What Robin Food Coalition does

Robin Food Coalition is a Dutch non-profit foundation (Stichting Robin Food Coalition, ANBI-registered) that operates as a coalition of mission-driven entrepreneurs in food and agriculture, focused on making Dutch agriculture greener, fairer, and healthier through impact transparency, policy advocacy, and ecosystem-service monetization. It runs five thematic programs — Natural Capital, 15% Organic Acreage, True Value, Impact Transparency, and Awareness Campaigns — and serves SME frontrunners in the agrifood sector with tools to measure, communicate, and monetize sustainability performance under emerging EU CSRD reporting obligations.

Its core proprietary assets include a CSRD-aligned voluntary KPI framework for organic companies (co-developed with Impact Institute and Triodos Bank, benchmarked against 17 leading companies) and the 5M Strategy methodology — a five-step framework (Materiality, Measuring, Managing, Marketing, Monetizing) for turning sustainability ambition into commercial outcomes. The Impact vs. Differentiation scoring methodology is used to identify high-value KPIs that capture organic farming's environmental advantages (emissions avoided, soil carbon storage, water efficiency, biodiversity support). The coalition also produces position papers, webinars (Robin Food for Thought), and public awareness campaigns including The National Pee Test and Best Biologisch educational lesson plans.

Revenue is generated through coalition membership fees and paid consultancy engagements delivered via Sherwood, the integrated advisory arm. Sherwood's consultants — drawn from high-profile impact brands including Tony's Chocolonely, Fairphone, and YB — provide materiality analyses, ESG strategy, CSRD reporting support, and 5M strategy advisory to SME clients, with quote-based pricing. The organization is headquartered in the Netherlands with a Western European geographic scope, and reports no disclosed revenue, no external investors, and no software or AI technology stack.

Name

Robin Food Coalition

Legal name

Stichting Robin Food Coalition

Website

https://robinfoodcoalition.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainability and ESG Consulting

NAICS

Business Associations (81391)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Sustainable agriculture consulting
• ESG strategy advisory
• CSRD reporting services
• Organic farming advocacy
• Impact measurement framework

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coalition Membership and Consultancy Services: Robin Food Coalition operates as a non-profit foundation (Stichting) that generates revenue through coalition membership fees and consultancy services via its Sherwood arm. Sherwood provides paid consulting services including materiality analyses, ESG strategy consulting, CSRD reporting support, and sustainability marketing guidance to SMEs in the agrifood sector. The organization also publishes position papers and frameworks that may be offered as paid resources.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Robin Food Coalition is a Dutch non-profit foundation (Stichting) operating as a coalition of food and agriculture entrepreneurs that delivers paid sustainability advisory services through its Sherwood consultancy arm. Sherwood applies the proprietary 5M strategy framework (Materiality, Measuring, Managing, Marketing, Monetizing) to help SME frontrunners in the agrifood sector measure, report, and monetize sustainability impact, including CSRD-aligned KPI frameworks specifically tailored for organic farming.

Product overview

Robin Food Coalition is a coalition of companies working to make Dutch agriculture greener, fairer, and healthier. Its offerings are organized as a suite of thematic programs — Natural Capital, 15% Organic Acreage, True Value, Impact Transparency, and Our Awareness Campaigns — alongside its Sherwood consultancy service (which provides ESG strategy and the 5M strategy framework), research publications (position papers and KPI frameworks), educational resources (lesson plans), and public awareness campaigns (The National Pee Test, 'Zoek De Verschillen', Robin Food for Thought webinars). The coalition does not offer a software product; it functions as a collaborative platform for sustainable agriculture advocacy and consultancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Sherwood Consultancy Paid sustainability consultancy for SME frontrunners in the agrifood sector. Translates impact into results through research, strategy, and practical guidance using the 5M framework (Materiality, Measuring, Managing, Marketing, Monetizing). Services include materiality analyses, ESG strategy consulting, CSRD reporting support, and sustainability marketing guidance.
• Coalition Membership Membership offering that brings together mission-driven entrepreneurs in food and agriculture to access the coalition's five programs (Natural Capital, 15% Organic Acreage, True Value, Impact Transparency, Awareness Campaigns), workshops, collective advocacy, and the Sherwood consultancy network.

