Roberts-Hamilton Company, Hajoca Corporation
Roberts-Hamilton is a Minnesota wholesale plumbing, heating, HVAC, and industrial supplies distributor, founded in 1898 and operating as a subsidiary of Hajoca Corporation across four branches serving contractors, industrial buyers, and DIY customers.
- Company typePrivate
- Founded1898
- HeadquartersFridley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Roberts-Hamilton Company, Hajoca Corporation does
Roberts-Hamilton Company is a regional wholesale plumbing, heating, HVAC, and industrial supplies distributor serving Minnesota contractors, plumbers, industrial buyers, and DIY customers since 1898. The company operates as a wholly-owned subsidiary of Hajoca Corporation, a large national wholesale distributor, and runs four physical branch locations in Fridley (headquarters), Eagan, Waconia, and Rochester, stocking 8,000+ plumbing and heating SKUs across categories including fixtures, faucets, fittings, water heaters, hydronic/HVAC equipment, valves, and industrial supplies. Roberts-Hamilton distributes major manufacturer brands including Kohler, Moen, Delta, Rheem, Bradford White, Rinnai, Navien, and Viega, and monetizes primarily through wholesale hardware sales with project-quote-based B2B pricing plus ancillary transactional fees from ROHACO Express, a $75/$100 metro delivery and installation service for residential water heaters and softeners.
The company's underlying technology is centered on SupplyWeb, a proprietary 24/7 B2B e-commerce platform available via desktop and iOS/Android mobile apps (SupplyZone), which supports online ordering, quotation management, spec sheet access, inventory checking, and invoice tracking. The go-to-market blends enterprise field sales through the branch network, inside sales support during business hours, and self-serve online ordering, with additional demand-generation tied to residential rebate partnerships with Xcel Energy and CenterPoint Energy. Roberts-Hamilton is privately held under Hajoca Corporation, which is itself a privately-held conglomerate; no external investors, funding rounds, or public-market signals are disclosed in the available data.
Roberts-Hamilton Company, Hajoca Corporation firmographics
Firmographics- Name
- Roberts-Hamilton Company, Hajoca Corporation
- Legal name
- Roberts-Hamilton Co.
- Website
- https://robertshamilton.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roberts-Hamilton is a Minnesota wholesale plumbing, heating, HVAC, and industrial supplies distributor, founded in 1898 and operating as a subsidiary of Hajoca Corporation across four branches serving contractors, industrial buyers, and DIY customers.
- Ownership category
- akta.pro rank
Roberts-Hamilton Company, Hajoca Corporation industry classification
Industry- Product category
- Wholesale Plumbing & Heating Distribution
- NAICS
- Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Hardware Merchant Wholesalers (423710), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)
- akta.pro secondary industry
- Plumbing & Pipefitting Contracting (IMAFALAC)
Keywords
Where Roberts-Hamilton Company, Hajoca Corporation is headquartered
LocationHeadquarters
- HQ city
- Fridley
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Roberts-Hamilton Company, Hajoca Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Wholesale Plumbing & Heating Product Sales: Revenue generated from selling plumbing fixtures, faucets, water heaters, HVAC equipment, and industrial supplies to contractors, plumbers, and DIY customers at wholesale prices. Products sourced from manufacturer partners including Kohler, Moen, Delta, Rheem, Bradford White, Rinnai, and Navien.
- Delivery Services (ROHACO Express): $75 metro delivery service for residential water heaters including unboxing, cardboard cleanup, new heater placement, and old heater removal. Bundle option at $100 combining water heater and water softener delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $75 Metro Delivery on Residential Water Heaters |
| Unit Pricing | Pay-as-you-go | $100 Bundle: Water Heater + Water Softener Delivery |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Roberts-Hamilton Company, Hajoca Corporation product offering
Product offeringCore offering
Roberts-Hamilton Co. is a wholesale plumbing and heating distributor selling plumbing fixtures, faucets, fittings, water heaters, HVAC equipment, and industrial supplies to contractors, plumbers, industrial customers, and DIY enthusiasts across Minnesota. The company operates 4 physical branch locations and a proprietary SupplyWeb online ordering platform, supplementing product sales with ROHACO Express water heater delivery services.
