What RoboCup Junior (Australia) Inc. does

RoboCup Junior (Australia) Inc. is a non-profit educational organization incorporated in Victoria, Australia (ABN: 72 592 462 493, Incorporation Number A0040826L) that organizes and manages robotics competitions for primary and secondary school students across Australia. The organization operates five core competition divisions — OnStage (performance), Rescue Line (line-following rescue), Rescue Maze (maze navigation rescue), Soccer (autonomous robot football), and the SPIKE Prime Challenge (LEGO Education) — alongside regional offerings such as Sumo. Tens of thousands of students participate annually through a structure of state and territory committees covering ACT, NSW, NT, QLD, SA, TAS, VIC, and WA, with progression pathways from regional to national to international RoboCup events. The program is curriculum-aligned to ACARA Technologies Curriculum and supported by an event registration platform (rcja.app), an online store selling robotics kits and merchandise, and a resource library of tutorials, rules, and workshop materials.

The business model is community-led and volunteer-driven, with revenue sourced from three streams: competition registration fees (for example, SA Sumo at A$20 per team of up to four students), online merchandise and kit sales, and sponsorships. Modern Teaching Aids is the Platinum National Sponsor, supporting the MTA Beginners Cup and providing SPIKE Prime kit prizes; the organization also lists affiliations with ten Australian universities including CQUniversity, UNSW, UQ, RMIT, and University of Melbourne. Leadership is volunteer-based, with Evan Bailey serving as National President and Victorian State Chair, and specialist coordinators (e.g., David Musgrave as WA and National Maze Rescue Coordinator) responsible for division rules and resources.

The organization runs on a lean operational footprint of approximately 13 staff, with delivery heavily dependent on regional committees, teachers, and volunteer mentors who recruit teams through school networks. Recent strategic activity includes the 2025 introduction of the Rapidly Manufactured Robot Challenge (RMRC), a 2026 season launch with restructured Rescue Line divisions, and active international engagement including dedicated NZ and International event regions. There is no disclosed AI/ML capability as a productized feature, no funding rounds, and no publicly reported revenue figure.

Name

RoboCup Junior (Australia) Inc.

Legal name

RoboCup Junior (Australia) Inc.

Website

https://robocupjunior.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RoboCup Junior (Australia) Inc. is a non-profit educational organization that runs national robotics competitions across five divisions for Australian primary and secondary school students, funded by registration fees, merchandise sales, and sponsorships.

Ownership category

akta.pro rank

Product category

Student Robotics Competitions

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE)

akta.pro secondary industries

Robotics After-School & Enrichment Clubs (EDAMADAA), LEGO / Block-Based Robotics Programs (EDAMADAD), Competitive Activities (Debate, Mock Trial, Academic Team, Robotics) (EDAJAJAD), Educational & Hobby Robotics Kits (Consumer) (CRACARAG), Robotics Learning Platforms (EDAFANAB)

Keywords

• STEM education programs
• Student robotics competitions
• Educational non-profit
• Curriculum-aligned robotics
• School-based competition events

Headquarters

HQ city

Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Competition Registration Fees: Fees charged for participation in regional and state competitions. For example, SA Sumo competition charges $20 per team with maximum 4 students per team.
2. Merchandise and Store Sales: Online store selling robotics kits, resources, and merchandise for competition participants.
3. Sponsorship Revenue: Platinum National Sponsorship from Modern Teaching Aids and university affiliations provide financial and material support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

RoboCup Junior (Australia) Inc. organizes and runs school-based robotics competitions for primary and secondary students across Australia through divisions such as OnStage, Rescue Line, Rescue Maze, Soccer, SPIKE Prime, and Sumo. It supports participation with an online event registration platform (rcja.app), an online store selling kits and merchandise, workshops, and curriculum-aligned educational resources.

Product overview

RoboCup Junior (Australia) Inc. operates as a project-oriented educational initiative that organizes and manages robotics competitions for young students across Australia. The organization offers five core competition divisions: OnStage (performance-based robotics), Rescue Line (line-following rescue scenarios), Rescue Maze (maze navigation rescue), Soccer (autonomous robot soccer), and SPIKE Prime Challenge (LEGO robotics). Additional regional offerings include Sumo competitions. The organization provides a comprehensive ecosystem of educational resources, workshop materials, and an event registration platform (rcja.app) to support participation. Tens of thousands of students participate annually through state, regional, and national competitions leading to international RoboCup events.

