Robot Army Productions

What Robot Army Productions does

Robot Army Productions is a privately held, independent Australian production company founded in 2016 by Ryan Chamley and Stu Ross, based in Geelong, Victoria, with a headcount of 5. The company creates original content across multiple formats — workplace comedy series (Rostered On), feature documentaries (The Hunt, Life On StandBy), animated series (Beached Az), disability-themed comedy (Jeremy The Dud), and action sports content (BIKEBOT) — and licenses it to global streamers and Australian broadcasters. Rostered On became the first Australian independent comedy acquired by Netflix Global and accumulated over 300 million views across platforms; The Hunt premiered on Discovery Channel and streams on Prime Video across five countries; Beached Az is broadcast on ABC1 and ABC2.

The company operates four sub-brands: Milk Video (brand storytelling for commercial clients, launched 2019), SLAP BANG (digital platform for Australian independent comedy creators), Momentum Studios (acquired 2024, focused on impact content, with founder Michael Hardinge joining as co-owner), and BIKEBOT (cinematic mountain bike content). Revenue is generated through three streams: content licensing and royalties from streamers and broadcasters, branded/professional services production via Milk Video and Momentum Studios, and project-based funding from public bodies such as Screen Australia. Distribution is secured through direct relationships with Netflix, Prime Video, ABC (including ABC Commercial for international licensing), 7mate/7 Network, and Discovery Channel, supplemented by festival-driven recognition (Flicks4Change, Melbourne City Independent Film Awards, Cinema Touching Disability) and brand partnerships such as GenU on Jeremy The Dud.

Name

Robot Army Productions

Legal name

Robot Army Productions

Website

https://robotarmy.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Robot Army Productions is an Australian independent production company creating original comedy, documentary, animated, and branded content, distributed globally via Netflix, Prime Video, ABC, 7mate, and Discovery Channel, with commercial brand work through its Milk Video sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Newtown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Licensing and Royalties: Production company creates original content and licenses it to streaming platforms (Netflix, Prime Video), broadcast networks (ABC, Discovery Channel, 7mate), generating licensing fees and ongoing royalty revenue from successful properties.
2. Branded Content and Commercial Production: Through Milk Video brand, creates compelling brand stories and marketing content for commercial clients, transforming corporate videos and animations into engaging content.
3. Project Funding and Grants: Receives investment fromScreen Australia and other bodies for specific projects like Beached Aziversary. Series adaptations and adaptations are developed in partnership with production companies like Princess Pictures.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Robot Army Productions is an award-winning Australian production company that creates original content across multiple formats — scripted comedy series, feature documentaries, animated series, and branded video content — and licenses that content to streaming platforms (Netflix, Prime Video) and broadcast networks (ABC, 7mate, Discovery Channel). Through its Milk Video and Momentum Studios brands, the company also produces branded storytelling and commercial video content for corporate clients.

Product overview

Robot Army Productions is an award-winning Australian production company offering a portfolio of original content across multiple formats including scripted comedy series, feature documentaries, animated series, and branded content. The core products include Rostered On (workplace comedy), The Hunt (documentary), Bikebot (MTB content), Jeremy The Dud (comedy), Beached Az (animated series), and Life On StandBy (documentary). The company operates sub-brands including Milk Video (brand storytelling) and SLAP BANG (comedy platform), with Momentum Studios operating as an acquired production company under the Robot Army umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Milk Video: Production company dedicated to crafting compelling brand stories—choosing creativity over soulless catalog-driven marketing.
• SLAP BANG
• Momentum Studios
• BIKEBOT