Product overview
Roberts-Hamilton is a wholesale plumbing and heating distributor serving Minnesota since 1898, operating as a member of Hajoca Corporation. The company offers a portfolio of products and services organized into three main categories: Plumbing Products (fixtures, faucets, fittings, water heaters), HVAC Products (air handling, controls, radiant systems), and Industrial Products (pipes, valves, fittings, pumps). Core service offerings include SupplyWeb (their proprietary online ordering platform with 24/7 access via desktop and mobile apps) and ROHACO Express (a premium water heater delivery service with installation and removal). The company stocks 8,000+ plumbing and heating products across four Minnesota locations and provides extensive on-demand delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Products Extensive range of wholesale plumbing products including fixtures, faucets, drains, fittings (copper, brass, ABS, CPVC, PVC), PEX pipe and fittings, bathroom vanities, disposals, water filters, hydrants, kitchen sinks, stainless sinks, water heaters, and plumbing specialties for contractors, plumbers, and DIY customers.
- HVAC Products Heating, ventilation, and air conditioning products including air cleaners, filters, controls, duct systems, humidifiers, hydronic specialties, mini-split systems, radiant heat systems, registers, grilles, and HVAC equipment for residential and commercial applications.
- Industrial Products Industrial-grade supplies including chemicals, commercial heaters, fasteners, fittings (brass, copper, malleable, cast iron, flanged, PVC), hangers, nipples, ProPress, industrial pumps, steel pipe, unit heaters, backflow valves, ball valves, bronze/iron valves, butterfly valves, PVC valves, relief/safety valves, and wash fountains for industrial and commercial facilities.
- SupplyWeb Online Ordering Platform Proprietary 24/7 B2B online ordering system enabling customers to place orders, review and release quotations, access spec sheets, and track orders. Available via computer and mobile apps (SupplyZone) for Apple and Android devices.
- ROHACO Express Delivery Service Premium water heater delivery service offering $75 metro delivery on residential water heaters with included unboxing, cardboard cleanup, new heater placement, and old heater removal. Bundle option available at $100 combining residential water heater and water softener delivery. Available within Minneapolis-St. Paul metro area.
- Water Heaters (Residential & Commercial) Water heaters from major brands including Bradford White Corp, Rheem, Rinnai, and Navien, available for both residential and commercial applications, supported by the ROHACO Express delivery service.
Companies that use Roberts-Hamilton Company, Hajoca Corporation
Customer profileSegments3 records
Ideal customer profiles3 records
Roberts-Hamilton Company, Hajoca Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roberts-Hamilton Company, Hajoca Corporation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Hajoca CorporationcoreRoberts-Hamilton is a proud member of Hajoca Corporation, one of the nation's leading wholesale distributors. Hajoca specializes in pipe, valves, fittings, plumbing, heating, and industrial supplies. This membership provides Roberts-Hamilton access to a vast network of additional resources across the country, enabling quick sourcing of specialized items not in local inventory.
- KohlerminorKohler is listed as a brand partner in the bathroom vanities, tops, decorative hardware, and faucets product categories on the line card.
- DeltaminorDelta is listed as a brand partner for decorative hardware, faucets, and steam generators in the plumbing line card.
- MoenminorMoen is listed as a brand partner for decorative hardware, faucets, and bathroom accessories in the plumbing product categories.
- RheemminorRheem is listed as a brand partner for residential water heaters and HVAC equipment (heating and cooling).
- Bradford White CorpminorBradford White is listed as a brand partner for commercial water heaters in the plumbing line card.
- RinnaiminorRinnai is listed as a brand partner for water heaters (residential and commercial) in the plumbing line card.
- NavienminorNavien is listed as a brand partner for commercial water heaters in the plumbing line card.
- ViegaminorViega is listed as a brand partner for fittings (copper and PEX pipe & fittings) in the plumbing product categories.
- Xcel EnergyminorXcel Energy is referenced as a residential rebate partner for water heater purchases, offering rebates to customers who purchase qualifying water heaters.
- CenterPoint EnergyminorCenterPoint Energy is referenced as a residential rebate partner for water heater purchases, offering energy-saving rebates to customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Roberts-Hamilton Company, Hajoca Corporation competitors and assessment
Company assessmentBroad incumbents
- HD Supply Holdings: Large national distributor of maintenance, repair, and operations (MRO) products including plumbing, HVAC, and water heaters. Overlapping product lines but broader industrial customer base and substantially larger scale.
