Robinson LLP
Robinson LLP is an Edmonton, Alberta-based personal injury and medical malpractice law firm founded in 1994, serving individual accident and negligence victims across Alberta on a contingency fee basis with senior lawyers on every case.
- Company typePrivate
- Founded1994
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Robinson LLP does
Robinson LLP is a personal injury and medical malpractice law firm headquartered at #101 - 10410 81 Ave. NW in Edmonton, Alberta, Canada. Founded in 1994 and operating as a Limited Liability Partnership, the firm employs approximately 9 people including roughly six practicing lawyers (Carol Robinson, Ed Robinson, Craig MacKay, Kevin Fedorak, Kathryn Griffin, and Ryan Magh), with individual practitioners ranging from 15 to over 30 years of experience in Alberta. The firm markets itself on over 100 years of combined legal experience and a model in which senior lawyers are directly involved in every case rather than delegating to junior staff.
The firm's product surface spans two main service lines, personal injury and medical malpractice, broken out into approximately a dozen sub-practice areas including car accidents, motorcycle accidents, ATV accidents, slip and fall, dog and animal bites, spinal and brain injuries, wrongful death, disability claims, and doctor errors/misdiagnosis. Robinson LLP operates on a contingency fee basis: clients pay no fees unless the firm recovers compensation, and the firm advances disbursements (expert witnesses, court costs) that are reimbursed only upon successful resolution. Free initial consultations are offered via phone, email, or online contact forms. No proprietary technology platform, AI tooling, or API integrations are disclosed; the practice is built around human expertise, a curated network of medical experts, and traditional legal workflows.
The go-to-market motion is sales-led and relationship-driven, relying on the firm's website and blog for top-of-funnel content, client testimonials (4.9/5 from 5 reviews) and free consultation offers for bottom-of-funnel conversion, community sponsorship (the Robinson LLP Award of Excellence in Dressage) for brand building, and word-of-mouth referrals from satisfied clients. Carol Robinson's media appearances on CBC Radio One's "White Coat/Black Art," CFRN TV, and 630 CHED Radio function as a thought-leadership channel primarily for medical malpractice lead generation. The firm serves individual consumers exclusively and operates within a single regional geography (Edmonton and surrounding Alberta), with no disclosed expansion plans, funding events, or M&A activity.
Robinson LLP firmographics
Firmographics- Name
- Robinson LLP
- Legal name
- Robinson LLP
- Website
- https://robinsonllp.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Robinson LLP is an Edmonton, Alberta-based personal injury and medical malpractice law firm founded in 1994, serving individual accident and negligence victims across Alberta on a contingency fee basis with senior lawyers on every case.
- Ownership category
- akta.pro rank
Robinson LLP industry classification
Industry- Product category
- Personal Injury Law
- NAICS
- Legal Services (5411), Other Legal Services (54119)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Robinson LLP is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Robinson LLP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Contingency Fee Legal Services: Robinson LLP operates on a contingency fee basis for personal injury and medical malpractice cases. Under this arrangement, the firm does not charge any fees unless they successfully recover compensation for the client. The firm also covers all disbursements (expert witness fees, court costs, etc.) during the litigation process and is reimbursed only when the case is resolved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency Fee - No upfront costs to clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Robinson LLP product offering
Product offeringCore offering
Robinson LLP is a personal injury and medical malpractice law firm based in Edmonton, Alberta that provides legal representation to individuals injured due to someone else's negligence. The firm handles motor vehicle accidents (car, motorcycle, ATV), slip and fall incidents, dog and animal bites, spinal and brain injuries, wrongful death, disability claims, and medical malpractice matters including doctor errors, misdiagnosis, and missed diagnosis. The firm operates on a contingency fee basis, charging no fees unless they successfully recover compensation, and offers free initial consultations.
Product overview
Robinson LLP is a personal injury and medical malpractice law firm based in Edmonton, Alberta, offering comprehensive legal services. The firm operates as a single-service law practice with multiple specialized practice areas including Personal Injury Legal Services (covering car accidents, motorcycle accidents, ATV accidents, slip and fall accidents, dog bites, spinal and brain injuries, wrongful death, disability claims, and misdiagnosis cases) and Medical Malpractice Legal Services. The firm provides services on a contingency fee basis, meaning clients pay no fees unless the firm successfully recovers compensation. Free initial consultations are offered to prospective clients. The practice serves clients throughout Alberta, with a focus on serious injury cases requiring expert medical assessments and litigation.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Comprehensive legal representation for individuals injured due to someone else's negligence, covering motor vehicle accidents, slip and fall incidents, and other personal injury claims. Targeted at injured individuals in Alberta.
- Medical Malpractice Legal Services Legal representation for victims of medical negligence, including misdiagnosis, surgical errors, and failures to diagnose treatable conditions. Targeted at patients harmed by healthcare providers in Alberta.
- Car Accident Legal Services Legal representation for car accident victims seeking compensation for injuries, property damage, and lost income. Targeted at drivers, passengers, and pedestrians injured in motor vehicle collisions.
- Motorcycle Accident Legal Services
Quantifiable outcome
- No fees charged unless money is collected on behalf of the client
- +1 more outcomes
Companies that use Robinson LLP
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Robinson LLP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robinson LLP partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Robinson LLP competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Robinson LLP social profiles
Digital presenceRobinson LLP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robinson LLP leadership team
Management profileNumber of profiles
Profiles6 records
Robinson LLP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robinson LLP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robinson LLP
What does Robinson LLP do?
Robinson LLP is a personal injury and medical malpractice law firm based in Edmonton, Alberta that provides legal representation to individuals injured due to someone else's negligence. The firm handles motor vehicle accidents (car, motorcycle, ATV), slip and fall incidents, dog and animal bites, spinal and brain injuries, wrongful death, disability claims, and medical malpractice matters including doctor errors, misdiagnosis, and missed diagnosis. The firm operates on a contingency fee basis, charging no fees unless they successfully recover compensation, and offers free initial consultations.
Is Robinson LLP a public or private company?
Robinson LLP is a private company. It is classified as management employee owned and is currently operating.
When was Robinson LLP founded?
Robinson LLP was founded in 1994. It employs 1 to 10 people.
Where is Robinson LLP based?
Robinson LLP is headquartered in Edmonton, Canada, in the North America region.
How does Robinson LLP make money?
One revenue line is on record: contingency Fee Legal Services.
Does Robinson LLP have an API?
No public API is recorded for Robinson LLP.
What industry is Robinson LLP in?
Robinson LLP's product category is Personal Injury Law. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 5411 and its SIC code is 8111.