc. competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Roberto's Mexican Food, Inc. social profiles

Digital presence

Roberto's Mexican Food, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Roberto's Mexican Food, Inc. leadership team

Management profile

Number of profiles

Profiles3 records

Roberto's Mexican Food, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Roberto's Mexican Food, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberto's Mexican Food, Inc.

What does Roberto's Mexican Food, Inc. do?

Roberto's Mexican Food operates traditional Mexican fast-food restaurants selling burritos, tacos, combination plates, breakfast items, kids meals, and sides at multiple physical storefronts in San Diego's North County coastal area and other states. The chain also offers catering services for events, fundraising programs for non-profit organizations, gift cards, and branded merchandise including t-shirts and hats.

Is Roberto's Mexican Food, Inc. a public or private company?

Roberto's Mexican Food, Inc. is a private company. It is classified as family owned and is currently operating.

When was Roberto's Mexican Food, Inc. founded?

Roberto's Mexican Food, Inc. was founded in 1964. It employs 11 to 50 people.

Where is Roberto's Mexican Food, Inc. based?

Roberto's Mexican Food, Inc. is headquartered in Del Mar, United States, in the North America region.

How does Roberto's Mexican Food, Inc. make money?

Three revenue lines are on record. Dine-in and Takeout Food Sales are the primary driver. The others are catering Services and gift Cards and Merchandise.

Does Roberto's Mexican Food, Inc. have an API?

No public API is recorded for Roberto's Mexican Food, Inc..

What industry is Roberto's Mexican Food, Inc. in?

Roberto's Mexican Food, Inc.'s product category is Mexican Fast Food Restaurants. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5812.

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