Differentiator

Problem solved

Functional benefit

Products and services

• OnStage Challenge A robotics performance competition where teams create autonomous robots for stage performances, often themed around specific topics. Offered with Open, Novice, and OnStage2 divisions for Australian school students.
• Rescue Line Challenge A robot navigation competition where autonomous robots follow a line to locate and rescue victims in a simulated disaster response scenario. Offered across Riley Rover (beginner), Primary, Secondary, and Open divisions for Australian school students.
• Rescue Maze Challenge An autonomous robot maze navigation challenge where robots locate victims within a maze environment. Offered across Mighty Maisy Maze (simplified/beginner), Intermediate Maze, and Open Maze divisions for Australian school students.
• Soccer Challenge An autonomous robot soccer competition where two robots compete head-to-head in matches. Offered across Simple Simon Soccer (beginner), Standard, Lightweight, and Open divisions for Australian school students.
• SPIKE Prime Challenge A national robotics competition specifically for LEGO Education SPIKE Prime robotics kits, open to Australian students and teachers with prizes sponsored by Modern Teaching Aids.
• Sumo Challenge A head-to-head robot battle competition where two robots attempt to push each other out of a circular arena. Offered across Featherweight, Standard, and Heavyweight divisions at regional level in South Australia and other areas.
• Event Registration & Results System A web-based registration and results management platform (rcja.app) used for event registration, competition management, and results tracking across all Australian regions for schools, teams, and event organizers.
• RoboCup Junior Online Store An online store at robocupjunior.org.au/shop/ selling robotics kits, resources, and merchandise to competition participants, teachers, and supporters.
• Educational Resources & Curriculum Materials A library of tutorials, guides, robot build instructions, programming examples, course materials, and workshop recordings supporting teachers and students across all competition divisions.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• CQUniversity (CQU)minorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• Charles Sturt University (CSU)minorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• Southern Cross University (SCU)minorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• University of New South Wales (UNSW)minorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• University of Queensland (UQ)minorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• University of Southern Queensland (USQ)minorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• University of Tasmania (UTAS)minorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• RMIT UniversityminorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• University of MelbourneminorOthersUniversity affiliation partnership shown in university affiliations section on homepage.
• Macquarie UniversityminorOthersUniversity affiliation partnership shown in university affiliations section on homepage.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CSIRO Education and Outreach: CSIRO's education programs run large-scale STEM engagement initiatives and competitions in Australian schools, serving as a broader incumbent in the same institutional STEM education space.
• Mathletics (3P Learning): 3P Learning provides subscription-based STEM and math learning platforms in Australian schools, representing a commercial incumbent competing for STEM education budget alongside competition-based programs like RoboCup Junior.
• LEGO Education (SPIKE Prime): LEGO Education provides the SPIKE Prime robotics platform that anchors RoboCup Junior Australia's SPIKE Prime Challenge and is distributed by Modern Teaching Aids, making it both a content partner and adjacent competitor.
• RoboCup (International Federation): The parent international RoboCup federation of which RoboCup Junior Australia is a national chapter. It sets the global competition rules and senior-league architecture that the Australian organization aligns with and feeds into.

Direct peers

• Code Club Australia: Code Club Australia runs volunteer-led after-school coding clubs for primary and secondary students with a similar school-based, volunteer-driven operating model targeting the same STEM education audience.
• Re-Engineering Australia Foundation: Re-Engineering Australia runs F1 in Schools and other STEM project-based competitions in Australian schools, competing directly for teacher engagement and student participation in extracurricular STEM programs.
• VEX Robotics (via local Australian partners): VEX Robotics organizes VEX IQ, VRC, and VEX U competitions globally, including in Australia, targeting the same schools, students, and teacher networks as RoboCup Junior's competition divisions.
• FIRST Robotics Competition (FIRST Australia): FIRST Australia runs the FIRST Robotics Competition and FIRST LEGO League in Australia, directly competing with RoboCup Junior for school robotics competition participation, teacher recruitment, and STEM sponsorship dollars.

Emerging players

• Grok Academy: Grok Academy delivers Australian STEM and digital technologies curriculum-aligned learning, including coding and computational thinking, overlapping with RoboCup Junior's curriculum-aligned STEM education positioning.
• Australian Computing Academy (ACA): The ACA provides Australian Digital Technologies curriculum resources and competitions for K-12, overlapping with RoboCup Junior's STEM education mission and competing for school curriculum time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rcja

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoboCup Junior (Australia) Inc.