Products and services

• Rostered On Workplace comedy series set in an electrical goods store, depicting humorous moments of retail workers dealing with customers, managers, and workplace challenges. Originally self-funded, it became the first Australian independent comedy acquired by Netflix Global. Both seasons available.
• The Hunt Feature-length documentary following veteran researchers Simon Townsend and John Turner investigating big cat sightings in the Australian bush. Premiered on Discovery Channel and available on Prime Video.
• Jeremy The Dud Comedy series exploring a world where everyone has a disability, following protagonist Jeremy as he navigates society. Won multiple festival awards including Flicks4Change Festival Judges Choice and Audience Choice.
• Beached Az Animated cartoon series broadcast by Australian Broadcasting Corporation on ABC1 and ABC2. A 10-year anniversary special called Beached Aziversary was produced focusing on ocean health and sustainability.
• Life On StandBy Documentary following a mother's journey with triple negative breast cancer, documenting both medical and holistic treatment approaches.
• Milk Video Branded Content Branded content production service that crafts compelling brand stories and transforms corporate videos and animations into engaging content for commercial clients.
• Momentum Studios Impact Content Production company service specializing in impactful and thought-provoking video content that encourages social change, now operating under Robot Army umbrella.

Quantifiable outcome

• First Australian independent comedy series acquired by Netflix Global
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• Discovery ChannelcoreChannel Partner/ Reseller/ Distributor · 1 January 2020The Hunt feature documentary premiered on Discovery Channel in May 2020.
• 7 Network/7matecoreChannel Partner/ Reseller/ Distributor · 1 January 20197mate commissioned Rostered On Season 2 as their first-ever scripted comedy. First season also available on 7 Network platforms.
• ABC CommercialcoreChannel Partner/ Reseller/ DistributorABC Commercial handles international licensing for The Hunt documentary. Available for international licensing through ABC Commercial's content sales division.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix acquired Rostered On for global distribution - first Australian independent comedy on Netflix. Both seasons available globally.
• Prime VideocoreChannel Partner/ Reseller/ DistributorThe Hunt streams worldwide on Prime Video in Australia, New Zealand, Canada, United Kingdom & United States.
• GenUcoreStrategic or Co-development PartnerGenU is the presenting partner for Jeremy the Dud comedy series. genu.org.au
• Princess PicturesmajorStrategic or Co-development PartnerPrincess Pictures is developing a series adaptation of Jeremy the Dud in partnership with Robot Army and Screen Australia.
• ABC (Australian Broadcasting Corporation)coreChannel Partner/ Reseller/ DistributorBeached Az animated cartoon series broadcast by ABC on both ABC1 and ABC2 channels.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Princess Pictures: Australian independent production company behind comedy, documentary and branded work. Active co-development partner on Robot Army's Jeremy the Dud adaptation and operates an overlapping comedy/documentary slate for streaming platforms.
• Working Dog Productions: Geelong/Melbourne-based indie producer (Utopia, The Castle, PacificUtopia) creating scripted comedy and feature documentaries for Australian and global audiences — directly comparable format mix and Geelong heritage.
• Hoodlum Entertainment: Australian production company producing premium drama and documentary for global streaming platforms (Netflix, Amazon, Foxtel). Overlaps in scripted and documentary commissions for international platforms.
• CJZ: Australian production company producing reality, entertainment, and factual programming for major Australian and international networks. Comparable factual/branded work and broadcast relationships.
• Lingo Pictures: Australian scripted and documentary producer (Secret City, The Newsreader) for streamers and broadcasters. Comparable indie-to-platform pipeline for premium scripted and factual content.
• Aquarius Films: Australian indie producer of premium drama and feature films for global platforms. Similar small-team, festival-to-streamer pathway with comparable slate ambition.
• Porchlight Films: Australian producer of scripted drama and feature documentaries for international buyers (e.g., HBO, BBC). Comparable genre mix across drama and documentary.
• Filmology: Australian independent production company delivering scripted comedy, drama, and branded content for streamers and broadcasters. Closely aligned format mix and indie distribution strategy.

Broad incumbents

• Fremantle Australia: Australian arm of global production/distribution giant Fremantle, producing entertainment, drama and factual content for local and international buyers — broader incumbent spanning the same genres Robot Army targets.
• Matchbox Pictures: Australian scripted and documentary producer (The Hundred, Stateless) backed by NBCUniversal. Overlaps in narrative and documentary commissions for streaming and broadcast networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bikebot_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robot Army Productions