- Lowe's for Pros: Pro-oriented sales channel of a major home improvement retailer. Competes for both DIY and small contractor customers purchasing plumbing and water heating products.
- Home Depot Pro: B2B-focused offering of the largest home improvement retailer, supplying contractors with plumbing, water heaters, and HVAC products. Indirect competitor for both contractor and DIY customers.
Direct peers
- First Supply: Midwest regional wholesale distributor of plumbing, HVAC, and industrial supplies with multiple branches. Direct competitor in the upper Midwest geography with similar contractor-focused customer base.
- Winsupply: Cooperative-style wholesale distributor of plumbing, HVAC, and industrial supplies serving contractors from multiple branch locations. Closely aligned operating model with Roberts-Hamilton's branch-based B2B distribution.
- Plumbmaster: Wholesale distributor of plumbing specialty products, repair parts, and accessories to plumbing contractors. Direct peer in product mix and customer type, especially through distribution partner networks.
- Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, heating, HVAC, and industrial supplies. Directly comparable product portfolio, customer base (contractors and trade professionals), and B2B branch-based distribution model.
- Johnstone Supply: Wholesale distributor of HVAC and refrigeration equipment and supplies with cooperative branch structure. Comparable distributor model serving trade contractors with similar product categories.
Emerging players
- Revere Group (Reliance Worldwide): Manufacturer and supplier of plumbing and water management products. Comparable as a plumbing supply chain participant with overlapping brand and product categories sold through Roberts-Hamilton's line card.
Regional players
- Ace Hardware (Contractor/Pro Channel): Hardware cooperative with independent dealer network supplying plumbing and HVAC products. Overlapping product categories and contractor customer base, particularly in the DIY and small-pro segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roberts-Hamilton Company, Hajoca Corporation social profiles
Digital presenceRoberts-Hamilton Company, Hajoca Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberts-Hamilton Company, Hajoca Corporation leadership team
Management profileNumber of profiles
Roberts-Hamilton Company, Hajoca Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberts-Hamilton Company, Hajoca Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberts-Hamilton Company, Hajoca Corporation
What does Roberts-Hamilton Company, Hajoca Corporation do?
Roberts-Hamilton Co. is a wholesale plumbing and heating distributor selling plumbing fixtures, faucets, fittings, water heaters, HVAC equipment, and industrial supplies to contractors, plumbers, industrial customers, and DIY enthusiasts across Minnesota. The company operates 4 physical branch locations and a proprietary SupplyWeb online ordering platform, supplementing product sales with ROHACO Express water heater delivery services.
Is Roberts-Hamilton Company, Hajoca Corporation a public or private company?
Roberts-Hamilton Company, Hajoca Corporation is a private company. It is classified as corporate owned and is currently operating.
When was Roberts-Hamilton Company, Hajoca Corporation founded?
Roberts-Hamilton Company, Hajoca Corporation was founded in 1898. It employs 11 to 50 people.
Where is Roberts-Hamilton Company, Hajoca Corporation based?
Roberts-Hamilton Company, Hajoca Corporation is headquartered in Fridley, United States, in the North America region.
How does Roberts-Hamilton Company, Hajoca Corporation make money?
Two revenue lines are on record. Wholesale Plumbing & Heating Product Sales are the primary driver. The others are delivery Services (ROHACO Express).
Who are Roberts-Hamilton Company, Hajoca Corporation's main competitors?
Broad incumbents on record are HD Supply Holdings, Lowe's for Pros and Home Depot Pro. Direct peers are First Supply, Winsupply, Plumbmaster, Ferguson Enterprises and Johnstone Supply. Revere Group (Reliance Worldwide) is listed as an emerging player. Ace Hardware (Contractor/Pro Channel) is listed as a regional player.
Does Roberts-Hamilton Company, Hajoca Corporation have an API?
No public API is recorded for Roberts-Hamilton Company, Hajoca Corporation.
What industry is Roberts-Hamilton Company, Hajoca Corporation in?
Roberts-Hamilton Company, Hajoca Corporation's product category is Wholesale Plumbing & Heating Distribution. Its primary akta.pro industry code is CRAIADAD, Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings), with a secondary code of IMAFALAC, Plumbing & Pipefitting Contracting. Its NAICS code is 4237 and its SIC code is 5070.