Quantifiable outcome

• Organic farming reduces GHG emissions by 43% per unit of land and 12% per unit of product compared to conventional farming
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Impact InstitutecoreStrategic or Co-development PartnerCollaborated with Impact Institute to develop the position paper on social impact benefits of organic agriculture and the voluntary KPI framework for CSRD reporting. Impact Institute contributed expertise in impact measurement and ESG frameworks.
• Triodos BankcoreStrategic or Co-development PartnerCollaborated with Triodos Bank as a founding partner for the position paper on organic agriculture's impact advantages. Triodos contributed expertise in sustainable finance and true pricing methodologies.
• EFRAGmajorStrategic or Co-development PartnerRobin Food Coalition is advocating to EFRAG (European Financial Reporting Advisory Group) to adapt CSRD standards to include bio-specific KPIs at hectare and landscape levels, develop baseline corrections for frontrunners, and establish a voluntary CSRD Bio-Addendum.
• BioNederlandminorStrategic or Co-development PartnerCollaboration with BioNederland (Dutch organic sector association) in workshops and Robin Food for Thought sessions, contributing to impact transparency and ESG trajectory development.
• Coalition MemberscoreOthersRobin Food Coalition comprises a network of companies and entrepreneurs in food and agriculture who collaborate to drive systemic change. The specific member companies are not individually named on the main website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Naturland: German organic farmers' association offering certification, advocacy, and member services for sustainable agriculture. Comparable to Robin Food Coalition in mission and coalition structure, but serving the German market.
• Soil Association: UK-based charity focused on organic certification, sustainable farming advocacy, and public-facing campaigns. Highly comparable mission and operating model (certification + coalition + campaigns) but focused on the UK market rather than the Netherlands.

Direct peers

• Forum for the Future: International sustainability non-profit running programs and advisory work to accelerate the transition to a sustainable economy. Highly comparable to Robin Food in combining NGO coalition-building, thought-leadership research, and corporate advisory services.
• Impact Institute: Amsterdam-based impact measurement and ESG advisory firm. Impact Institute is a core strategic partner of Robin Food Coalition and the methodology author for the CSRD-aligned KPI framework — a near-identical operating model in impact consulting for the agrifood and broader SME market.
• BioNederland: Dutch organic sector trade association representing organic farmers, producers, and retailers in the Netherlands. It is a direct coalition/association peer — Robin Food Coalition explicitly collaborates with BioNederland on workshops and Robin Food for Thought sessions, and both target Dutch agrifood sustainability advocacy.

Broad incumbents

• B Lab (Global): Global non-profit operating the B Corp certification, combining standards-setting, advocacy, and a coalition of certified mission-driven companies. Operates at significantly larger scale than Robin Food but addresses a similar coalition-of-purpose-driven-companies thesis.
• IFOAM Organics International: Global umbrella organization for the organic agriculture movement, setting standards (e.g., the IFOAM Standard) and coordinating advocacy across national chapters. Operates in the same sustainable agriculture mission space as Robin Food Coalition but at a global rather than national level.

Others

• Triodos Bank: Dutch sustainable bank and core strategic partner of Robin Food Coalition on the position paper and KPI framework. While a financial institution rather than a coalition, Triodos is a foundational ally in sustainable agrifood advocacy and ecosystem-service financing referenced in Robin Food's True Value program.
• Tony's Chocolonely: Dutch mission-driven chocolate brand referenced as a leadership pedigree source for Sherwood consultant Eva Gouwens. While operating in a different product category, Tony's Chocolonely represents the impact-brand archetype that the Robin Food Coalition explicitly seeks to nurture and support as a coalition member.
• FiBL (Research Institute of Organic Agriculture): Switzerland-based research institute dedicated to organic agriculture science and knowledge transfer. Robin Food Coalition's evidence base (impact advantages of organic farming) sits in the same research and policy ecosystem as FiBL's work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/robin-food-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robin Food Coalition